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Oh, dude. Was that, would you say, oh, dude?

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Oh, dude. Oh, oh, dude.

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Oh, dude. It's like a Super Smash Bros.

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Like... When they add you to Smash Bros.

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That'll be your song. Hey, Bjorn.

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Hi, Riley. Hi, Floatplane. You ready to watch some ads?

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Your favorite thing in the world? Creative ads.

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Oh, sorry. Sammy says they're creative ads,

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so you should like these ones. A lot of people...

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Okay, look. Here's the context, okay? A lot of people in the video comments on Floatplane have said...

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We hear about these creative ads that are apparently happening on the YouTube videos,

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but we have no way to check, because we don't watch YouTube.

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We don't have access to it. We only go on Floatplane. Guess what?

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Here we are. Bjorn and I, who... Bjorn worked on a lot of them with me,

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and a lot of other people worked on them, too. Yep.

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But they're kind of, you know, the musical ones, at least,

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are my brainchild babies. But we were...

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They're yours, too. Thank you. And we're a family now.

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We've created life together. Sammy's not going to edit this at all,

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so we can't get... These are just some kind of fun projects we did

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for our high school media class, which is how it feels to make them.

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We got an A-plus. Let's watch one, and then we'll stop babbling.

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So this is the first one... Yeah, wait, what...

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I filmed. This is the first one you worked on? I worked on them with Dennis before he left.

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Oh, yeah, yeah, yeah. So the last bit of time Dennis was here,

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I kind of was doing almost all of them, and then you took him over,

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and then I got in there again somehow.

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And when Dennis was making them, he also would like send me scripts occasionally,

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and I would be like, this doesn't make any sense to me,

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but I'm sure that it makes sense to you. And overall, it seems okay.

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I think this is the first musical one. Actually, wait, I did a Delta Hub one,

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and then I did this one, and you worked on this one with me.

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I shot this one, yeah. So then, yeah, all the musical ones have like a musical lead-in

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that's supposed to play on the LTT video.

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No public action.

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Oh, man. This one was so...

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This one was so fun. Yeah. Oh, no.

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Recommended videos. I'm not logged in. Cam only.

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This was my favorite shot. I just had to isolate this shot.

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Yeah, we should have uploaded this separately.

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What's the Korean process when you make these songs? It's a blur every time.

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I feel like I kind of look at the talking points,

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because the brand does have talking points of things they want to call out. But I feel like before I even kind of contemplate those,

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I try to think of some line.

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So for Odu, all you got to do is Odu.

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I thought of that, and then I never thought of anything else for them, I think.

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Was there another? It was just every Odu spot was all you got to do is Odu.

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I think I came up with some other random ones. We'll watch the other ones.

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But yeah, I come up with like a line like that, and then I'm like, okay, that can kind of work musically

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if I like, all you got to do is O... I think I had some different rhythm with it

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and another one like, all you got to do is Odu and like playing around with that.

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But if I come up with a rhythm for the line, then I'm kind of like, all right,

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that kind of reminds me of a music genre, and then I go to APM Music.

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This is very important to get out. I've been stressed about this.

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I want people to understand that I'm not making the tracks.

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I've been stressed, because I want people...

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I think people are like, Riley's making... He's a music producer, and I'm not.

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Dan is. Collab, bro. Collab?

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Do you want to... Do you want to collaborate? Yeah.

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Well, honestly, that would be great. That would be awesome. But Dan, you actually make music, right?

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Yeah, and I used to do a lot of, like, commission-based stuff, so I worked real fast.

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Yeah. It's something that I wanted to do, but like, there's just no time.

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Oh, no, I'm going back to the music industry. I thought I got out.

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And they pulled me back in. Well, it's nice to work with professionals like yourself.

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Wow. I don't think... I wouldn't throw that term around.

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Did they pay you to make the ad spots? They paid the company, and the company paid me.

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Professional? The company's the middleman. Yeah.

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And when we go to shoot, you have, like, a scratch version?

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Yeah, yeah, so I'll find a track on APM Music,

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which I feel like works well. And then I'll kind of plug in the lines that I've thought of

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and, like, write more lyrics and kind of time it out.

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And usually I will cut the... Because they have, like, the full version,

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and then they have, like, a minute-long version, and they have a 30-second version, but usually I want, like, a very specific parts of it,

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so I'll cut, like, parts of the track to, like, be a custom version of it.

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And then I'll record the lyrics, put it together in our, like, a rough mix,

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and then we can go shoot and, like, lip-sync to it.

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And what is that like? Is it okay if we go to the next one

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and then you ask that question again? How dare you? Okay.

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Just so we're... I'm trying to make sure we watch all the videos in time. Oh, we want to watch more videos.

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Yeah, we got more videos. Okay. Okay, well, I guess we'll find out what it's like

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after we watch the next one. This is Sammy's video, everybody.

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Oh, my God. Oh, we're watching this one.

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Okay. Now, this one, there's a story. This is a good one.

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Is all my hands in there?

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This is one of the ones that I'm most proud of, I feel like.

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Yeah. Hell, yeah. Because...

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So, Bjorn has an obsession with the four by three aspect ratio.

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aspect ratio. Yes. Where does that come from?

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Do you watch the Lighthouse? Yeah, I just, I don't know, nostalgia maybe, you know, I have a couple CRT TVs that's given

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me radiation when I use them.

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I don't know, I just, even when you look at stuff now, like information on the sides,

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you don't need it. This should be four by three. We'd have to sit a little closer.

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Can we do this, Sammy? Can you do this four by three? Just show them, just show them what it would look like four by three.

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Both of us would be cut off.

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Dan brings it in. I don't know, so if it's in four, three, or has a crash zoom, or both, I likely...

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Gives you the tingles. I likely did it. Yeah, yeah, yeah.

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There we go. Yeah, so I feel like a few of them have been four by three.

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This one and the ROVELAB one, both ROVELAB ones. Both ROVELAB ones, yeah.

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Did we only do two? Yeah, we only did two. Yeah.

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Or four, but two parts. Okay, we'll get back to what he can talk about how hard it is to work with me on the days.

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But first, the eco-flow spot that we just watched. I had a vision of that as being a bunch of different shots in different locations.

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Kind of like a 90s rap video with crazy super low angles where I'm getting close to the

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camera and the camera's moving around.

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But we had no time. I literally spent the entire morning recording the rap.

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And then we got, and we're like, this was going to be one of the shots on the table.

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And we were like, okay, we don't have any time. So let's just make the whole thing just this one shot and just kind of like have different

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things happening. Yeah. But I feel like this is a great example of constraints, fostering creativity.

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Creativity is hard to do with no canvas. Yeah, you gotta give yourself limitations.

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You gotta have something to paint on, preferably a four by three canvas.

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The superior aspect ratio. But wait, what's your philosophy?

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You're like the things, the bars on the side, that could be empty.

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No one needs, we don't need extra things there. No.

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Yeah. Like who cares? But in this situation, we need us to be this far apart or else we'd be-

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But if we were sitting this close- Yeah, well I, but then we'd be-

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Although we have made children together, as we talked about.

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Don't cut it! I got questions for you about this one, but we'll watch it first.

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Okay. Oh please. A modular sofa, so lightweight, a single person can li-

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Roller, how do they even fit a couch in there?

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Roller- No, no, not yet.

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Defending smartphone technology. I will always regret that it sounded like I said smartphone.

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Hmm. Those things smart foam.

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Smart phone movies. Smart phone movies.

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Please, please, wait.

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Durable and spill-proof ecotexa.

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It's so, like it's so obviously limpsinked, but it's great, but like it adds to the vibe.

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Great, I love it. So, so it's like high concept almost.

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Where did you come up with that idea for the scientists intercutting with like show tunes?

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I think the show tune aspect came from me just like trying to sing Roevelab in different

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ways, and just thinking like, just thinking like, I don't know, Roevelab, it just sounded

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like that, that's how it should be. Cause like, I feel like the eco flow one as well was like, okay, how can I say that in

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a fun way? Like eco, eco, eco, eco flow, like, and it's like flow kind of got me into thinking about

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like rap and stuff. So I'm like, maybe that one should be a rap, but like Roevelab, Roevelab, doesn't that just

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sound like it's supposed to be that way? I don't know. It seems like when I, when I come up with those, but in terms of like the interrupting

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each other, I think that was because Roevelab seemed like it should be a big band crooner

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kind of a singing guy, but then their whole, their marketing is all about like the science

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of it. And like we engineered this new way to like ship couches to people and stuff.

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So I was like, okay, there's a science aspect and then I was just like, oh, they'll just,

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they'll clash them together. I feel like it's a little, like the flow kind of suffers because of it, but I thought that

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the flow being broken was almost a way to like keep people engaged because they're like,

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what's happening? Whoa, what's this now? Yeah.

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Yeah. Like the tonal whiplash of, you know, getting the rug pulled from India.

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I will say though that like, I very much feel that these are like my vision, but I bring

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it to Bjorn and the like other production team people and I'm like, I feel like I'm

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thinking this and then sometimes they're like, okay, but what if we do this?

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And I'm like, yeah, that'd be better.

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So like so much of it is a collaborative process. Like the four by three and the filter on it and like, I feel like there were other things

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in that one specifically that you were like, we should do this instead. And I'm like, at first, I might even be resistant at first, but then I'm like, you know, I know.

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So when we work on these, Riley's often a little late.

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Yeah. Yeah. A little stressed.

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I'll be doing something else that I'm kind of pulled off to go shoot this or whatever.

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Then so I'm a little stressed and there's been a few where we start and we're both maybe

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a little grumpy, but then as it goes.

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I feel like you've done a great job of masking. I think the last one that we did together, I was like, I can tell you're a little upset

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that this is like down to the last minute, whereas the previous ones, they've all been

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down to the last minute, but I feel like the novelty of getting to work on something kind

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of creative and fun was like overpowered it. And now it's like, okay, can we do these on time?

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And I think that's the vision. We've got a little bit more of an apparatus around it now and we're kind of like lining

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more up and having people like we're going to get other writers to do them as well, because

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I just, I can't seem to, I can't seem to have a schedule that doesn't involve last minute

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things. Like I showed, what was I? I was like 20 minutes late for this, 15, 15 max.

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Oh, that's 20. That's because I was late to do another thing and I was coming for that.

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And then you get the cascading effect and then we're shooting one of these videos and

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I need to edit it that day because it needs to go to brand later that day.

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But they're only, they're a minute long max, but like the quality requires at least a day.

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And so yeah, that's another thing we're working on. All of the like film grain and the retro effects adds a lot to the rendering.

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The rendering. And hey, and the subtitles, they weren't in that one.

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Oh, that's true. I put like a slight jitter on them so they're like old optical effects.

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You did? Oh my gosh, that's so great. Which you probably can't even see on YouTube.

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Well, I feel like a bunch of these, a bunch of these because of time, I'll like, you'll

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do a cut, I'll review it, and then you do another cut and I might, I might see that

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or I might not, or I might just be like, all right, just send it off. We have to send it off at this point.

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So there's probably some things that I missed. But these are fun. They're fun.

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And I very much appreciate a chance to get wacky and get creative with ads.

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It makes it feel like we're like working at like one of the good marketing agencies.

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Yeah, yeah. And it's great because I don't think on any of them we've ever gotten notes back from

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the brand. They're just like, cool. Yeah.

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Was there one? I can't remember. The Rolf Lab one we just watched.

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And I don't know if they haven't sent notes back because they've been so great that they

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don't need to send notes back or because there's just no time.

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Maybe a bit about it. We have to do it. But the Rolf Lab one, one of the guys in the business team was saying another brand

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had seen that and they upgraded all of theirs to CSP.

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So it's going to work for you and me. And another writer.

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And another writer. Yeah. Yeah, but.

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Yeah, we'll see. Yeah. Yeah.

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This one is a two-parter. Yeah. You have 13 minutes.

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But do we have to? I mean. It's your call.

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It's your schedule. That's what gives me trouble. This is the one where you're upset.

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Yeah, maybe. But look at. I think the turnaround is crazy on this one.

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It was. It was a little too much. I love that.

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I love when they can tell a story. We should just go right into the nice one.

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Doing the pre to kind of tease the, sorry, the pre is the pre-roll.

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And then we call the minute long one the end roll.

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So like doing one to tease the other is fun. And I use the same track for both.

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Hey, man, I got a new couch and I think I need some help.

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Bro, you know I got some stuff to do today. Even Scott.

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It won't take long. Okay. He doesn't know it's an M1 sofa from Robelabay.

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Who didn't set it up by myself.

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Now I'm watching Grab Rae. I had to, I showed this to my family and I had to explain.

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Grab Rae is a, it's an inside joke.

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And they're for me and I'm going to find a way to help them somehow.

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Man, you made it.

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But it's over. It's a little man.

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You're the greatest. How did you lift it by yourself?

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That's wrong. You're comfortable.

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So why did you need my help? I love the shaking people.

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It's fun. It's just so great.

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I love that one. I think that's my favorite one actually.

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Yeah. The Odu song is the best, but that one, I don't know.

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James is great on that. That's one of the top ones for sure.

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I feel like, I don't know. This is what's so hard.

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I feel like there's a part of me that's scared to not do it last minute.

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Because I feel like doing it last minute just leads to, okay, we got to get a shot.

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It's like, okay, we can do it. All right, great. It's done.

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And move on to the next one. If we have more time, it might be like, maybe we should try it this way.

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Maybe we should try it this way. And it's like, no. Part of I feel like the magic of these is that they feel sort of like a high school project.

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That was like me at all university. I did everything super last minute.

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I swear it's better that way. Yeah, yeah, yeah. James Scott was also, oh man, I feel like we did a couple of takes with him where he's

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like lip-syncing to the audio.

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We didn't tell him to do that. I was like, man, the coach right now.

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It was so perfect. Yeah, that one was a lot of fun.

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Another thing you don't like when we shoot, you don't like to get coverage.

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I'm always obsessed with getting as many angles as possible.

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Well, and that's why, yeah. Yeah, yeah. When I write the script, if there's a script, if there's a script, I write it like, I'm

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trying to make it as easy for the editors as possible. So I have a line of the song and then a shot that we're going to do.

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And then a line of the song and then a shot.

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And so I'm like, I don't want to get coverage because just use that shot.

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But there have been a couple of times where, well, particularly with the Rovalab one,

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with the science and singery one, I don't know actually, I wouldn't know if you used

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the coverage or not. You just have it.

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Because then we have it. It's a good instinct.

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The EcoFlow one we had, I was going crazy in and out with the camera.

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We never ended up using that. Oh, you went like, right?

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Yeah, yeah. We didn't use that because I couldn't remember the lyrics.

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It was so short. It was so short. But I was like, what did I write again?

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I'm not a rapper. I'm not meant to be a rapper, except for that.

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EcoFlow, Rap of Flow. I want to do EcoFlow.

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Come back. I want to do more of the EcoFlow rap.

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Oh, yeah. I guess there's that too. I don't know if I have them ready, but the Odu one and some of them, you kind of have

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like a continuous story. Oh, yeah.

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If you want to watch the Odu ones back to back, subscribe to Flow Plane.

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You already are. Thank you. LMGGGG slash Flow Plane.

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Yeah. Wait, that's an ad. Cut it.

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Cut it. Cut it. How do you get more people to subscribe to Flow Plane if they're all on Flow Plane

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already, if they're watching this video? Sammy?

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One more sponsor spot you can watch. Okay.

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That's a valid response. I have a meeting.

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I have a, yep, in eight minutes.

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And if you cut any of those eight minutes, Sammy, they'll know because I said that now.

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Don't cut it. Oh, God. It was all on.

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Was this Peter editing? I did this one.

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Oh, you did. Yeah.

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And don't forget, go back. What is it? Don't forget the Whirly Birds.

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I think you said this like three, like five times. You took it like five times.

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I definitely did coverage for this one.

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You custom animated that. Yeah.

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Sometimes I'm like...

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Screaming.

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You know, this is funny. Constraints. I feel like this is another example.

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Because I, after I shot that one, I was like, this is not...

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Because like, it was the first one in a while that I hadn't done a song.

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And so I was like, I failed. I failed to come up with a song in time.

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Because the previous War Thunder one, I did do this song.

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And it was like, immerse yourself in the heart of a beast.

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Yeah, I felt bad because I'm like, it's not a song. And it's probably not going to be as good.

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And people are going to be like, oh, it's not a song. But then you killed it in the edit.

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And it's like, now it's so great. I feel like there's so many good moments.

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Yeah, you were like crying the first time when the screaming when they're getting hit.

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Because I wasn't in the first copy. Yeah, I didn't think of that.

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I didn't add it to guidance or whatever. And then like the screaming.

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I mean, it's horrifying to think of people dying like that.

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So why don't you like making these with me?

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What do you mean it's like my favorite thing? We never got to we never answered the question of I asked you what it's like when I get on set and

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Oh, maybe we did kind of ran around. Sort of. Well, they were both grumpy sometimes.

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And then and then we get to it and then it's a lot of fun.

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It is kind of like making like dumb videos with like your friends.

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But like, I feel like we have a really expensive equipment.

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And yeah, you know, we're getting paid to do it. So I feel like because I so over the holidays,

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my one side of my family was like, Riley, haven't you been making like songs and stuff?

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We should we should watch those or whatever. And and so we I played like a super cut of them and my in-laws and like my wife's uncle and aunt and stuff where they're like watching it.

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And they're not they don't watch they have no idea they're they're completely outside the demographic of line of tech tips and stuff.

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And we're like playing these ads and they're just like,

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Okay, because it's like me watching it on the TV in their living room.

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I I went from being like, oh, yeah, I'm proud of this stuff to be like this.

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Oh, this is not these are like scrappy little YouTube videos.

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But I feel like that's what makes YouTube videos special.

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I feel like when when when a YouTube when you're watching YouTube,

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you kind of want to see some humanity. You want to see some like relatability like, oh, a human being made this and not like a giant production studio.

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And I feel like especially in the middle of like a line is tech tip video where now we have this big apparatus and our videos are produced.

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And we're basically making like reality TV in a lot of situations.

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And then all of a sudden it's like some idiot comes on.

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Some idiot comes on in a in a costume made of like scraps he found in his parents' basement and stuff.

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And it's just like, hey, everybody go buy this product.

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I don't know. I like it.

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Yeah. I also am making them. They're kind of like the highlight when I get to make them.

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You get to be stupid for a second. Yeah.

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And don't we all just want to be stupid for a little bit?

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For a blissful second? Right, Sammy?

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Then we can wrap it up there. All right.

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So subscribe. LMG.GG slash flow plane to not watch these because you don't get them.

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It's 259. And you're going to be on time for something for the first time.

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We'll see. Ever. All right.

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So actually there's a lot more. We could discuss like, you know, the economics.

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Yeah. And some theories behind the, there's deep lore to these videos that people don't know.

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We can get into that. Aliens might be involved at some point.

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Yeah, there might be. Yeah. Yeah.

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I used AI in one of those.

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Cut it. Cut it. Cut it.

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Cut it.