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Hey, we're part of the fashion team at CW.

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My name is Bridget. I'm the design manager for fashion.

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My name's Satya Na. I'm the raw materials product developer. My name is Matthew.

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I'm designer in the fashion team. Shift Fashion made a video reviewing some of our product,

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and we're going to watch it and give our reactions.

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Ready? Yeah. Welcome back.

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What do you guys got for me this week?

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OK, OK, OK. Who's this from?

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My name is TechTips or LTTstore.com. Oh, fellow Canadian, OK.

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Oh, this is a good amount of stickers. Let's start with the t-shirts.

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One thing I see right off the bat is this bottom hem.

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It is really wonky. It's almost already starting to pill on the inside.

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You see that? They did have the necktabe go edge to edge, which was nice.

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I do see a lot puckering on the seams. Take a look at the inside.

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You'll see they ran the machine, and then they did another seam here.

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This was done to try and fix a garment that was probably really poorly sewn.

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So obviously it looks like the t-shirt that they got is below the quality standard that we're trying to maintain.

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We do do third-party inspections for every single production run that we do.

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If they find anything wrong, we typically like the manufacturer to be able to fix that,

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so we're creating as little waste as possible.

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And as long as it's imperceptible to the wearer in the end,

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we would prefer to fix something rather than just discard it.

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It's just part of bulk production, but I accept that feedback and we want to be better.

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As far as the fabric goes, I think some context missing there is that

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we made Linus's perfect t-shirt. He really likes the American Apparel Blank,

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which he's gonna look at now, but that is a polycotton blend.

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Advantages of that are like super soft hand feel.

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Really nice soft drape on the body. So you're always gonna have a toss-up between that softness

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and the durability and pilling. So it's just something that we've kind of met in the middle

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in order to achieve Linus's perfect t-shirt, but of course there's so many t-shirts out there.

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This is just an American Apparel shirt. Obviously the workmanship's not great.

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Lots of loose thread already. This same thing, very wonky bottom hem.

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Both equally not great. Next, 12 pounds.

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They have the little paper to cover the buttons. Do you think it's a branded button?

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Let's find, uh, where's the sticker with the LTT logo?

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Like, come on, right? Perfect opportunity.

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We're actually looking at doing an overhaul of a lot of our trims in order to add an LTT branding

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holistically across all of our product lines. So it's something that as we are building our brand,

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we are looking at all of our trims having branding. Also important to note that Linus prefers

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minimal branding as often as possible. So he doesn't always want everything to have the logo on it,

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and so it's a balance there. Very true. Yeah, I wish we had samples prepared

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so that we could just show them, so that we'd be like, oh, we are working on it. Yeah.

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Stay tuned. Yeah. And here, not the deepest pockets, but there are pockets.

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They have the product development process. They saw the price of probably like, holy s***.

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And they're like, we want to push this project through. Let's pull away certain trims and elements.

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Now exactly. When I see a magnet on one side, this is always going to curl.

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You need to have magnets on both sides, but again, so many pockets here, so many.

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So the reason why there's only one magnet on the one side was that based off of wear testing and feedback,

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a lot of people put tall tools and stuff, like screwdrivers in like the big pouch.

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The flap kind of gets in the way, and then even the shape of the flap is angled

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so that even the stuff towards the back can't stick out a bit more in that flap

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wouldn't really be in the way. It's our attempt at solving that.

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So it's a balancing act of how much do you want it to stay closed, and then how much

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do you want it to be accessible with any other tools?

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It's not bad. It's not generic merch.

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They definitely have a technical developer, a technical designer on their team to put this together.

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Well, let's say it's you mixed with Elamide, who's our fit tech as well.

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I know you definitely have a more of a technical lens when it comes to a lot of the garments,

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so there's a lot of intention behind what we make.

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And I think the task jacket and the cargo pant

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really highlight that. Thanks.

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The liner, basically secondary jacket on the inside.

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Overall, the A surfaces are pretty good. Woven labels consistent between the pant and this,

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so that's telling me it's probably made at the same factory, which they could because.

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Damn, how you know. You're trying to conform a flat material

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around a round object. When you do it with a two panel,

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you're having to now take something that is flat

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and like an envelope that you're opening up, and you're trying to wrap it around a round object.

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It's just not going to do it that well. You're going to have to make the hood larger than it needs to be.

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But three panel hood, especially for lined objects,

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are just going to conform to the head a lot better. I thought that was a pretty good example,

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showing two piece hoods versus three piece hood. Yeah.

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It's something that across a lot of our jackets and hoodies, it's always something that we're very intentional about.

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It's wild to watch it be torn apart.

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This is still bothering me. It's on both sides, so I think this is a design feature.

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Be able to access the pocket, but then you know. It's a feature.

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A leather woven label here.

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Full leather. Let it on fire.

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Let's take apart this patch pocket. It's actually a really good way of testing

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to see if it's of animal product or plastic, because any plastic will straight up melt,

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and anything that's animal will char. You can do this with buttons as well.

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Any full leather, real leather, you can only just snip off a piece in order to

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actually test it. The flap curve must be intentional. If somebody from the LTT team can let us know

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why this is curved here, I would love to know.

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That is just like when you put tools in, it's just that curve is,

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makes us all the flap this can get in the way. Yeah. It ripped across, and that is because

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this is a woven material. If they did want to improve this

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and make this patch extremely durable, they could have switched to a ripstop nylon.

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It's really funny because whenever I look at a lot of items

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and whenever the team kind of develops things, there's looking at the type of pant,

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what Linus likes, what the design team likes. But hopefully in the future,

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I can have a lot more ripstop opportunities and maybe some Kevlar or maybe some Cordura.

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So hopefully we'll have a little bit more.

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Still have more pockets. The factory that's doing these pants

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knows what they're doing. So kudos to the sourcing team at LTT for that.

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There's the little pier. I don't even fucking know where I am anymore.

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What I suspect is happening is, LTT's probably done quite a bit of work with the factory

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and factory is doing a pair of pants like this because of the relationship.

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I can guarantee you, no factory wants to do a pattern.

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The factory hates us now. It is a factory we've worked with for a long time

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and they do a great job. And then we're going to throw it into our lab

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for durability testing.

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You need these equipment? Yeah. I know, I was going to say. Jealous.

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It's pretty cool because my background's in a lot of testing.

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Typically here at LTT, we do third-party testing. Do everything from abrasion, dimensional stability to wash.

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We look at seam strength. We look at tear resistance. We look at tensile strength.

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And then usually in regards to any specific properties, we'll do additional tests as water resistance,

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water repellency. We do a wide breath,

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but it's always something that I've always wanted in order to bring in more testing

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because having it firsthand and the ability to tweak your test

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in order to fit the customer's needs can sometimes give you a new perspective

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or look into fabrics to make sure that it fits the intended use.

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It is about 50 centimeters. So let's call it 100 total round.

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With a two and a half percent shrinkage, that means it'll roughly shrink

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around three centimeters total round of the body.

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It's about the same, about two and a half percent shrinkage.

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Next, we'll take a look at the jacket and the pants. About two and a half percent shrinkage as well on that

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and none on the width. So for the cargo pants, about one percent shrinkage

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and no shrinkage in the other direction.

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Overall, I would say that the shrinkage, even on the t-shirts, is very much acceptable.

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Our requirement for both knits and woven is around plus or minus three percent.

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Anything above that is rejected. Usually it's additional wash testing,

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especially pre-shrinking the cotton or looking at reweaving in order to make sure

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that you get less stretch overall

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in regards to the full bulk roll. So yeah, happy that it was within our requirement

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of plus or minus three percent. We put this through what's called a Martindale Pilling Tester

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and we basically rub it against a known abrasive. And because these both have polyester content in them,

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they are definitely pilling. If anything, I would say the American apparel

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is pilling a little bit more, but both would fail pilling testing.

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So what I will say is that whenever you mix in polyester and cotton,

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there's only so much you can do. We typically want to make sure that we see about a 3.0.

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When we look at any Martindale or ICI pill box

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pilling testing, so it is able to pass. But of course, that durability and softness

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goes hand in hand and it's almost a double-edged sword. So works for us, but of course,

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if you're comparing it to 100% cotton, going to perform slightly less.

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Yeah, personal preference again too, it's do you want the structured feel

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of a heavyweight 100% cotton or a soft, drapey feel of a poly-cotton blend?

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It's very difficult, if not impossible, to get the same hand feel in 100% cotton.

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But that being said, we have made 100% cotton t-shirts before

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and I hope we will again. So yeah, there's something for everybody.

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Next up, we did plywood. So the idea here is that

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if you're going to be working on a construction site, you might be kneeling on plywood.

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Both of these perform pretty decently, at least 4,000 cycles.

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And then we actually tested it on concrete because often, if you're going to be working in a shop,

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your floor is probably concrete. The jacket performed quite well.

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I would say the pant material, you can see somewhere starting to happen,

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but these were double-need. So you should be okay over the long term.

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It's really cool that he was using both plywood and concrete.

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I've never actually seen that. It's something that if we ever have an opportunity to,

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I would 100% want to use a Nona Bradens in a workshop

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because of course that makes sense in order to test for it. Also important to point out

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that our cargo pants are not for a work site.

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They're more for working at home.

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It's awesome to see them tested this way because obviously we want things

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to perform as well as possible, but I think there's also room for us to have a cargo pant

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that is a little more cargo pant pro,

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which might be in the works. Yeah, yeah. Come and see an LTD store.com.

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We did a review a while ago. I think it was the Pima cotton crew neck from Uniqloat.

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That is substantially better at the exact same price.

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I'm going to have to give value at three out of 10 here. That brings the total to 13 out of 40, which is rough.

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Again, I'd love to do a heavyweight cotton t-shirt at some point to appeal to people

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who have that as their personal preference. I think the description on the website

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is implying that we found Linus's perfect t-shirt.

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Uniqloat is also a huge company. Unfortunately, we can't really compete with price for that,

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but you're supporting us so we can keep doing what we do.

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For workmanship, the team took apart this entire garment seam by seam,

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and they did not find anything wrong. I'm going to give workmanship a 10 out of 10.

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I always love seeing the tear downs that Joe does, especially when you go into his different products.

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So it's always cool seeing all of the pockets and everything laid out.

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I can guarantee you there was a lot of debate

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internally justifying the cost of this product.

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So I'm going to have to give design here a 9 out of 10.

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I think overall, the LTC store has some strong offerings,

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and they have some weaker offerings. So the blank tee ranked 28, and then I know that, yeah.

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Task jacket ranked at 12, and then, yeah.

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Cargo pants ramps up. All right, top five, let's go. Wait, they're missing number five.

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I think there's a tie. Yeah, there's a tie. Four out of five or a tie.

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Oh, I see. That's great. A win-to-win. Canada Goose Lou Lemmon Union Club, not bad.

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Yeah, better than the Stone Island Riftstop Pan at $500, so we're doing something right?

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Yeah. That's great. It's awesome just to be looked at in the context

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of these other companies, so I'm proud. Yeah, and these other larger companies,

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considering that we're coming at it at a very different angle in the market,

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and a lot of these have massive teams, whole departments of teams that are looking

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at each different product category, so it's cool that our little team is ranked quite high,

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considering at least for the cargo pants, and then, of course, we have t-shirts, or t-shirts and stuff.

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We can always look at improving our product offerings in order to make sure that it fits our customer's needs.

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This is my first time watching a video from Shift Fashion Group,

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and I really like how educational it was. Yeah.

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If I didn't have background in fashion in watching this,

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a lot of the information was actually quite useful, and I think for a lot of buyers,

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it's a lot of stuff to keep in mind when you are shopping for clothes. Yeah.

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Yeah, it's funny on the opposite side of the spectrum that, yeah, huge fans, so I loved watching this.

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I sent it to the team right away, and I was like, oh my god, did you see the Joe Reviewer stuff?

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Thanks for watching. Subscribe to Shift Fashion Group and FlowplainLTTstore.com.

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Subscribe to buy our cargo pants.

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Buy our t-shirt jacket, buy our blank t-shirts. I'm about to go down the list

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and run and shout out every single product.