1 00:00:00,000 --> 00:00:05,000 I am Sean Caldera, I am our marketing lead here at Linus Media Group and I've been working 2 00:00:05,000 --> 00:00:11,000 here since June 2022. Yeah, so that's about almost nine months, almost a year, yeah. 3 00:00:11,000 --> 00:00:20,000 The unpredictability. And what I mean by that is like, I walk into the office and I have maybe different projects going on, 4 00:00:20,000 --> 00:00:29,000 but it's kind of exciting to be able to be like, hey, we have something you need to respond to. 5 00:00:29,000 --> 00:00:32,000 And you had to help this team out or you get to help this team out. 6 00:00:32,000 --> 00:00:38,000 And it's pretty cool. I think I've worked other jobs where it can become pretty monotonous. 7 00:00:38,000 --> 00:00:41,000 And I kind of don't like that. 8 00:00:41,000 --> 00:00:48,000 I don't like that at all. The unpredictability can also be a little bit of a damper. 9 00:00:48,000 --> 00:00:55,000 Like you might have something planned out and you're like, oh, I just got to get this to the goal line. 10 00:00:55,000 --> 00:01:01,000 And it just might not pan out right away as like you thought it would. 11 00:01:01,000 --> 00:01:04,000 And it's not just on the predictability here at the company. 12 00:01:04,000 --> 00:01:08,000 I mean, it's the unpredictability of just content creation in general, right? 13 00:01:08,000 --> 00:01:12,000 You never know what's going to be a banger and what's not going to be a banger. 14 00:01:12,000 --> 00:01:19,000 I've been in IDM, so Interactive Digital Media Industry for like eight years, 15 00:01:19,000 --> 00:01:22,000 throughout different facets. 16 00:01:22,000 --> 00:01:28,000 You know, I've worked in eSports. I've worked in government to support the industry. 17 00:01:28,000 --> 00:01:31,000 I've worked in education. 18 00:01:31,000 --> 00:01:39,000 And it's always been this desire to kind of go to the bleeding edge and kind of go to an industry that I see has growth. 19 00:01:39,000 --> 00:01:44,000 It's easy when you're in a specific industry to say it has growth and et cetera, et cetera. 20 00:01:44,000 --> 00:01:47,000 But I found myself not really believing in that as much. 21 00:01:48,000 --> 00:01:54,000 But something that I have seen that has been growing has been the content creation industry. 22 00:01:54,000 --> 00:01:58,000 And to be able to bring that skill set and be able to help some people I know. 23 00:01:58,000 --> 00:02:05,000 And the fact that like Linus Media Group was like local, relatively local to the Metro Vancouver area was pretty sweet. 24 00:02:05,000 --> 00:02:10,000 So I got to know a few people here and then I was watching. 25 00:02:10,000 --> 00:02:14,000 I was actually, I had quit my government job. 26 00:02:14,000 --> 00:02:19,000 I was working as an active manager for a city in an interior British Columbia. 27 00:02:19,000 --> 00:02:25,000 And I was watching some content and I got my girlfriend Mia into it and she was like, why don't you just work there? 28 00:02:25,000 --> 00:02:30,000 I was like, oh, that's a great idea. That's fantastic. Why not? 29 00:02:30,000 --> 00:02:34,000 And I took the shot. Yeah. And the rest is history. 30 00:02:34,000 --> 00:02:44,000 So yeah, the main reason in a nutshell is that I wanted to be able to have an impact on how people are interacting with content 31 00:02:44,000 --> 00:02:53,000 and in an industry that shows quite a bit of promise and that's been around for quite some time. 32 00:02:53,000 --> 00:02:56,000 Very different. I mean, it was weird. 33 00:02:56,000 --> 00:03:06,000 I was just like this hybrid of a government person and also working in eSports and gaming. 34 00:03:06,000 --> 00:03:09,000 And it's different because it's stability. 35 00:03:09,000 --> 00:03:15,000 It's weird. Like you'd think government is pretty stable, but it's sometimes molasses. 36 00:03:15,000 --> 00:03:24,000 It's so slow moving. And if you want to bring something up, it has to go through how many rounds of council review, drafting, et cetera, et cetera. 37 00:03:24,000 --> 00:03:29,000 And on the eSports side, maybe it's just very nebulous. 38 00:03:29,000 --> 00:03:35,000 It's like, we don't know how to solve this problem because the industry is so new, et cetera, et cetera. 39 00:03:35,000 --> 00:03:43,000 And so this has like the happy medium of having stability, but being able to do exciting things. 40 00:03:43,000 --> 00:03:46,000 Yeah, it's night and day. 41 00:03:46,000 --> 00:03:48,000 There's a few things. 42 00:03:49,000 --> 00:03:56,000 But I think a lot of people understand maybe just kind of how we operate, right? 43 00:03:56,000 --> 00:04:03,000 It's not as easy as we made a video. There's people behind it and that's the whole story. 44 00:04:03,000 --> 00:04:06,000 No, it is a full blown company. 45 00:04:06,000 --> 00:04:09,000 There's nuances on running a business, et cetera, et cetera. 46 00:04:09,000 --> 00:04:15,000 There's so many more people at play for that video that you just watched, right? 47 00:04:15,000 --> 00:04:27,000 From the business department, from the people who are connected to the sponsors, to the writers who are writing the concept of the video, the script, the editing team behind it, the hosts. 48 00:04:27,000 --> 00:04:30,000 And each person involved is their own person, right? 49 00:04:30,000 --> 00:04:35,000 Everyone has everything, something else, completely different company happening in their life. 50 00:04:35,000 --> 00:04:41,000 And I think that nuance is a lot of the time forgotten that this is made by not just one person. 51 00:04:41,000 --> 00:04:44,000 This is made by the whole unity of a team. 52 00:04:44,000 --> 00:04:53,000 And then that can, when you lose that nuance, it's really easy to direct something at one person. 53 00:04:53,000 --> 00:04:57,000 And I think that's just something that a lot of people don't understand. 54 00:04:57,000 --> 00:05:04,000 It's like, wow, every aspect of this company takes a lot of people to get something done. 55 00:05:04,000 --> 00:05:10,000 And just like anything with a successful company, that's the same effect, yeah. 56 00:05:10,000 --> 00:05:19,000 It's interesting because I feel like we're at a pretty interesting point of our company's trajectory, right? 57 00:05:19,000 --> 00:05:28,000 Where we're adding quite a bit of operational efficiencies and just boosts to how the company runs. 58 00:05:28,000 --> 00:05:37,000 I would say just keep doing that. Honestly, I'm a pretty operations and kind of efficiency growth type of person. 59 00:05:37,000 --> 00:05:42,000 I think everyone has potential to do something great. 60 00:05:42,000 --> 00:05:50,000 So being able to lean into that belief of like, yeah, you know, if we have something that needs to get done, let's lean into it. 61 00:05:50,000 --> 00:05:54,000 Let's have, let's understand how we can do it better, right? 62 00:05:54,000 --> 00:06:00,000 I think, yeah, that is probably one of the biggest things. 63 00:06:01,000 --> 00:06:04,000 So I think it's not like weird and bad way. 64 00:06:04,000 --> 00:06:07,000 It was super cool. So I love flying drones, right? 65 00:06:07,000 --> 00:06:11,000 I'm a marketing business dev guy, okay? 66 00:06:11,000 --> 00:06:20,000 But I got to fly drones to film Dennis and Colton doing stunt driving and Mission Raceway. 67 00:06:20,000 --> 00:06:23,000 It was Mission Raceway? Maybe. Yeah. 68 00:06:23,000 --> 00:06:26,000 Yeah, Mission Raceway. And that was just so strange. 69 00:06:26,000 --> 00:06:30,000 Like, I'm being paid to do this right now. 70 00:06:30,000 --> 00:06:37,000 I'm just doing my hobby here. And it was weird to me because like, I usually go droning on weekends. 71 00:06:37,000 --> 00:06:42,000 And here I am now ripping it behind a Crown Vic, trying to match speed. 72 00:06:42,000 --> 00:06:45,000 And I'm like, oh, I'm on the next drone pilot for Michael Bay. 73 00:06:45,000 --> 00:06:49,000 This could be so cool, right? It was just like, I just stopped at the end of the day. 74 00:06:49,000 --> 00:06:52,000 I was like, huh, this just happened. Okay. 75 00:06:52,000 --> 00:06:59,000 Another weird thing has been I had to do like an ad for a robo vacuum. 76 00:06:59,000 --> 00:07:06,000 And I spent like an egregious amount of hours trying to find a way to stick the sad Linus 77 00:07:06,000 --> 00:07:09,000 meme face on a robo vacuum. 78 00:07:09,000 --> 00:07:17,000 And I was like, I guess billable hours, but also I was like, this shouldn't be this hard. 79 00:07:17,000 --> 00:07:20,000 Yeah, probably those two weirdest things have done so far. 80 00:07:20,000 --> 00:07:28,000 You have to know that nothing, I think it's like, it's like a forced gump moment, right? 81 00:07:28,000 --> 00:07:36,000 Laugh is like a box of chocolate. No, it's really, it is really unpredictable, right? 82 00:07:36,000 --> 00:07:42,000 It's more as in you never know what you're going to get thrown into from a project standpoint 83 00:07:42,000 --> 00:07:48,000 on your team, right? So regardless of where you're coming into, there might be a video, if you're an editor, 84 00:07:48,000 --> 00:07:51,000 there might be a video that you have to kind of jump out of your comfort zone to do. 85 00:07:51,000 --> 00:07:56,000 If you're in the business department, they may be a sponsor, you need to grab that you, 86 00:07:56,000 --> 00:07:59,000 you aren't used to being able to talk to, right? 87 00:07:59,000 --> 00:08:05,000 If you're writing, this might be a video that's completely left field to what you're used to. 88 00:08:05,000 --> 00:08:09,000 I mean, that's the same thing for life, but without getting all existential and philosophical 89 00:08:09,000 --> 00:08:13,000 at the end of the day, it's really amplified here, right? 90 00:08:13,000 --> 00:08:20,000 You are going to be facing a whole mishmash of different opportunities and challenges at the same time. 91 00:08:20,000 --> 00:08:25,000 And sometimes it's not going to be all fun and games because you might have that back and forth 92 00:08:25,000 --> 00:08:28,000 where you're like, how do I fix this problem? How do I get this solved? 93 00:08:28,000 --> 00:08:32,000 How do I approach this? And I think that's the biggest thing. 94 00:08:32,000 --> 00:08:35,000 I think a lot of people think, oh yeah, YouTube company, super easy peasy. 95 00:08:35,000 --> 00:08:38,000 You make the number go up, make the light go up. 96 00:08:38,000 --> 00:08:41,000 No one knows what the dislikes look like anymore. 97 00:08:41,000 --> 00:08:45,000 Right? Well, we do. 98 00:08:45,000 --> 00:08:49,000 We do. Yeah, I think that's the biggest thing. 99 00:08:49,000 --> 00:08:54,000 It goes back to my, you know, being talking about unpredictability is that how do you prepare for unpredictability? 100 00:08:54,000 --> 00:09:05,000 You just have to be able to be prepared for kind of anything within your scope and also be ready to work with people. 101 00:09:05,000 --> 00:09:10,000 You can't be a lone wolf here. I think that's a big thing I've noticed. 102 00:09:10,000 --> 00:09:18,000 You have to be able to ask for help when you need it and you have to be able to say and give help when people need it too. 103 00:09:18,000 --> 00:09:20,000 I think that's a big thing as well.