Oh, dude. Was that, would you say, oh, dude?
Oh, dude. Oh, oh, dude.
Oh, dude. It's like a Super Smash Bros.
Like... When they add you to Smash Bros.
That'll be your song. Hey, Bjorn.
Hi, Riley. Hi, Floatplane. You ready to watch some ads?
Your favorite thing in the world? Creative ads.
Oh, sorry. Sammy says they're creative ads,
so you should like these ones. A lot of people...
Okay, look. Here's the context, okay? A lot of people in the video comments on Floatplane have said...
We hear about these creative ads that are apparently happening on the YouTube videos,
but we have no way to check, because we don't watch YouTube.
We don't have access to it. We only go on Floatplane. Guess what?
Here we are. Bjorn and I, who... Bjorn worked on a lot of them with me,
and a lot of other people worked on them, too. Yep.
But they're kind of, you know, the musical ones, at least,
are my brainchild babies. But we were...
They're yours, too. Thank you. And we're a family now.
We've created life together. Sammy's not going to edit this at all,
so we can't get... These are just some kind of fun projects we did
for our high school media class, which is how it feels to make them.
We got an A-plus. Let's watch one, and then we'll stop babbling.
So this is the first one... Yeah, wait, what...
I filmed. This is the first one you worked on? I worked on them with Dennis before he left.
Oh, yeah, yeah, yeah. So the last bit of time Dennis was here,
I kind of was doing almost all of them, and then you took him over,
and then I got in there again somehow.
And when Dennis was making them, he also would like send me scripts occasionally,
and I would be like, this doesn't make any sense to me,
but I'm sure that it makes sense to you. And overall, it seems okay.
I think this is the first musical one. Actually, wait, I did a Delta Hub one,
and then I did this one, and you worked on this one with me.
I shot this one, yeah. So then, yeah, all the musical ones have like a musical lead-in
that's supposed to play on the LTT video.
No public action.
Oh, man. This one was so...
This one was so fun. Yeah. Oh, no.
Recommended videos. I'm not logged in. Cam only.
This was my favorite shot. I just had to isolate this shot.
Yeah, we should have uploaded this separately.
What's the Korean process when you make these songs? It's a blur every time.
I feel like I kind of look at the talking points,
because the brand does have talking points of things they want to call out. But I feel like before I even kind of contemplate those,
I try to think of some line.
So for Odu, all you got to do is Odu.
I thought of that, and then I never thought of anything else for them, I think.
Was there another? It was just every Odu spot was all you got to do is Odu.
I think I came up with some other random ones. We'll watch the other ones.
But yeah, I come up with like a line like that, and then I'm like, okay, that can kind of work musically
if I like, all you got to do is O... I think I had some different rhythm with it
and another one like, all you got to do is Odu and like playing around with that.
But if I come up with a rhythm for the line, then I'm kind of like, all right,
that kind of reminds me of a music genre, and then I go to APM Music.
This is very important to get out. I've been stressed about this.
I want people to understand that I'm not making the tracks.
I've been stressed, because I want people...
I think people are like, Riley's making... He's a music producer, and I'm not.
Dan is. Collab, bro. Collab?
Do you want to... Do you want to collaborate? Yeah.
Well, honestly, that would be great. That would be awesome. But Dan, you actually make music, right?
Yeah, and I used to do a lot of, like, commission-based stuff, so I worked real fast.
Yeah. It's something that I wanted to do, but like, there's just no time.
Oh, no, I'm going back to the music industry. I thought I got out.
And they pulled me back in. Well, it's nice to work with professionals like yourself.
Wow. I don't think... I wouldn't throw that term around.
Did they pay you to make the ad spots? They paid the company, and the company paid me.
Professional? The company's the middleman. Yeah.
And when we go to shoot, you have, like, a scratch version?
Yeah, yeah, so I'll find a track on APM Music,
which I feel like works well. And then I'll kind of plug in the lines that I've thought of
and, like, write more lyrics and kind of time it out.
And usually I will cut the... Because they have, like, the full version,
and then they have, like, a minute-long version, and they have a 30-second version, but usually I want, like, a very specific parts of it,
so I'll cut, like, parts of the track to, like, be a custom version of it.
And then I'll record the lyrics, put it together in our, like, a rough mix,
and then we can go shoot and, like, lip-sync to it.
And what is that like? Is it okay if we go to the next one
and then you ask that question again? How dare you? Okay.
Just so we're... I'm trying to make sure we watch all the videos in time. Oh, we want to watch more videos.
Yeah, we got more videos. Okay. Okay, well, I guess we'll find out what it's like
after we watch the next one. This is Sammy's video, everybody.
Oh, my God. Oh, we're watching this one.
Okay. Now, this one, there's a story. This is a good one.
Is all my hands in there?
This is one of the ones that I'm most proud of, I feel like.
Yeah. Hell, yeah. Because...
So, Bjorn has an obsession with the four by three aspect ratio.
aspect ratio. Yes. Where does that come from?
Do you watch the Lighthouse? Yeah, I just, I don't know, nostalgia maybe, you know, I have a couple CRT TVs that's given
me radiation when I use them.
I don't know, I just, even when you look at stuff now, like information on the sides,
you don't need it. This should be four by three. We'd have to sit a little closer.
Can we do this, Sammy? Can you do this four by three? Just show them, just show them what it would look like four by three.
Both of us would be cut off.
Dan brings it in. I don't know, so if it's in four, three, or has a crash zoom, or both, I likely...
Gives you the tingles. I likely did it. Yeah, yeah, yeah.
There we go. Yeah, so I feel like a few of them have been four by three.
This one and the ROVELAB one, both ROVELAB ones. Both ROVELAB ones, yeah.
Did we only do two? Yeah, we only did two. Yeah.
Or four, but two parts. Okay, we'll get back to what he can talk about how hard it is to work with me on the days.
But first, the eco-flow spot that we just watched. I had a vision of that as being a bunch of different shots in different locations.
Kind of like a 90s rap video with crazy super low angles where I'm getting close to the
camera and the camera's moving around.
But we had no time. I literally spent the entire morning recording the rap.
And then we got, and we're like, this was going to be one of the shots on the table.
And we were like, okay, we don't have any time. So let's just make the whole thing just this one shot and just kind of like have different
things happening. Yeah. But I feel like this is a great example of constraints, fostering creativity.
Creativity is hard to do with no canvas. Yeah, you gotta give yourself limitations.
You gotta have something to paint on, preferably a four by three canvas.
The superior aspect ratio. But wait, what's your philosophy?
You're like the things, the bars on the side, that could be empty.
No one needs, we don't need extra things there. No.
Yeah. Like who cares? But in this situation, we need us to be this far apart or else we'd be-
But if we were sitting this close- Yeah, well I, but then we'd be-
Although we have made children together, as we talked about.
Don't cut it! I got questions for you about this one, but we'll watch it first.
Okay. Oh please. A modular sofa, so lightweight, a single person can li-
Roller, how do they even fit a couch in there?
Roller- No, no, not yet.
Defending smartphone technology. I will always regret that it sounded like I said smartphone.
Hmm. Those things smart foam.
Smart phone movies. Smart phone movies.
Please, please, wait.
Durable and spill-proof ecotexa.
It's so, like it's so obviously limpsinked, but it's great, but like it adds to the vibe.
Great, I love it. So, so it's like high concept almost.
Where did you come up with that idea for the scientists intercutting with like show tunes?
I think the show tune aspect came from me just like trying to sing Roevelab in different
ways, and just thinking like, just thinking like, I don't know, Roevelab, it just sounded
like that, that's how it should be. Cause like, I feel like the eco flow one as well was like, okay, how can I say that in
a fun way? Like eco, eco, eco, eco flow, like, and it's like flow kind of got me into thinking about
like rap and stuff. So I'm like, maybe that one should be a rap, but like Roevelab, Roevelab, doesn't that just
sound like it's supposed to be that way? I don't know. It seems like when I, when I come up with those, but in terms of like the interrupting
each other, I think that was because Roevelab seemed like it should be a big band crooner
kind of a singing guy, but then their whole, their marketing is all about like the science
of it. And like we engineered this new way to like ship couches to people and stuff.
So I was like, okay, there's a science aspect and then I was just like, oh, they'll just,
they'll clash them together. I feel like it's a little, like the flow kind of suffers because of it, but I thought that
the flow being broken was almost a way to like keep people engaged because they're like,
what's happening? Whoa, what's this now? Yeah.
Yeah. Like the tonal whiplash of, you know, getting the rug pulled from India.
I will say though that like, I very much feel that these are like my vision, but I bring
it to Bjorn and the like other production team people and I'm like, I feel like I'm
thinking this and then sometimes they're like, okay, but what if we do this?
And I'm like, yeah, that'd be better.
So like so much of it is a collaborative process. Like the four by three and the filter on it and like, I feel like there were other things
in that one specifically that you were like, we should do this instead. And I'm like, at first, I might even be resistant at first, but then I'm like, you know, I know.
So when we work on these, Riley's often a little late.
Yeah. Yeah. A little stressed.
I'll be doing something else that I'm kind of pulled off to go shoot this or whatever.
Then so I'm a little stressed and there's been a few where we start and we're both maybe
a little grumpy, but then as it goes.
I feel like you've done a great job of masking. I think the last one that we did together, I was like, I can tell you're a little upset
that this is like down to the last minute, whereas the previous ones, they've all been
down to the last minute, but I feel like the novelty of getting to work on something kind
of creative and fun was like overpowered it. And now it's like, okay, can we do these on time?
And I think that's the vision. We've got a little bit more of an apparatus around it now and we're kind of like lining
more up and having people like we're going to get other writers to do them as well, because
I just, I can't seem to, I can't seem to have a schedule that doesn't involve last minute
things. Like I showed, what was I? I was like 20 minutes late for this, 15, 15 max.
Oh, that's 20. That's because I was late to do another thing and I was coming for that.
And then you get the cascading effect and then we're shooting one of these videos and
I need to edit it that day because it needs to go to brand later that day.
But they're only, they're a minute long max, but like the quality requires at least a day.
And so yeah, that's another thing we're working on. All of the like film grain and the retro effects adds a lot to the rendering.
The rendering. And hey, and the subtitles, they weren't in that one.
Oh, that's true. I put like a slight jitter on them so they're like old optical effects.
You did? Oh my gosh, that's so great. Which you probably can't even see on YouTube.
Well, I feel like a bunch of these, a bunch of these because of time, I'll like, you'll
do a cut, I'll review it, and then you do another cut and I might, I might see that
or I might not, or I might just be like, all right, just send it off. We have to send it off at this point.
So there's probably some things that I missed. But these are fun. They're fun.
And I very much appreciate a chance to get wacky and get creative with ads.
It makes it feel like we're like working at like one of the good marketing agencies.
Yeah, yeah. And it's great because I don't think on any of them we've ever gotten notes back from
the brand. They're just like, cool. Yeah.
Was there one? I can't remember. The Rolf Lab one we just watched.
And I don't know if they haven't sent notes back because they've been so great that they
don't need to send notes back or because there's just no time.
Maybe a bit about it. We have to do it. But the Rolf Lab one, one of the guys in the business team was saying another brand
had seen that and they upgraded all of theirs to CSP.
So it's going to work for you and me. And another writer.
And another writer. Yeah. Yeah, but.
Yeah, we'll see. Yeah. Yeah.
This one is a two-parter. Yeah. You have 13 minutes.
But do we have to? I mean. It's your call.
It's your schedule. That's what gives me trouble. This is the one where you're upset.
Yeah, maybe. But look at. I think the turnaround is crazy on this one.
It was. It was a little too much. I love that.
I love when they can tell a story. We should just go right into the nice one.
Doing the pre to kind of tease the, sorry, the pre is the pre-roll.
And then we call the minute long one the end roll.
So like doing one to tease the other is fun. And I use the same track for both.
Hey, man, I got a new couch and I think I need some help.
Bro, you know I got some stuff to do today. Even Scott.
It won't take long. Okay. He doesn't know it's an M1 sofa from Robelabay.
Who didn't set it up by myself.
Now I'm watching Grab Rae. I had to, I showed this to my family and I had to explain.
Grab Rae is a, it's an inside joke.
And they're for me and I'm going to find a way to help them somehow.
Man, you made it.
But it's over. It's a little man.
You're the greatest. How did you lift it by yourself?
That's wrong. You're comfortable.
So why did you need my help? I love the shaking people.
It's fun. It's just so great.
I love that one. I think that's my favorite one actually.
Yeah. The Odu song is the best, but that one, I don't know.
James is great on that. That's one of the top ones for sure.
I feel like, I don't know. This is what's so hard.
I feel like there's a part of me that's scared to not do it last minute.
Because I feel like doing it last minute just leads to, okay, we got to get a shot.
It's like, okay, we can do it. All right, great. It's done.
And move on to the next one. If we have more time, it might be like, maybe we should try it this way.
Maybe we should try it this way. And it's like, no. Part of I feel like the magic of these is that they feel sort of like a high school project.
That was like me at all university. I did everything super last minute.
I swear it's better that way. Yeah, yeah, yeah. James Scott was also, oh man, I feel like we did a couple of takes with him where he's
like lip-syncing to the audio.
We didn't tell him to do that. I was like, man, the coach right now.
It was so perfect. Yeah, that one was a lot of fun.
Another thing you don't like when we shoot, you don't like to get coverage.
I'm always obsessed with getting as many angles as possible.
Well, and that's why, yeah. Yeah, yeah. When I write the script, if there's a script, if there's a script, I write it like, I'm
trying to make it as easy for the editors as possible. So I have a line of the song and then a shot that we're going to do.
And then a line of the song and then a shot.
And so I'm like, I don't want to get coverage because just use that shot.
But there have been a couple of times where, well, particularly with the Rovalab one,
with the science and singery one, I don't know actually, I wouldn't know if you used
the coverage or not. You just have it.
Because then we have it. It's a good instinct.
The EcoFlow one we had, I was going crazy in and out with the camera.
We never ended up using that. Oh, you went like, right?
Yeah, yeah. We didn't use that because I couldn't remember the lyrics.
It was so short. It was so short. But I was like, what did I write again?
I'm not a rapper. I'm not meant to be a rapper, except for that.
EcoFlow, Rap of Flow. I want to do EcoFlow.
Come back. I want to do more of the EcoFlow rap.
Oh, yeah. I guess there's that too. I don't know if I have them ready, but the Odu one and some of them, you kind of have
like a continuous story. Oh, yeah.
If you want to watch the Odu ones back to back, subscribe to Flow Plane.
You already are. Thank you. LMGGGG slash Flow Plane.
Yeah. Wait, that's an ad. Cut it.
Cut it. Cut it. How do you get more people to subscribe to Flow Plane if they're all on Flow Plane
already, if they're watching this video? Sammy?
One more sponsor spot you can watch. Okay.
That's a valid response. I have a meeting.
I have a, yep, in eight minutes.
And if you cut any of those eight minutes, Sammy, they'll know because I said that now.
Don't cut it. Oh, God. It was all on.
Was this Peter editing? I did this one.
Oh, you did. Yeah.
And don't forget, go back. What is it? Don't forget the Whirly Birds.
I think you said this like three, like five times. You took it like five times.
I definitely did coverage for this one.
You custom animated that. Yeah.
Sometimes I'm like...
Screaming.
You know, this is funny. Constraints. I feel like this is another example.
Because I, after I shot that one, I was like, this is not...
Because like, it was the first one in a while that I hadn't done a song.
And so I was like, I failed. I failed to come up with a song in time.
Because the previous War Thunder one, I did do this song.
And it was like, immerse yourself in the heart of a beast.
Yeah, I felt bad because I'm like, it's not a song. And it's probably not going to be as good.
And people are going to be like, oh, it's not a song. But then you killed it in the edit.
And it's like, now it's so great. I feel like there's so many good moments.
Yeah, you were like crying the first time when the screaming when they're getting hit.
Because I wasn't in the first copy. Yeah, I didn't think of that.
I didn't add it to guidance or whatever. And then like the screaming.
I mean, it's horrifying to think of people dying like that.
So why don't you like making these with me?
What do you mean it's like my favorite thing? We never got to we never answered the question of I asked you what it's like when I get on set and
Oh, maybe we did kind of ran around. Sort of. Well, they were both grumpy sometimes.
And then and then we get to it and then it's a lot of fun.
It is kind of like making like dumb videos with like your friends.
But like, I feel like we have a really expensive equipment.
And yeah, you know, we're getting paid to do it. So I feel like because I so over the holidays,
my one side of my family was like, Riley, haven't you been making like songs and stuff?
We should we should watch those or whatever. And and so we I played like a super cut of them and my in-laws and like my wife's uncle and aunt and stuff where they're like watching it.
And they're not they don't watch they have no idea they're they're completely outside the demographic of line of tech tips and stuff.
And we're like playing these ads and they're just like,
Okay, because it's like me watching it on the TV in their living room.
I I went from being like, oh, yeah, I'm proud of this stuff to be like this.
Oh, this is not these are like scrappy little YouTube videos.
But I feel like that's what makes YouTube videos special.
I feel like when when when a YouTube when you're watching YouTube,
you kind of want to see some humanity. You want to see some like relatability like, oh, a human being made this and not like a giant production studio.
And I feel like especially in the middle of like a line is tech tip video where now we have this big apparatus and our videos are produced.
And we're basically making like reality TV in a lot of situations.
And then all of a sudden it's like some idiot comes on.
Some idiot comes on in a in a costume made of like scraps he found in his parents' basement and stuff.
And it's just like, hey, everybody go buy this product.
I don't know. I like it.
Yeah. I also am making them. They're kind of like the highlight when I get to make them.
You get to be stupid for a second. Yeah.
And don't we all just want to be stupid for a little bit?
For a blissful second? Right, Sammy?
Then we can wrap it up there. All right.
So subscribe. LMG.GG slash flow plane to not watch these because you don't get them.
It's 259. And you're going to be on time for something for the first time.
We'll see. Ever. All right.
So actually there's a lot more. We could discuss like, you know, the economics.
Yeah. And some theories behind the, there's deep lore to these videos that people don't know.
We can get into that. Aliens might be involved at some point.
Yeah, there might be. Yeah. Yeah.
I used AI in one of those.
Cut it. Cut it. Cut it.
Cut it.