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so run me through exactly what happens here what are we doing today so we are shooting the 3d down

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jacket the one went just so then is trying it on so basically i just like paying people that i

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would like to have in this shoot and yeah that's basically it you're sad and you set this all up

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by yourself yes i get some on the hill sometimes i mean i'm still learning about lighting

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how's my hair dude see very natural this is how i do this is what i do

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yeah what's up h&m smile natural lb

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maybe now with the super bow all the way down open yeah

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you can have like this

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okay now the back

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oh this really should be

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okay perfect can you show your hand here like because i can't see your hand so i do

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yeah yeah that's okay head up perfect perfect i like how you did great job

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okay do a little bit against the wall do you want to do something else maybe like

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i don't do that like okay like this no like like i don't know something like this

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oh put the hoodie on i can't see your face

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perfect okay

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okay perfect thank you 3d printing down fabric feature

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when we're saying water resistant stand resistant

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that's it yes thank you can't thank you i'll walk away with this

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uh this is the h&m site yes no problem

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i didn't have like the ltc logo here oh you can barely see it

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mm-hmm say bye to Floatplane

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wow they have a lot of pockets as always we love pockets here we love pockets at LTT yeah so

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internal pockets a lot of them also like pretty nice like adjustable straps here

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i like that it's very like the logo for tts really likes so tell

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we also have like a texture over here it's pretty nice i mean i love the

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texture and how long does it take you to usually set up the photo shoot take the pictures

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ah i mean having all this set uh i think like 10 minutes with each person i think it's just like

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over like five minutes maximum i'll try to just have like different poses for each person different

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like uh also that they can show different things about the product so for example then it's just

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i just took like general pictures but then mostly with Linus i do a lot of details as well

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so that people can actually see like the texture of the fabric all the pockets that we have um

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i sometimes we do funny stuff for example for the swing trunks we try to have like props or

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um like floaties and different stuff because not we are not an usual you know clothing brand

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we don't want like just straight faces like we bring personality into the photos and we don't

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have like professional models here so it's cool also to have like different personalities shown

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in pictures as well i also try to have different type of bodies we try to show them

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like a lot of different sizes um so that for you guys audience you can see how every clothing

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like fits every type of body just uh i think i might be okay yes i grabbed the jeans from

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our team as well for some merch photos i don't think he has any merch photos yet so

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thought i'd uh bring them down nice yeah not bad

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you can take off the top oh you got it okay look at me

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perfect turning around a little bit this yeah like a full all the way through the back

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uh no like just in the middle yep

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the double pocket action nice you zipped up all the way kind of photo too sure

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okay nice love it wow

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perfect awesome thank you so much of course of course okay james now i'm ready for you

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okay

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your hands on your and the pocket

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perfect okay i think we're good

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oh

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casual okay

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there you go oh that's really nice feels good

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nice thank you

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okay

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there you go now you can show like the who has a different fabric color there

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can you see if it's on if i go this way you might be able to see it a little better yeah

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wait wait wait no i'm warm because it's the warm jacket

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nice

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i would wear this

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perfect uncle wear wider jacket stop no more rain

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straight up these jackets are lit by the way i'm whispering because we're filming right now but

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i know this is going to sound really biased but the second that i pick this up this inside

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it's like the nicest like fabric like in the jacket i see i swear this awesome fit

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okay looks great oh yeah

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look at me i like surprise

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oh but definitely 27 20 20 80s bison i 79 to connect to you

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you're formerly compared to being yes our rock solid 5.5 bigger

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it's all over the place that ended up leaving a lower e2 power and therefore no

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way

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oh

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Hi, Flow Plain. Are you going to do merch photos for your merch photos?

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Oh wow. I'm waiting for you. Sure.

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Are we headed over back over now? He's going to do merch photos first. Oh, okay.

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Well, I guess we can just both do merch photos. Wow. You're getting like the real behind the scenes here.

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What are we doing for this one?

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Don't chuck it. Oh, cool. Oh, nice.

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Oh, I'm so excited. Finally bringing that thing out. Oh, good.

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We've resolved the issue with the fastener here.

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I have an early production sample that just like these just come off and you can see.

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Immediately. Okay. Oh, this feels nice.

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I wasn't looking for the little label with the washing instructions, but I couldn't find

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it.

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It's nice that we get to like show that, I don't know, for me at least this is my first

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time touching this. And it's nice. I like it.

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This is my first experience with this product.

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Whereas I know Linus has been intimately involved, but like, you know, we, we, we drink

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our own Kool-Aid around here. I've been daily driving this one for a while, but it's an old sample that has some like

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very real problems. Whereas like this one, all the little problems are fixed.

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Love it. Okay. So where do I set up?

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Okay. This is one of those ones where we're going to have to, oh, how's my hair?

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It looks fine. It's salvageable? Yeah.

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All right. Cool. I wish I'd brought mine here.

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I always like the hands in the pocket shot.

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Going straight for the pockets. You know how to roll.

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Oh. Linus met tips. Look at that.

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This, this pocket's massive. Like my hand just disappears right down into it. This is not even a main pocket.

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So I could put a laptop in here if I wanted to.

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A small one, but, you know, maybe like a MacBook Air or a Steam Deck or a Steam, maybe.

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Yeah. I could probably fit my Steam Deck in here.

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There's more. There's more pockets. Well, yeah, there's this one.

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There's these. There's pockets inside.

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There's like one right there.

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There's one right here, which is kind of like foam sized.

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What else have we got in here?

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I think that might be it. Oh, yeah. But man, it's a lot of carrying capacity in a not very big jacket.

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All right. It's very fun. Is there anything on the arms?

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No. So it's not like the WAN hoodie. What's all the difference?

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Yeah. I just wish we had a Steam Deck here.

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Like just like, use that for a venture.

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The only logistics we're selling here. No, you can.

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I don't know. Yeah. I saw there's like an adjustable thing here.

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Yes. I don't know. So that was something that we had to do because at normal medium sizing, it wasn't big enough

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for like five. So we made it adjustable at the bottom.

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Okay. So you can cinch it a little bit tighter.

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Maybe we can show that like you were adjusting it.

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Yeah, sure. There you go.

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Perfect. Perfect.

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My wide childbearing hips strike again. We could show, do you want to show the zipper garage?

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I mean, this was something that we like agonized over to keep it from like pressing on your

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neck. Perfect. Is there, are there any little details on the back?

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I think we have that little. Yeah. Like texture here.

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Yeah. That's another thing that we just went way back and forth and back and forth and back

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and forth over.

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Yvonne often sees my samples and is like, I want one.

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Yeah. And I was on the same thing.

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Yeah. I'm like, okay, I want that hoodie. For example, the hoodie that you have right now, the colorful one.

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I love it, but it runs really long on me.

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So we took that feedback to the fashion team and they designed like an anorak.

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So it was like down to here and it was like, like a very women's coat.

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And I'm like, that looks super cool.

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But it's totally not what we were after. Yvonne just wants like the thing I have, but like, you know, yeah, just a little more,

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you know, and so that's where that one came from.

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And then I think for stuff like the hoodies, what we're planning to do is start bringing

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down to excess sizing and everything. So that's kind of our solution for the unisex stuff, but we're working on it.

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Everything takes time. I know. I know.

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I love this thing. And it's stupid warm.

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Like with this plus a hoodie under it, like I can go out in very, very cool.

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Like basically as cool as it ever gets here.

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Let's do it.

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So I want to, I want to show off the carrying capacity of this thing.

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I believe the taping is dual layered.

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So it's all these seams are, are taped, I think on the inside and again.

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This material is rated to, I forget how many millimeters, but it's like,

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if you pour a bit of water on it, it's that like hydrophobic kind of material.

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So it just beads off of it. Love it.

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That's awesome. Yeah. So I'm thrilled.

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Yeah, I was shocked at how warm it was. Is there like any insight you can go into like the whole design aspect or like the,

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the R&D that went into making this?

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Honestly, the start of this one was just that we were introduced to this material.

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They call it 3D printed down. Obviously it's not actual feathers.

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It's not actual down, but it has a lot of the same characteristics as down

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in terms of heat retention. But what's special about it is two things.

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One is the extremely high R value for the thickness.

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Oh, sorry, David. And what does our value refer to?

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That's the, like the insulation, like the heat retention value.

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So the really high R value and then the hand feel touch it.

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Ooh. So if you're not wearing it with a hoodie underneath or whatever,

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if you have it on your skin, unlike most jackets or like, you know, spring jackets

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or like fall jackets, there's no plasticky feel.

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There's no like mesh roughness or anything like that.

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It's like super cozy anywhere you have exposed skin.

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So we just found this material and we basically tried to imagine the garment

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that should be made of this material. When you say heat retention, I could literally feel your like body temperature

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just upon touching it. Yeah.

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It's like, it's the stuff's amazing. And it's like, obviously this isn't, you know, for going skiing in the Alpine

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where it's minus 15 or minus 20 or whatever.

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It's not what it, you don't just put this on. It's not magic, but for how thin it is, it's like shocking how good it is.

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Thanks, Maria.

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By the way, have you been getting better thumbnail guidance? Okay.

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And I'd started doing some MS paint walk-ups as well in case that's helpful.

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Yeah. Okay. Okay. Yeah, I love drawings.

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When people tell me drawings, it's like, okay, I kind of feel what you were trying to get

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because it's sometimes really difficult to get the ideas.

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Sure. I mean, I have to confess sometimes I just don't have much of an idea.

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And I'm just like, Maria will figure it out.

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Run away! Bye Flo playing, bye Flo playing.

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You're editing on Mac Pro?

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Yes. I used to work with an M1 before, but it had some problems with our server.

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So now I went back to Intel, but it's a Mac Pro, so it's really good.

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00:17:46,960 --> 00:17:50,960
Yeah. And you have an iPad here. What do you use the iPad for?

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Sometimes I do sketches with some people for thumbnails.

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That's right, because you're not just a photography lady, you also do thumbnails for the videos.

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Exactly. And also I designed an LTX desktop that is going to launch very soon.

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Here in the iPad as well. Yeah, so now here I have to choose which pictures look good.

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Basically I try to choose like two pictures per person.

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So there's not a lot of pictures on the website, just a couple that we can show every size.

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And obviously details. Details like how big the pocket is, how much you can fit in there.

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And also the texture of the fabric.

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Do you do any color grading or is it just mainly micro adjustments to like lighting contrast?

191
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Yeah, so basically we always have like some that it's brighter.

192
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So I usually take here the linear gradient and like try to balance a little bit more the light.

193
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So we can see the details over here that is more like a shadow.

194
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And also like color correction a little bit for the skin to look better.

195
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A bit of saturation, but I try not to edit that much.

196
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You try to like to keep a natural look to it.

197
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And then after for example this picture I think looks good.

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Then I will export that, edit a picture here.

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And then so that all the backgrounds look the same on the website.

200
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So I go here and select just Dennis in this case.

201
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I like key him so that now it's we have a transparent background.

202
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And I have a white kind of white gray background here.

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So all the pictures look with exactly the same color background.

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So the white balance also looks good. And that's basically it.

205
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And I try to adjust here if necessary the scale because this is a jacket.

206
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So we want to see as much of it as possible.

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This is how pictures are done.

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Thanks guys for watching the behind the scenes of our photo shoots here in Linus Media Group.

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See you in the next one. Bye.