so run me through exactly what happens here what are we doing today so we are shooting the 3d down
jacket the one went just so then is trying it on so basically i just like paying people that i
would like to have in this shoot and yeah that's basically it you're sad and you set this all up
by yourself yes i get some on the hill sometimes i mean i'm still learning about lighting
how's my hair dude see very natural this is how i do this is what i do
yeah what's up h&m smile natural lb
maybe now with the super bow all the way down open yeah
you can have like this
okay now the back
oh this really should be
okay perfect can you show your hand here like because i can't see your hand so i do
yeah yeah that's okay head up perfect perfect i like how you did great job
okay do a little bit against the wall do you want to do something else maybe like
i don't do that like okay like this no like like i don't know something like this
oh put the hoodie on i can't see your face
perfect okay
okay perfect thank you 3d printing down fabric feature
when we're saying water resistant stand resistant
that's it yes thank you can't thank you i'll walk away with this
uh this is the h&m site yes no problem
i didn't have like the ltc logo here oh you can barely see it
mm-hmm say bye to Floatplane
wow they have a lot of pockets as always we love pockets here we love pockets at LTT yeah so
internal pockets a lot of them also like pretty nice like adjustable straps here
i like that it's very like the logo for tts really likes so tell
we also have like a texture over here it's pretty nice i mean i love the
texture and how long does it take you to usually set up the photo shoot take the pictures
ah i mean having all this set uh i think like 10 minutes with each person i think it's just like
over like five minutes maximum i'll try to just have like different poses for each person different
like uh also that they can show different things about the product so for example then it's just
i just took like general pictures but then mostly with Linus i do a lot of details as well
so that people can actually see like the texture of the fabric all the pockets that we have um
i sometimes we do funny stuff for example for the swing trunks we try to have like props or
um like floaties and different stuff because not we are not an usual you know clothing brand
we don't want like just straight faces like we bring personality into the photos and we don't
have like professional models here so it's cool also to have like different personalities shown
in pictures as well i also try to have different type of bodies we try to show them
like a lot of different sizes um so that for you guys audience you can see how every clothing
like fits every type of body just uh i think i might be okay yes i grabbed the jeans from
our team as well for some merch photos i don't think he has any merch photos yet so
thought i'd uh bring them down nice yeah not bad
you can take off the top oh you got it okay look at me
perfect turning around a little bit this yeah like a full all the way through the back
uh no like just in the middle yep
the double pocket action nice you zipped up all the way kind of photo too sure
okay nice love it wow
perfect awesome thank you so much of course of course okay james now i'm ready for you
okay
your hands on your and the pocket
perfect okay i think we're good
oh
casual okay
there you go oh that's really nice feels good
nice thank you
okay
there you go now you can show like the who has a different fabric color there
can you see if it's on if i go this way you might be able to see it a little better yeah
wait wait wait no i'm warm because it's the warm jacket
nice
i would wear this
perfect uncle wear wider jacket stop no more rain
straight up these jackets are lit by the way i'm whispering because we're filming right now but
i know this is going to sound really biased but the second that i pick this up this inside
it's like the nicest like fabric like in the jacket i see i swear this awesome fit
okay looks great oh yeah
look at me i like surprise
oh but definitely 27 20 20 80s bison i 79 to connect to you
you're formerly compared to being yes our rock solid 5.5 bigger
it's all over the place that ended up leaving a lower e2 power and therefore no
way
oh
Hi, Flow Plain. Are you going to do merch photos for your merch photos?
Oh wow. I'm waiting for you. Sure.
Are we headed over back over now? He's going to do merch photos first. Oh, okay.
Well, I guess we can just both do merch photos. Wow. You're getting like the real behind the scenes here.
What are we doing for this one?
Don't chuck it. Oh, cool. Oh, nice.
Oh, I'm so excited. Finally bringing that thing out. Oh, good.
We've resolved the issue with the fastener here.
I have an early production sample that just like these just come off and you can see.
Immediately. Okay. Oh, this feels nice.
I wasn't looking for the little label with the washing instructions, but I couldn't find
it.
It's nice that we get to like show that, I don't know, for me at least this is my first
time touching this. And it's nice. I like it.
This is my first experience with this product.
Whereas I know Linus has been intimately involved, but like, you know, we, we, we drink
our own Kool-Aid around here. I've been daily driving this one for a while, but it's an old sample that has some like
very real problems. Whereas like this one, all the little problems are fixed.
Love it. Okay. So where do I set up?
Okay. This is one of those ones where we're going to have to, oh, how's my hair?
It looks fine. It's salvageable? Yeah.
All right. Cool. I wish I'd brought mine here.
I always like the hands in the pocket shot.
Going straight for the pockets. You know how to roll.
Oh. Linus met tips. Look at that.
This, this pocket's massive. Like my hand just disappears right down into it. This is not even a main pocket.
So I could put a laptop in here if I wanted to.
A small one, but, you know, maybe like a MacBook Air or a Steam Deck or a Steam, maybe.
Yeah. I could probably fit my Steam Deck in here.
There's more. There's more pockets. Well, yeah, there's this one.
There's these. There's pockets inside.
There's like one right there.
There's one right here, which is kind of like foam sized.
What else have we got in here?
I think that might be it. Oh, yeah. But man, it's a lot of carrying capacity in a not very big jacket.
All right. It's very fun. Is there anything on the arms?
No. So it's not like the WAN hoodie. What's all the difference?
Yeah. I just wish we had a Steam Deck here.
Like just like, use that for a venture.
The only logistics we're selling here. No, you can.
I don't know. Yeah. I saw there's like an adjustable thing here.
Yes. I don't know. So that was something that we had to do because at normal medium sizing, it wasn't big enough
for like five. So we made it adjustable at the bottom.
Okay. So you can cinch it a little bit tighter.
Maybe we can show that like you were adjusting it.
Yeah, sure. There you go.
Perfect. Perfect.
My wide childbearing hips strike again. We could show, do you want to show the zipper garage?
I mean, this was something that we like agonized over to keep it from like pressing on your
neck. Perfect. Is there, are there any little details on the back?
I think we have that little. Yeah. Like texture here.
Yeah. That's another thing that we just went way back and forth and back and forth and back
and forth over.
Yvonne often sees my samples and is like, I want one.
Yeah. And I was on the same thing.
Yeah. I'm like, okay, I want that hoodie. For example, the hoodie that you have right now, the colorful one.
I love it, but it runs really long on me.
So we took that feedback to the fashion team and they designed like an anorak.
So it was like down to here and it was like, like a very women's coat.
And I'm like, that looks super cool.
But it's totally not what we were after. Yvonne just wants like the thing I have, but like, you know, yeah, just a little more,
you know, and so that's where that one came from.
And then I think for stuff like the hoodies, what we're planning to do is start bringing
down to excess sizing and everything. So that's kind of our solution for the unisex stuff, but we're working on it.
Everything takes time. I know. I know.
I love this thing. And it's stupid warm.
Like with this plus a hoodie under it, like I can go out in very, very cool.
Like basically as cool as it ever gets here.
Let's do it.
So I want to, I want to show off the carrying capacity of this thing.
I believe the taping is dual layered.
So it's all these seams are, are taped, I think on the inside and again.
This material is rated to, I forget how many millimeters, but it's like,
if you pour a bit of water on it, it's that like hydrophobic kind of material.
So it just beads off of it. Love it.
That's awesome. Yeah. So I'm thrilled.
Yeah, I was shocked at how warm it was. Is there like any insight you can go into like the whole design aspect or like the,
the R&D that went into making this?
Honestly, the start of this one was just that we were introduced to this material.
They call it 3D printed down. Obviously it's not actual feathers.
It's not actual down, but it has a lot of the same characteristics as down
in terms of heat retention. But what's special about it is two things.
One is the extremely high R value for the thickness.
Oh, sorry, David. And what does our value refer to?
That's the, like the insulation, like the heat retention value.
So the really high R value and then the hand feel touch it.
Ooh. So if you're not wearing it with a hoodie underneath or whatever,
if you have it on your skin, unlike most jackets or like, you know, spring jackets
or like fall jackets, there's no plasticky feel.
There's no like mesh roughness or anything like that.
It's like super cozy anywhere you have exposed skin.
So we just found this material and we basically tried to imagine the garment
that should be made of this material. When you say heat retention, I could literally feel your like body temperature
just upon touching it. Yeah.
It's like, it's the stuff's amazing. And it's like, obviously this isn't, you know, for going skiing in the Alpine
where it's minus 15 or minus 20 or whatever.
It's not what it, you don't just put this on. It's not magic, but for how thin it is, it's like shocking how good it is.
Thanks, Maria.
By the way, have you been getting better thumbnail guidance? Okay.
And I'd started doing some MS paint walk-ups as well in case that's helpful.
Yeah. Okay. Okay. Yeah, I love drawings.
When people tell me drawings, it's like, okay, I kind of feel what you were trying to get
because it's sometimes really difficult to get the ideas.
Sure. I mean, I have to confess sometimes I just don't have much of an idea.
And I'm just like, Maria will figure it out.
Run away! Bye Flo playing, bye Flo playing.
You're editing on Mac Pro?
Yes. I used to work with an M1 before, but it had some problems with our server.
So now I went back to Intel, but it's a Mac Pro, so it's really good.
Yeah. And you have an iPad here. What do you use the iPad for?
Sometimes I do sketches with some people for thumbnails.
That's right, because you're not just a photography lady, you also do thumbnails for the videos.
Exactly. And also I designed an LTX desktop that is going to launch very soon.
Here in the iPad as well. Yeah, so now here I have to choose which pictures look good.
Basically I try to choose like two pictures per person.
So there's not a lot of pictures on the website, just a couple that we can show every size.
And obviously details. Details like how big the pocket is, how much you can fit in there.
And also the texture of the fabric.
Do you do any color grading or is it just mainly micro adjustments to like lighting contrast?
Yeah, so basically we always have like some that it's brighter.
So I usually take here the linear gradient and like try to balance a little bit more the light.
So we can see the details over here that is more like a shadow.
And also like color correction a little bit for the skin to look better.
A bit of saturation, but I try not to edit that much.
You try to like to keep a natural look to it.
And then after for example this picture I think looks good.
Then I will export that, edit a picture here.
And then so that all the backgrounds look the same on the website.
So I go here and select just Dennis in this case.
I like key him so that now it's we have a transparent background.
And I have a white kind of white gray background here.
So all the pictures look with exactly the same color background.
So the white balance also looks good. And that's basically it.
And I try to adjust here if necessary the scale because this is a jacket.
So we want to see as much of it as possible.
This is how pictures are done.
Thanks guys for watching the behind the scenes of our photo shoots here in Linus Media Group.
See you in the next one. Bye.