WEBVTT

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well there's no way that this is not the place robot vanity plate non-descript barricaded building

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that's d-brand for you and as part of our circuit board collab which you guys will know about if

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you saw the video where i wrapped my car in glow circuit they brought me here to their headquarters

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to show you guys for the first time ever how the overpriced sausage is made the only trick is

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they haven't shown me how to get inside the building that's the key huh

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f***ing assholes very funny they didn't expect me to injure myself playing paintball and bring

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a cane though did they oh no i broke my cane and then knocked the key off i didn't see where the

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key went oh no i got it i got it i got it and i didn't even need your stupid stool d-brand

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and got them fancy cb short is an advantage look at that boom i'm in already

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ha don't have to wait for nothing um is this hand sanitizer or is this some kind of like

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oh yeah it's just hand sanitizer okay sure i guess it kind of makes sense that they're shut

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down today it is remember and stay hence the uh poppy it's a little weird you may have to lose

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the light glenn there's glowing arrows on the floor man this place is a vibe oh sick

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check this out you guys here it is glow circuit glow in the darkskins baby

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all right this is where the arrows lead welcome to d-brand everybody i'm not sure what i was

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expecting but it certainly wasn't a completely unguided tour all i have is this manila envelope

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with what is supposed to be all of the instructions that i will need welcome to the d-brand factory

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we had better things to do so this dossier will be your tour guide and of course file four foot nine

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do you know how many people actually think that i'm under five feet tall because of their memes

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stop number one the mezzanine this is where d-brand's administrative functions are carried out

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marketing customer service hostage negotiation money laundering you name it additionally there's a

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table where they filmed their tutorial videos this is it i don't know why but i kind of expected more

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wait no this makes way more sense this is the table where they do the installation tutorials

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if you just got your d-brand pixel line skin relax this is going to be easy

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anyway we've got a black magic 6k a couple of led panel lights

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oh nice little recorder with a pass through to a screen in the back that's actually a really

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nice little setup i'm a little surprised to see it just in the middle of standing desk slash

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sort of cubicle land but oh my gosh of course here it is the one and only illuminati pc

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that ridiculously overkill totally impractical creation a hundred percent deployed and here's

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a part of it that i never got to see i was told that they had to create a custom desk to hold

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these three ridiculous monitors that you can't even see from one end of to the other

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are you kidding me this is so stupid there isn't even a chair at this desk anyway what

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is the point of it being a sit stand also the mousing area compared to the amount of space on

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the screen that's it for stop number one now we've just got a map

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all right under me is inventory then order packing more inventory and then over on the

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other side shipping assembly manufacturing and raw materials so that's it it's all here one roof

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enrichment okay it's a basketball all right enrichment let's go check it out before we

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get there though this is interesting this was uh not on our tour but they knew who they were letting

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in here unsupervised didn't they development samples for all kinds of products that as far as i

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know haven't been announced now none of that is probably going to make it into the video but

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there is one thing that caught my eye to review all right we got some looks like maybe some competing

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products that are you just getting into the mouse pad business and you're doing some competitive

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analysis huh i'll save you the trouble fine quality packaging okay natural rubber back

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very grippy high quality stitched edges vibrant prints did you put a hole in it

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look dbrand save yourself the trouble stay in your lane it's already as good as a mouse pad can be

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yo glenn i found a fatal flaw in the pool table setup

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what what

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shop some of the best LTT Store deals of the year this black friday you can save on magnetic

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and today only we've got an exclusive deal where you can get a free Corsair mouse and keyboard when

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you buy the LTT backpack all for the normal backpack price of 249.99 holy crap that is a

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really good deal again LMG.gg slash black friday next up manufacturing floor and good gravy are

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there ever a lot of steps to this every one of the machines behind me is working on circuit board

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right now at some stage or another starting with this guy right here the sure color s8600l

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solvent printer this is used for doing the base color of circuit board including the LTT

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pantone which is 1655c hey check this out they've got a pantone deck right here so we can actually

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compare what's coming off the printer with the target wow that is really close damn oh i just

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ruined it uh oh it was too wet um well they'll uh they'll find that probably i'm gonna go find a

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little panda marker or something and i'll i'll put a mark there anywho these printers use six

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color cmyk or for maximum color accuracy and can cover over 98 percent of the pantone range

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these are some off the shelf oranges just to give you some idea of how far off it would

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have been if we'd gone this route yeah these are really not that close it seems kind of impractical

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to just print one color across an entire sheet of vinyl like this but apparently these can do

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up to a thousand square feet per hour fun fact by the way there was no pantone LTT orange until

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i think it was sara just picked one before that we just did whatever we thought looked nice

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now to check out the laminator this applies a protective lamination to the ink once it's gone

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through the solvent printer which uh as we saw probably necessary

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wow you do not want to get your hand stuck in there the laminate and the vinyl are apparently

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pressed together at a line pressure of 14.28 pound force inch which nets out to about 57 psi

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or 8200 pounds a square foot that pressure is to ensure that there are zero bubbles between the

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vinyl and the laminate and dbrand notes here that they used a specially selected laminate

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to ensure maximum bond strength for the ink from the next step which is the 3d uv printer

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3d uv printer okay that sounds pretty cool and here it is the star of the show

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man is this thing ever cool i've seen videos of it already but in real life this is a whole

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other level so it works much the same way that a typical fdm 3d printer would right where you're

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taking your spool of you know abs or pl a plastic and you're depositing it down and then you're

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cooling it and letting it harden except instead of plastic it's using layers of ink in this case

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five layers to give the finished skin that uh that almost texture that i personally find even

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enhances the grip a little bit so each layer goes down then and is instantaneously cured by the 400

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watt uv bulb that you can actually see is right there in the printhead giving it an incredibly

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cool look as it's printing out because as you guys might know uv light instantly uber charges

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glow in the dark materials so it looks freaking bananas as it's coming out of the machine and

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this is it the finished roll it has so much texture to it that i bet you guys could probably even

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hear the sound of me scraping a nail over it now as you can imagine machines like this which

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by the way cost well north of six figures each not exactly intended for creating cool textured

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skins for phones so what are they actually for dbrand actually left us some example images that

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wow weird but anyway let's say hypothetically you wanted the customer outside your store

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to see this image but you wanted the customer inside your store to see something else this

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is just one layer and as you can see it's pretty much completely see-through no good that's what

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you'd see from the other side but if we do two layers uh now we get a nice vibrant image from

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the one side oh no we can still basically see that from the other side okay okay how about three layers

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hey that's more like it denis from the outside sweet sweet respite on the inside but okay the

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inside customer is not really seeing anything that's where layer four comes in nice white background

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and finally a five-layer print denis on the outside of the store me on the inside of the store and

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basically completely opaque from both sides cool right wait why the heck did we contract someone

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locally to do the window prints for our badminton slash land center i could have just asked dbrand

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to print them before we get to what dbrand calls the bread and butter of their operation there's a

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couple quick things behind me are the design stations the file for circuit board contains

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70 000 individual vector objects and was designed with a team of actual pcb engineers with the goal

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of having something that perfectly repeats but is also plausibly the first layer of a high

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performance pcb design super cool and they left some samples here of what happened when they were

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using a laminate layer that didn't bond well with the uv ink you can see the whole thing just comes

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right off pretty brutal who says there's no research and development and stickers they're

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either not so overpriced after all and here they are the glorified crickets or industrial flatbed

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cutters that are the beating heart of dbrand's operation they produce tens of thousands of

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different skews and if they didn't do this on site there's absolutely no way that they could

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operate with the agility that they do you can see right now one week before launch they are in mass

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production of all three different colorways of ShortCircuit so we've got the orange and white

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the glow as well as the black on black with each of these machines capable of outputting

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5 000 units per day here let's find one that's running and have a look wow i can barely even

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see where it cuts that is flipping wild also this is cool they pointed out in their notes

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that some vinyl cutters will just have the blade on a rotating head and it'll just kind of drag it

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around as it cuts but on theirs it's a programmable axis which i guess gives you better precision

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plus or minus 0.05 millimeter precision very precise once the finished skins are manufactured

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they come to assembly for what they call weeding every single one of their designs contains anywhere

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between one and dozens of parts that need to be manually removed from the finished output

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before they can be sent to the customer one of the most tedious is apparently the top of the xbox

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series x where you have to remove every single one of these vent holes before it can be sent to

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the customer okay again maybe not that overpriced

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dbrand estimates that they weed roughly 1.4 million cutouts per month in this facility

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and all i have to say about that is when i'm done this xbox series x top you better apply it properly

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don't screw it up so i have to do this again let's get out of here and head to order packing

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these markings on the floor give me the impression that i'm not supposed to hang out here this feels

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a little more like arts and craft stations than order packing stations but that makes sense because

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dbrand has their thing right where they do their little hand-drawn post-it notes and stuff they've

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apparently created hundreds of LTT themed post-it notes in advance of the launch to distribute

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circuit board orators and oh no this one in particular is a little on the nose today

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oh man oh my goodness these are so funny there's so many of them every one of these operators

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gets a machine optimized pick path in the morning so they go out and you can see inventory land is

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all around us get everything they're gonna need for the day and then they plunk down at their

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station to pack everything securely and of course either pick a pre-drawn post-it note or even

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create custom ones according to their requests of their customers oh my goodness how is every

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single person who works here so much better at art than me i've been asked to do a couple myself but

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guys if you get mine you're gonna be disappointed i'll tell you that much

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line is shrek tips featuring shrek the linoceros why don't we do a couple glenn do you art

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not anymore well that's a lot better than me so i think we're gonna do some role reversal here

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give me that camera see if you can figure out the workflow here yeah there we go nice

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yeah well it's either that or a middle finger i mean either would be on brand for d-brand anyway so

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that's the whole thing looks like it oh dude okay all right all right all right all right

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i'm gonna i'm gonna add some embellishments i'll add some embellishments all right oh man i don't

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know okay well here let's try and give the shirt a bit of like an aqua okay you know what we're

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gonna count that glenn and Linus collab okay one more i'll do one more i'm gonna i'm gonna try and

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do sarah's whale you know what if it's not going to be accurate anyway screw it it's an orca now

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there and uh there you go if you get one of those then i'm sorry i realized we never really took a

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look at inventory land there you go that's a that's a d-brand skin all right

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wow are there ever a lot of these uh but my focus is dinner time we flew in this morning

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and we're flying back to vancouver tonight so we haven't really had a chance to have a um oh okay

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wow this is quite the lunch room hey i'm sure this is some kind of coded insult so uh you guys are

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more than welcome to try to interpret it i have no idea what any of that means no way this is so cool

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i assumed that this was vinyl it's not this is all hand done that is incredible flip and love it

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apparently this is our dinner glenn i feel like both of our dinner is not gonna fit under here that

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well delicious and nutritious dinner lunchly fiesta nachos stop five time to f**king leave

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that's our dinner

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i have never tried lunchly glenn have you tried lunchly no i've not oh boy

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if it's anywhere near as bad as it looks

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i'd rate them about an eight out of ten first day on this

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so that's something i mean it's tasty i really don't like fake cheese i like my cheese drippy

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bro i'm checking the fridge you want to raid the fridge glenn let's raid the fridge glenn

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you want anything from here i don't even feel bad about stopping their print oh my gosh

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they actually stalk lunchly fiesta nacho that wasn't just a meme

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okay step five you know what i agree it is time to leave

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let's get out of here lunchly oh cool blank vinyl rolls if you're ever wondering do they actually use genuine 3m vinyl

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i saw this i'm like is this part of their day-to-day meming or is this part of today's specific

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meming and i'm actually not sure should we should we poke our head out here

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is this a lambo power wheels that is freaking sick and it has a little phone hook up in here

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so you can crank your tunes oh man with my ankle being the way it is okay oh by the way the other

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major project i'm promoting right now is of course our day pack which conveniently has

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pockets on both sides for your water bottle and your fold-up travel cane there you go

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i'm possibly not going to succeed at this oh okay no i'm in i'm in all right time to go home see you later