WEBVTT 00:00:00.000 --> 00:00:03.840 Hello, welcome to Apple Park. 00:00:03.840 --> 00:00:08.520 Yesterday, we announced the most exciting product we've ever made. 00:00:08.520 --> 00:00:13.000 Big Pants. Big Pants. 00:00:13.720 --> 00:00:21.200 Next, we introduced the iPhone Air, the most anxiety inducing iPhone we've ever made. 00:00:21.200 --> 00:00:29.680 It's just 5.6 millimeters thin, except where we smooshed all the electronics into the camera plateau. 00:00:29.680 --> 00:00:36.400 We thought about calling it the camera ledge, but didn't want to give the iPhone factory workers any ideas. 00:00:36.400 --> 00:00:45.360 Yesterday, we mentioned that despite being as thin as my patience for insolence, the iPhone Air has all day battery life. 00:00:45.360 --> 00:00:52.200 We then immediately announced a magnetic iPhone Air exclusive battery pack, for no reason. 00:00:52.200 --> 00:00:57.720 At the heart of the iPhone Air is the brand new A19 Pro chip. 00:00:57.720 --> 00:01:10.600 The same one powering our new Pro models. I love using the iPhone Air and using the word same to mean different because it has 5 GPU cores instead of 6. 00:01:10.600 --> 00:01:22.560 Ah-ha! Ah-ha-ha-ha-ha! Speaking of pros, we also introduced the iPhone 17 Pro and Pro Max with a larger camera plateau 00:01:22.560 --> 00:01:29.880 in a new stunning orange color that just screams R2-D2 with a spray tan. 00:01:29.880 --> 00:01:40.200 Looking good, R2. The 17 Pros both have faster charging, better cameras, and support for ProRes RAW and Genlock. 00:01:40.200 --> 00:01:46.880 So buy your filmmaker mom one. If you have a standard mom, we have the iPhone 17, 00:01:46.880 --> 00:01:53.960 which gets to share its upgrades with the rest of the lineup, including 256GB of base storage, 00:01:53.960 --> 00:02:02.200 120Hz displays, 3,000 nits of peak brightness, simultaneous front and rear camera video recording, 00:02:02.200 --> 00:02:08.520 and the new center stage front camera that can automatically change the landscape mode. 00:02:08.520 --> 00:02:17.000 So you can keep your other hand where it is. Clicking the buy button on more iPhones for every single one of your moms. 00:02:17.000 --> 00:02:24.320 While you're at it, buy her the new cross body strap so she can wear her new iPhone like a purse. 00:02:24.320 --> 00:02:27.960 Great work. Here's what everything costs. 00:02:27.960 --> 00:02:35.800 Oh, and one more thing. The new AirPods Pro 3 have double the active noise cancellation, 00:02:35.800 --> 00:02:40.240 new heart rate sensors, and support live translation. 00:02:40.240 --> 00:02:45.400 But not if you're in the EU and your Apple account region is also in the EU. 00:02:45.400 --> 00:02:54.360 For that place, shall remain a pit of anguish and despair for the regulatory sins of its corrupted and defiled elites. 00:02:54.360 --> 00:03:04.040 Oh, and one more thing. Again, Apple Watch Series 11 with 5G, Apple Watch Ultra 3 with texting via satellite, 00:03:04.040 --> 00:03:07.480 and Apple Watch SE 3. 00:03:07.600 --> 00:03:08.600 It's cheap. 00:03:16.720 --> 00:03:23.120 What? I blacked out. What was I talking about? 00:03:23.120 --> 00:03:28.720 A new way for web publishers to easily license their content to AI companies has arrived, 00:03:28.720 --> 00:03:36.400 and maybe it can do something about that rapid decline of the open web that Google obviously contributed to and is suddenly concerned about. 00:03:36.400 --> 00:03:42.560 It's called really simple licensing, or RSL, and is an open decentralized protocol that, 00:03:42.560 --> 00:03:52.560 like Cloudflare's pay-per-crawl feature, could ensure web crawlers only scrape a website if a publisher allows them to under a range of possible licensing options. 00:03:52.560 --> 00:03:58.080 For example, crawlers could be blocked if they don't have a valid RSL license token. 00:03:58.080 --> 00:04:01.880 An eliminated card that says McLovin' just it's not gonna work. 00:04:01.880 --> 00:04:08.240 For the scheme to really take off, though, AI companies would have to be on board in some way. 00:04:08.240 --> 00:04:15.400 But maybe they'll be swayed by the fact that the group behind RSL, the RSL collective, includes Eckert Walther, 00:04:15.400 --> 00:04:21.880 one of the co-creators of the RSS standard, which stands for really simple syndication. 00:04:21.880 --> 00:04:27.840 Simple. This is just a guess, but he's probably also a big fan of Avril Lavigne, 00:04:27.840 --> 00:04:32.840 a famous not-liker of when you go and make things so complicated. 00:04:32.840 --> 00:04:39.600 After you've bought an iPhone for each and every mom you have, you must buy one for me. 00:04:39.600 --> 00:04:43.520 And you must do this out of love. Not obligation. 00:04:43.520 --> 00:04:48.960 Anyway, here's the quick bits. Remember that Windows update that everyone thought broke a bunch of SSDs? 00:04:48.960 --> 00:04:52.880 Well, turns out Microsoft may not have been the one to blame. 00:04:52.880 --> 00:05:00.640 This time! Thanks to a lot of investigation done by Microsoft, Fison, the maker of microcontrollers used in many SSDs, 00:05:00.640 --> 00:05:08.080 and a Chinese language group called PCDIY, it seems like most of the SSD issues were actually caused by manufacturers 00:05:08.080 --> 00:05:15.280 shipping consumer SSDs with unstable pre-release firmware installed instead of the consumer-ready version. 00:05:15.280 --> 00:05:20.240 So if you've been having issues, check if your model of SSD has updated firmware available, 00:05:20.240 --> 00:05:27.520 and check your own biases while you're at it. I know we blamed Microsoft when this first went down too, but I think you might still be the problem. 00:05:27.520 --> 00:05:32.880 Spotify is finally rolling out lossless streaming after teasing the feature for years, 00:05:32.880 --> 00:05:38.640 and even better, they aren't locking it behind a new, more expensive subscription tier. 00:05:38.640 --> 00:05:48.560 Conditions in the world are such that we cheer for this! Existing premium subscribers can stream music in a 24-bit 44.1 kHz FLAC format. 00:05:48.640 --> 00:05:54.160 That's not as high as the 192 kHz options available from Apple Music and Tidal, 00:05:54.160 --> 00:05:58.320 but even more good news, you won't be able to tell the difference. 00:06:00.160 --> 00:06:07.760 But I know. NVIDIA has unveiled its first next-gen Ruben GPU, but not the way you think. 00:06:09.680 --> 00:06:16.320 Ruben CPX is a specialized AI GPU with 128GB of GDDR7 memory, 00:06:16.320 --> 00:06:20.880 as opposed to the HBM memory used in standard NVIDIA AI GPUs. 00:06:20.880 --> 00:06:25.440 The CPX module will serve as a co-processor for those larger 00:06:25.440 --> 00:06:30.800 next-gen Ruben accelerators, making it better in some way that I frankly didn't have time to verify. 00:06:30.800 --> 00:06:35.280 Here's a diagram if you've ever wondered what it looks like inside your robot girlfriend or 00:06:35.280 --> 00:06:40.960 boyfriend's brain. Maybe go outside and take the pocket scion with you. 00:06:40.960 --> 00:06:46.800 It's a wacky new device that translates biological electrical activity into sound. 00:06:46.800 --> 00:06:52.000 It's the result of a collab between content creator Modern Biology, who does this stuff 00:06:52.000 --> 00:06:57.760 all the time, and a company called Instruo. The pocket scion can run these signals through 00:06:57.760 --> 00:07:04.640 four included digital instruments with names like Fungal Waves, or you can record the activity, 00:07:04.720 --> 00:07:08.640 plug it into a DAW, and make your own goopy and gloopy sounds. 00:07:15.680 --> 00:07:20.560 If you end up buying this thing and it creeps you out, just calm down. Do not threaten it. 00:07:21.200 --> 00:07:27.440 You cannot kill it in any way that matters. What you can do is come back on Friday for more tech news. 00:07:27.440 --> 00:07:32.960 Hopefully nothing Apple related, because I think we've done enough to cook for the next year or so. 00:07:34.640 --> 00:07:39.280 I can't hold it. Can't keep it going. He gets away.