WEBVTT

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Smart TVs are actually pretty stupid.

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Between these slow, laggy interfaces, frequent advertising, and privacy concerns,

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the user experience often isn't all that great. But if you just want a dumb TV without these features, they are shockingly hard to find.

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Even cheap TVs are usually running a smart operating system these days.

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So where have all the dumb TVs gone?

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I just want a dumb TV. Unsurprisingly, TV manufacturers have a financial incentive to load down their products with

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smart junk you may not want. Although details of these specific deals between manufacturers and the companies

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developing these smart platforms are kept confidential, all of the major smart TV makers are getting some kind of kickback.

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Companies like Roku, Amazon, and Google pay TV manufacturers to get their operating systems

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pre-installed. And this has become an important source of revenue for the manufacturers.

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Even if you're buying a TV from a company like Vizio or LG,

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which operate their own smart TV platforms instead of paying for someone else's,

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they're still monetizing that operating system. One way they do this is through advertisements.

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These are typically produced and displayed by whoever developed the operating system.

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So in the case of a company like Vizio or LG, they're keeping the profits.

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While platforms like Roku, who live on a different company's TV,

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might split advertising dollars with TCL or whoever actually made the hardware.

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You also might see free channels built into the operating system.

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These are usually ad supported with some of that revenue possibly going to the manufacturer.

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Aside from advertising, you often see money flow directly from an app developer to a TV

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manufacturer, such as through the Netflix, Hulu, or Apple TV buttons on the remote.

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These streaming services pay manufacturers for those dedicated buttons.

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And if you sign up for a subscription to one of these services, the manufacturer also may get a cut of that money depending on whether a deal is in place.

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Streaming services can also pay to have their apps pre-installed

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so you see them on a home screen out of the box, and manufacturers can receive a cut of that money,

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even if they do not own the operating system. Okay, we get it.

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Smart features make these TV manufacturers a bunch of money. But can't they also make good money selling dumb TVs?

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Lower-end TVs, including smart TVs, are now commodity goods that are being sold at prices

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close to the break-even point. And these more value-oriented TVs make up about half of the market these days.

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Without smart features, manufacturers would be taking not insignificant losses on budget sets,

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which would explain why dumb TVs only account for around 2% of TV sales these days.

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It's a little bit like how the inkjet printer business works.

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You sell low-end hardware at a break-even price or even at a small loss,

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then make your money through ink refills, just like your mama dreamed.

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Being a doctor, that's for losers. Sell print to ink. Here, TV manufacturers are selling hardware at thin margins,

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but propping themselves up with subsidies and ad revenue. Okay, but what about the fact that they're often extremely frustrating to use?

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Well, although many more technically inclined customers have frequently complained about

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the slow performance of the built-in smart features, plenty of people still prefer the convenience of just having streaming functionality in one device,

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and are willing to put up with a laggy UI in return.

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And it helps that if it really bothers you, you can always buy a separate streaming stick or box,

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which generally have better performance. And because so many TV models are commodity items,

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manufacturers are more concerned about keeping costs down than they are about snappy performance.

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If they're cheap enough that people end up replacing them every few years,

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manufacturers simply aren't going to worry all that much about ensuring the chips inside

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can keep up with more advanced software that rolls out as the years go by.

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Instead, you'll get relatively inexpensive hardware sometimes

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that has to juggle image processing, the user interface, and all that smart junk.

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Although this is a bit less of an issue on higher-end TVs,

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and smart features may not be as necessary on them in order to sell them at a profit,

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there's no reason for them to not include smart features.

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It's not like these big businesses hate money. And because the cost of adding smart features and the hardware necessary to support them

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is fairly trivial, there isn't an incentive for these manufacturers

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to save money by not including them.

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But if you really want a dumb TV, there are a few smaller brands that do still manufacture them.

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And if you want something nicer, you might look for commercial-grade TVs designed for

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places like restaurants and airports, where the screen needs to be running continuously.

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But be prepared to pay a bit more than you might expect.

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Barring that, just buy yourself a really big computer monitor.

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It's simple. And thank you for watching.

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Like the video if you liked it, dislike it if you disliked it. Check out our other video on the differences between TVs and monitors.

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