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My favorite thing about working here has never changed, and it was actually the reason that we founded the company.

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I was just so tired of working with people that I couldn't get along with or didn't respect, usually for reasons pertaining to their work ethic.

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So it was all about building a team of people that I actually wanted to spend the majority of my waking life with.

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I think if we look back at the original goal of creating a team that was fun to work with and hardworking and passionate,

5
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that it's absolutely been a huge success. I think I'm often sheltered from the general population, and I read things in the news, I'm like,

6
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but people behave like that, I don't know anyone who would do that.

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You know, well, that's, this is why. The worst part of working here is the grind.

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We never have time for retrospection. It's always just, that's out.

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What's the next thing? Moving forward, moving forward, moving forward.

10
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I acknowledge that it's a treadmill, but the reality of it is that that's not a pace that I set.

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That's a pace that's set by the platform, a pace that's set by the audience, a pace that's set by the tech industry in general.

12
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It's something that's been tough, but that I've come to terms with over the decade plus that I've been doing this.

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I think working for me is the experience that you make it.

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Some people I can tell are absolutely terrified to talk to me while others behave as though I would never fire them if they murdered my pets.

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By the way, I would. That is actually a line for me. We had a nanny who killed one of our cats and we did in fact dismiss her after discussing it over the weekend.

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So I feel like a lot of what people perceive of me is their own personal projection.

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And maybe I'm wrong. Maybe, maybe that's just me imagining it, but I do observe people a lot.

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I'm a people watcher and I see that people will just kind of treat me however they think a boss should be treated.

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And the only thing that I can really do is say, look, don't call me sir or, you know, whatever else, right?

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But no one ever changes. They just do it anyway. So I just kind of roll with it.

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If I had to distill down what makes me good at this, I think it's a combination of just generally being passionate about technology and having ADD.

22
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Really though, my superpower is that I get bored before anyone else gets a chance to, you know, it's from the writing team.

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Linus, we should do a video about this. I don't know. We've done something kind of like that.

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I don't want to do that again. You know, or the audience saying, we want more power supply unboxings.

25
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And I go, these are played out. I have nothing left to say. I'm bored.

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Let's move on. I think that's what's kept the channel fresh all these years.

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I care too much.

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If I had to pick a biggest weakness, it's that I'm not very detail oriented.

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I don't follow things up. I am kind of scattershot when it comes to training, especially documentation, like creating processes is not something that I'm good at at all.

30
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Just dragon energy and 360 degrees around me.

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LTT has changed enormously since I've been here.

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We went from just a few of us in the garage trying to survive with the hope that one day we will have enough revenue that we can all make a comfortable living.

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I was hand assembling our first set with sheets of drywall and a two by two frame that I didn't even know how to do properly.

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Like I thought that you could just use spackle. I didn't even know about tape and drywall mud.

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But it didn't matter. I just needed something where I did everything myself.

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Whereas now I get in trouble for doing things myself. I wanted to walk between the offices and James like pulled me aside and was like, you can't do that.

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That costs us whatever an opportunity cost. I'm like, I just got out of a script review.

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I need the three minute brain break anyway. If I want to walk between the offices, I'll walk between the offices, but I don't have that autonomy anymore.

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I mean, there's someone standing right out there making sure that I go to wherever I'm supposed to go to next right now.

40
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In some ways, I'm the boss. In other ways, I had just ordered around all day.

41
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I miss how it used to be every day, but I also see the opportunity that is over the horizon.

42
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That's another thing. Part of getting bored easily is that I am naturally insatiable.

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It's always what's new, what's next. And in the same way that it benefits the content, I think it benefits the team here.

44
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Because if I wasn't looking for what's new, what's next, what are the career advancement possibilities here?

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Ed would still be our only video editor. Luke would still be what making notes for scripts.

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Come on, right? Nobody's going to stick around for that.

47
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I think our retention here has been really good and I think that's a big part of it.

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I think the things people get most wrong about Linus Media Group have changed over the years.

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In the early days, the thing most people got wrong was that, oh, it's not a real job.

50
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If anything, I think that has actually shifted to the point where now people seem to think that I'm some kind of taskmaster.

51
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I don't know how we went from these guys are just fooling around and this isn't a real job to,

52
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wow, that seems like an insane grind without ever finding that happy medium in the middle

53
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where it seemed like we were all having a good time and working, you know?

54
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The reality is probably somewhere in the middle and always has been.

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If you want to work here, the biggest thing that you should know is that we're not interested in people who are not passionate about what they're doing.

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If you don't actually care, I've always said this to aspiring creators.

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The first people to pick up on your BS are going to be the audience.

58
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And if the audience doesn't like you, it doesn't matter how good I think you are.

59
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I'm not the real boss here. If I could change anything, we'd go back to super flexible hours.

60
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I don't like arriving at a set time. I don't like leaving at a set time.

61
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I don't like working exactly eight hours per day. If I could do six one day and 10 the next, I think that would be great.

62
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The problem is that no matter what it is, if you have any kind of flexibility,

63
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someone is going to ruin it for everyone and the bigger you get, the better the chances that that's going to happen.

64
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We had a conversation recently with one of the department heads where they asked why we're not allowed to have company provided alcohol at those monthly get-togethers.

65
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Are they quarterly? I can't remember. And the reason is that it only takes one bad apple to do something totally inappropriate and all of a sudden there's this enormous liability for the company.

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I want people to have fun. I want people to bond and enjoy each other's company.

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It's the whole purpose of these events, but it's just not possible.

68
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As soon as you take 100 people, only 1% of them have to do something dumb and then it's ruined for everyone.

69
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Do you worry? Do I worry about like liability?

70
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Yeah, like like... Yeah, I'm a public figure.

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All it takes is for one person to tell a credible lie about me and I can be done tomorrow.

72
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And it's not just me. 100 people can be done like that.

73
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Yeah, I live in a state of constant fear. How do I deal with the responsibilities of my job?

74
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I've heard drug use is really good. Yeah.

75
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Yeah, pot's been recommended a lot. Cocaine.

76
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Haven't tried any of that yet.

77
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My strategy is while I wake at night.

78
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I mean, I had that whole live stream where I was obviously on the brink of collapse.

79
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None of that has changed. I mean, people act like, oh, he did that live stream.

80
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I'm thinking of retiring, but like now he's fine.

81
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Well, if you didn't notice, I seemed fine up until the day of that stream and I seemed fine the next day.

82
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Nothing changed, right?

83
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Just the mindset. I do it because it's the right thing to do and I do it because I don't know what else I would do.

84
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People ask me, what do you do when they meet me for the first time, right? It's just one of those polite conversation questions and I go, I am a YouTuber.

85
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They didn't ask me what I am. They asked me what I do, but for me, it's one and the same.

86
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The weirdest thing I've had to do.

87
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See, that's interesting because I don't have to do anything,

88
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but if someone comes up with an idea and I think it's really great,

89
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I do feel enormous pressure to execute on it.

90
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So weirdest thing. Modeling underwear was really weird.

91
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Posting mostly naked pictures of myself on the internet,

92
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but there's got to be weirder stuff I've done. Like that channel Superfund said some weird stuff like the Jell-O-Eating contest, Dildo Racing.

93
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That weird.

94
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Yeah, that Computex video where I'm wearing like a Superman costume in the shower.

95
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I didn't have to do that. It kind of comes back to what I said earlier about there not being any time for retrospection.

96
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I don't think much about what's in the rearview mirror other than to say the Simpsons did it

97
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and wear the Simpsons, so we can't do it again. I do feel very Simpsons did it very often.

98
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Trying to bring writers meeting ideas. A new idea, a fresh idea we've never touched before is tough to come by.

99
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Out of everyone in the company, I probably have the most people who can issue me orders and expect them to be followed.

100
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James, head of the writing team, tells me what to do, you know, where to go, what to shoot.

101
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Yvonne, obviously, tells me what to do in terms of meeting with people about anything finance related.

102
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Any of the executives will tell me, you know, hey, you need to shoot thumbnails after videos so that we don't have to pick them up later.

103
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For me, the difference is that it's less about the company org chart and who my reporting line goes to,

104
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and it's more about whatever someone brings me, does it make sense, and if it does ensuring that it gets acted on.

105
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So in a way, I take orders from literally everyone.

106
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I've changed a lot. I was very naive coming into this.

107
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I had no idea where this was headed.

108
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I think I've had to grow up or at least act like I've grown up a lot.

109
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I have to be more professional now than I used to be.

110
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I've always been just kind of like born on the internet, dirt, you know.

111
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Oh man, have I changed?

112
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Luke tells me I've changed. He says it's mostly okay though.

113
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I know that's not a very good answer, but that's the best I can really do.

114
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Yeah, I would describe myself as an A-type chaotic, generally trying to do the right thing,

115
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but also resigned to the fact that I can't change everything.

116
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And I think that can come across badly sometimes.

117
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But I also feel like coming back to one of your earlier questions,

118
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what do people misunderstand about Linus Media Group? I think even internally, people misunderstand how much power I have to change things.

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It's a big machine and turning it takes time.
