{"video_id":"fp_K97lRPmVDZ","title":"Meet the Team Nick Light | Exec Week","channel":"FP Exclusives","show":"FP Exclusives","published_at":"2025-01-29T22:35:00.039Z","duration_s":1757,"segments":[{"start_s":0.0,"end_s":2.002,"text":"Nick: I'm Nick Light, CEO of Creator Warehouse; 2 00:00:02.035 --> 00:00:04.838 which these days means I run the product development teams. 3 00:00:05.872 --> 00:00:06.539 Yeah. 4 00:00:06.906 --> 00:00:09.609 Sammy: Alright, and Nick before we start you have to tell us two truths and lie. 5 00:00:09.676 --> 00:00:12.412 Nick: I've worked with LMG for more than 10 years. 6 00:00:12.445 --> 00:00:15.782 I have a dog named Bessie; and I became a dad this year. 7 00:00:15.815 --> 00:00:20.620 Sammy: And I guess what does a COO of float- what. 8 00:00:20.620 --> 00:00:21.688 Nick: Hahahaha, Floatplane? 9 00:00:22.555 --> 00:00:24.791 Sammy: What does COO of Creator Warehouse entail? 10 00:00:24.958 --> 00:00:28.294 Sammy: Yeah, so it's changed a lot over the last year actually; 11 00:00:28.294 --> 00:00:31.297 so, we're trying to mature a lot as a company, 12 00:00:31.297 --> 00:00:34.401 bring in people with a lot of different backgrounds and skill sets. 13 00:00:34.401 --> 00:00:36.836 So these days I spend most of my time, 14 00:00:36.836 --> 00:00:38.838 you know, leading our product development teams, 15 00:00:38.838 --> 00:00:42.142 be that our engineering team, fashion team, graphic design teams; 16 00:00:42.142 --> 00:00:45.445 and in addition to that, I also still contribute on you know, 17 00:00:45.445 --> 00:00:50.817 some of the more operation side things; ordering and forecasting, and budgeting, and planning of that sense. 18 00:00:50.817 --> 00:00:53.053 But we also have some other leaders on the team who've come in, 19 00:00:53.053 --> 00:00:55.955 who have a lot more diverse backgrounds on those fronts. 20 00:00:55.955 --> 00:00:59.859 So when it comes to how we're ordering new product, how we're bringing it in; 21 00:00:59.859 --> 00:01:01.895 we're trying to be a lot more planned and prescriptive, 22 00:01:01.895 --> 00:01:05.698 you know, you've probably seen that we've had some things that have been in stock and out of stock, 23 00:01:05.698 --> 00:01:07.467 like our precision screwdriver and bit set. 24 00:01:07.500 --> 00:01:10.336 Those are all learning efforts that we're trying to make sure we're 25 00:01:10.336 --> 00:01:14.507 being more accountable to what we're ordering, and able to deliver better on sales 26 00:01:14.507 --> 00:01:15.809 for the products that we're ordering; 27 00:01:15.809 --> 00:01:19.112 which means that we can reinvest in the product development teams that we have, 28 00:01:19.112 --> 00:01:21.815 Nick: and continue to make more awesome products for you guys to enjoy. 29 00:01:21.848 --> 00:01:22.215 Sammy: Yeah. 30 00:01:22.248 --> 00:01:23.883 Sammy: Uh, speak on the partners, because we did talk about it in alternate universe. 31 00:01:23.883 --> 00:01:25.118 Sammy: So what does that kind of look like? 32 00:01:25.118 --> 00:01:28.521 This is the first time we're publicly mentioning that we have like 33 00:01:28.521 --> 00:01:30.623 partners that like kind of specialize in things? 34 00:01:30.623 --> 00:01:33.293 Nick: Yeah so, it's still a developing element; 35 00:01:33.326 --> 00:01:33.793 Sammy: Mhmm. 36 00:01:34.127 --> 00:01:38.198 Nick: But we brought in some folks, who are contributing on an ongoing basis 37 00:01:38.198 --> 00:01:41.134 who have like a lot more retail background, ecommerce background, 38 00:01:41.167 --> 00:01:44.804 or even some you know, brand building background basically, 39 00:01:44.871 --> 00:01:49.209 so trying to, basically trying to make sure that 40 00:01:49.209 --> 00:01:53.446 we're being more prescriptive with our forecasting on how we're ordering product. 41 00:01:53.480 --> 00:01:55.915 And then being more accountable to those forecasts. 42 00:01:55.915 --> 00:02:00.420 I mean you've probably seen many times already that we have a whole lot more focus on our product pages, 43 00:02:00.453 --> 00:02:02.856 making sure our information is a whole lot more visible, 44 00:02:02.856 --> 00:02:07.961 making sure that our support is quicker, and is providing more context in a more, you know, 45 00:02:07.994 --> 00:02:10.029 more quick fashion for lack of a better term. 46 00:02:10.063 --> 00:02:10.463 Sammy: Hahaha. 47 00:02:10.463 --> 00:02:13.399 Nick: So yeah, it just means that we're leveling up all elements of the business, you know; 48 00:02:13.399 --> 00:02:17.003 rather than having to have a few people focus on many things, 49 00:02:17.003 --> 00:02:20.507 we're trying to have a wider variety of people focus more intently 50 00:02:20.507 --> 00:02:23.743 on specific elements that we think that they can elevate. 51 00:02:24.344 --> 00:02:26.446 Sammy: So you're big picture, you're like Michael Scott. 52 00:02:26.513 --> 00:02:27.680 Nick: Hahahaha. 53 00:02:28.181 --> 00:02:30.750 Nick: You can call me Michael Scott if you'd like so, yeah. 54 00:02:30.750 --> 00:02:32.185 Sammy: What hobbies are you into? 55 00:02:32.285 --> 00:02:33.953 Nick: What hobbies am I into? 56 00:02:34.120 --> 00:02:37.757 Nick: Man, I am mega boring. Sammy: Surfing the internet. 57 00:02:38.124 --> 00:02:38.625 Nick: Pardon? 58 00:02:38.791 --> 00:02:39.559 Sammy: Surfing the internet. 59 00:02:39.692 --> 00:02:40.660 Nick: Surfing the internet, yeah. 60 00:02:40.693 --> 00:02:44.063 Sammy: You surprisingly know a lot about internet like culture, every day I'm a little surprised. 61 00:02:44.063 --> 00:02:44.497 Sammy: I'm like what-? 62 00:02:44.497 --> 00:02:44.898 Nick: Really? 63 00:02:44.964 --> 00:02:45.465 Sammy: Yeah. 64 00:02:45.465 --> 00:02:46.366 Nick: Like what are you surprised by? 65 00:02:46.799 --> 00:02:49.636 Sammy: You're always on Twitter, you know like terms and stuff and then- 66 00:02:49.669 --> 00:02:50.537 Nick: Like what terms? 67 00:02:50.670 --> 00:02:52.906 Sammy: I don't know, every time I talk to you, you just know about something... 68 00:02:52.906 --> 00:02:54.908 and I’m like oh wow that’s cool 69 00:02:54.908 --> 00:02:58.211 Nick: Are you like, hey he's an old man; are you saying ski- Skibidy. Sammy: No no no. 70 00:02:58.278 --> 00:02:59.145 Sammy and Nick: Hahahahaha. 71 00:02:59.445 --> 00:03:02.182 Sammy: I'm just, I'm just a little surprised, it was like oh I didn't- 72 00:03:02.215 --> 00:03:03.950 I didn't, I don't know, I don't expect that I don't know; 73 00:03:03.950 --> 00:03:06.819 because when I talk to you, you're very like... like corp- 74 00:03:07.120 --> 00:03:09.255 Like not in the not a bad way, but it's very corporate. 75 00:03:09.255 --> 00:03:10.823 Nick: You can say whatever you want, it's good. 76 00:03:10.823 --> 00:03:13.726 Sammy: It's very like, I don't know, I feel like I'm talking to like someone who's in charge. 77 00:03:13.726 --> 00:03:14.294 I'm like, okay. 78 00:03:14.327 --> 00:03:16.329 Nick: Alright well, I appreciate that. 79 00:03:16.362 --> 00:03:20.099 Yeah no, I try to, I try to keep abreast of you know, online memes and stuff. 80 00:03:21.367 --> 00:03:25.838 Yeah, definitely... I definitely relax while gaming. 81 00:03:26.406 --> 00:03:28.808 These days I play a lot of Trackmania. 82 00:03:28.808 --> 00:03:33.246 I know people called out that I had virtual on- Virtual, Vairtual? Virtual, whatever it is. 83 00:03:33.246 --> 00:03:36.482 On my screen when they did the roasting your bosses PC setup. 84 00:03:36.516 --> 00:03:38.585 So yeah, Trackmania has been a game that I've really enjoyed, 85 00:03:38.585 --> 00:03:43.189 just like the constant improvement, trying to be better than yourself rather than just like 86 00:03:43.556 --> 00:03:45.391 playing League of Legends and yelling at everyone, 87 00:03:45.391 --> 00:03:49.562 or playing CS:GO and yelling at everyone, or playing Valorant and yelling at everyone. 88 00:03:49.562 --> 00:03:51.297 You know, just trying to, trying to be chill. 89 00:03:51.297 --> 00:03:54.734 And then yeah, you know my, my free time- I'm ruining another one of the things. 90 00:03:54.767 --> 00:03:58.738 But my free time has been taken up a lot this year with having a new kid. 91 00:03:58.771 --> 00:04:02.775 Well my first kid I should say, and so that's been super fun, 92 00:04:02.775 --> 00:04:06.579 but also you know, stressful in its own way, and that's where a lot of my time goes; 93 00:04:06.579 --> 00:04:09.949 and then love cooking, and doing all that stuff; 94 00:04:09.949 --> 00:04:12.719 and then you know kind of walk in the neighborhood, as boring as that might sound. 95 00:04:12.719 --> 00:04:13.419 Sammy: Hahahaha. 96 00:04:13.453 --> 00:04:14.954 Sammy: What's your favorite meal to cook? 97 00:04:15.622 --> 00:04:16.789 Nick: Oh, that's a good question. 98 00:04:16.856 --> 00:04:18.925 Sammy: Luke has this chicken recipe. 99 00:04:18.958 --> 00:04:22.895 Nick: Yeah I mean, I don't have something like Luke's chicken recipe I have to say. 100 00:04:22.895 --> 00:04:25.698 Nick: I think my favorite recipes are the ones that are a little bit easier; 101 00:04:25.698 --> 00:04:30.169 so like we, my wife and I have a one pot spaghetti that we use 102 00:04:30.169 --> 00:04:32.272 Nick: that we actually cook in a Dutch oven that Luke got us for our wedding, 103 00:04:32.272 --> 00:04:32.705 Sammy: Aww. 104 00:04:32.739 --> 00:04:33.306 Nick: so that's pretty cool. 105 00:04:33.439 --> 00:04:36.342 We have like a Kung Pao chicken recipe that we cook often, 106 00:04:36.376 --> 00:04:41.881 Mongolian beef; basically anything like stir fry that's pretty easy, but also like super good 107 00:04:41.914 --> 00:04:44.684 and I can throw any extra spice into is good by me. 108 00:04:44.717 --> 00:04:47.553 Sammy: What made you interested in this role? 109 00:04:47.587 --> 00:04:51.090 Nick: So when I came in I was the business development manager, 110 00:04:51.124 --> 00:04:53.259 which at the time meant that I booked sponsorships. 111 00:04:53.293 --> 00:04:53.926 Sammy: Yeah. 112 00:04:53.926 --> 00:04:56.596 Nick: Because I dropped out of university to come work with these guys; 113 00:04:56.596 --> 00:04:59.932 Luke was basically like, hey I know somebody who's like doing businessy things to- 114 00:04:59.932 --> 00:05:00.833 Sammy: Hahahaha. 115 00:05:00.833 --> 00:05:04.070 Nick: Who can do sponsorships for us, so maybe Nick can come help; 116 00:05:04.103 --> 00:05:07.473 and I started on a co-op term, and then Linus basically came to me was like, 117 00:05:07.507 --> 00:05:09.375 hey, I need somebody to do this full-time. 118 00:05:09.509 --> 00:05:12.812 So that's either you or it's somebody else, so figure it out; 119 00:05:12.845 --> 00:05:14.380 Nick: and I was like, cool. Sammy: Hahahahaha. 120 00:05:15.248 --> 00:05:17.183 Nick: So when I started out I was very much on the sponsorships, 121 00:05:17.216 --> 00:05:19.652 spent like the first four or five years building that up. 122 00:05:19.686 --> 00:05:23.122 And then you know, Colton came in soon after me. 123 00:05:23.122 --> 00:05:26.192 We had another, a few other folks come in throughout the years; 124 00:05:26.192 --> 00:05:31.497 and after a few years of that I came to Linus and I was like, 125 00:05:31.531 --> 00:05:32.965 hey, we need to take merch more seriously. 126 00:05:32.965 --> 00:05:34.934 Linus is like I don't want to do physical product. 127 00:05:35.168 --> 00:05:37.337 I was like okay, well let's try to figure it out. 128 00:05:37.470 --> 00:05:40.506 So then for a while I was doing both sponsorships and you know 129 00:05:40.540 --> 00:05:44.243 the early days of LTT Store when it was... a far cry from what it is today. 130 00:05:44.277 --> 00:05:46.979 The whole reason that we brought in a lot of other folks is that 131 00:05:46.979 --> 00:05:49.649 there are a lot of things we didn't do very well, there are a lot of things we did really well, 132 00:05:49.649 --> 00:05:53.186 I think the things that I enjoy the most about my role is like team building, 133 00:05:53.186 --> 00:05:56.589 and by that I mean like assembling a team of people; 134 00:05:56.622 --> 00:06:00.426 because yeah, we've got some amazing team members with us. 135 00:06:00.460 --> 00:06:02.895 I mean, we have amazing people throughout all the LMG but 136 00:06:02.895 --> 00:06:04.897 I'm a bit biased toward my CW folks. 137 00:06:04.897 --> 00:06:05.798 Sammy: Hahahaha. 138 00:06:05.932 --> 00:06:09.769 Nick: And I think that we just have kind of some of the best people in the business for that, so- 139 00:06:09.769 --> 00:06:11.671 Sammy: Like did you envision yourself being a COO? 140 00:06:11.971 --> 00:06:15.808 Nick: No, I, I would personally say I'm pretty driven. 141 00:06:16.642 --> 00:06:17.009 Sammy: Yeah. 142 00:06:17.043 --> 00:06:20.213 Nick: I'm not afraid to put in a lot of hours to make something happen. 143 00:06:21.247 --> 00:06:23.950 I think I'm somewhat intelligent, you know, at times. 144 00:06:24.016 --> 00:06:26.686 So I think it was in some senses, a natural progression, 145 00:06:26.686 --> 00:06:28.855 but I never had like a \"oh, I'd like to be this role\"; 146 00:06:28.855 --> 00:06:32.158 I think it was more so just, what do I find engaging about the business? 147 00:06:32.191 --> 00:06:35.461 What I think is gonna be really a way to push it forward; 148 00:06:35.461 --> 00:06:40.666 like, It's cringe to like say or whatever, but like I was one of those kids in high school 149 00:06:40.666 --> 00:06:45.571 that was like, you know taking the opposing position when the English teacher was like 150 00:06:45.605 --> 00:06:48.508 \"give us a reason why marketing works or whatever\", 151 00:06:48.508 --> 00:06:51.411 and I was like marketing sucks, advertising sucks, blah blah blah. 152 00:06:51.677 --> 00:06:53.913 But then, it was more of a realization that just like, 153 00:06:53.946 --> 00:06:57.016 the way that people traditionally market I think is really bad, 154 00:06:57.417 --> 00:07:00.787 and doing it the way that we do it I think is super effective, as you can see 155 00:07:00.887 --> 00:07:05.658 based on the fact that we've grown a business that now does, you know, huge numbers let's say. 156 00:07:06.826 --> 00:07:10.563 Tens and tens and tens of thousands of orders a year, more than that; 157 00:07:12.098 --> 00:07:17.670 so that is what really drives me is, is finding the passion, finding the connection, 158 00:07:17.937 --> 00:07:22.942 finding ways that we can bring that product to life in some senses and making the best it can be; 159 00:07:22.942 --> 00:07:25.478 because like, you know, it comes from the top right? 160 00:07:25.478 --> 00:07:28.314 Like Linus isn't gonna settle for anything that he doesn't think is the best. 161 00:07:28.681 --> 00:07:29.182 Sammy: Yeah. 162 00:07:29.182 --> 00:07:30.216 Nick: For whatever it is, right? 163 00:07:30.216 --> 00:07:32.185 We didn't make a screwdriver just to make a screwdriver, 164 00:07:32.218 --> 00:07:34.020 we made a screwdriver that had to be better than what he had. 165 00:07:34.053 --> 00:07:40.460 So that is super engaging for me and I love, you know, being able to bring a sense of 166 00:07:41.694 --> 00:07:46.199 a sense of passion from the team, and they bring that sense of passion themselves; 167 00:07:46.232 --> 00:07:49.535 but it's more so just channeling that into the types of products that we want to make. 168 00:07:49.702 --> 00:07:53.573 Sammy: So I guess another general question is, how's working LMG? 169 00:07:53.673 --> 00:07:57.743 Is this like your first quote on quote \"real job\", or did you have jobs prior? 170 00:07:57.777 --> 00:07:58.678 Nick: Yeah, for sure. 171 00:07:58.711 --> 00:08:00.913 Nick: So this was my first like real job quote on quote. 172 00:08:00.947 --> 00:08:01.547 Sammy: Yeah, hahahaha. 173 00:08:01.547 --> 00:08:06.486 Nick: How is it? It is challenging, draining, tiring, stressful; 174 00:08:06.486 --> 00:08:07.253 Sammy: Hahahahaha. 175 00:08:07.587 --> 00:08:10.289 Nick: also, super engaging, super rewarding, 176 00:08:10.289 --> 00:08:10.623 Sammy: Yeah. 177 00:08:11.858 --> 00:08:13.559 Nick: fun in a lot of senses. 178 00:08:13.860 --> 00:08:15.461 Nick: We've changed a lot over the last year, 179 00:08:15.495 --> 00:08:19.365 and I think that it's a lot for the better; and we're still kind of refining those things, 180 00:08:19.365 --> 00:08:23.069 and figuring out what works and what'll stick, and what might be adjusted moving forward. 181 00:08:23.202 --> 00:08:26.439 Yeah It's super engaging I think is the best way that I can say it; 182 00:08:26.506 --> 00:08:27.473 and I think that that's- 183 00:08:27.473 --> 00:08:32.345 That's something that we've we've got feedback about from kind of the external 184 00:08:32.478 --> 00:08:35.748 people that have come in and seen what we do as a business and gone 185 00:08:35.748 --> 00:08:37.550 okay, you guys have something that's really special here, 186 00:08:37.583 --> 00:08:40.586 and they're bringing things that are special on their own front as well. 187 00:08:41.988 --> 00:08:46.392 But I think that it's a really unique place to work and I really enjoy that about it, 188 00:08:46.392 --> 00:08:50.029 and I enjoy that we're able to support a lot of really cool people. 189 00:08:50.062 --> 00:08:52.965 Sammy: Yeah I think, when I talk to people it's like yeah, 190 00:08:53.132 --> 00:08:56.836 being here is very stressful sometimes, but it's very rewarding, because it's like 191 00:08:57.103 --> 00:08:59.772 you get to do so many things that you know, like you can't do. 192 00:08:59.805 --> 00:09:02.441 Like I think, went and talked to Tatjana a little bit; 193 00:09:02.441 --> 00:09:07.446 she's like, oh I'm product, like a material like, like figure out what materials work; 194 00:09:07.446 --> 00:09:10.249 but then she alse has like a bunch of other things that she wouldn't be able to do 195 00:09:10.249 --> 00:09:14.353 if she was at like a, a company that's 20x our scale right? 196 00:09:14.687 --> 00:09:16.856 Nick: Yeah, like one of the big names in fashion or whatever. 197 00:09:16.856 --> 00:09:20.192 Sammy: Yeah, it's like you're very restricted, but like here you can kind of do anything 198 00:09:20.192 --> 00:09:22.428 and you're given the opportunity to do a lot of things. 199 00:09:22.962 --> 00:09:25.798 Nick: Yeah, and I mean Tatjana is a great example of somebody 200 00:09:25.798 --> 00:09:28.034 who comes in with a huge passion, right? 201 00:09:28.067 --> 00:09:29.769 Like, she came in and we're like, 202 00:09:29.769 --> 00:09:33.172 okay we need a raw materials developer and that means somebody who's looking at the fabrics, 203 00:09:33.205 --> 00:09:37.009 and the trims, so the zippers or the the draw cords, or whatever else 204 00:09:37.009 --> 00:09:40.012 and those are the types of things that that is really core to her role. 205 00:09:40.613 --> 00:09:44.216 But beyond that she's like, hey, I have a huge passion for you know, 206 00:09:45.318 --> 00:09:46.018 what would you call it? 207 00:09:46.052 --> 00:09:50.923 You know, plastics, and carbon fibers, and metals, and hard goods as well, right? 208 00:09:50.923 --> 00:09:55.061 So allowing her to flex into those areas as well, 209 00:09:55.061 --> 00:10:00.199 and really her driving to flex into those areas is super cool to see; 210 00:10:00.199 --> 00:10:02.969 because it's the passion that shines through right? 211 00:10:03.002 --> 00:10:07.673 I'm super stoked for when a few people from the CW team finally get to do their extreme upgrades. 212 00:10:07.673 --> 00:10:11.510 I think Tatjana's is gonna be one for the record books; because she's just gonna go like, 213 00:10:12.578 --> 00:10:15.181 Nick: she's gonna go crazy I imagine, once- 214 00:10:15.181 --> 00:10:16.916 Once that finally gets to come through. 215 00:10:17.817 --> 00:10:21.954 Just like, talking to her on like a random day she'd be like, 216 00:10:21.954 --> 00:10:25.358 oh, yeah I want to make like a custom carbon fiber of this thing, and it's like 217 00:10:25.858 --> 00:10:26.626 how are you gonna do that? 218 00:10:26.659 --> 00:10:28.761 Okay well, I'm gonna go and go into the shop and do this, 219 00:10:28.794 --> 00:10:32.932 and put this together and I've thought of it like this, and it's like for me 220 00:10:32.932 --> 00:10:37.236 Nick: like my brain is not designed for that. Sammy: Hahahaha. 221 00:10:37.269 --> 00:10:40.206 Nick: So it's super cool to get to work with people like that, or you know, 222 00:10:40.339 --> 00:10:45.044 Kyle, or Tynan, or Lisa, or Bridget, I mean I could name a million people; Sarah. 223 00:10:46.779 --> 00:10:50.816 Everybody has their own like special element that they bring to the team 224 00:10:50.816 --> 00:10:52.685 and I think that's one of the coolest things about it. 225 00:10:53.586 --> 00:10:57.289 Sammy: For context next year's AMD's- 226 00:10:57.289 --> 00:10:59.325 I mean, next year's tech upgrades have not been drawn. 227 00:10:59.925 --> 00:11:01.994 Sammy: So, it is not confirmed. Nick: Yeah, no no no. 228 00:11:01.994 --> 00:11:04.664 Nick: Nononononono, yeah, no, sorry Tatjana isn't confirmed; 229 00:11:04.664 --> 00:11:08.434 And I think that one of the things that I'd love to see us grow into as we go on to 25 and 26, 230 00:11:08.467 --> 00:11:09.702 and this is not confirmed, this is not anything. 231 00:11:09.702 --> 00:11:11.737 Nick: It's just getting to showcase more of the personalities, 232 00:11:11.771 --> 00:11:15.274 and the talents of our team in Creator Warehouse in a content standpoint; 233 00:11:15.307 --> 00:11:19.879 so whether that's a channel unto itself, whether that's Floatplane exclusives, 234 00:11:19.879 --> 00:11:24.684 whether that's on social, or through newsletters, or just in random inclusions in LTT videos. 235 00:11:24.684 --> 00:11:27.620 Like when Tynan was overseeing Linus doing the battery bank upgrade 236 00:11:27.620 --> 00:11:29.522 with the thing that flooded in his server rack. 237 00:11:29.722 --> 00:11:34.894 It's really fun and cool to get to see the passion from everyone on the team shine through 238 00:11:34.894 --> 00:11:36.362 when they get to be showcased in that way. 239 00:11:36.362 --> 00:11:39.732 So I just want to continue seeing how we can do that, make that happen. 240 00:11:41.267 --> 00:11:46.072 Sammy: What's the weirdest/interesting story that you have while working here? 241 00:11:46.839 --> 00:11:49.975 Nick: Oh, man, what the hell is this question Sammy? 242 00:11:50.009 --> 00:11:51.210 Sammy: Hahahahaha. 243 00:11:51.577 --> 00:11:59.085 Nick: There's so many different like eras that it's hard to like pick a moment. 244 00:11:59.251 --> 00:12:02.321 When Colton broke the drone moving from the old house, 245 00:12:02.354 --> 00:12:05.825 but then I covered for him because you know, It was like his second day. 246 00:12:06.058 --> 00:12:09.528 f***ing whole room water cooling in like 2015; 247 00:12:09.528 --> 00:12:12.331 Nick: that was the dumbest thing ever, but for some reason everybody loved it 248 00:12:12.598 --> 00:12:14.834 Nick: It’s just like random moments like 249 00:12:14.834 --> 00:12:18.971 when I told, like a French contact that we had... 250 00:12:18.971 --> 00:12:22.441 that Linus is French speaking level was like very basic, 251 00:12:22.441 --> 00:12:26.078 and then they told him they were impressed because I told them It was very basic; 252 00:12:26.078 --> 00:12:29.148 and he sent me an email at like 2 a.m. my time 253 00:12:29.148 --> 00:12:32.585 that was literally just like \"ELEMENTARY LEVEL???\"; 254 00:12:32.585 --> 00:12:34.687 in all caps, question mark, question mark, question mark; 255 00:12:34.687 --> 00:12:37.189 because apparently I had said he had an elementary level of French, 256 00:12:37.189 --> 00:12:40.192 but he's like actually like very fluent in French. 257 00:12:40.226 --> 00:12:40.993 Sammy: Is he actually? 258 00:12:40.993 --> 00:12:42.061 Nick: Yeah, yeah, super fluent. 259 00:12:42.094 --> 00:12:46.065 I think he did like a like an immersion program in certain summers or something like that; 260 00:12:46.065 --> 00:12:49.468 but he's like really really, I mean he would say he's not 261 00:12:49.468 --> 00:12:50.536 but he's really fluent in French. 262 00:12:51.637 --> 00:12:55.775 But just like getting that email like 2 a.m. and I'm like sitting on my computer 263 00:12:55.775 --> 00:12:58.511 Just the \"elementary level\", with a bunch of question marks. 264 00:12:58.811 --> 00:13:01.580 Yeah, I kind of go back to like the the OG days. 265 00:13:02.181 --> 00:13:04.350 Like all the moving vlogs were super interesting, 266 00:13:04.550 --> 00:13:07.653 Vessel, Floatplane will remember Vessel. 267 00:13:07.653 --> 00:13:11.390 Vessel was super, super interesting and cool, and also just like 268 00:13:12.158 --> 00:13:16.328 the best exposure to how horrible like VC markets are. 269 00:13:16.462 --> 00:13:16.829 Sammy: Mmm. 270 00:13:16.996 --> 00:13:20.566 Nick: I think they burned like... I don't know, 271 00:13:20.599 --> 00:13:24.069 it's a lot, a lot of money in like a year. 272 00:13:24.203 --> 00:13:25.304 I want to say they got 273 00:13:25.337 --> 00:13:29.975 funding of like a 140 million dollars? And the service lasted 18 months. 274 00:13:30.109 --> 00:13:32.778 And that's not to say they burned a 140 million dollars in 18 months; 275 00:13:32.778 --> 00:13:34.847 I don't know what their financials looked like, but like 276 00:13:35.114 --> 00:13:38.918 that was a big exposure to like, what even is this business? 277 00:13:38.918 --> 00:13:43.522 Like how can you justify that kind of an outcome? 278 00:13:43.622 --> 00:13:48.060 But like super cool people that we worked with there, Alicia, shoutout Alicia. 279 00:13:50.596 --> 00:13:54.800 Walking into the the offices of Megapro and just being like 280 00:13:55.301 --> 00:13:59.104 hey dude, we're down the road from you and we run this YouTube channel; 281 00:13:59.104 --> 00:14:01.874 do you want to make a screwdriver? And like talking to the CEO there, 282 00:14:01.907 --> 00:14:05.945 and him like being super excited, and working on that with him for three years 283 00:14:05.945 --> 00:14:07.580 before it finally came out. 284 00:14:07.580 --> 00:14:09.215 Man you're asking me to like pick one. 285 00:14:09.448 --> 00:14:10.216 Sammy: Yes. Nick: This is- 286 00:14:10.783 --> 00:14:11.750 Sammy: They're all lumping together. 287 00:14:11.750 --> 00:14:13.052 Nick: Yeah, seriously. 288 00:14:13.052 --> 00:14:16.422 Nick: It's all It's been a crazy ride, I'll say that. 289 00:14:16.455 --> 00:14:19.491 A lot of really cool moments, a lot of really challenging moments, 290 00:14:19.558 --> 00:14:21.060 a lot of really frustrating moments but- 291 00:14:21.060 --> 00:14:22.494 Sammy: How about the most challenging moment then? 292 00:14:22.895 --> 00:14:23.662 Sammy: I'll change it to- 293 00:14:23.696 --> 00:14:24.630 Nick: Oh, I don't think I can talk about those. 294 00:14:24.630 --> 00:14:26.365 Sammy: Oh, nooooooo. Nick: To be honest, yeah. 295 00:14:27.032 --> 00:14:28.434 Sammy: I'm trying to get something out of the execs. 296 00:14:28.434 --> 00:14:29.335 Nick: Yeah yeah yeah. 297 00:14:29.335 --> 00:14:30.002 Sammy: It's hard. 298 00:14:30.870 --> 00:14:32.204 Nick: Most challenging moments... 299 00:14:32.771 --> 00:14:37.376 Nick: I mean, I think one of them was like when Linus did the 10 million subscriber stream; 300 00:14:37.376 --> 00:14:38.477 Sammy: Hahahahahaha. 301 00:14:38.477 --> 00:14:41.380 Nick: because I had been like bugging him to do something with it, 302 00:14:41.380 --> 00:14:46.085 then I didn't realize how much it was like impacting him until that stream happened. 303 00:14:46.452 --> 00:14:50.022 So I would be like a total a****** being like \"dude You have to do something for this\" 304 00:14:50.022 --> 00:14:52.825 you have to like, people are looking for something for this, dadada. 305 00:14:52.858 --> 00:14:54.793 And then he gets on camera and like 306 00:14:54.793 --> 00:14:57.763 fills his entire brain for the entire internet, 307 00:14:57.763 --> 00:15:02.268 and I was like dude, I didn't realize like it was like that; 308 00:15:02.434 --> 00:15:04.336 like, why did you just tell me. 309 00:15:04.336 --> 00:15:08.140 But like, that was that was really challenging I think. 310 00:15:08.140 --> 00:15:10.876 Sammy: How did you get into your quote on quote \"skill\" I guess? 311 00:15:11.076 --> 00:15:14.780 so your skill will be, I guess would be selling- Like marketing? 312 00:15:15.114 --> 00:15:15.581 Nick: Yeah. 313 00:15:15.714 --> 00:15:16.248 Sammy: Yeah. 314 00:15:17.149 --> 00:15:19.351 Nick: I fell ass backwards to some extent, 315 00:15:19.385 --> 00:15:19.752 Sammy: Hahaha. 316 00:15:19.752 --> 00:15:22.388 Nick: and I figured it out along the way, I think is the easiest way to say it. 317 00:15:22.388 --> 00:15:25.524 Like I was doing accounting for my schooling, 318 00:15:25.524 --> 00:15:26.125 Sammy: Mhmm. 319 00:15:26.125 --> 00:15:27.993 Nick: and I was like, this is really boring. 320 00:15:29.194 --> 00:15:33.899 Nick: And then my, you know, one of my close friends at the time, 321 00:15:33.899 --> 00:15:37.937 Luke was like, hey we need somebody to like do businessy things on this 322 00:15:37.937 --> 00:15:40.806 and I was like sure, I could work for a YouTube channel, 323 00:15:40.839 --> 00:15:43.809 and I remember when he first started working with Linus at NCIX, I was like 324 00:15:43.842 --> 00:15:46.979 this sounds like the dumbest thing ever, like what the hell are you doing? 325 00:15:47.112 --> 00:15:47.846 Sammy: Hahaha. 326 00:15:47.846 --> 00:15:49.882 Nick: And then I got into it and I was like, this is pretty cool actually. 327 00:15:49.915 --> 00:15:50.549 Sammy: Hahahaha. 328 00:15:50.549 --> 00:15:53.919 Nick: Like, because at that- This was like 2010 when he first, 329 00:15:53.919 --> 00:15:56.255 Nick: 2011 whatever it was when he first started, right? 330 00:15:56.989 --> 00:15:59.491 Nick: So I was like, what is this? What are you thinking? What are you doing? 331 00:15:59.758 --> 00:16:02.628 And then I got into it and my parents were like, what is this? What are you thinking? 332 00:16:02.661 --> 00:16:04.663 What are you doing? And then it's all okay now. 333 00:16:04.797 --> 00:16:07.266 I've always had a lot of passion for the business I think. 334 00:16:07.333 --> 00:16:10.135 And for kind of the industry, and you know like you said Sammy, 335 00:16:10.169 --> 00:16:12.871 I like to, I like to be up on the memes. 336 00:16:12.905 --> 00:16:14.907 I enjoy the internet cultures. 337 00:16:15.107 --> 00:16:17.710 You know, I haven't kept up as much with the skibbidies, 338 00:16:17.776 --> 00:16:20.446 and the, and the what? the sigmas? 339 00:16:20.479 --> 00:16:22.147 Sammy: HAHAHAHAHAHA! 340 00:16:22.147 --> 00:16:23.315 Nick: Hahahahaha. 341 00:16:23.482 --> 00:16:28.454 Nick: I love just like, I love making the young people cringe. 342 00:16:28.454 --> 00:16:28.921 Sammy: Nooo. 343 00:16:28.954 --> 00:16:31.824 Nick: That is, that is my true- My true power. 344 00:16:31.890 --> 00:16:34.093 Nick: Making the young people cringe. Sammy: It's not that cringing, I'm just laughing. 345 00:16:34.293 --> 00:16:35.794 Sammy: I just don’t expect it 346 00:16:35.794 --> 00:16:37.763 Nick: Floatplane he's cringing behind the camera. 347 00:16:37.796 --> 00:16:38.764 Sammy: Hahahaha! 348 00:16:38.797 --> 00:16:41.667 Nick: No, I enjoy- I really like this industry. 349 00:16:41.767 --> 00:16:42.301 Sammy: Yeah. 350 00:16:42.501 --> 00:16:44.870 Nick: I think there's a lot of really big positives that can come from it. 351 00:16:44.903 --> 00:16:48.674 I think we're finally starting to see a lot of the like charlatans like fall away. 352 00:16:48.707 --> 00:16:52.411 Like you know, All the MCN's and the you know, 353 00:16:52.411 --> 00:16:54.580 the churn and burn merch companies, and stuff like that; 354 00:16:54.580 --> 00:16:57.449 like it's very clear that they're not here to last, 355 00:16:57.483 --> 00:17:00.619 and I think that we're building something that's really unique, really special, 356 00:17:00.652 --> 00:17:04.023 and that's gonna last as long as it can. 357 00:17:04.023 --> 00:17:07.760 Nick: So yeah, I'm very proud to be a part of that movement 358 00:17:07.760 --> 00:17:10.429 and try to be making a difference for a positive, 359 00:17:10.429 --> 00:17:13.832 rather than just creating like disposable crap that you know, 360 00:17:13.832 --> 00:17:15.567 you're not gonna want in the next three years; 361 00:17:15.601 --> 00:17:17.803 we want something that's gonna last you ten years plus. 362 00:17:17.836 --> 00:17:20.305 Whenever you- Whether you're buying a shirt, a hoodie; 363 00:17:20.305 --> 00:17:22.341 screwdriver especially, backpack, 364 00:17:22.341 --> 00:17:24.910 anything like that we want to make sure that it's built to last. 365 00:17:24.910 --> 00:17:27.413 Sammy: As you're wearing a shirt that's from like 20... 366 00:17:27.613 --> 00:17:28.347 Nick: Yeah dog. 367 00:17:29.048 --> 00:17:31.417 Sammy: I Know what that shirts from, I don't know when that was made though. 368 00:17:31.417 --> 00:17:36.321 Nick: This would have been probably 2019? I want to say; 369 00:17:36.321 --> 00:17:38.757 Nick: No, I was wrong, its February 2021; 370 00:17:38.757 --> 00:17:42.428 Still wearing it, you know the gold has faded after many washes and dries. 371 00:17:42.428 --> 00:17:45.564 The fashion team hates the fact that we throw everything in the dryer; 372 00:17:45.564 --> 00:17:47.566 but we know that you're gonna throw everything in the dryer, 373 00:17:47.566 --> 00:17:48.667 so we throw everything in the dryer. 374 00:17:48.667 --> 00:17:49.601 Also, I'm lazy. 375 00:17:49.601 --> 00:17:51.870 Sammy: What's the coolest project you got to work on? 376 00:17:52.004 --> 00:17:53.105 Nick: Sammy, come on. 377 00:17:53.272 --> 00:17:54.339 Sammy: Hahahahaha. 378 00:17:54.373 --> 00:17:56.375 Sammy: Listen, these are all questions everybody I ask everybody, alright? 379 00:17:56.408 --> 00:17:58.210 Nick: Dude, what are these questions? 380 00:17:58.210 --> 00:18:00.679 Sammy: I- You screened them prior! What do you mean!? 381 00:18:00.712 --> 00:18:02.714 Nick: Yes, I definitely looked at the questions. 382 00:18:02.714 --> 00:18:03.849 Sammy: You said \"sounds good\"! 383 00:18:03.916 --> 00:18:06.351 Nick: I definitely looked at the questions in detail. 384 00:18:06.685 --> 00:18:09.188 I definitely didn't think I'll figure it out when I get there. 385 00:18:09.388 --> 00:18:10.856 I mean, I have to say screwdriver right? 386 00:18:10.856 --> 00:18:11.356 Sammy: Yeah. 387 00:18:11.457 --> 00:18:13.959 I have to wonder if that's like our our peak. 388 00:18:15.360 --> 00:18:23.135 Like we sold I think 60, 000 screwdrivers in two days. 389 00:18:23.268 --> 00:18:24.236 Sammy: Two- Wow. 390 00:18:25.571 --> 00:18:28.640 Sammy: Is there a product that came like even close to that? 391 00:18:29.374 --> 00:18:30.008 Sammy: Damn. 392 00:18:31.043 --> 00:18:35.881 Nick: Yeah, so I have to think that unless there's some like, you know, 393 00:18:37.182 --> 00:18:40.419 earthquake level shift in the impact that we can have, 394 00:18:40.419 --> 00:18:41.053 Sammy: Huh. 395 00:18:41.086 --> 00:18:43.589 Nick: I have to think that's gonna be one of our peaks. 396 00:18:43.755 --> 00:18:46.825 And you know, our consistency has improved a lot since then; 397 00:18:47.259 --> 00:18:52.431 but that's lightning in a bottle that is really hard to replicate, 398 00:18:52.431 --> 00:18:54.233 I don't know if we'll ever be able to replicate it. 399 00:18:55.334 --> 00:18:57.503 So yeah, I think I have to say screwdriver you know, 400 00:18:57.503 --> 00:19:02.040 took three years, how Kyle got here, it's how we built an engineering team. 401 00:19:03.575 --> 00:19:04.943 You know, a lot of people contributed on- 402 00:19:04.943 --> 00:19:10.782 Alex Clark like built the frickin, the early prototypes and like made it happen. 403 00:19:11.817 --> 00:19:14.319 You know, walking into the mega pro offices and just being like 404 00:19:14.353 --> 00:19:16.088 yo dog, I want to make a screwdriver; 405 00:19:17.289 --> 00:19:22.194 figuring out how to go for it like, taking the risk of jumping from like 406 00:19:22.194 --> 00:19:26.565 40, 000 screwdrivers to a 100, 000 screwdrivers as our initial order. 407 00:19:27.132 --> 00:19:30.002 I think Linus has talked about that a few times publicly of just like, 408 00:19:30.135 --> 00:19:34.139 yep, I took the plunge it paid off but it could have gone real bad. 409 00:19:34.139 --> 00:19:34.840 Sammy: Hahahaha. 410 00:19:35.707 --> 00:19:43.182 Nick: Yeah, I think there will be other experiences that are 411 00:19:44.516 --> 00:19:46.351 uniquely cool in their own way. 412 00:19:46.351 --> 00:19:49.021 I don't know if we'll ever do something as impactful as that 413 00:19:49.021 --> 00:19:53.058 from a unit standpoint, or even like a revenue standpoint. 414 00:19:53.091 --> 00:19:54.660 Sammy: Well, we kind of know this answer, 415 00:19:54.660 --> 00:19:57.196 but what were your jobs prior to LMG? 416 00:19:57.763 --> 00:20:00.599 Like the highlights I guess, of your past careers. 417 00:20:00.799 --> 00:20:02.334 Nick: Uh, well I worked at a gas station. 418 00:20:02.968 --> 00:20:04.236 Nick: I worked at a warehouse. 419 00:20:04.469 --> 00:20:04.937 Sammy: Oh. 420 00:20:05.070 --> 00:20:10.943 Nick: And then I was at a university, and then I came here, so yeah. 421 00:20:11.143 --> 00:20:13.145 Sammy: What kind of warehouse? If you don't mind me asking. 422 00:20:14.213 --> 00:20:16.415 Nick: It was a retailer. 423 00:20:16.582 --> 00:20:18.016 Sammy: Retailer, okay we'll end it at that. 424 00:20:18.016 --> 00:20:19.418 Nick: Retailer, yeah. 425 00:20:19.451 --> 00:20:20.786 Sammy: Okay, that's cool. 426 00:20:20.786 --> 00:20:21.220 Nick: Yeah. 427 00:20:22.721 --> 00:20:23.889 Sammy: I thought I would have more say to that... 428 00:20:24.790 --> 00:20:27.392 Nick: Look hey man, I've been here a long ass time, alright, you know? 429 00:20:28.827 --> 00:20:32.965 Yeah, there's a not a ton of history outside of this; 430 00:20:32.998 --> 00:20:34.466 it's just been a lot of progression here. 431 00:20:35.567 --> 00:20:38.937 Sammy: Alright, so now our second to last question is a question just for you. 432 00:20:38.937 --> 00:20:39.371 Nick: Okay. 433 00:20:39.504 --> 00:20:40.806 Sammy: I actually have three questions. 434 00:20:40.806 --> 00:20:41.206 Nick: Okay. 435 00:20:41.206 --> 00:20:42.874 Sammy: Two of them- one of them you probably can't answer but- 436 00:20:42.874 --> 00:20:43.442 Nick: Okay. 437 00:20:43.442 --> 00:20:44.142 Sammy: I want to try anyways. 438 00:20:44.142 --> 00:20:44.643 Nick: Okay. 439 00:20:44.676 --> 00:20:46.078 Sammy: I'm- Floatplane, this for you. 440 00:20:46.111 --> 00:20:46.645 Nick: Okay. 441 00:20:47.479 --> 00:20:49.982 Sammy: In digits, so you don't have to give the exact number. 442 00:20:49.982 --> 00:20:50.349 Nick: Okay. 443 00:20:50.849 --> 00:20:52.117 Sammy: How much does the screwdriver make? 444 00:20:53.919 --> 00:20:54.786 Nick: Like all time? 445 00:20:54.920 --> 00:20:55.554 Sammy: Yeah. 446 00:20:56.521 --> 00:20:57.889 Sammy: Like is it 8 figures, 7 figures? 447 00:20:58.023 --> 00:20:59.625 Nick: Umm... 448 00:21:01.693 --> 00:21:03.996 Sammy: Are we allowed to leak this even? That's the real question. 449 00:21:04.363 --> 00:21:08.233 Nick: I mean, I think Linus has said a lot about it already. 450 00:21:08.367 --> 00:21:11.870 Look, you can do the math on what 60, 000 units is. 451 00:21:12.537 --> 00:21:13.038 Sammy: Yeah. 452 00:21:13.071 --> 00:21:14.706 Nick: You know, you don't have to do it right now if you don't want to; 453 00:21:14.706 --> 00:21:17.776 and we've been selling it for two years since then. 454 00:21:17.909 --> 00:21:23.782 So you know, if 60, 000 units in two days is halfway to eight figures, 455 00:21:25.784 --> 00:21:27.019 fill in the blank. 456 00:21:28.353 --> 00:21:30.722 Sammy: Alright, I think that's the most I'm going to gather. 457 00:21:30.722 --> 00:21:31.657 Nick: Yeah, I think so. 458 00:21:32.157 --> 00:21:34.793 Sammy: The other question, the question I actually really wanted to ask was 459 00:21:35.394 --> 00:21:36.895 what was it like getting secret shopped? 460 00:21:36.928 --> 00:21:39.931 Sammy: Because I actually, fun fact this video was pitched I think- 461 00:21:40.599 --> 00:21:42.601 I don't know- I don't think it made it in the main video, 462 00:21:42.634 --> 00:21:47.272 but Linus mentioned it during a video like two years ago. 463 00:21:47.306 --> 00:21:47.873 Linus: It’d be kind of 464 00:21:47.873 --> 00:21:51.209 fun if we get like, internal footage of, like, you know, 465 00:21:51.209 --> 00:21:54.546 Nick at his desk doesn't suspect a thing, or, like, if we could 466 00:21:54.546 --> 00:21:58.317 even if we could even be, like, the most unreasonable customer 467 00:21:58.317 --> 00:22:01.353 Sorry, We're just planning our secret shopper for actually. 468 00:22:01.353 --> 00:22:03.822 No, no, wait. No, we can't put this in the video. 469 00:22:03.822 --> 00:22:04.856 Someone internally might see it. 470 00:22:04.856 --> 00:22:06.458 Okay, everybody shut up. 471 00:22:06.458 --> 00:22:07.926 Sworn to secrecy. 472 00:22:08.026 --> 00:22:09.895 Yeah I mean, I think it was an eventuality. 473 00:22:12.931 --> 00:22:17.636 When I was told, hey you need to be on set for co-hosting a video 474 00:22:17.636 --> 00:22:18.437 Sammy: Hahahaha. 475 00:22:18.437 --> 00:22:21.473 Nick: and that has literally happened like twice in ten years, 476 00:22:21.940 --> 00:22:23.675 there are only so many things that it could have been. 477 00:22:23.775 --> 00:22:24.309 Sammy: Hahahaha. 478 00:22:24.309 --> 00:22:24.910 Nick: Um- 479 00:22:24.943 --> 00:22:26.278 Sammy: So you're kind of half expecting it. 480 00:22:26.745 --> 00:22:30.549 Nick: I wouldn't say expecting it, but I knew it had to do something with LTT Store. 481 00:22:30.682 --> 00:22:31.149 Sammy: Oh. 482 00:22:31.650 --> 00:22:33.985 Nick: I saw some comments that were like, 483 00:22:34.119 --> 00:22:37.422 oh yeah, they had to have given Nick like a heads up on like some of this. 484 00:22:37.856 --> 00:22:39.524 Nick: Nope, nope. Sammy: Hahahahahaha. 485 00:22:39.558 --> 00:22:43.929 Sammy: No, I knew how like- You looked so like nervous in the beginning, I was like- 486 00:22:43.962 --> 00:22:46.231 Nick: I think that's just my demeanor to some extent. 487 00:22:47.532 --> 00:22:50.369 Nick: Yeah, I mean like I got on set and they started reading the script 488 00:22:50.369 --> 00:22:51.636 and I was like cool. 489 00:22:51.670 --> 00:22:54.306 Like my reaction in the intro is my legitimate reaction. 490 00:22:54.306 --> 00:22:56.675 Linus is like, before we started he's like, 491 00:22:56.908 --> 00:23:01.847 hey guys we cannot f*** this up, because this needs to be a genuine reaction; 492 00:23:01.880 --> 00:23:04.683 so like, let's make sure it's good to go. 493 00:23:04.683 --> 00:23:08.220 And then we did it and that's what made the final cut man. 494 00:23:08.253 --> 00:23:11.022 Like that was my, my- Look at Linus of like, 495 00:23:11.990 --> 00:23:14.626 was like yeah, you're really doing this? Alright. 496 00:23:14.659 --> 00:23:15.527 Sammy: Hahahahaha. 497 00:23:15.894 --> 00:23:19.564 Nick: And I was pretty confident that we would be mostly okay; 498 00:23:19.664 --> 00:23:20.065 Sammy: Yeah. 499 00:23:20.198 --> 00:23:25.437 Nick: because we've made a looot of improvements over the last couple years, 500 00:23:25.437 --> 00:23:29.474 like had we done it in you know, November 2022? 501 00:23:29.841 --> 00:23:31.710 Probably would have looked not so great, 502 00:23:32.077 --> 00:23:33.745 given the fact that we had gone from 503 00:23:34.246 --> 00:23:40.218 you know, let's call it low ten figures, or low ten digits not ten figures; 504 00:23:40.318 --> 00:23:42.621 low ten digits in terms of order quantities, 505 00:23:42.654 --> 00:23:45.223 to high ten digits in terms of order quantities in the span of a month? 506 00:23:46.892 --> 00:23:49.728 What am I saying? No, five digits. 507 00:23:49.728 --> 00:23:51.196 Sammy: Yeah I was like, ten, I was like that's crazy. 508 00:23:51.196 --> 00:23:52.597 Nick: No no no no no, sorry. Sammy: Hahahahaha. 509 00:23:52.597 --> 00:23:54.099 Nick: Cut that, cut that. 510 00:23:54.099 --> 00:23:55.434 Yeah, \"billion\"? Hahaha. 511 00:23:55.434 --> 00:23:57.402 Sammy: I was like, we're making that much money!? 512 00:23:57.502 --> 00:23:59.771 Nick: No no no no, you were like \"I need a raise dog\". 513 00:24:01.740 --> 00:24:07.979 Yeah sorry, we were doing low five digits of orders on a monthly basis, 514 00:24:08.146 --> 00:24:12.184 to high five digits of orders, from like one month to the next; 515 00:24:12.184 --> 00:24:15.954 so, that was a pretty big departure that caused 516 00:24:15.954 --> 00:24:18.623 a lot of challenges for the next few months. 517 00:24:20.425 --> 00:24:23.562 Nick: Now looking back there are definitely ways that we could have handled it better. 518 00:24:23.695 --> 00:24:24.129 Sammy: Yeah. 519 00:24:24.262 --> 00:24:27.265 Nick: You know, and I think that we've learned a lot from that. 520 00:24:27.399 --> 00:24:32.404 So yeah, really glad that it came in in a time when I think we're 521 00:24:32.404 --> 00:24:34.105 really coming into our stride. 522 00:24:34.105 --> 00:24:37.642 I think that the team is doing a really nice job and we're- 523 00:24:37.642 --> 00:24:42.147 I think we're we're back on the upswing, for sure. 524 00:24:42.180 --> 00:24:45.183 I think there's gonna be a lot of really really positive stuff coming in 2025; 525 00:24:45.217 --> 00:24:49.120 and then beyond that, 2026 - 2027 are gonna be even larger. 526 00:24:49.254 --> 00:24:52.157 So I say, on one hand I say that you know, 527 00:24:52.190 --> 00:24:53.959 screwdriver is probably gonna be the biggest thing we've ever done; 528 00:24:54.092 --> 00:24:56.628 on the other hand, I think the potential is really high 529 00:24:56.761 --> 00:24:58.363 to continue doing really excellent work. 530 00:24:58.530 --> 00:25:01.333 So we might not have any single product that as impactful, 531 00:25:01.466 --> 00:25:02.834 or single launch that's as impactful, 532 00:25:02.868 --> 00:25:05.203 but I think we're gonna have a lot of really solid work in the next few years. 533 00:25:05.370 --> 00:25:08.139 Sammy: Alright, and actually I just thought of this question, so I'm going to ask it. 534 00:25:08.139 --> 00:25:11.977 You're the first person with three personal questions; other... Nick: I feel so special. 535 00:25:12.744 --> 00:25:13.812 Sammy: Other than the screwdriver, 536 00:25:13.879 --> 00:25:16.815 Sammy: what do you think is your favorite product then? 537 00:25:16.815 --> 00:25:18.617 Nick: It's the commuter- Commuter backpack. 538 00:25:18.650 --> 00:25:19.451 Sammy: Commuter backpack? 539 00:25:19.451 --> 00:25:24.823 Nick: It's like, I think this is gonna be a really big deal for us, yeah. 540 00:25:24.956 --> 00:25:29.861 I think Matthew who is the lead designer on it did an amazing job. 541 00:25:30.762 --> 00:25:33.765 This was also a huge display of like how far we've come, 542 00:25:33.899 --> 00:25:36.535 because we started developing it like early this year. 543 00:25:36.568 --> 00:25:37.402 Sammy: Oh really? 544 00:25:37.402 --> 00:25:38.403 Nick: Like we had thought through it, 545 00:25:38.537 --> 00:25:41.506 and we knew we wanted to do something in that style and that format and everything. 546 00:25:41.573 --> 00:25:45.343 But we really like put pen to paper early this year, 547 00:25:45.343 --> 00:25:49.848 and we have it out... well, actually I can't say what the the launch date is yet. 548 00:25:49.848 --> 00:25:50.949 Sammy: Well, this is coming out in January. 549 00:25:51.149 --> 00:25:51.583 Nick: Oh. 550 00:25:51.850 --> 00:25:52.250 Sammy: Yeah. 551 00:25:52.384 --> 00:25:53.585 Nick: It's coming in January? Oh, okay. 552 00:25:53.585 --> 00:25:56.254 Yeah, it's- We're launching on December 26, 553 00:25:56.421 --> 00:26:01.192 and we're doing like a crazy, like promotion to go with it and everything at launch. 554 00:26:01.226 --> 00:26:09.467 So it is... I think it's gonna be 2x to 3x what our original backpack was 555 00:26:10.001 --> 00:26:14.673 and coming in at a much more achievable price point for a lot of people at 150 bucks; 556 00:26:16.007 --> 00:26:20.178 versus the 250 the the large backpack, and a much more stylish form factor. 557 00:26:20.211 --> 00:26:22.881 Because that's one of the biggest points of feedback about you know, 558 00:26:22.881 --> 00:26:24.249 the thing that I lug around every day. 559 00:26:24.282 --> 00:26:24.950 Oh it's so heavy! 560 00:26:26.217 --> 00:26:31.723 Nick: I don't want to drop it too hard, but some people just don't want a massive backpack. 561 00:26:31.723 --> 00:26:32.057 Sammy: Yeah. 562 00:26:32.057 --> 00:26:36.261 Sammy: I think- I bought my backpack, because I came in after everyone got their free one. 563 00:26:36.261 --> 00:26:36.595 Nick: Yeah. 564 00:26:36.628 --> 00:26:38.229 Sammy: I bought it because I was like, this is really cool; 565 00:26:38.363 --> 00:26:39.764 but I was like this so big. 566 00:26:40.031 --> 00:26:40.465 Nick: Yeah. 567 00:26:40.465 --> 00:26:42.601 Sammy: Like literally at airports after like hide my f- 568 00:26:42.601 --> 00:26:46.037 Because I can't put it, like if it's too full I can't put in the under the seat. 569 00:26:46.071 --> 00:26:46.404 Nick: Yeah, yeah. 570 00:26:46.538 --> 00:26:48.340 Sammy: Yeah, so I like cover my feet with like jacket. 571 00:26:48.373 --> 00:26:48.707 Nick: Yeah. 572 00:26:48.840 --> 00:26:49.674 Sammy: So you don't see that stuff. 573 00:26:49.674 --> 00:26:50.241 Nick: Yeah, yeah. 574 00:26:50.275 --> 00:26:51.376 Sammy: Like yeah, it's in- 575 00:26:51.409 --> 00:26:54.179 But yeah, I'm personally really excited commuter backpack. 576 00:26:54.279 --> 00:26:56.181 Nick: I think it's gonna be massive, so there's that. 577 00:26:56.982 --> 00:27:01.152 I think the cargo pants are gonna be a huge mainstay for us for a long time. 578 00:27:02.954 --> 00:27:05.223 Nick: Yeah, all my answers are like the default like 579 00:27:05.357 --> 00:27:07.492 \"here are the best products that we've made\" type thing. 580 00:27:07.492 --> 00:27:08.693 Sammy: Oh, that's what I want anyways. 581 00:27:08.693 --> 00:27:09.494 Nick: Yeah, of course. 582 00:27:09.661 --> 00:27:11.329 Sammy: Yeah, so, you're definitive. Nick: Buy more stuff. 583 00:27:11.363 --> 00:27:12.831 Sammy: No no no. Nick: Buy it. 584 00:27:12.864 --> 00:27:15.533 Sammy: Hahahahahaha. Nick: BUY IT! 585 00:27:16.468 --> 00:27:19.270 Sammy: So you're saying can your commuter backpack is your top favorite of all time? 586 00:27:20.605 --> 00:27:23.942 Nick: I think, I think commuter backpack is gonna be 587 00:27:23.975 --> 00:27:25.510 one of the best products that we've made, yeah. 588 00:27:26.011 --> 00:27:27.278 Sammy: Other than that, the screwdriver. 589 00:27:28.446 --> 00:27:30.415 Nick: I think it's up there; yeah, I think it's definitely up there. 590 00:27:30.415 --> 00:27:32.350 Nick: I mean, we'll have to see how it does in the field 591 00:27:32.517 --> 00:27:34.886 and how people... like I will say, 592 00:27:35.587 --> 00:27:42.127 it is the product that the most people both internally at LMG and externally 593 00:27:42.127 --> 00:27:44.863 have messaged me about being like yo, this thing is sick. 594 00:27:45.263 --> 00:27:47.465 Like I'm not gonna say who it is, 595 00:27:47.632 --> 00:27:50.402 but somebody who I'm on really good terms with 596 00:27:50.402 --> 00:27:53.738 who's like a top person at one of the main sponsor; 597 00:27:53.738 --> 00:27:56.007 if you name five, you probably have them in that group, 598 00:27:56.007 --> 00:28:00.445 messaged me being like yo, this thing is dope. 599 00:28:00.445 --> 00:28:06.918 Like, throw away my high end backpack that I've had for five years dope; 600 00:28:07.085 --> 00:28:10.822 so I think it's, it's got a lot of potential. 601 00:28:11.056 --> 00:28:14.225 Sammy: Alright, and the final question is going back- 602 00:28:14.225 --> 00:28:15.326 We're going back to the very first question. 603 00:28:15.326 --> 00:28:17.228 Do you mind listing the three things that you said, 604 00:28:17.729 --> 00:28:18.930 and then tell us which one is a lie? 605 00:28:19.064 --> 00:28:23.068 Nick: Yeah, so I said I've been here for ten plus years, 606 00:28:23.201 --> 00:28:26.638 I had a dog, and I had a kid this year; and I do not have a dog. 607 00:28:26.771 --> 00:28:27.472 Sammy: What? 608 00:28:27.639 --> 00:28:28.473 Nick: I don't have a dog. 609 00:28:28.707 --> 00:28:29.307 Sammy: Do you have a cat? 610 00:28:29.708 --> 00:28:31.509 Nick: I do, yeah; he's an a****** 611 00:28:31.643 --> 00:28:32.477 Sammy: Pfffffff. 612 00:28:34.512 --> 00:28:36.448 Nick: He like hunts my wife all day long. 613 00:28:36.481 --> 00:28:39.451 He's an asshole but you know, we love him anyway. 614 00:28:39.517 --> 00:28:41.619 Nick: What, do I not get to ask you any questions? 615 00:28:41.619 --> 00:28:42.087 Sammy: Nope. 616 00:28:42.087 --> 00:28:42.921 Nick: Whaaat? 617 00:28:42.921 --> 00:28:43.955 Sammy: It's not \"Meet the team Sammy\". 618 00:28:43.955 --> 00:28:46.291 Nick: What!? But I want to meet Sammy. 619 00:28:46.458 --> 00:28:47.092 Sammy: No, no... 620 00:28:47.559 --> 00:28:48.626 Nick: Thanks for, thanks for- 621 00:28:48.827 --> 00:28:50.528 Nick: Thank you for watching the video. 622 00:28:50.695 --> 00:28:55.600 Please make sure you like, comment, and subscribe to the video. 623 00:28:56.000 --> 00:29:00.472 Nick: This is AI Nick, I've been replaced by ChatGPTFPPFFT 4. 624 00:29:00.905 --> 00:29:02.574 Thank you for subscribing. 625 00:29:03.274 --> 00:29:11.816 Nick: #FireColton, #FireColton, #FireColton, #FireColton; 626 00:29:12.083 --> 00:29:13.852 and you're just supposed to turn the video off at some point. 627 00:29:13.852 --> 00:29:17.589 Sammy: Hahahahahahaha! Nick: #FireColton, #FireColton...","speaker":null,"is_sponsor":0}],"full_text":"Nick: I'm Nick Light, CEO of Creator Warehouse; 2 00:00:02.035 --> 00:00:04.838 which these days means I run the product development teams. 3 00:00:05.872 --> 00:00:06.539 Yeah. 4 00:00:06.906 --> 00:00:09.609 Sammy: Alright, and Nick before we start you have to tell us two truths and lie. 5 00:00:09.676 --> 00:00:12.412 Nick: I've worked with LMG for more than 10 years. 6 00:00:12.445 --> 00:00:15.782 I have a dog named Bessie; and I became a dad this year. 7 00:00:15.815 --> 00:00:20.620 Sammy: And I guess what does a COO of float- what. 8 00:00:20.620 --> 00:00:21.688 Nick: Hahahaha, Floatplane? 9 00:00:22.555 --> 00:00:24.791 Sammy: What does COO of Creator Warehouse entail? 10 00:00:24.958 --> 00:00:28.294 Sammy: Yeah, so it's changed a lot over the last year actually; 11 00:00:28.294 --> 00:00:31.297 so, we're trying to mature a lot as a company, 12 00:00:31.297 --> 00:00:34.401 bring in people with a lot of different backgrounds and skill sets. 13 00:00:34.401 --> 00:00:36.836 So these days I spend most of my time, 14 00:00:36.836 --> 00:00:38.838 you know, leading our product development teams, 15 00:00:38.838 --> 00:00:42.142 be that our engineering team, fashion team, graphic design teams; 16 00:00:42.142 --> 00:00:45.445 and in addition to that, I also still contribute on you know, 17 00:00:45.445 --> 00:00:50.817 some of the more operation side things; ordering and forecasting, and budgeting, and planning of that sense. 18 00:00:50.817 --> 00:00:53.053 But we also have some other leaders on the team who've come in, 19 00:00:53.053 --> 00:00:55.955 who have a lot more diverse backgrounds on those fronts. 20 00:00:55.955 --> 00:00:59.859 So when it comes to how we're ordering new product, how we're bringing it in; 21 00:00:59.859 --> 00:01:01.895 we're trying to be a lot more planned and prescriptive, 22 00:01:01.895 --> 00:01:05.698 you know, you've probably seen that we've had some things that have been in stock and out of stock, 23 00:01:05.698 --> 00:01:07.467 like our precision screwdriver and bit set. 24 00:01:07.500 --> 00:01:10.336 Those are all learning efforts that we're trying to make sure we're 25 00:01:10.336 --> 00:01:14.507 being more accountable to what we're ordering, and able to deliver better on sales 26 00:01:14.507 --> 00:01:15.809 for the products that we're ordering; 27 00:01:15.809 --> 00:01:19.112 which means that we can reinvest in the product development teams that we have, 28 00:01:19.112 --> 00:01:21.815 Nick: and continue to make more awesome products for you guys to enjoy. 29 00:01:21.848 --> 00:01:22.215 Sammy: Yeah. 30 00:01:22.248 --> 00:01:23.883 Sammy: Uh, speak on the partners, because we did talk about it in alternate universe. 31 00:01:23.883 --> 00:01:25.118 Sammy: So what does that kind of look like? 32 00:01:25.118 --> 00:01:28.521 This is the first time we're publicly mentioning that we have like 33 00:01:28.521 --> 00:01:30.623 partners that like kind of specialize in things? 34 00:01:30.623 --> 00:01:33.293 Nick: Yeah so, it's still a developing element; 35 00:01:33.326 --> 00:01:33.793 Sammy: Mhmm. 36 00:01:34.127 --> 00:01:38.198 Nick: But we brought in some folks, who are contributing on an ongoing basis 37 00:01:38.198 --> 00:01:41.134 who have like a lot more retail background, ecommerce background, 38 00:01:41.167 --> 00:01:44.804 or even some you know, brand building background basically, 39 00:01:44.871 --> 00:01:49.209 so trying to, basically trying to make sure that 40 00:01:49.209 --> 00:01:53.446 we're being more prescriptive with our forecasting on how we're ordering product. 41 00:01:53.480 --> 00:01:55.915 And then being more accountable to those forecasts. 42 00:01:55.915 --> 00:02:00.420 I mean you've probably seen many times already that we have a whole lot more focus on our product pages, 43 00:02:00.453 --> 00:02:02.856 making sure our information is a whole lot more visible, 44 00:02:02.856 --> 00:02:07.961 making sure that our support is quicker, and is providing more context in a more, you know, 45 00:02:07.994 --> 00:02:10.029 more quick fashion for lack of a better term. 46 00:02:10.063 --> 00:02:10.463 Sammy: Hahaha. 47 00:02:10.463 --> 00:02:13.399 Nick: So yeah, it just means that we're leveling up all elements of the business, you know; 48 00:02:13.399 --> 00:02:17.003 rather than having to have a few people focus on many things, 49 00:02:17.003 --> 00:02:20.507 we're trying to have a wider variety of people focus more intently 50 00:02:20.507 --> 00:02:23.743 on specific elements that we think that they can elevate. 51 00:02:24.344 --> 00:02:26.446 Sammy: So you're big picture, you're like Michael Scott. 52 00:02:26.513 --> 00:02:27.680 Nick: Hahahaha. 53 00:02:28.181 --> 00:02:30.750 Nick: You can call me Michael Scott if you'd like so, yeah. 54 00:02:30.750 --> 00:02:32.185 Sammy: What hobbies are you into? 55 00:02:32.285 --> 00:02:33.953 Nick: What hobbies am I into? 56 00:02:34.120 --> 00:02:37.757 Nick: Man, I am mega boring. Sammy: Surfing the internet. 57 00:02:38.124 --> 00:02:38.625 Nick: Pardon? 58 00:02:38.791 --> 00:02:39.559 Sammy: Surfing the internet. 59 00:02:39.692 --> 00:02:40.660 Nick: Surfing the internet, yeah. 60 00:02:40.693 --> 00:02:44.063 Sammy: You surprisingly know a lot about internet like culture, every day I'm a little surprised. 61 00:02:44.063 --> 00:02:44.497 Sammy: I'm like what-? 62 00:02:44.497 --> 00:02:44.898 Nick: Really? 63 00:02:44.964 --> 00:02:45.465 Sammy: Yeah. 64 00:02:45.465 --> 00:02:46.366 Nick: Like what are you surprised by? 65 00:02:46.799 --> 00:02:49.636 Sammy: You're always on Twitter, you know like terms and stuff and then- 66 00:02:49.669 --> 00:02:50.537 Nick: Like what terms? 67 00:02:50.670 --> 00:02:52.906 Sammy: I don't know, every time I talk to you, you just know about something... 68 00:02:52.906 --> 00:02:54.908 and I’m like oh wow that’s cool 69 00:02:54.908 --> 00:02:58.211 Nick: Are you like, hey he's an old man; are you saying ski- Skibidy. Sammy: No no no. 70 00:02:58.278 --> 00:02:59.145 Sammy and Nick: Hahahahaha. 71 00:02:59.445 --> 00:03:02.182 Sammy: I'm just, I'm just a little surprised, it was like oh I didn't- 72 00:03:02.215 --> 00:03:03.950 I didn't, I don't know, I don't expect that I don't know; 73 00:03:03.950 --> 00:03:06.819 because when I talk to you, you're very like... like corp- 74 00:03:07.120 --> 00:03:09.255 Like not in the not a bad way, but it's very corporate. 75 00:03:09.255 --> 00:03:10.823 Nick: You can say whatever you want, it's good. 76 00:03:10.823 --> 00:03:13.726 Sammy: It's very like, I don't know, I feel like I'm talking to like someone who's in charge. 77 00:03:13.726 --> 00:03:14.294 I'm like, okay. 78 00:03:14.327 --> 00:03:16.329 Nick: Alright well, I appreciate that. 79 00:03:16.362 --> 00:03:20.099 Yeah no, I try to, I try to keep abreast of you know, online memes and stuff. 80 00:03:21.367 --> 00:03:25.838 Yeah, definitely... I definitely relax while gaming. 81 00:03:26.406 --> 00:03:28.808 These days I play a lot of Trackmania. 82 00:03:28.808 --> 00:03:33.246 I know people called out that I had virtual on- Virtual, Vairtual? Virtual, whatever it is. 83 00:03:33.246 --> 00:03:36.482 On my screen when they did the roasting your bosses PC setup. 84 00:03:36.516 --> 00:03:38.585 So yeah, Trackmania has been a game that I've really enjoyed, 85 00:03:38.585 --> 00:03:43.189 just like the constant improvement, trying to be better than yourself rather than just like 86 00:03:43.556 --> 00:03:45.391 playing League of Legends and yelling at everyone, 87 00:03:45.391 --> 00:03:49.562 or playing CS:GO and yelling at everyone, or playing Valorant and yelling at everyone. 88 00:03:49.562 --> 00:03:51.297 You know, just trying to, trying to be chill. 89 00:03:51.297 --> 00:03:54.734 And then yeah, you know my, my free time- I'm ruining another one of the things. 90 00:03:54.767 --> 00:03:58.738 But my free time has been taken up a lot this year with having a new kid. 91 00:03:58.771 --> 00:04:02.775 Well my first kid I should say, and so that's been super fun, 92 00:04:02.775 --> 00:04:06.579 but also you know, stressful in its own way, and that's where a lot of my time goes; 93 00:04:06.579 --> 00:04:09.949 and then love cooking, and doing all that stuff; 94 00:04:09.949 --> 00:04:12.719 and then you know kind of walk in the neighborhood, as boring as that might sound. 95 00:04:12.719 --> 00:04:13.419 Sammy: Hahahaha. 96 00:04:13.453 --> 00:04:14.954 Sammy: What's your favorite meal to cook? 97 00:04:15.622 --> 00:04:16.789 Nick: Oh, that's a good question. 98 00:04:16.856 --> 00:04:18.925 Sammy: Luke has this chicken recipe. 99 00:04:18.958 --> 00:04:22.895 Nick: Yeah I mean, I don't have something like Luke's chicken recipe I have to say. 100 00:04:22.895 --> 00:04:25.698 Nick: I think my favorite recipes are the ones that are a little bit easier; 101 00:04:25.698 --> 00:04:30.169 so like we, my wife and I have a one pot spaghetti that we use 102 00:04:30.169 --> 00:04:32.272 Nick: that we actually cook in a Dutch oven that Luke got us for our wedding, 103 00:04:32.272 --> 00:04:32.705 Sammy: Aww. 104 00:04:32.739 --> 00:04:33.306 Nick: so that's pretty cool. 105 00:04:33.439 --> 00:04:36.342 We have like a Kung Pao chicken recipe that we cook often, 106 00:04:36.376 --> 00:04:41.881 Mongolian beef; basically anything like stir fry that's pretty easy, but also like super good 107 00:04:41.914 --> 00:04:44.684 and I can throw any extra spice into is good by me. 108 00:04:44.717 --> 00:04:47.553 Sammy: What made you interested in this role? 109 00:04:47.587 --> 00:04:51.090 Nick: So when I came in I was the business development manager, 110 00:04:51.124 --> 00:04:53.259 which at the time meant that I booked sponsorships. 111 00:04:53.293 --> 00:04:53.926 Sammy: Yeah. 112 00:04:53.926 --> 00:04:56.596 Nick: Because I dropped out of university to come work with these guys; 113 00:04:56.596 --> 00:04:59.932 Luke was basically like, hey I know somebody who's like doing businessy things to- 114 00:04:59.932 --> 00:05:00.833 Sammy: Hahahaha. 115 00:05:00.833 --> 00:05:04.070 Nick: Who can do sponsorships for us, so maybe Nick can come help; 116 00:05:04.103 --> 00:05:07.473 and I started on a co-op term, and then Linus basically came to me was like, 117 00:05:07.507 --> 00:05:09.375 hey, I need somebody to do this full-time. 118 00:05:09.509 --> 00:05:12.812 So that's either you or it's somebody else, so figure it out; 119 00:05:12.845 --> 00:05:14.380 Nick: and I was like, cool. Sammy: Hahahahaha. 120 00:05:15.248 --> 00:05:17.183 Nick: So when I started out I was very much on the sponsorships, 121 00:05:17.216 --> 00:05:19.652 spent like the first four or five years building that up. 122 00:05:19.686 --> 00:05:23.122 And then you know, Colton came in soon after me. 123 00:05:23.122 --> 00:05:26.192 We had another, a few other folks come in throughout the years; 124 00:05:26.192 --> 00:05:31.497 and after a few years of that I came to Linus and I was like, 125 00:05:31.531 --> 00:05:32.965 hey, we need to take merch more seriously. 126 00:05:32.965 --> 00:05:34.934 Linus is like I don't want to do physical product. 127 00:05:35.168 --> 00:05:37.337 I was like okay, well let's try to figure it out. 128 00:05:37.470 --> 00:05:40.506 So then for a while I was doing both sponsorships and you know 129 00:05:40.540 --> 00:05:44.243 the early days of LTT Store when it was... a far cry from what it is today. 130 00:05:44.277 --> 00:05:46.979 The whole reason that we brought in a lot of other folks is that 131 00:05:46.979 --> 00:05:49.649 there are a lot of things we didn't do very well, there are a lot of things we did really well, 132 00:05:49.649 --> 00:05:53.186 I think the things that I enjoy the most about my role is like team building, 133 00:05:53.186 --> 00:05:56.589 and by that I mean like assembling a team of people; 134 00:05:56.622 --> 00:06:00.426 because yeah, we've got some amazing team members with us. 135 00:06:00.460 --> 00:06:02.895 I mean, we have amazing people throughout all the LMG but 136 00:06:02.895 --> 00:06:04.897 I'm a bit biased toward my CW folks. 137 00:06:04.897 --> 00:06:05.798 Sammy: Hahahaha. 138 00:06:05.932 --> 00:06:09.769 Nick: And I think that we just have kind of some of the best people in the business for that, so- 139 00:06:09.769 --> 00:06:11.671 Sammy: Like did you envision yourself being a COO? 140 00:06:11.971 --> 00:06:15.808 Nick: No, I, I would personally say I'm pretty driven. 141 00:06:16.642 --> 00:06:17.009 Sammy: Yeah. 142 00:06:17.043 --> 00:06:20.213 Nick: I'm not afraid to put in a lot of hours to make something happen. 143 00:06:21.247 --> 00:06:23.950 I think I'm somewhat intelligent, you know, at times. 144 00:06:24.016 --> 00:06:26.686 So I think it was in some senses, a natural progression, 145 00:06:26.686 --> 00:06:28.855 but I never had like a \"oh, I'd like to be this role\"; 146 00:06:28.855 --> 00:06:32.158 I think it was more so just, what do I find engaging about the business? 147 00:06:32.191 --> 00:06:35.461 What I think is gonna be really a way to push it forward; 148 00:06:35.461 --> 00:06:40.666 like, It's cringe to like say or whatever, but like I was one of those kids in high school 149 00:06:40.666 --> 00:06:45.571 that was like, you know taking the opposing position when the English teacher was like 150 00:06:45.605 --> 00:06:48.508 \"give us a reason why marketing works or whatever\", 151 00:06:48.508 --> 00:06:51.411 and I was like marketing sucks, advertising sucks, blah blah blah. 152 00:06:51.677 --> 00:06:53.913 But then, it was more of a realization that just like, 153 00:06:53.946 --> 00:06:57.016 the way that people traditionally market I think is really bad, 154 00:06:57.417 --> 00:07:00.787 and doing it the way that we do it I think is super effective, as you can see 155 00:07:00.887 --> 00:07:05.658 based on the fact that we've grown a business that now does, you know, huge numbers let's say. 156 00:07:06.826 --> 00:07:10.563 Tens and tens and tens of thousands of orders a year, more than that; 157 00:07:12.098 --> 00:07:17.670 so that is what really drives me is, is finding the passion, finding the connection, 158 00:07:17.937 --> 00:07:22.942 finding ways that we can bring that product to life in some senses and making the best it can be; 159 00:07:22.942 --> 00:07:25.478 because like, you know, it comes from the top right? 160 00:07:25.478 --> 00:07:28.314 Like Linus isn't gonna settle for anything that he doesn't think is the best. 161 00:07:28.681 --> 00:07:29.182 Sammy: Yeah. 162 00:07:29.182 --> 00:07:30.216 Nick: For whatever it is, right? 163 00:07:30.216 --> 00:07:32.185 We didn't make a screwdriver just to make a screwdriver, 164 00:07:32.218 --> 00:07:34.020 we made a screwdriver that had to be better than what he had. 165 00:07:34.053 --> 00:07:40.460 So that is super engaging for me and I love, you know, being able to bring a sense of 166 00:07:41.694 --> 00:07:46.199 a sense of passion from the team, and they bring that sense of passion themselves; 167 00:07:46.232 --> 00:07:49.535 but it's more so just channeling that into the types of products that we want to make. 168 00:07:49.702 --> 00:07:53.573 Sammy: So I guess another general question is, how's working LMG? 169 00:07:53.673 --> 00:07:57.743 Is this like your first quote on quote \"real job\", or did you have jobs prior? 170 00:07:57.777 --> 00:07:58.678 Nick: Yeah, for sure. 171 00:07:58.711 --> 00:08:00.913 Nick: So this was my first like real job quote on quote. 172 00:08:00.947 --> 00:08:01.547 Sammy: Yeah, hahahaha. 173 00:08:01.547 --> 00:08:06.486 Nick: How is it? It is challenging, draining, tiring, stressful; 174 00:08:06.486 --> 00:08:07.253 Sammy: Hahahahaha. 175 00:08:07.587 --> 00:08:10.289 Nick: also, super engaging, super rewarding, 176 00:08:10.289 --> 00:08:10.623 Sammy: Yeah. 177 00:08:11.858 --> 00:08:13.559 Nick: fun in a lot of senses. 178 00:08:13.860 --> 00:08:15.461 Nick: We've changed a lot over the last year, 179 00:08:15.495 --> 00:08:19.365 and I think that it's a lot for the better; and we're still kind of refining those things, 180 00:08:19.365 --> 00:08:23.069 and figuring out what works and what'll stick, and what might be adjusted moving forward. 181 00:08:23.202 --> 00:08:26.439 Yeah It's super engaging I think is the best way that I can say it; 182 00:08:26.506 --> 00:08:27.473 and I think that that's- 183 00:08:27.473 --> 00:08:32.345 That's something that we've we've got feedback about from kind of the external 184 00:08:32.478 --> 00:08:35.748 people that have come in and seen what we do as a business and gone 185 00:08:35.748 --> 00:08:37.550 okay, you guys have something that's really special here, 186 00:08:37.583 --> 00:08:40.586 and they're bringing things that are special on their own front as well. 187 00:08:41.988 --> 00:08:46.392 But I think that it's a really unique place to work and I really enjoy that about it, 188 00:08:46.392 --> 00:08:50.029 and I enjoy that we're able to support a lot of really cool people. 189 00:08:50.062 --> 00:08:52.965 Sammy: Yeah I think, when I talk to people it's like yeah, 190 00:08:53.132 --> 00:08:56.836 being here is very stressful sometimes, but it's very rewarding, because it's like 191 00:08:57.103 --> 00:08:59.772 you get to do so many things that you know, like you can't do. 192 00:08:59.805 --> 00:09:02.441 Like I think, went and talked to Tatjana a little bit; 193 00:09:02.441 --> 00:09:07.446 she's like, oh I'm product, like a material like, like figure out what materials work; 194 00:09:07.446 --> 00:09:10.249 but then she alse has like a bunch of other things that she wouldn't be able to do 195 00:09:10.249 --> 00:09:14.353 if she was at like a, a company that's 20x our scale right? 196 00:09:14.687 --> 00:09:16.856 Nick: Yeah, like one of the big names in fashion or whatever. 197 00:09:16.856 --> 00:09:20.192 Sammy: Yeah, it's like you're very restricted, but like here you can kind of do anything 198 00:09:20.192 --> 00:09:22.428 and you're given the opportunity to do a lot of things. 199 00:09:22.962 --> 00:09:25.798 Nick: Yeah, and I mean Tatjana is a great example of somebody 200 00:09:25.798 --> 00:09:28.034 who comes in with a huge passion, right? 201 00:09:28.067 --> 00:09:29.769 Like, she came in and we're like, 202 00:09:29.769 --> 00:09:33.172 okay we need a raw materials developer and that means somebody who's looking at the fabrics, 203 00:09:33.205 --> 00:09:37.009 and the trims, so the zippers or the the draw cords, or whatever else 204 00:09:37.009 --> 00:09:40.012 and those are the types of things that that is really core to her role. 205 00:09:40.613 --> 00:09:44.216 But beyond that she's like, hey, I have a huge passion for you know, 206 00:09:45.318 --> 00:09:46.018 what would you call it? 207 00:09:46.052 --> 00:09:50.923 You know, plastics, and carbon fibers, and metals, and hard goods as well, right? 208 00:09:50.923 --> 00:09:55.061 So allowing her to flex into those areas as well, 209 00:09:55.061 --> 00:10:00.199 and really her driving to flex into those areas is super cool to see; 210 00:10:00.199 --> 00:10:02.969 because it's the passion that shines through right? 211 00:10:03.002 --> 00:10:07.673 I'm super stoked for when a few people from the CW team finally get to do their extreme upgrades. 212 00:10:07.673 --> 00:10:11.510 I think Tatjana's is gonna be one for the record books; because she's just gonna go like, 213 00:10:12.578 --> 00:10:15.181 Nick: she's gonna go crazy I imagine, once- 214 00:10:15.181 --> 00:10:16.916 Once that finally gets to come through. 215 00:10:17.817 --> 00:10:21.954 Just like, talking to her on like a random day she'd be like, 216 00:10:21.954 --> 00:10:25.358 oh, yeah I want to make like a custom carbon fiber of this thing, and it's like 217 00:10:25.858 --> 00:10:26.626 how are you gonna do that? 218 00:10:26.659 --> 00:10:28.761 Okay well, I'm gonna go and go into the shop and do this, 219 00:10:28.794 --> 00:10:32.932 and put this together and I've thought of it like this, and it's like for me 220 00:10:32.932 --> 00:10:37.236 Nick: like my brain is not designed for that. Sammy: Hahahaha. 221 00:10:37.269 --> 00:10:40.206 Nick: So it's super cool to get to work with people like that, or you know, 222 00:10:40.339 --> 00:10:45.044 Kyle, or Tynan, or Lisa, or Bridget, I mean I could name a million people; Sarah. 223 00:10:46.779 --> 00:10:50.816 Everybody has their own like special element that they bring to the team 224 00:10:50.816 --> 00:10:52.685 and I think that's one of the coolest things about it. 225 00:10:53.586 --> 00:10:57.289 Sammy: For context next year's AMD's- 226 00:10:57.289 --> 00:10:59.325 I mean, next year's tech upgrades have not been drawn. 227 00:10:59.925 --> 00:11:01.994 Sammy: So, it is not confirmed. Nick: Yeah, no no no. 228 00:11:01.994 --> 00:11:04.664 Nick: Nononononono, yeah, no, sorry Tatjana isn't confirmed; 229 00:11:04.664 --> 00:11:08.434 And I think that one of the things that I'd love to see us grow into as we go on to 25 and 26, 230 00:11:08.467 --> 00:11:09.702 and this is not confirmed, this is not anything. 231 00:11:09.702 --> 00:11:11.737 Nick: It's just getting to showcase more of the personalities, 232 00:11:11.771 --> 00:11:15.274 and the talents of our team in Creator Warehouse in a content standpoint; 233 00:11:15.307 --> 00:11:19.879 so whether that's a channel unto itself, whether that's Floatplane exclusives, 234 00:11:19.879 --> 00:11:24.684 whether that's on social, or through newsletters, or just in random inclusions in LTT videos. 235 00:11:24.684 --> 00:11:27.620 Like when Tynan was overseeing Linus doing the battery bank upgrade 236 00:11:27.620 --> 00:11:29.522 with the thing that flooded in his server rack. 237 00:11:29.722 --> 00:11:34.894 It's really fun and cool to get to see the passion from everyone on the team shine through 238 00:11:34.894 --> 00:11:36.362 when they get to be showcased in that way. 239 00:11:36.362 --> 00:11:39.732 So I just want to continue seeing how we can do that, make that happen. 240 00:11:41.267 --> 00:11:46.072 Sammy: What's the weirdest/interesting story that you have while working here? 241 00:11:46.839 --> 00:11:49.975 Nick: Oh, man, what the hell is this question Sammy? 242 00:11:50.009 --> 00:11:51.210 Sammy: Hahahahaha. 243 00:11:51.577 --> 00:11:59.085 Nick: There's so many different like eras that it's hard to like pick a moment. 244 00:11:59.251 --> 00:12:02.321 When Colton broke the drone moving from the old house, 245 00:12:02.354 --> 00:12:05.825 but then I covered for him because you know, It was like his second day. 246 00:12:06.058 --> 00:12:09.528 f***ing whole room water cooling in like 2015; 247 00:12:09.528 --> 00:12:12.331 Nick: that was the dumbest thing ever, but for some reason everybody loved it 248 00:12:12.598 --> 00:12:14.834 Nick: It’s just like random moments like 249 00:12:14.834 --> 00:12:18.971 when I told, like a French contact that we had... 250 00:12:18.971 --> 00:12:22.441 that Linus is French speaking level was like very basic, 251 00:12:22.441 --> 00:12:26.078 and then they told him they were impressed because I told them It was very basic; 252 00:12:26.078 --> 00:12:29.148 and he sent me an email at like 2 a.m. my time 253 00:12:29.148 --> 00:12:32.585 that was literally just like \"ELEMENTARY LEVEL???\"; 254 00:12:32.585 --> 00:12:34.687 in all caps, question mark, question mark, question mark; 255 00:12:34.687 --> 00:12:37.189 because apparently I had said he had an elementary level of French, 256 00:12:37.189 --> 00:12:40.192 but he's like actually like very fluent in French. 257 00:12:40.226 --> 00:12:40.993 Sammy: Is he actually? 258 00:12:40.993 --> 00:12:42.061 Nick: Yeah, yeah, super fluent. 259 00:12:42.094 --> 00:12:46.065 I think he did like a like an immersion program in certain summers or something like that; 260 00:12:46.065 --> 00:12:49.468 but he's like really really, I mean he would say he's not 261 00:12:49.468 --> 00:12:50.536 but he's really fluent in French. 262 00:12:51.637 --> 00:12:55.775 But just like getting that email like 2 a.m. and I'm like sitting on my computer 263 00:12:55.775 --> 00:12:58.511 Just the \"elementary level\", with a bunch of question marks. 264 00:12:58.811 --> 00:13:01.580 Yeah, I kind of go back to like the the OG days. 265 00:13:02.181 --> 00:13:04.350 Like all the moving vlogs were super interesting, 266 00:13:04.550 --> 00:13:07.653 Vessel, Floatplane will remember Vessel. 267 00:13:07.653 --> 00:13:11.390 Vessel was super, super interesting and cool, and also just like 268 00:13:12.158 --> 00:13:16.328 the best exposure to how horrible like VC markets are. 269 00:13:16.462 --> 00:13:16.829 Sammy: Mmm. 270 00:13:16.996 --> 00:13:20.566 Nick: I think they burned like... I don't know, 271 00:13:20.599 --> 00:13:24.069 it's a lot, a lot of money in like a year. 272 00:13:24.203 --> 00:13:25.304 I want to say they got 273 00:13:25.337 --> 00:13:29.975 funding of like a 140 million dollars? And the service lasted 18 months. 274 00:13:30.109 --> 00:13:32.778 And that's not to say they burned a 140 million dollars in 18 months; 275 00:13:32.778 --> 00:13:34.847 I don't know what their financials looked like, but like 276 00:13:35.114 --> 00:13:38.918 that was a big exposure to like, what even is this business? 277 00:13:38.918 --> 00:13:43.522 Like how can you justify that kind of an outcome? 278 00:13:43.622 --> 00:13:48.060 But like super cool people that we worked with there, Alicia, shoutout Alicia. 279 00:13:50.596 --> 00:13:54.800 Walking into the the offices of Megapro and just being like 280 00:13:55.301 --> 00:13:59.104 hey dude, we're down the road from you and we run this YouTube channel; 281 00:13:59.104 --> 00:14:01.874 do you want to make a screwdriver? And like talking to the CEO there, 282 00:14:01.907 --> 00:14:05.945 and him like being super excited, and working on that with him for three years 283 00:14:05.945 --> 00:14:07.580 before it finally came out. 284 00:14:07.580 --> 00:14:09.215 Man you're asking me to like pick one. 285 00:14:09.448 --> 00:14:10.216 Sammy: Yes. Nick: This is- 286 00:14:10.783 --> 00:14:11.750 Sammy: They're all lumping together. 287 00:14:11.750 --> 00:14:13.052 Nick: Yeah, seriously. 288 00:14:13.052 --> 00:14:16.422 Nick: It's all It's been a crazy ride, I'll say that. 289 00:14:16.455 --> 00:14:19.491 A lot of really cool moments, a lot of really challenging moments, 290 00:14:19.558 --> 00:14:21.060 a lot of really frustrating moments but- 291 00:14:21.060 --> 00:14:22.494 Sammy: How about the most challenging moment then? 292 00:14:22.895 --> 00:14:23.662 Sammy: I'll change it to- 293 00:14:23.696 --> 00:14:24.630 Nick: Oh, I don't think I can talk about those. 294 00:14:24.630 --> 00:14:26.365 Sammy: Oh, nooooooo. Nick: To be honest, yeah. 295 00:14:27.032 --> 00:14:28.434 Sammy: I'm trying to get something out of the execs. 296 00:14:28.434 --> 00:14:29.335 Nick: Yeah yeah yeah. 297 00:14:29.335 --> 00:14:30.002 Sammy: It's hard. 298 00:14:30.870 --> 00:14:32.204 Nick: Most challenging moments... 299 00:14:32.771 --> 00:14:37.376 Nick: I mean, I think one of them was like when Linus did the 10 million subscriber stream; 300 00:14:37.376 --> 00:14:38.477 Sammy: Hahahahahaha. 301 00:14:38.477 --> 00:14:41.380 Nick: because I had been like bugging him to do something with it, 302 00:14:41.380 --> 00:14:46.085 then I didn't realize how much it was like impacting him until that stream happened. 303 00:14:46.452 --> 00:14:50.022 So I would be like a total a****** being like \"dude You have to do something for this\" 304 00:14:50.022 --> 00:14:52.825 you have to like, people are looking for something for this, dadada. 305 00:14:52.858 --> 00:14:54.793 And then he gets on camera and like 306 00:14:54.793 --> 00:14:57.763 fills his entire brain for the entire internet, 307 00:14:57.763 --> 00:15:02.268 and I was like dude, I didn't realize like it was like that; 308 00:15:02.434 --> 00:15:04.336 like, why did you just tell me. 309 00:15:04.336 --> 00:15:08.140 But like, that was that was really challenging I think. 310 00:15:08.140 --> 00:15:10.876 Sammy: How did you get into your quote on quote \"skill\" I guess? 311 00:15:11.076 --> 00:15:14.780 so your skill will be, I guess would be selling- Like marketing? 312 00:15:15.114 --> 00:15:15.581 Nick: Yeah. 313 00:15:15.714 --> 00:15:16.248 Sammy: Yeah. 314 00:15:17.149 --> 00:15:19.351 Nick: I fell ass backwards to some extent, 315 00:15:19.385 --> 00:15:19.752 Sammy: Hahaha. 316 00:15:19.752 --> 00:15:22.388 Nick: and I figured it out along the way, I think is the easiest way to say it. 317 00:15:22.388 --> 00:15:25.524 Like I was doing accounting for my schooling, 318 00:15:25.524 --> 00:15:26.125 Sammy: Mhmm. 319 00:15:26.125 --> 00:15:27.993 Nick: and I was like, this is really boring. 320 00:15:29.194 --> 00:15:33.899 Nick: And then my, you know, one of my close friends at the time, 321 00:15:33.899 --> 00:15:37.937 Luke was like, hey we need somebody to like do businessy things on this 322 00:15:37.937 --> 00:15:40.806 and I was like sure, I could work for a YouTube channel, 323 00:15:40.839 --> 00:15:43.809 and I remember when he first started working with Linus at NCIX, I was like 324 00:15:43.842 --> 00:15:46.979 this sounds like the dumbest thing ever, like what the hell are you doing? 325 00:15:47.112 --> 00:15:47.846 Sammy: Hahaha. 326 00:15:47.846 --> 00:15:49.882 Nick: And then I got into it and I was like, this is pretty cool actually. 327 00:15:49.915 --> 00:15:50.549 Sammy: Hahahaha. 328 00:15:50.549 --> 00:15:53.919 Nick: Like, because at that- This was like 2010 when he first, 329 00:15:53.919 --> 00:15:56.255 Nick: 2011 whatever it was when he first started, right? 330 00:15:56.989 --> 00:15:59.491 Nick: So I was like, what is this? What are you thinking? What are you doing? 331 00:15:59.758 --> 00:16:02.628 And then I got into it and my parents were like, what is this? What are you thinking? 332 00:16:02.661 --> 00:16:04.663 What are you doing? And then it's all okay now. 333 00:16:04.797 --> 00:16:07.266 I've always had a lot of passion for the business I think. 334 00:16:07.333 --> 00:16:10.135 And for kind of the industry, and you know like you said Sammy, 335 00:16:10.169 --> 00:16:12.871 I like to, I like to be up on the memes. 336 00:16:12.905 --> 00:16:14.907 I enjoy the internet cultures. 337 00:16:15.107 --> 00:16:17.710 You know, I haven't kept up as much with the skibbidies, 338 00:16:17.776 --> 00:16:20.446 and the, and the what? the sigmas? 339 00:16:20.479 --> 00:16:22.147 Sammy: HAHAHAHAHAHA! 340 00:16:22.147 --> 00:16:23.315 Nick: Hahahahaha. 341 00:16:23.482 --> 00:16:28.454 Nick: I love just like, I love making the young people cringe. 342 00:16:28.454 --> 00:16:28.921 Sammy: Nooo. 343 00:16:28.954 --> 00:16:31.824 Nick: That is, that is my true- My true power. 344 00:16:31.890 --> 00:16:34.093 Nick: Making the young people cringe. Sammy: It's not that cringing, I'm just laughing. 345 00:16:34.293 --> 00:16:35.794 Sammy: I just don’t expect it 346 00:16:35.794 --> 00:16:37.763 Nick: Floatplane he's cringing behind the camera. 347 00:16:37.796 --> 00:16:38.764 Sammy: Hahahaha! 348 00:16:38.797 --> 00:16:41.667 Nick: No, I enjoy- I really like this industry. 349 00:16:41.767 --> 00:16:42.301 Sammy: Yeah. 350 00:16:42.501 --> 00:16:44.870 Nick: I think there's a lot of really big positives that can come from it. 351 00:16:44.903 --> 00:16:48.674 I think we're finally starting to see a lot of the like charlatans like fall away. 352 00:16:48.707 --> 00:16:52.411 Like you know, All the MCN's and the you know, 353 00:16:52.411 --> 00:16:54.580 the churn and burn merch companies, and stuff like that; 354 00:16:54.580 --> 00:16:57.449 like it's very clear that they're not here to last, 355 00:16:57.483 --> 00:17:00.619 and I think that we're building something that's really unique, really special, 356 00:17:00.652 --> 00:17:04.023 and that's gonna last as long as it can. 357 00:17:04.023 --> 00:17:07.760 Nick: So yeah, I'm very proud to be a part of that movement 358 00:17:07.760 --> 00:17:10.429 and try to be making a difference for a positive, 359 00:17:10.429 --> 00:17:13.832 rather than just creating like disposable crap that you know, 360 00:17:13.832 --> 00:17:15.567 you're not gonna want in the next three years; 361 00:17:15.601 --> 00:17:17.803 we want something that's gonna last you ten years plus. 362 00:17:17.836 --> 00:17:20.305 Whenever you- Whether you're buying a shirt, a hoodie; 363 00:17:20.305 --> 00:17:22.341 screwdriver especially, backpack, 364 00:17:22.341 --> 00:17:24.910 anything like that we want to make sure that it's built to last. 365 00:17:24.910 --> 00:17:27.413 Sammy: As you're wearing a shirt that's from like 20... 366 00:17:27.613 --> 00:17:28.347 Nick: Yeah dog. 367 00:17:29.048 --> 00:17:31.417 Sammy: I Know what that shirts from, I don't know when that was made though. 368 00:17:31.417 --> 00:17:36.321 Nick: This would have been probably 2019? I want to say; 369 00:17:36.321 --> 00:17:38.757 Nick: No, I was wrong, its February 2021; 370 00:17:38.757 --> 00:17:42.428 Still wearing it, you know the gold has faded after many washes and dries. 371 00:17:42.428 --> 00:17:45.564 The fashion team hates the fact that we throw everything in the dryer; 372 00:17:45.564 --> 00:17:47.566 but we know that you're gonna throw everything in the dryer, 373 00:17:47.566 --> 00:17:48.667 so we throw everything in the dryer. 374 00:17:48.667 --> 00:17:49.601 Also, I'm lazy. 375 00:17:49.601 --> 00:17:51.870 Sammy: What's the coolest project you got to work on? 376 00:17:52.004 --> 00:17:53.105 Nick: Sammy, come on. 377 00:17:53.272 --> 00:17:54.339 Sammy: Hahahahaha. 378 00:17:54.373 --> 00:17:56.375 Sammy: Listen, these are all questions everybody I ask everybody, alright? 379 00:17:56.408 --> 00:17:58.210 Nick: Dude, what are these questions? 380 00:17:58.210 --> 00:18:00.679 Sammy: I- You screened them prior! What do you mean!? 381 00:18:00.712 --> 00:18:02.714 Nick: Yes, I definitely looked at the questions. 382 00:18:02.714 --> 00:18:03.849 Sammy: You said \"sounds good\"! 383 00:18:03.916 --> 00:18:06.351 Nick: I definitely looked at the questions in detail. 384 00:18:06.685 --> 00:18:09.188 I definitely didn't think I'll figure it out when I get there. 385 00:18:09.388 --> 00:18:10.856 I mean, I have to say screwdriver right? 386 00:18:10.856 --> 00:18:11.356 Sammy: Yeah. 387 00:18:11.457 --> 00:18:13.959 I have to wonder if that's like our our peak. 388 00:18:15.360 --> 00:18:23.135 Like we sold I think 60, 000 screwdrivers in two days. 389 00:18:23.268 --> 00:18:24.236 Sammy: Two- Wow. 390 00:18:25.571 --> 00:18:28.640 Sammy: Is there a product that came like even close to that? 391 00:18:29.374 --> 00:18:30.008 Sammy: Damn. 392 00:18:31.043 --> 00:18:35.881 Nick: Yeah, so I have to think that unless there's some like, you know, 393 00:18:37.182 --> 00:18:40.419 earthquake level shift in the impact that we can have, 394 00:18:40.419 --> 00:18:41.053 Sammy: Huh. 395 00:18:41.086 --> 00:18:43.589 Nick: I have to think that's gonna be one of our peaks. 396 00:18:43.755 --> 00:18:46.825 And you know, our consistency has improved a lot since then; 397 00:18:47.259 --> 00:18:52.431 but that's lightning in a bottle that is really hard to replicate, 398 00:18:52.431 --> 00:18:54.233 I don't know if we'll ever be able to replicate it. 399 00:18:55.334 --> 00:18:57.503 So yeah, I think I have to say screwdriver you know, 400 00:18:57.503 --> 00:19:02.040 took three years, how Kyle got here, it's how we built an engineering team. 401 00:19:03.575 --> 00:19:04.943 You know, a lot of people contributed on- 402 00:19:04.943 --> 00:19:10.782 Alex Clark like built the frickin, the early prototypes and like made it happen. 403 00:19:11.817 --> 00:19:14.319 You know, walking into the mega pro offices and just being like 404 00:19:14.353 --> 00:19:16.088 yo dog, I want to make a screwdriver; 405 00:19:17.289 --> 00:19:22.194 figuring out how to go for it like, taking the risk of jumping from like 406 00:19:22.194 --> 00:19:26.565 40, 000 screwdrivers to a 100, 000 screwdrivers as our initial order. 407 00:19:27.132 --> 00:19:30.002 I think Linus has talked about that a few times publicly of just like, 408 00:19:30.135 --> 00:19:34.139 yep, I took the plunge it paid off but it could have gone real bad. 409 00:19:34.139 --> 00:19:34.840 Sammy: Hahahaha. 410 00:19:35.707 --> 00:19:43.182 Nick: Yeah, I think there will be other experiences that are 411 00:19:44.516 --> 00:19:46.351 uniquely cool in their own way. 412 00:19:46.351 --> 00:19:49.021 I don't know if we'll ever do something as impactful as that 413 00:19:49.021 --> 00:19:53.058 from a unit standpoint, or even like a revenue standpoint. 414 00:19:53.091 --> 00:19:54.660 Sammy: Well, we kind of know this answer, 415 00:19:54.660 --> 00:19:57.196 but what were your jobs prior to LMG? 416 00:19:57.763 --> 00:20:00.599 Like the highlights I guess, of your past careers. 417 00:20:00.799 --> 00:20:02.334 Nick: Uh, well I worked at a gas station. 418 00:20:02.968 --> 00:20:04.236 Nick: I worked at a warehouse. 419 00:20:04.469 --> 00:20:04.937 Sammy: Oh. 420 00:20:05.070 --> 00:20:10.943 Nick: And then I was at a university, and then I came here, so yeah. 421 00:20:11.143 --> 00:20:13.145 Sammy: What kind of warehouse? If you don't mind me asking. 422 00:20:14.213 --> 00:20:16.415 Nick: It was a retailer. 423 00:20:16.582 --> 00:20:18.016 Sammy: Retailer, okay we'll end it at that. 424 00:20:18.016 --> 00:20:19.418 Nick: Retailer, yeah. 425 00:20:19.451 --> 00:20:20.786 Sammy: Okay, that's cool. 426 00:20:20.786 --> 00:20:21.220 Nick: Yeah. 427 00:20:22.721 --> 00:20:23.889 Sammy: I thought I would have more say to that... 428 00:20:24.790 --> 00:20:27.392 Nick: Look hey man, I've been here a long ass time, alright, you know? 429 00:20:28.827 --> 00:20:32.965 Yeah, there's a not a ton of history outside of this; 430 00:20:32.998 --> 00:20:34.466 it's just been a lot of progression here. 431 00:20:35.567 --> 00:20:38.937 Sammy: Alright, so now our second to last question is a question just for you. 432 00:20:38.937 --> 00:20:39.371 Nick: Okay. 433 00:20:39.504 --> 00:20:40.806 Sammy: I actually have three questions. 434 00:20:40.806 --> 00:20:41.206 Nick: Okay. 435 00:20:41.206 --> 00:20:42.874 Sammy: Two of them- one of them you probably can't answer but- 436 00:20:42.874 --> 00:20:43.442 Nick: Okay. 437 00:20:43.442 --> 00:20:44.142 Sammy: I want to try anyways. 438 00:20:44.142 --> 00:20:44.643 Nick: Okay. 439 00:20:44.676 --> 00:20:46.078 Sammy: I'm- Floatplane, this for you. 440 00:20:46.111 --> 00:20:46.645 Nick: Okay. 441 00:20:47.479 --> 00:20:49.982 Sammy: In digits, so you don't have to give the exact number. 442 00:20:49.982 --> 00:20:50.349 Nick: Okay. 443 00:20:50.849 --> 00:20:52.117 Sammy: How much does the screwdriver make? 444 00:20:53.919 --> 00:20:54.786 Nick: Like all time? 445 00:20:54.920 --> 00:20:55.554 Sammy: Yeah. 446 00:20:56.521 --> 00:20:57.889 Sammy: Like is it 8 figures, 7 figures? 447 00:20:58.023 --> 00:20:59.625 Nick: Umm... 448 00:21:01.693 --> 00:21:03.996 Sammy: Are we allowed to leak this even? That's the real question. 449 00:21:04.363 --> 00:21:08.233 Nick: I mean, I think Linus has said a lot about it already. 450 00:21:08.367 --> 00:21:11.870 Look, you can do the math on what 60, 000 units is. 451 00:21:12.537 --> 00:21:13.038 Sammy: Yeah. 452 00:21:13.071 --> 00:21:14.706 Nick: You know, you don't have to do it right now if you don't want to; 453 00:21:14.706 --> 00:21:17.776 and we've been selling it for two years since then. 454 00:21:17.909 --> 00:21:23.782 So you know, if 60, 000 units in two days is halfway to eight figures, 455 00:21:25.784 --> 00:21:27.019 fill in the blank. 456 00:21:28.353 --> 00:21:30.722 Sammy: Alright, I think that's the most I'm going to gather. 457 00:21:30.722 --> 00:21:31.657 Nick: Yeah, I think so. 458 00:21:32.157 --> 00:21:34.793 Sammy: The other question, the question I actually really wanted to ask was 459 00:21:35.394 --> 00:21:36.895 what was it like getting secret shopped? 460 00:21:36.928 --> 00:21:39.931 Sammy: Because I actually, fun fact this video was pitched I think- 461 00:21:40.599 --> 00:21:42.601 I don't know- I don't think it made it in the main video, 462 00:21:42.634 --> 00:21:47.272 but Linus mentioned it during a video like two years ago. 463 00:21:47.306 --> 00:21:47.873 Linus: It’d be kind of 464 00:21:47.873 --> 00:21:51.209 fun if we get like, internal footage of, like, you know, 465 00:21:51.209 --> 00:21:54.546 Nick at his desk doesn't suspect a thing, or, like, if we could 466 00:21:54.546 --> 00:21:58.317 even if we could even be, like, the most unreasonable customer 467 00:21:58.317 --> 00:22:01.353 Sorry, We're just planning our secret shopper for actually. 468 00:22:01.353 --> 00:22:03.822 No, no, wait. No, we can't put this in the video. 469 00:22:03.822 --> 00:22:04.856 Someone internally might see it. 470 00:22:04.856 --> 00:22:06.458 Okay, everybody shut up. 471 00:22:06.458 --> 00:22:07.926 Sworn to secrecy. 472 00:22:08.026 --> 00:22:09.895 Yeah I mean, I think it was an eventuality. 473 00:22:12.931 --> 00:22:17.636 When I was told, hey you need to be on set for co-hosting a video 474 00:22:17.636 --> 00:22:18.437 Sammy: Hahahaha. 475 00:22:18.437 --> 00:22:21.473 Nick: and that has literally happened like twice in ten years, 476 00:22:21.940 --> 00:22:23.675 there are only so many things that it could have been. 477 00:22:23.775 --> 00:22:24.309 Sammy: Hahahaha. 478 00:22:24.309 --> 00:22:24.910 Nick: Um- 479 00:22:24.943 --> 00:22:26.278 Sammy: So you're kind of half expecting it. 480 00:22:26.745 --> 00:22:30.549 Nick: I wouldn't say expecting it, but I knew it had to do something with LTT Store. 481 00:22:30.682 --> 00:22:31.149 Sammy: Oh. 482 00:22:31.650 --> 00:22:33.985 Nick: I saw some comments that were like, 483 00:22:34.119 --> 00:22:37.422 oh yeah, they had to have given Nick like a heads up on like some of this. 484 00:22:37.856 --> 00:22:39.524 Nick: Nope, nope. Sammy: Hahahahahaha. 485 00:22:39.558 --> 00:22:43.929 Sammy: No, I knew how like- You looked so like nervous in the beginning, I was like- 486 00:22:43.962 --> 00:22:46.231 Nick: I think that's just my demeanor to some extent. 487 00:22:47.532 --> 00:22:50.369 Nick: Yeah, I mean like I got on set and they started reading the script 488 00:22:50.369 --> 00:22:51.636 and I was like cool. 489 00:22:51.670 --> 00:22:54.306 Like my reaction in the intro is my legitimate reaction. 490 00:22:54.306 --> 00:22:56.675 Linus is like, before we started he's like, 491 00:22:56.908 --> 00:23:01.847 hey guys we cannot f*** this up, because this needs to be a genuine reaction; 492 00:23:01.880 --> 00:23:04.683 so like, let's make sure it's good to go. 493 00:23:04.683 --> 00:23:08.220 And then we did it and that's what made the final cut man. 494 00:23:08.253 --> 00:23:11.022 Like that was my, my- Look at Linus of like, 495 00:23:11.990 --> 00:23:14.626 was like yeah, you're really doing this? Alright. 496 00:23:14.659 --> 00:23:15.527 Sammy: Hahahahaha. 497 00:23:15.894 --> 00:23:19.564 Nick: And I was pretty confident that we would be mostly okay; 498 00:23:19.664 --> 00:23:20.065 Sammy: Yeah. 499 00:23:20.198 --> 00:23:25.437 Nick: because we've made a looot of improvements over the last couple years, 500 00:23:25.437 --> 00:23:29.474 like had we done it in you know, November 2022? 501 00:23:29.841 --> 00:23:31.710 Probably would have looked not so great, 502 00:23:32.077 --> 00:23:33.745 given the fact that we had gone from 503 00:23:34.246 --> 00:23:40.218 you know, let's call it low ten figures, or low ten digits not ten figures; 504 00:23:40.318 --> 00:23:42.621 low ten digits in terms of order quantities, 505 00:23:42.654 --> 00:23:45.223 to high ten digits in terms of order quantities in the span of a month? 506 00:23:46.892 --> 00:23:49.728 What am I saying? No, five digits. 507 00:23:49.728 --> 00:23:51.196 Sammy: Yeah I was like, ten, I was like that's crazy. 508 00:23:51.196 --> 00:23:52.597 Nick: No no no no no, sorry. Sammy: Hahahahaha. 509 00:23:52.597 --> 00:23:54.099 Nick: Cut that, cut that. 510 00:23:54.099 --> 00:23:55.434 Yeah, \"billion\"? Hahaha. 511 00:23:55.434 --> 00:23:57.402 Sammy: I was like, we're making that much money!? 512 00:23:57.502 --> 00:23:59.771 Nick: No no no no, you were like \"I need a raise dog\". 513 00:24:01.740 --> 00:24:07.979 Yeah sorry, we were doing low five digits of orders on a monthly basis, 514 00:24:08.146 --> 00:24:12.184 to high five digits of orders, from like one month to the next; 515 00:24:12.184 --> 00:24:15.954 so, that was a pretty big departure that caused 516 00:24:15.954 --> 00:24:18.623 a lot of challenges for the next few months. 517 00:24:20.425 --> 00:24:23.562 Nick: Now looking back there are definitely ways that we could have handled it better. 518 00:24:23.695 --> 00:24:24.129 Sammy: Yeah. 519 00:24:24.262 --> 00:24:27.265 Nick: You know, and I think that we've learned a lot from that. 520 00:24:27.399 --> 00:24:32.404 So yeah, really glad that it came in in a time when I think we're 521 00:24:32.404 --> 00:24:34.105 really coming into our stride. 522 00:24:34.105 --> 00:24:37.642 I think that the team is doing a really nice job and we're- 523 00:24:37.642 --> 00:24:42.147 I think we're we're back on the upswing, for sure. 524 00:24:42.180 --> 00:24:45.183 I think there's gonna be a lot of really really positive stuff coming in 2025; 525 00:24:45.217 --> 00:24:49.120 and then beyond that, 2026 - 2027 are gonna be even larger. 526 00:24:49.254 --> 00:24:52.157 So I say, on one hand I say that you know, 527 00:24:52.190 --> 00:24:53.959 screwdriver is probably gonna be the biggest thing we've ever done; 528 00:24:54.092 --> 00:24:56.628 on the other hand, I think the potential is really high 529 00:24:56.761 --> 00:24:58.363 to continue doing really excellent work. 530 00:24:58.530 --> 00:25:01.333 So we might not have any single product that as impactful, 531 00:25:01.466 --> 00:25:02.834 or single launch that's as impactful, 532 00:25:02.868 --> 00:25:05.203 but I think we're gonna have a lot of really solid work in the next few years. 533 00:25:05.370 --> 00:25:08.139 Sammy: Alright, and actually I just thought of this question, so I'm going to ask it. 534 00:25:08.139 --> 00:25:11.977 You're the first person with three personal questions; other... Nick: I feel so special. 535 00:25:12.744 --> 00:25:13.812 Sammy: Other than the screwdriver, 536 00:25:13.879 --> 00:25:16.815 Sammy: what do you think is your favorite product then? 537 00:25:16.815 --> 00:25:18.617 Nick: It's the commuter- Commuter backpack. 538 00:25:18.650 --> 00:25:19.451 Sammy: Commuter backpack? 539 00:25:19.451 --> 00:25:24.823 Nick: It's like, I think this is gonna be a really big deal for us, yeah. 540 00:25:24.956 --> 00:25:29.861 I think Matthew who is the lead designer on it did an amazing job. 541 00:25:30.762 --> 00:25:33.765 This was also a huge display of like how far we've come, 542 00:25:33.899 --> 00:25:36.535 because we started developing it like early this year. 543 00:25:36.568 --> 00:25:37.402 Sammy: Oh really? 544 00:25:37.402 --> 00:25:38.403 Nick: Like we had thought through it, 545 00:25:38.537 --> 00:25:41.506 and we knew we wanted to do something in that style and that format and everything. 546 00:25:41.573 --> 00:25:45.343 But we really like put pen to paper early this year, 547 00:25:45.343 --> 00:25:49.848 and we have it out... well, actually I can't say what the the launch date is yet. 548 00:25:49.848 --> 00:25:50.949 Sammy: Well, this is coming out in January. 549 00:25:51.149 --> 00:25:51.583 Nick: Oh. 550 00:25:51.850 --> 00:25:52.250 Sammy: Yeah. 551 00:25:52.384 --> 00:25:53.585 Nick: It's coming in January? Oh, okay. 552 00:25:53.585 --> 00:25:56.254 Yeah, it's- We're launching on December 26, 553 00:25:56.421 --> 00:26:01.192 and we're doing like a crazy, like promotion to go with it and everything at launch. 554 00:26:01.226 --> 00:26:09.467 So it is... I think it's gonna be 2x to 3x what our original backpack was 555 00:26:10.001 --> 00:26:14.673 and coming in at a much more achievable price point for a lot of people at 150 bucks; 556 00:26:16.007 --> 00:26:20.178 versus the 250 the the large backpack, and a much more stylish form factor. 557 00:26:20.211 --> 00:26:22.881 Because that's one of the biggest points of feedback about you know, 558 00:26:22.881 --> 00:26:24.249 the thing that I lug around every day. 559 00:26:24.282 --> 00:26:24.950 Oh it's so heavy! 560 00:26:26.217 --> 00:26:31.723 Nick: I don't want to drop it too hard, but some people just don't want a massive backpack. 561 00:26:31.723 --> 00:26:32.057 Sammy: Yeah. 562 00:26:32.057 --> 00:26:36.261 Sammy: I think- I bought my backpack, because I came in after everyone got their free one. 563 00:26:36.261 --> 00:26:36.595 Nick: Yeah. 564 00:26:36.628 --> 00:26:38.229 Sammy: I bought it because I was like, this is really cool; 565 00:26:38.363 --> 00:26:39.764 but I was like this so big. 566 00:26:40.031 --> 00:26:40.465 Nick: Yeah. 567 00:26:40.465 --> 00:26:42.601 Sammy: Like literally at airports after like hide my f- 568 00:26:42.601 --> 00:26:46.037 Because I can't put it, like if it's too full I can't put in the under the seat. 569 00:26:46.071 --> 00:26:46.404 Nick: Yeah, yeah. 570 00:26:46.538 --> 00:26:48.340 Sammy: Yeah, so I like cover my feet with like jacket. 571 00:26:48.373 --> 00:26:48.707 Nick: Yeah. 572 00:26:48.840 --> 00:26:49.674 Sammy: So you don't see that stuff. 573 00:26:49.674 --> 00:26:50.241 Nick: Yeah, yeah. 574 00:26:50.275 --> 00:26:51.376 Sammy: Like yeah, it's in- 575 00:26:51.409 --> 00:26:54.179 But yeah, I'm personally really excited commuter backpack. 576 00:26:54.279 --> 00:26:56.181 Nick: I think it's gonna be massive, so there's that. 577 00:26:56.982 --> 00:27:01.152 I think the cargo pants are gonna be a huge mainstay for us for a long time. 578 00:27:02.954 --> 00:27:05.223 Nick: Yeah, all my answers are like the default like 579 00:27:05.357 --> 00:27:07.492 \"here are the best products that we've made\" type thing. 580 00:27:07.492 --> 00:27:08.693 Sammy: Oh, that's what I want anyways. 581 00:27:08.693 --> 00:27:09.494 Nick: Yeah, of course. 582 00:27:09.661 --> 00:27:11.329 Sammy: Yeah, so, you're definitive. Nick: Buy more stuff. 583 00:27:11.363 --> 00:27:12.831 Sammy: No no no. Nick: Buy it. 584 00:27:12.864 --> 00:27:15.533 Sammy: Hahahahahaha. Nick: BUY IT! 585 00:27:16.468 --> 00:27:19.270 Sammy: So you're saying can your commuter backpack is your top favorite of all time? 586 00:27:20.605 --> 00:27:23.942 Nick: I think, I think commuter backpack is gonna be 587 00:27:23.975 --> 00:27:25.510 one of the best products that we've made, yeah. 588 00:27:26.011 --> 00:27:27.278 Sammy: Other than that, the screwdriver. 589 00:27:28.446 --> 00:27:30.415 Nick: I think it's up there; yeah, I think it's definitely up there. 590 00:27:30.415 --> 00:27:32.350 Nick: I mean, we'll have to see how it does in the field 591 00:27:32.517 --> 00:27:34.886 and how people... like I will say, 592 00:27:35.587 --> 00:27:42.127 it is the product that the most people both internally at LMG and externally 593 00:27:42.127 --> 00:27:44.863 have messaged me about being like yo, this thing is sick. 594 00:27:45.263 --> 00:27:47.465 Like I'm not gonna say who it is, 595 00:27:47.632 --> 00:27:50.402 but somebody who I'm on really good terms with 596 00:27:50.402 --> 00:27:53.738 who's like a top person at one of the main sponsor; 597 00:27:53.738 --> 00:27:56.007 if you name five, you probably have them in that group, 598 00:27:56.007 --> 00:28:00.445 messaged me being like yo, this thing is dope. 599 00:28:00.445 --> 00:28:06.918 Like, throw away my high end backpack that I've had for five years dope; 600 00:28:07.085 --> 00:28:10.822 so I think it's, it's got a lot of potential. 601 00:28:11.056 --> 00:28:14.225 Sammy: Alright, and the final question is going back- 602 00:28:14.225 --> 00:28:15.326 We're going back to the very first question. 603 00:28:15.326 --> 00:28:17.228 Do you mind listing the three things that you said, 604 00:28:17.729 --> 00:28:18.930 and then tell us which one is a lie? 605 00:28:19.064 --> 00:28:23.068 Nick: Yeah, so I said I've been here for ten plus years, 606 00:28:23.201 --> 00:28:26.638 I had a dog, and I had a kid this year; and I do not have a dog. 607 00:28:26.771 --> 00:28:27.472 Sammy: What? 608 00:28:27.639 --> 00:28:28.473 Nick: I don't have a dog. 609 00:28:28.707 --> 00:28:29.307 Sammy: Do you have a cat? 610 00:28:29.708 --> 00:28:31.509 Nick: I do, yeah; he's an a****** 611 00:28:31.643 --> 00:28:32.477 Sammy: Pfffffff. 612 00:28:34.512 --> 00:28:36.448 Nick: He like hunts my wife all day long. 613 00:28:36.481 --> 00:28:39.451 He's an asshole but you know, we love him anyway. 614 00:28:39.517 --> 00:28:41.619 Nick: What, do I not get to ask you any questions? 615 00:28:41.619 --> 00:28:42.087 Sammy: Nope. 616 00:28:42.087 --> 00:28:42.921 Nick: Whaaat? 617 00:28:42.921 --> 00:28:43.955 Sammy: It's not \"Meet the team Sammy\". 618 00:28:43.955 --> 00:28:46.291 Nick: What!? But I want to meet Sammy. 619 00:28:46.458 --> 00:28:47.092 Sammy: No, no... 620 00:28:47.559 --> 00:28:48.626 Nick: Thanks for, thanks for- 621 00:28:48.827 --> 00:28:50.528 Nick: Thank you for watching the video. 622 00:28:50.695 --> 00:28:55.600 Please make sure you like, comment, and subscribe to the video. 623 00:28:56.000 --> 00:29:00.472 Nick: This is AI Nick, I've been replaced by ChatGPTFPPFFT 4. 624 00:29:00.905 --> 00:29:02.574 Thank you for subscribing. 625 00:29:03.274 --> 00:29:11.816 Nick: #FireColton, #FireColton, #FireColton, #FireColton; 626 00:29:12.083 --> 00:29:13.852 and you're just supposed to turn the video off at some point. 627 00:29:13.852 --> 00:29:17.589 Sammy: Hahahahahahaha! Nick: #FireColton, #FireColton..."}