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First, we had in-person clean-outs.

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Then we got our plus-long infomercials. But now, a whole week devoted to Mac announcements, including a complete redesign of the Mac

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Mini. It is very cute, but that isn't even the most exciting thing we get.

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So let's look at what they announced, because while the Mac Mini might be smaller, the rest

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of the lineup got a whole lot more capable for the money.

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Almost two years ago, we did a whole video about the value of the Mac Mini, saying that

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it's very hard to get a computer that capable for the money.

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This new Mac Mini is arguably an even better deal. On the Tuesday of Apple's exciting week of announcements, Apple shrunk the Mac Mini down

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to a 5-inch square 1.5-pound package, seemingly the size of a typical Thunderbolt dock if

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the power supply is built in, which it is on the Mac.

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It is proportionally taller than the tired previous design, part of that height is from

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the distance off the table, which allows for better airflow.

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It's definitely an impressively densely-packed machine built for Apple Silicon from the

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ground up, in contrast to the previous model which reused a chassis that was designed for

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Intel chips and optical drives. It appears that Apple has finally pulled the plug on USB-A, as the Mac Mini no longer

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has them. Now there's Ethernet, HDMI, 3 Thunderbolt at the back, and at the front, a handy pair

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of USB ports beside a headphone jack. I'll be honest, part of me worries that the Mac Mini is almost too small.

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Apple showed examples of how people could use all that IO on their desk, and because

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the computer is so small, it could get buried or pulled around by the weight of the peripherals.

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As someone who loves a bit of design, it's perhaps a bit sad that the Mac Mini isn't losing its presence on the desk.

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That's why I love the iMac so much. Speaking of, on Monday it got new colors.

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They are a little more saturated this time around, closer to the candy palette of Skittles.

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I like the previous colors, and I like these ones too. Apple has also pulled the plug on Lightning.

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Yes, it's peripherals now charged with USB-C, and yes, you still have to flip over the Magic

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Mouse to do so. It also gets a new 12-megapixel center-stage camera, as well as a nano-texture display

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option, both of which are included in the new MacBook Pro. There's not much more on the MacBook Pro side, other than the fact that the base M model

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gets an extra Thunderbolt port and the Space Black option.

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Just joking, the most exciting thing in Anx applies to all Macs.

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I am pleased to finally report that every Mac sold from Apple from now on comes with

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a standard 16GB of memory.

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You can cheer. Yes, even the $1,000 M2 MacBook Air.

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This is a big deal, because as I've noted for the past few years, 8GB severely limits

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what you can do with your Mac. You won't even run some benchmarks, and it would be weird if you could buy a Mac that

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has less RAM than an iPhone 16. I thought the higher-end M3 chips last year to be a bit lame, with the M3 Pro's performance

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cores and memory bandwidth being compromised.

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This M4 generation looks a lot more like the original M1.

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Apple's humorous graphs showed numbers between 2 and 3 times faster.

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While the typical M4 gets two more efficiency cores over the previous generation, and M4

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Mac's core counts are unchanged, the M4 Pro gets 8 performance cores in the base skew

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instead of 5 last year. I'm very excited to see the M4 Pro get the CPU power it observes, making it the value

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king in my opinion. I'm also relieved to see that the base M4 chips can now support 3 displays.

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This means that even the entry-level MacBook Pro can support 2 displays plus its own, finally.

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So where can you get all these chips? The M4 is available on the iMac, Mac Mini, and 14-inch MacBook Pro.

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The M4 Pro is available on the Mac Mini and MacBook Pros in both sizes, while the latter

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only gets the M4 Macs until the Mac Studio gets updated if it gets updated.

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It better get updated. Oh yeah, I guess that's also the last device to have USB-A, isn't it?

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Now prices are largely the same in the lineup, so at $600, the Mac Mini looks to be incredible

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value. Even with the standard memory increase, RAM upgrade prices are still the same at $200

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per 8GB. Which tiers remain the same, too, with only 256GB standard on the iMac and M4 Mac minis.

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I am concerned that this could become another unupdatable 8GB iPhone 5C situation, but the

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benefit with desktops is that they don't move, so external storage is an option.

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Every day in these announcements, Apple devoted a section to Apple Intelligence, the first

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phase of which was pushed out this week. I do intend to cover Apple Intelligence by the way, but this rollout is quite gradual

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and so I'd like some time to see how some of these more useful features integrate in

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my life as they roll out. Historically, Apple was very good at producing narratives to demonstrate their products in

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a holistic and integrated way. But with Apple Intelligence, it feels like a list of features being rattled off, and

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after every announcement I'm left asking, what can I do?

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This week was an interesting new way to do these announcements.

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Each day's video was about 10 minutes long, so lumping it all together in one announcement

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would be too short. But there might be a greater advertising strategy to this too.

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This week, while browsing my own personal YouTube, the iMac announcement was served

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to me as a pre-roll ad, which of course I skipped.

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Already sawed. Oh yeah, and that reminds me.

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What do you think about that effortless power ad at the end of the MacBook announcement?

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I'm not sure. That was a little cheesy.

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Thanks for taking forever to give this Mac Address enough memory.

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Yeah, comment below what you think of that ad. And if you want to see another video we've done, since we're talking about desktops,

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why not watch the one where I review a Mac Studio on the beach?
