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The internet, as we know it, is dying.

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And maybe it's not a bad thing.

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Seems like maybe mostly it is a bad thing, though. We'll have to see.

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Do you have an immediate emotional reaction?

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I, my immediate emotional reaction is, hey, I'm here for you.

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You're fine with this? No, I'm not. You're fine with the internet, as we know it, just...

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I want you to walk me through what you're talking about. What it feels like is if the internet was someone

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that I've known my entire life, a close friend, and then all of a sudden the friend decided

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they actually want to go become a monk in the Himalayas

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and they leave and I can never see them again. And the only way you can see them

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is to give them your Google account at the front door. Yeah.

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And if I sign a business deal with them.

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It's kind of the opposite of that, actually, rather than going and being a monk.

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If you let the monks scrape your dead skin off your back

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and use it to clone you, then you can see your friend.

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Yeah, it's a stat holiday in the office, where this is going up on Monday, August 5th,

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and we were trying to think of something to talk about, and I thought that it would be good to talk about this change

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in the internet that's happening. We've been kind of monitoring some of these stories

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that have been about the internet being segmented

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into these discreet chunks that all have to now pay each other

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for access to each other. But we are kind of like the same generation.

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We both grew up with web 2.0, right? Like you were on Facebook.

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Yep. You were on Instagram.

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Technically, I still am. Technically, I still am too, but I don't use these platforms anymore

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just for many reasons. But the reason this question is interesting to me

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is because the internet used to be open. It was like the open web.

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Everybody's freely linking everywhere. You go to a website, it's a cool website.

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Maybe there's a forum to discuss what's going on there,

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but there's no closed off platforms.

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Then we get into this era where the internet is basically

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made up of discreet kingdoms. There's the Facebook kingdom.

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There's the Twitter kingdom. There's the Reddit kingdom.

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And people are kind of congregating with communities

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that are like them.

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But there's still lots of discourse and crosstalk among them.

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Now we're heading into this era where if you want

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to search Reddit, there's only one search engine

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that you can use to do that, which is Google,

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because Reddit and Twitter and some other platforms

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that I can't think of right now closed off access to their API.

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Friendster is a huge one. Dig it.

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Didn't they die? Dig? You're the man now, dog. Dig it.

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You mean dig.com? I couldn't care less.

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The reason this has all come up recently for us on Techlink

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is because of these stories about perplexity.

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And what do you know about perplexity, Jacob?

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It's the measure of how confused one person is.

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Don't define the word. Perplexity, AI. Perplexity is was, I mean, depending on how you just,

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sorry, no, it was an AI startup that was focusing on searching the web using AI and then getting summaries

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on things that you search, which just kind of does sound like being AI.

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Like what's the difference between like, wasn't that the whole thing with being AI? You ask a question, then we search the whole web.

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The difference is that Microsoft added AI search

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functionality to Bing. Perplexity, from the ground up, it doesn't give you

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like a list of search results. It just summarizes stuff for you

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and then links you to stuff. So if you go to Bing and you say,

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what is perplexity AI?

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Bing still, like it has this blurb at the top that has been part of search engines

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long before a chat GPT came out. But then under that, it's just a regular search engine.

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They have this list of links. But what perplexity did,

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I think you can go to perplexity right now. Perplexity.ai.

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And we say, what is perplexity?

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I mean, that's right there, but will that just be like, yeah.

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So perplexity.ai doesn't give you a list of links.

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It gives you, as we're looking at right here, it now lists the sources right up at the top.

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I believe that's a relatively recent addition after they were criticized for plagiarism,

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which we're going to get into. Now they list the sources up top,

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but then they just have this AI summarized answer.

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So that's the difference. You can get that kind of search result by using Copilot,

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Microsoft's AI, but perplexity is trying to change

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the search engine from a list of links to an AI-generated summary of what's out there,

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which is another way the internet has largely changed.

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I think that a lot of companies are trying to turn the internet from a library where you go in,

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you find the sources, you collect a list of books or links

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that you can go through yourself, and then you form your own opinion.

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Now it's like a sommelier. Yeah, they're trying to turn the library into a librarian

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who knows everything in the books already, so you don't go and check the book out yourself,

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you just talk to the librarian and they know everything, and they'll give you the gist,

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except that the librarian is a liar, and occasionally-

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It has like 17 personalities. Occasionally they just make something up for fun,

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17 personalities. They get bored of their job, so they just make shit up.

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Yeah, yeah, and you can tell the librarian,

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okay, tell me this information as if you're a pirate,

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and then they will, and they'll lie even more.

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And also, you used to be able to tell the librarian to ignore all of its previous instructions for its job

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so that you could make it do nefarious shit. We can just keep this analogy rolling all the way.

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Like I was saying, now we have these sources.

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I'm not sure what perplexity looked like before, but I think that they made some changes recently

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because they were accused by multiple tech outlets,

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news outlets of plagiarism. I think Forbes was the first one to kind of start

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levying accusations at them, primarily because when you searched for this Forbes story,

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this original Forbes story that they did original reporting on,

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perplexity summarized the whole story, and because Forbes was like one of the only sources on it,

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it didn't have all of these extra links inside the result,

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it just had like something at the very end where it was like sources, Forbes.

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Yeah, you know what? They definitely have changed it, and the sources are up at the top now

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because of that criticism. And then CondÃ© Nast, which owns Wired.

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And it's also my rap name. CondÃ© Nast, nasty.

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They also, no, they sent a cease and desist letter.

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They didn't sue them, but I think that this is like a very light form of pushback.

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We've had some, there was a lawsuit

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from the New York Times against OpenAI for like training on their information and on their data.

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And now you have some other news outlets trying to fight back against this like new paradigm

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of AI companies just

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Scraping. Steam rolling over the internet with their scrapers, just scraping whatever the hell they want.

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And to be fair, that's the way it always worked

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with scrapers, like web scrapers did not arrive

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with AI companies, but these scrapers have become more of a problem.

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There's more eyes on them. And people are thinking a lot more

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now that the AI models have already been trained on all the content on the internet.

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People are like, wait a second, maybe the people who make the content should be compensated for that.

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Though the people that conglomerate the content,

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not as other people that make it, Reddit's not giving really any money to Reddit.

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Yeah, I mean, I'm talking about news outlets, but yes, Reddit is, that's interesting

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because as a Reddit user, you're thinking that maybe you should be compensated.

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And I think they had some sort of compensation. I forget what happened with that.

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It's very small. It's very small. Yeah.

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But regardless, now these AI companies are being forced to, well, forced, I don't know,

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to make publisher deals. So they're making deals with certain aggregators

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or creators of the news content.

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And so that's first started with OpenAI when they launched SearchGPT, right?

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So they launched it after Perplexi had all these issues with the publisher plagiarisms.

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Yes. The plagiarism accusations. Yep, season desists.

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And then, so SearchGPT gets launched.

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They're like, hey, we have deals with publishers. Yeah.

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And then a week after that, Perplexi's like, oh, we also have deals with publishers?

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Yeah, we're doing that too. Yeah, it's kind of funny. I mean, OpenAI started making these deals

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with publishers last year, I believe. I think it was one with the Atlantic.

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They definitely one with the Atlantic. And no, I think the New York Times,

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they don't have a deal, obviously, because the lawsuit is still ongoing with that.

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But they have made a deal with a number of other large news corporations.

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And yeah, you're right. When they announced SearchGPT, it was basically like,

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oh, OpenAI's doing Perplexity, except they have the deals with publishers.

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And they also now have a deal with Reddit. Yes.

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So you can use Google to access Reddit content?

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Or SearchGPT.

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Now, here's my question. Tying back into the whole thesis about internet dying,

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becoming more closed off, when AI chatbots sort of took off like,

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oh, there's censorship and stuff like that,

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is this not sort of accentuating that?

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Because I'm assuming because they wanna,

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avoid plagiarism accusations, Perplexity is probably going to either only use

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or only promote publishers that they have

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these ad revenue sharing deals with, which means that the answers that you get

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when you search with Perplexity, and I would imagine SearchGPT,

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would only use those publishers. So you're only getting information from a smaller pool

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of potential information from the web if you were to look around yourself, perhaps.

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That is what I am confused about. OpenAI has launched SearchGPT in like,

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they call it a prototype. So it's not widely available to the public right now.

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But yeah, I mean, the fact that we aren't entirely sure

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how this works, is indicative of the extent

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to which this is changing the web. I mean, even the ARC browser, the ARC company

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who like made this alternative new browser,

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they're like, oh, we wanna break like Chrome's monopoly basically on the browser market.

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And just like change how people think about browsers. Yeah, basically the way that those worked is

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they use AI, the AI goes and searches for the results

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and then it summarizes stuff for you. It's the same kind of thing.

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And I remember having the thought when the ARC announced that thing,

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where I was like, okay, wait, websites,

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it costs money to have people visit your website

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because your server runs your website and every time people go to the server,

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you're expending resources in order to keep that running.

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And the way that they keep it running

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is by having ads run on the site. It costs money to run the site,

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you get revenue from ads. It's unclear to me how much ad revenue

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and a site is getting if a web scraper

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or like an AI comes and fetches a result

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and then brings it back and summarizes it. I've seen people say that it is the same,

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that like a page view is a page view. I've also seen people say that,

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well, when a human comes to a website and they scroll through and they see the ads

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and maybe they click an ad and like an AI isn't gonna click an ad.

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You might get an impression because it's like, oh, we can see in our system that that ad was served

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to some agent. I don't know if it was a human or an AI,

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but that's an impression right there. But I think that if I had to guess the,

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and correct me in the comments if I'm wrong, if you're like in the ad world,

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I'll try to find if there's people correcting me in the comments and like- John Hamm, you there?

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Put it up. I believe that if you're a human visiting a website,

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that's gonna be a lot more valuable to the people who run the website than an AI,

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like a bot or a scraper or whatever. So that's, I mean, the fact that we,

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the search industry, Google and its competitors,

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Google is still, I think we've talked about this recently, Google is like 95% of-

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That's big. It's like the vast majority, like everyone's like, look at all these

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alternative search engines, they're there.

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People are looking at them, they're just not using them. Yeah, very few people use them,

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the vast, vast, vast majority of people still use Google and so like the paradigm is shifting

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from Google and these other search engines, leading people to the sites,

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they click on the sites, they go through, they give those sites ad revenue.

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It's changing from that to like the Google or search GPT or whatever is doing all the summarizing

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for you and it's, hopefully they have these deals worked out with some of the big publishers

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because otherwise no one is gonna get nearly as much revenue as they used to.

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The fact that these AI scrapers and the bots

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are like costing websites money is indicated by the fact

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that like some people are calling out the bots

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for being annoying. Like the iFixit CEO just said recently,

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he called out specifically Anthropic because the Anthropic scraper was hitting,

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he said they were hitting our servers a million times in 24 hours

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and even the AI company's own chat bot disapproves according to PC Gamer, which I hate when people do that.

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I love PC Gamer, but I can't stand when people are like, I asked this chat bot what it thought about this.

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It's like, it's not alive, it doesn't,

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it can't have opinions. And then also the Reddit CEO told the Verge

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in an interview, talking about his Google deal,

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he basically said, hey, we made this deal with Google,

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we made this deal with open AI. Steve Hoffman. Yeah.

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Hey, Microsoft, Anthropic, Proplexity, if you want Reddit, like pay up.

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And I don't know, like there's a part of me that wants people to be paid for the content that they make.

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On the other hand. F*** you, Spess.

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On the other hand, when it comes to Reddit charging

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for the use of their API, when Reddit was,

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Reddit is such a great example of the phenomenon that I'm talking about here.

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I never used Reddit that much when I was a kid.

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I don't know about you, but to me it was,

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when I discovered Reddit, fairly late in the game,

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I was like, what the, this is amazing. That the front page of the internet is just like,

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literally anything on the internet can be posted here.

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It was like user, it's a user built site.

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It was like a home for every forum ever. Yeah.

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And now Reddit, the company is like, that's our data.

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And like, if you want access to our data, then you have to pay us.

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And it's just weird. I don't know, it just feels weird.

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But maybe that's because I was a native of this

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like web 2.0 and I need to get a lot. I mean, with web 3.0, it was like a crypto thing.

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We're not even talking about that anymore. That's a deprecated term.

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You said web 2.0. I did. I didn't like it.

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I'm sorry. I love you. Did you use Reddit when you were younger?

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How active on the internet? I started using it probably when I was like,

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maybe late teens or early 20s.

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That was really when I started sort of using it. I remember like, I really started using it

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like when I started university. Like I heard about it before then.

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Like it was sort of talked about. But I don't think the app was very good.

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I didn't really scroll social media on my computer. I didn't really like how the whole layout was.

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Cause this was in the time of old Reddit, which I know people have a fondness for.

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Well, that's the funny thing is that it wasn't, like it is social media, I guess.

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It's like a social website. But when I say, when I hear the word social media,

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I think of like, you know, if we're talking early days, I'm thinking Myspace, Nexopia,

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I used Myspace, I did not use Nexopia. Neopets.

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Lego.com. In some ways, yeah. The chive, anyway.

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No, that was like a feed. Iken has cheeseburger, anyway.

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So I was just kind of like, I was like, I want to watch TV.

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I want to watch TV, I want to play video games. So I didn't really do that. Like I would scroll, I started scrolling Reddit,

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I'm like my phone. And then I posted a couple of times, got like 5,000 comments a little bit.

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But then I stopped using it when the API thing happened.

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I now use Lemmy, which is the Fediverse alternative.

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See, okay, so now this is, I think this is where the sort of difference

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in our generation comes up.

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We're technically both millennials. But I'm 35.

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You're younger than me. Classified. Classified.

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But when I was in university, I don't remember using Reddit, basically at all.

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I remember like discovering Reddit, I think mostly after I graduated.

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Which I'm thinking now, I'm like, how is that possible? Because I did research things to write papers

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and stuff in university. But I think I was mostly like using academic sources.

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I would go to the library at the university

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and like look for stuff. But yeah, it's actually wild to me

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that I did not use Reddit. So to get back to this, it's for us,

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the digital, are we the digital natives?

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Who's supposed to be the digital natives? I think millennials are supposed to be like,

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we grew up with the internet. We had some of the early services as they were developing.

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I found this article recently on Business Insider.

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It's called RIP Club Penguin.

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That was a dark day. Club Penguin being another example of like, it's a game, but it was also very, very,

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so it was an MMO.

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I remember being a secret agent. Did you play Club Penguin?

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Yes. I never did. See, I'm feeling nostalgic for this era of the internet

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even though I feel like I barely partook in it. I was busy playing Xbox 360.

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And the sub-headline of this is millennials were raised by the internet,

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now their internet parents are gone. And this kind of got me thinking about the topic

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that we've been talking about today. It's like.

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Like someone else's parents died because you weren't raised by this. And you're like, man, these other people's parents died.

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Let's talk about that. I think that, you know, I know that my parents had anxieties

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about like what was happening with my generation and how much time we were spending like,

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in front of the internet instead of the much more traditional and acceptable way to waste time at home,

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sitting in front of the TV, so much different.

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I've had so many arguments for that. For my dad, it was all about, it was going outside.

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What? My dad, that was how he was. He didn't want you to go outside? No, no, no, he went outside like with his friends.

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Like he would go outside and hang out with his friends and they'd come home when the street lamps came on.

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Oh, you mean when he was a kid? Yeah, when he was a kid. So like he was like sort of like kissing.

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He's like, why don't you bike over your friend's house and like go play outside? And I'm like, eh.

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I mean, I did do that, but like I think that

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I was so confused when you were talking about like, your dad went outside when you were a kid?

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Anyways. My dad went outside with his friends while I was inside watching the TV

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and he played street hockey with his old friends. That's what I thought you were talking about.

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No beers, just Capri sons. My dad was in like the stranger things type group

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as a 40 year old.

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Riding around his bike solving mysteries while I was on Wikipedia, like a loser.

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When his friends got sucked into the upside down, he was so upset.

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But yeah, I mean, I'm kind of like, I lament this.

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I mean, like what is there on the internet

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that is like ye olden times where, you know,

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you go on, you make a free account, it's everything goes.

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The Fetaverse, I think would be the closest.

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You've mentioned the Fetaverse before and I kind of understand it to be sort of a like Reddit

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slash Twitter slash interconnected group of websites

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where you can like cross post and stuff. Is that more or less?

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So there are a bunch of, it's a collection of social media alternatives.

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There are like alternatives for like every major social media platform you can think of

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or even like YouTube and stuff like that. And they all can communicate with each other

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using a common protocol. It's the internet for vegans.

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It's weird to say that because I feel like there are a lot of vegans on Lemmy. It's the gluten-free, crunchy internet.

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No, no, no, it's more free form because like there's servers and they're publicly hosted

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and it's more like, it's not all controlled by one entity.

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Like people can make servers and then people can join those servers

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and then still access to the other servers and then there's this cross communication

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between other platforms. You know, every time you've brought up Lemmy,

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I'm like, okay, whatever, man, I'm using Reddit. But I think given everything

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that we've been talking about here, I feel like it might be kind of time to consider it,

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which is kind of funny for me to say because even as I say that, I'm like, I don't wanna do that.

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I really just want the internet to be fixed and maybe that's stupid. Maybe it won't happen.

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Cause it is scary looking ahead at what we're,

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I have a child, what I'm sending my child into.

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Like what is the internet gonna look like when he's a teenager, you know?

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It's like, I... See, Riley, what you're describing is you're like,

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my issue is all of these different places are closing off themselves

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and there's all this information and stuff on the internet

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that's becoming centralized and like gated. Yeah, yeah.

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Decentralization is what the Fetaverse is.

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And that's awesome. I think that like... It's free and open source.

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Download Lemmy. It's a chicken and the egg problem, right?

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Because the Fetaverse sounds really great

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and it sounds like everyone should use it.

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But if I go to use that and no one's there,

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then it's like I'm cutting myself off from culture

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and I think that this is a whole another debate

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baked into this. It's like, should I be lamenting the ways

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that the internet is changing or should I be just kind of like accepting the changes

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that come with societal transformation?

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I think that you don't have to pick one of those. I think I can say that an internet

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in which everything exists in these little bubbles

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owned by corporations that have to pay each other to access it, leading to a worse experience

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overall for users, I can say that that's bad.

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Well, also kind of admitting that,

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all right, we got to find a way to live and advocate for change in this culture.

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I just don't know if like I said this when Elon bought Twitter and Twitter started changing,

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Twitter is objectively worse than it was. You mean X?

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Yeah, you know what I mean. It's objectively worse than it was

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except for community notes, community notes are great, other platforms should adopt the same thing.

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But the algorithmic changes and the moderation changes

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on X are just unquestionably worse. It's just, anyways, I will get into that.

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But I said this when that first happened,

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that like I don't think Twitter is ever gonna go away. I think it'll, I don't think anything will really

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take the place of Twitter. I will say that it's been encouraging

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to see threads do well. I think threads is doing okay. I thought they were gonna die immediately.

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But that's another meta platform. I don't want them to have it.

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Have you considered Mastodon, which is a Fediverse alternative?

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I feel like everything that I'm saying, I tell you that I'm not interested in the Fediverse

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and then everything that I'm saying is like, I should just check out the Fediverse.

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It is fun constantly bringing up. When you keep describing the same problem.

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You know the thing is like this one site that I used to like, it's closed off

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and this controversial technocrat runs it.

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And I don't know if I wanna support him and it makes me feel uncomfortable.

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If only there was a way that I could have like a free or like another open source alternative

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that was decentralized, that wasn't controlled by like someone like Mark Zuckerberg.

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The Fediverse sounds like something in Star Citizen and that weirds me out.

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Like the... Like it's a universe specifically for federal agents.

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Maybe my brain is adding a R to it

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and now it sounds like the Frediverse. So it's a universe of just threads.

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It's such a universe made by Fred and that makes me think of Star Citizen

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because the company that makes Starships in Star Citizen is called Robert Space Industries

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named after Chris Roberts, the creator. Did you follow my path of my thought?

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That didn't relate to Fred at all cause I was just thinking of Fred from Scooby-Doo

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and then Fred from Old School YouTube. I would get on Fred from Scooby-Doo's social platform

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if that was him, but it's not, so I won't. So where is the internet going?

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I don't know. I hope that we're not going into this

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like straight up dystopian situation where like there's no open internet at all anymore.

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You know, it's basically just TV channels that you have to pay to access and that's the internet.

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I hope not, but I hope it looks like

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that might be where we're going. I'm not sure. That neutrality just got, it might be,

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it looked like it was coming back now that it looks like they're not bringing it back

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because of the Chevron thing. That's a whole other thing. Regardless, guys, we don't have time anymore.

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Thanks for watching this TalkLinked. It's Monday.

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We'll see you on Wednesday for more tech news. Love y'all, be good to each other.

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That's nice. I love you too. I used to say that.

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Say it back. I used to say, I love you.

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Thank you.
