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It's not surprising that many gamers are constantly in search of a discount on the

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titles they want. Lots of AAA titles cost around 60 US dollars at launch and tend to stay that way for quite

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a long time after release. And with digital distribution being the norm these days, it becomes very difficult to sell

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your games later on after you've gotten tired of them.

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And even if your taste in games isn't big budget titles that require a big upfront cost,

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you can easily spend tons of money on DLC, even after buying a cheaper game.

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Or you can just pay on both ends. Easier.

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As a result, a number of grey-market online stores have popped up, such as G2A and Kingwin,

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that offer digital game keys from third-party sellers at prices often far lower than you'd

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find from traditional stores or directly from the developers.

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But how do they keep their prices so low? And is buying from these places a good idea?

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Well these keys can come from a variety of places. G2A claims that many of the keys for sale on their site come from wholesalers that buy

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them in bulk from game studios, while others are sold by folks who take advantage of promotions

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such as humble bundles and giveaways, then flip those codes for a profit.

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Entrepreneurs. However, many codes are acquired by much less ethical means.

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It's not uncommon for unscrupulous resellers to pose as game journalists or YouTubers,

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an attempt to trick developers into giving out review codes, or for them to buy codes

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in one region of the world where a game is cheaper and resell them to folks elsewhere,

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denying the game studio a sale in that other location.

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But considering it's not that hard to steal a credit card number, many keys are simply

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purchased with a pilfered Visa or Mastercard and resold at a very low price.

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In fact, earlier this year G2A promised that it would pay developers 10 times what they

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lost in credit card chargebacks for any stolen keys that ended up on the G2A platform.

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However, G2A also downplayed how often this actually occurred.

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And while G2A said that they wanted to allow game studios to block certain keys from being

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sold on the platform, indie game developers specifically wanted many of their games to

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be delisted from the site entirely since they're more vulnerable to financial harm than the

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larger developers, but G2A refused to do this.

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And this problem isn't just specific to game keys.

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Many major online game stores like Steam no longer sell keys, instead assigning a specific

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copy of the game to the account that bought it. Again, perhaps with a stolen credit card, yet it's still possible to transfer access

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to buyers who might not be aware that they're buying a stolen game through gifting systems

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such as Steam GIFs. And regardless of whether it bothers you that you might be buying a stolen or otherwise

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ill-gotten copy of a game, you do run the risk of the game studios deactivating your

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copy if you found out it wasn't legitimately obtained.

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Ubisoft did exactly this back in 2015, to gamers who already bought and activated games

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from reseller sites that were originally obtained with a stolen credit card.

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The moves spurred outrage among gamers that didn't realize that they had bought a stolen

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game. And although Ubisoft did ultimately restore access to players that had already activated

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their games, they didn't give any other recourse for other resold keys.

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Doing the right thing? Maybe not in the best way.

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OK Riley, I get it. These game marketplaces are shady.

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But how can I save money on games without using them?

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I got kids to feed, man! Well the good news is that sites like Is There Any Deal make it fairly easy to find out if

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a game you want is on sale at a seller known to be legitimate at any given time.

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And you also have the option of buying game bundles at a significant discount.

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There are also game subscription services such as EA Access and Xbox Game Pass that

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let you play from a library of titles for a flat monthly fee.

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And down the line, you may even have the option to legitimately purchase used digital games

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from others. Earlier this year, a French court ruled that consumers have the right to sell their unwanted

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Steam games, assuming Valve doesn't win their appeal.

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So hopefully buyers or more silver digital games will soon become a thing of the past.

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In the meantime, you might want to think twice before pre-ordering that copy of Dishwashing

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Simulator 4. Even though it sounds incredibly fun.
