1 00:00:00,000 --> 00:00:03,840 Hello, welcome to Apple Park. 2 00:00:03,840 --> 00:00:08,520 Yesterday, we announced the most exciting product we've ever made. 3 00:00:08,520 --> 00:00:13,000 Big Pants. Big Pants. 4 00:00:13,720 --> 00:00:21,200 Next, we introduced the iPhone Air, the most anxiety inducing iPhone we've ever made. 5 00:00:21,200 --> 00:00:29,680 It's just 5.6 millimeters thin, except where we smooshed all the electronics into the camera plateau. 6 00:00:29,680 --> 00:00:36,400 We thought about calling it the camera ledge, but didn't want to give the iPhone factory workers any ideas. 7 00:00:36,400 --> 00:00:45,360 Yesterday, we mentioned that despite being as thin as my patience for insolence, the iPhone Air has all day battery life. 8 00:00:45,360 --> 00:00:52,200 We then immediately announced a magnetic iPhone Air exclusive battery pack, for no reason. 9 00:00:52,200 --> 00:00:57,720 At the heart of the iPhone Air is the brand new A19 Pro chip. 10 00:00:57,720 --> 00:01:10,600 The same one powering our new Pro models. I love using the iPhone Air and using the word same to mean different because it has 5 GPU cores instead of 6. 11 00:01:10,600 --> 00:01:22,560 Ah-ha! Ah-ha-ha-ha-ha! Speaking of pros, we also introduced the iPhone 17 Pro and Pro Max with a larger camera plateau 12 00:01:22,560 --> 00:01:29,880 in a new stunning orange color that just screams R2-D2 with a spray tan. 13 00:01:29,880 --> 00:01:40,200 Looking good, R2. The 17 Pros both have faster charging, better cameras, and support for ProRes RAW and Genlock. 14 00:01:40,200 --> 00:01:46,880 So buy your filmmaker mom one. If you have a standard mom, we have the iPhone 17, 15 00:01:46,880 --> 00:01:53,960 which gets to share its upgrades with the rest of the lineup, including 256GB of base storage, 16 00:01:53,960 --> 00:02:02,200 120Hz displays, 3,000 nits of peak brightness, simultaneous front and rear camera video recording, 17 00:02:02,200 --> 00:02:08,520 and the new center stage front camera that can automatically change the landscape mode. 18 00:02:08,520 --> 00:02:17,000 So you can keep your other hand where it is. Clicking the buy button on more iPhones for every single one of your moms. 19 00:02:17,000 --> 00:02:24,320 While you're at it, buy her the new cross body strap so she can wear her new iPhone like a purse. 20 00:02:24,320 --> 00:02:27,960 Great work. Here's what everything costs. 21 00:02:27,960 --> 00:02:35,800 Oh, and one more thing. The new AirPods Pro 3 have double the active noise cancellation, 22 00:02:35,800 --> 00:02:40,240 new heart rate sensors, and support live translation. 23 00:02:40,240 --> 00:02:45,400 But not if you're in the EU and your Apple account region is also in the EU. 24 00:02:45,400 --> 00:02:54,360 For that place, shall remain a pit of anguish and despair for the regulatory sins of its corrupted and defiled elites. 25 00:02:54,360 --> 00:03:04,040 Oh, and one more thing. Again, Apple Watch Series 11 with 5G, Apple Watch Ultra 3 with texting via satellite, 26 00:03:04,040 --> 00:03:07,480 and Apple Watch SE 3. 27 00:03:07,600 --> 00:03:08,600 It's cheap. 28 00:03:16,720 --> 00:03:23,120 What? I blacked out. What was I talking about? 29 00:03:23,120 --> 00:03:28,720 A new way for web publishers to easily license their content to AI companies has arrived, 30 00:03:28,720 --> 00:03:36,400 and maybe it can do something about that rapid decline of the open web that Google obviously contributed to and is suddenly concerned about. 31 00:03:36,400 --> 00:03:42,560 It's called really simple licensing, or RSL, and is an open decentralized protocol that, 32 00:03:42,560 --> 00:03:52,560 like Cloudflare's pay-per-crawl feature, could ensure web crawlers only scrape a website if a publisher allows them to under a range of possible licensing options. 33 00:03:52,560 --> 00:03:58,080 For example, crawlers could be blocked if they don't have a valid RSL license token. 34 00:03:58,080 --> 00:04:01,880 An eliminated card that says McLovin' just it's not gonna work. 35 00:04:01,880 --> 00:04:08,240 For the scheme to really take off, though, AI companies would have to be on board in some way. 36 00:04:08,240 --> 00:04:15,400 But maybe they'll be swayed by the fact that the group behind RSL, the RSL collective, includes Eckert Walther, 37 00:04:15,400 --> 00:04:21,880 one of the co-creators of the RSS standard, which stands for really simple syndication. 38 00:04:21,880 --> 00:04:27,840 Simple. This is just a guess, but he's probably also a big fan of Avril Lavigne, 39 00:04:27,840 --> 00:04:32,840 a famous not-liker of when you go and make things so complicated. 40 00:04:32,840 --> 00:04:39,600 After you've bought an iPhone for each and every mom you have, you must buy one for me. 41 00:04:39,600 --> 00:04:43,520 And you must do this out of love. Not obligation. 42 00:04:43,520 --> 00:04:48,960 Anyway, here's the quick bits. Remember that Windows update that everyone thought broke a bunch of SSDs? 43 00:04:48,960 --> 00:04:52,880 Well, turns out Microsoft may not have been the one to blame. 44 00:04:52,880 --> 00:05:00,640 This time! Thanks to a lot of investigation done by Microsoft, Fison, the maker of microcontrollers used in many SSDs, 45 00:05:00,640 --> 00:05:08,080 and a Chinese language group called PCDIY, it seems like most of the SSD issues were actually caused by manufacturers 46 00:05:08,080 --> 00:05:15,280 shipping consumer SSDs with unstable pre-release firmware installed instead of the consumer-ready version. 47 00:05:15,280 --> 00:05:20,240 So if you've been having issues, check if your model of SSD has updated firmware available, 48 00:05:20,240 --> 00:05:27,520 and check your own biases while you're at it. I know we blamed Microsoft when this first went down too, but I think you might still be the problem. 49 00:05:27,520 --> 00:05:32,880 Spotify is finally rolling out lossless streaming after teasing the feature for years, 50 00:05:32,880 --> 00:05:38,640 and even better, they aren't locking it behind a new, more expensive subscription tier. 51 00:05:38,640 --> 00:05:48,560 Conditions in the world are such that we cheer for this! Existing premium subscribers can stream music in a 24-bit 44.1 kHz FLAC format. 52 00:05:48,640 --> 00:05:54,160 That's not as high as the 192 kHz options available from Apple Music and Tidal, 53 00:05:54,160 --> 00:05:58,320 but even more good news, you won't be able to tell the difference. 54 00:06:00,160 --> 00:06:07,760 But I know. NVIDIA has unveiled its first next-gen Ruben GPU, but not the way you think. 55 00:06:09,680 --> 00:06:16,320 Ruben CPX is a specialized AI GPU with 128GB of GDDR7 memory, 56 00:06:16,320 --> 00:06:20,880 as opposed to the HBM memory used in standard NVIDIA AI GPUs. 57 00:06:20,880 --> 00:06:25,440 The CPX module will serve as a co-processor for those larger 58 00:06:25,440 --> 00:06:30,800 next-gen Ruben accelerators, making it better in some way that I frankly didn't have time to verify. 59 00:06:30,800 --> 00:06:35,280 Here's a diagram if you've ever wondered what it looks like inside your robot girlfriend or 60 00:06:35,280 --> 00:06:40,960 boyfriend's brain. Maybe go outside and take the pocket scion with you. 61 00:06:40,960 --> 00:06:46,800 It's a wacky new device that translates biological electrical activity into sound. 62 00:06:46,800 --> 00:06:52,000 It's the result of a collab between content creator Modern Biology, who does this stuff 63 00:06:52,000 --> 00:06:57,760 all the time, and a company called Instruo. The pocket scion can run these signals through 64 00:06:57,760 --> 00:07:04,640 four included digital instruments with names like Fungal Waves, or you can record the activity, 65 00:07:04,720 --> 00:07:08,640 plug it into a DAW, and make your own goopy and gloopy sounds. 66 00:07:15,680 --> 00:07:20,560 If you end up buying this thing and it creeps you out, just calm down. Do not threaten it. 67 00:07:21,200 --> 00:07:27,440 You cannot kill it in any way that matters. What you can do is come back on Friday for more tech news. 68 00:07:27,440 --> 00:07:32,960 Hopefully nothing Apple related, because I think we've done enough to cook for the next year or so. 69 00:07:34,640 --> 00:07:39,280 I can't hold it. Can't keep it going. He gets away.