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Making stuff is really hard. Exhibit A. Exhibit B. Exhibit C. The screwdriver that took us

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three years to make and then the clear version of it that took us another two years. And believe it

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or not, those are the success stories. Want to see some failures? Will YouTube Shopping sponsor

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this video today for us to show off some of our failed products and to give you an opportunity

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to buy one of our new Prismagic colored collection of colored transparent screwdrivers

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for 20% off using the YouTube Shopping feature down below. But move fast because the promo

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is only on for five days. This is going to be a lot of fun for the LTT fans and probably even

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more fun for the hate watchers. Hi guys. Because we have tried to make pretty much everything

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from wallets to cashmere hoodies to DIY acoustic paneling to even a fully tinker friendly gaming

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mouse that got so far into development that we bought tens of thousands of dollars worth of

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mouse ICs and then just never used them. Anyone want to buy some mouse processors? Anyone? Bueller?

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For those who haven't met them, this is Tynan, Tom and Kyle from the engineering team

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and this is one of the stupidest projects that we ever began work on and also did four iterations

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of. In fairness to me, it was at the peak of the RGB craze and an RGB welcome mat for the door

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of the discerning gamer is not the dumbest RGB item idea that I've ever come up with. However,

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as dumb as the idea was, I think the design might be even worse. Kyle, you want to walk us through

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this? I feel like I have to frame the backstory of this before explaining what it does. Linus's

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exact instructions where I want to stand on it and it lights up with RGB. That was all the

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instruction I got. No, no. That was all the instruction I got. I wanted the battery life to

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be so good that you didn't have to like deal with it very often. I wanted it to be smart home

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connectable. I wanted the RGB to be addressable and in a perfect world, I wanted it to solar charge.

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What Linus is glossing over is the fact that these instructions came on consecutive iterations.

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This prototype was the start of our fail fast mentality because Linus needs something physical

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in order to roast or bring out his ideas to say it more nicely. All I remember is that it had to be

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this thick so that we could put giant batteries in it and it was going to cost like $250. It had to

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be that tall because Hall Effect needs space to spring, but the second prototypes changed from

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I need to stand on it to I need to approach it and it needs to light up. Oh yeah, I forgot about

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that one. I didn't because I had to then re-engineer it to have LiDAR. I don't think there's any

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point talking about this any more than we already have. Clearly stupid, glad it never got made.

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Keeping with our theme of RGB items that everyone absolutely everyone needs,

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the staff of hydration. Okay, it doesn't look like much right now, but think of the vision of this.

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Okay, an RGB water bottle with wireless induction charging at the bottom so you just put it on your

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coaster to charge it up. Okay, RGB lighting here and here and and a modular system where you could

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actually have the RGB power interface integrated into the threads and you could create a dual male

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threaded middle piece so you could create a modular hydration staff. All somewhat insulated. If we

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could have created such a product, I think we could have sold it pretty well, but it turns out that

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due to patents and also it being kind of stupid, it was not possible. Any other gaps you guys want

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to fill in here? This project just somehow keeps coming back to haunt me. I more inherited this

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project from Kyle because he actually designed a PCB for this project. Originally, the PCB was

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supposed to be in the lid and it was supposed to measure like the water level, right? Yeah, you

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actually so to give some history of what Tom inherited. Originally, we're going to put the

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the actual RGB inside the lid and have it compatible with all our water bottles, but that was either

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too fire for Linus or too fire for patents and we had to change it. It was the latter. Moving on to

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another colossal waste of engineering's time, our customizable gaming mouse. Okay, again, in fairness

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to me, the vision for this was pretty cool. Replaceable switches, user customizable firmware.

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I wanted a power outlet on board so you could like add lighting or you could add a fan. No,

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you got to remember that. Yeah, a power output. We wanted to build like a modular kind of sled

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for it so that you could put your own ergonomics on top of it. That would allow you to make it,

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you know, right-handed or self-paw or whatever you want it to be. Did we throw around the idea

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of selling just the PCB as a kit and you could use your own mouse that you like but had newer

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mouse sensors? I think we determined that that was impossible and the idea was that we'd use

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our IC and upgraded sensor to build boards that would go in your old favorite mouse.

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Yeah. How close did we get on this? Well, we got close enough that we bought about $100,000 worth

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of ICs because we saw that the market was about to go crazy and then... Oh yeah, we were doing all

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this during the... COVID crisis. There was no silicon chips so we knew that the lead time was

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going to be 52 weeks and we had planned a 52-week development cycle so they're going to coincide

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really good. So we put the order in for the MCUs and the power management ICs that we needed

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which we're trying to sell to reclaim some of the lost money but in theory it would have worked

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really well had we released the product but now we're just sitting on boxes of ICs.

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What ultimately killed it? Time molding complexity. We were planning on trying to do a bunch of

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different sizes of grips and right-handed and southpaw with a bunch of customization and yeah,

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it just... Priorities as well. We had other priorities and then by the time it became

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relevant other companies would do the same thing. There's no question that the overlap

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with our audience would have been great but timing in the market, timing of the production,

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anyone want to buy some mouse parts? Our next one is a product that's actually

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finally coming to in fact we finally got our bit case which uh oh yeah no it doesn't have the

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same thing as the other thing. No it does not. This was removable at one point kind of like our

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precision screwdriver set. The point is it has a little key ring thing on the back so you can

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put one of our magnetic cable management things on it and then you can magnetically stick your

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bits to wherever it is that you want to put them and we have new posidrive bits to go inside them

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but that's not what we're here to talk about. We're here to talk about failures. Ah yes.

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Oh my god. How about our heaviest failure? The all metal keycap. This one bounced around a fair

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bit too. It was both design and us. At one point we were thinking about taking the zinc housings

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that we have and trying to cast them into this. For context there was a failed production run from

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our first hundred thousand screwdrivers of the zinc housings for the ratchet. We are the proud

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owners of all of that zinc scrap metal now. Turns out we could not make cast keycaps out of them

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for reasons. Would have been way more expensive and way harder to deal with. This was even out of

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billet aluminum and it was still a nightmare and also very difficult to ship a giant block of aluminum.

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Especially without it being scuffed or damaged in any way and you know that anyone who's buying a

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desk ornament is going to want it to be absolutely perfect. So what killed it? Shipping difficulty

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and complete lack of an addressable market that it was. I mean we would have sold some.

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Now for another project that was in development for literal years. The kind of DIY-ish acoustic

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panels which in fairness to me is actually a pretty neat idea. And one that I had nothing to do with.

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Cool. Before we get to the later stages of it though why don't we start at the beginning.

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The cool thing about it is that it was meant to be a flat pack that you would receive like this

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of these outer segments that would be put together with corner segments at various angles depending

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on what kind of geometric shape you wanted to form it into. Then all you got to do is head to

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home depot and just buy some kind of foam to put in it. And you get to choose whatever is local

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because shipping stuff like that's expensive. And also just so wasteful. The other thing that

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makes it complicated is making them aesthetically pleasing. So we wanted to sit in between the

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just DIY jigsawed piece of sauna pan that's screwed into the wall and then the artisan freaking

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architectural acoustic paneling that you can buy for your cathedral or whatever. That is where the

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covers came in and to talk about those we're going to need Matthew from the fashion team.

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Hey there he is. This was one of our first I think collaborative projects between fashion

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and engineering. It was definitely an adventure of a project. There was a lot of design constraints.

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Yeah I guess there are constraints. Challenges that I was given for this project but yeah I think

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we basically wanted to also sell a cover for the acoustic panels. That's easy to like remove and

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put on in case we have like different stuff with like different colors, different graphics so you

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can kind of easy for you guys to switch it around. We also wanted it to not be wrinkly. We also wanted

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to not cover up the back of this to make it easier to mount to the wall. We wanted manufacturing

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tolerances that were like spot on otherwise. Entirely unreasonable. Yeah otherwise it's not

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going to fit on perfectly. We essentially nailed it down to three shapes just due to the geometry

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we're working with. We had a hexagon, a diamond, and then a triangle. And that you could test

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to lay a full plane if you wanted to and get enough customization that you could. Come on that's

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kind of cool right? We were trying to use as much re-ground material as possible because we didn't

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love the idea of just like shipping plastic all over the world even if we weren't shipping the

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foam that went with it. Like screwdrivers? Well no I mean that's but that's something that has

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ongoing utility. This just I'd rather something like this was made of wood if it could be. Yay.

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And we did explore that possibility. More expensive, less consistent, more likely to

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crack and break. Also humidity is a thing and shipping lumber in certain countries is very

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difficult. If we could have brought this to market at a reasonable price, dude this would have been

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sick. It's looking at all the failed children. It's five years of pent-up pain that we're just

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bringing back. I think it's time for us to welcome the rest of the fashion team. Bye. Bye.

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Now it's time to revisit the trauma of another CW department. The fashion team. Welcome fashion team.

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You guys can say stuff if you want or we can just jump right into

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the first fashion failure of the day. Socks and sandals. Just sandals. Just sandals. Yes. Oh well

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okay yes we're making socks which you do know I would have worn with these if we'd made them.

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Sure. Right. Okay it is no secret that I became kind of known for the dad sandal with socks. So

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obviously I had some thoughts on things that could be improved. However we did run into some

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challenges trying to create a sandal. Yeah developing footwear is a big investment up front

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because you have to make molds then you have to make those molds for each size. There's like

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interior and exterior is a huge upfront cost to get into something for potentially one product.

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Right so the very first thing you say today is Linus was too cheap and that's why we didn't make

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them. That's another way to say that. Yeah and you with the shoes we got as far as requesting

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some samples because I did have ideas about things that we could fix. The usual failure points are

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right here where the Velcro strap fails over. The Velcro tends to be low quality. They can fail

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here. They can fail here. In an ideal world we might have collaborated with Echo to do a color

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way or something. Matthew actually did up some designs for what something like that might look

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like. There's a version that uses like magnetic vid block buckles so that he doesn't have to

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keep ripping the Velcro. So they're like silence you know. These are another Matthew innovation.

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Why don't we talk about our other attempts at a belt. First we started with a vegan leather belt.

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Yeah it sucked. Yep then we did a cow leather belt. It got sucked too. Then we tried a silicone

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belt which is this one the only sample that we have left and it sucks. So we're kind of back at

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the drawing board. Both of the leather versions had like a ceiling on top and when Linus wore it for

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like a week or two it started to crack. Yeah. Which is very common also happens on the belt that you

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normally wear and it's just not something we've been able to solve for yet. This just

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occurred to me and we've never really talked about this but working at a real job like for like

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an actual real clothing company. I mean we are but I would imagine it doesn't come up much that

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you're sort of like having regular meetings with the customer kind of thing right. Like

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is it a weird dynamic that we have here. It's a different dynamic but apparel is always pretty

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personal. It always gets pulled into like what you like and what you wear. Because I feel like such

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a bitch sometimes when I'm like this and this and this and also this. No no it's not. I mean you're

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not like there are people that are very mean when they say it so you're not mean when you say it.

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Oh okay cool. Yeah constructive criticism is always appreciated. Yeah. Why don't we constructively

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criticize why we never managed to make a wallet. Matthew this was your project. Oh yes these are

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little like folder wallets. Have you been dailying this one. No that's my X's. You took it back. I

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mean it looks well used. Yeah you took it. We need it for the video so ask for it back. Really.

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Yeah this is the one I daily. Yeah it's it's pretty cool. It's like supposed to be like the

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Windows folder Mac folder. I'm still hung up on that you got in touch with your X to get this

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wallet back. Yeah it's for the video you know. Do we want to talk about why these didn't happen.

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Sure we can. I think after we came up with the idea we found out that there was someone already

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doing it so we didn't want to seem like we were ripping somebody off. Yeah but I like our version

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better. Sometimes products fail because the team can't find a practical way to bring them to market.

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Sometimes products fail because they were a really stupid idea in the first place.

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This is this one on me. I think so. I was on mat leave when this happened so. It was it was

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Linus's idea. Right yeah okay on the surface okay not that crazy. I had just started regularly

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gaming on a PC handheld and it's not always practical to carry around a backpack or like a

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sling with you so I had this idea of like okay what if I had a hoodie that had a game console

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pocket. Now initial idea was like it could slide in back here or something but then if you're like

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riding the bus or sitting on an airplane and you have a game console on the small ear back

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I think most people would not like that. So this I'm blaming Matthew for came up with the idea of

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we could put the pocket on the front uh not bad. Yeah and then I well okay yeah you kind of ruined

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the punchline. But let's say if I was more of the feminine persuasion I would have ended up with

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an inverted nipple just now because it just punched me in the chest. So yeah why would you say this

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one never made it to market. Functionality wise it wasn't very good. One of the other challenges

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we have with pocket being placed in the midriff area is getting the right spot on different

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body sizes and as you all know most people have torso lengths that are different. Some people

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are shorter some people are longer which means where the pocket sits on their body can be good

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or bad. Right so it could like end up punching some people in the bottom of the rib and some

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people right in the nipple and some people like in the neck potentially if we don't get the pocket

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placement just right. Yes. Let's pivot from the ones that I sucked at. I don't like where that's

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going. I know. It was a good idea. We wanted to make a super premium hoodie. I think this was

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intended to be the very first luxe product right? I think so. It's a cashmere line of some sort.

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It's cotton cashmere blend. Right. It manages to be so soft without having that like oh too warm

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of like a synthetic fleece kind of thing and like little details like golden zip the little

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LTT's on the drop cords. It was actually never intended for public consumption because we thought

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the price would be just completely unpalatable. What would retail on this be? Oh I can't remember.

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It's like a couple hundred dollars or something. Yeah probably high 100. So we had intended to do

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it just for staff with like your subscriber number like we've done internal products before

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like a couple of times. Your subscriber number is how many subscribers the channel had on your

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start day. The point is we couldn't get the fit right. How many samples we end up doing this?

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Eight. This one's eight. Yeah. How does sampling typically work? At an average company you'd

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probably want to be doing two to three samples. And they do that for free or? It depends on the

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vendor. Many vendors will do it for free if you work for them for a long time and your developments

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aren't super complicated. Once you start sampling eight samples they start to charge you. And how

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much would a sample of something like this cost? 300 probably. So it's a funny thing. I actually

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end up wearing a lot of our samples in the longer term. You might have noticed that my phone doesn't

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actually go into this pocket on my cargo shorts. That's because this is an early sample of this

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color where the pockets taper for some reason. You'd be amazed how much a little detail can change

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the way a garment fits and feels. Like this one started with just the same block as I think our

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stealth hoodie way back in the day. Yeah that makes sense. But it never fit right because? This is a

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heavier weight material so it needs to have a looser fit to function properly. Back in 2022 we

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didn't want that so it was never going to work with this fabric in that fit. I think now with like

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super soft fit and the way we're moving we could probably do it. Do you think we could do this again?

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I mean we've learned a lot. We wouldn't try to make it like this again. Yes. Oh yeah. I know we

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could do it. Let's talk about one that's more of a Tatiana project. This was what did we call this?

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Archie B. Woolen hoodie jacket? We're so good at product naming.

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Yeah. Marketing team takes it over. We have this long drawn out name that's very technical and they're

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just like we're gonna call it Archie B. Hoodie. We're like okay. This thing is super cool. Way

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cooler than you probably realized. It's like a like a wool outer layer and then it has what do

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you what do you call it? Yeah like reflective dots that are built in in order to give it that

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woolen Archie B. Rainbow effect. Yeah it kind of looks like a trout. Yeah a rainbow trout. Yeah

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yeah exactly. Like can you see it at all in the A-roll? So depending on how the light catches it

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it either just looks like kind of a nice clean looking jacket or it's like damn like it's off.

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It's so cool and we had a hat too and you will never buy one. Exactly. The reason why is because

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unfortunately once you wash it it starts to peel away where you can actually see it come apart.

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So unfortunately it has a terrible effect and the adhesive that they use is not good so it's

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not something that we would develop until we can get a supplier who's able to get us something that

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is machine washable. Yeah never say never for this we just need a mill that can do it a little better.

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Yeah oh I'd love to make this one. I think this would be just killer. Yeah I think so too.

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Now let's talk about a product that I was really excited about until I saw the first sample of it.

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This product came about by accident. I was showing Linus a 3D render of a different design

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and then I had like the outlines turned on so you can see I wanted to show the different design

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details more clearly. He saw it as like cel shading and was just like hey I want a cel shade jacket.

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Yeah that's what we tried to do with this. It's a nice jacket. It is. Why did we kill it again?

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I think maybe because you didn't maybe the cel shading effect wasn't as cel shade.

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Oh yeah it doesn't look cel shady at all. The armholes also suck so we would have to do some

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work on that. We'll let you guys be the judge maybe we should resurrect this one because I think

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Elamidae could probably fix the armholes in like a sample or two and then we can find new fabric.

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When I was looking at cel shading I was also looking at different fabrics that we could

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potentially use so what's cool about some of these knits is that it actually will show the

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different colors as you move. So you would have that. That's cool. I want to do something with that.

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What's this for? For sure. A lot of people will use it for sportswear in order to have that increased

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vent so maybe you'd want to have it as a panel on the back in order to have increased breathability

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and you could also use it to get that cel shaded effect because as you move you're going to see

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a little bit more of that color. Sometimes we set out to make a garment and then we find a material

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for it. Other times we find a really cool material and we're like oh we should use that.

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Why don't we talk about backpacks? You all know the OG backpack. This is the WAN variant. You all

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know the commuter backpack but what about mini OG backpack? Looking at it from this angle they

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both look the same size. Right? From here. Yeah you've skipped to why we didn't bother making it.

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There were a couple of innovations over the original backpack. The total carry capacity is

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surprisingly similar but because we moved the water bottle holder to the outside you end up

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with a smaller overall bag. It has kind of all the same features. Same ID you know obviously some

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of the pockets are a little bit smaller. Why do we ultimately not do it? Once we had the commuter

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backpack it was hard for us to find a reason to have a bag that was both like larger and carried

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everything and smaller and look sleeker. It was kind of neither here nor there. This is why the

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engineering team kind of has it easy. You know screwdriver you don't need to worry about it

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being tumble dryable. Yeah not not tumble dryable. Don't don't do that but what you should do is pick

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up one of our new Prismagic transparent colored multi-bit ratcheting screwdrivers for 20% off

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courtesy of YouTube at the link down below. If you guys enjoyed this video and you're looking for

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something else to watch why not the journey of bringing the screwdriver to life in the first

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place or since the fashion teams here do we have any videos that are more focused on fashion? Oh

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you could go watch the time I tried on counterfeit merch to really show you guys why what these guys

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do matters because if you just slap a logo or a picture on some crap product it turns out it's

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not very good.