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Used to be a king, you know, but I abdicated the throne for one very simple reason.

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I wanted to focus on bringing you the tech news. Still gonna tax you, though.

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Mozilla has ignited controversy among Firefox users this week by, primarily, being bad at marketing.

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See, the company's been trying to build a new framework for online advertising that depends

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less on collecting people's personal information. They acquired Anonym, a company working on just

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that in June, before announcing Privacy Preserving Attribution in August.

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PPA supposedly encrypts and aggregates data about how many users engage with an ad without

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collecting any info about those users, preserving privacy while still letting websites generate

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revenue. And I think it sounds good when you say it like that. Unfortunately,

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yesterday Mozilla's relatively new CEO started off her blog post about PPA by saying the company

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is going to be more active in digital advertising, while an official forum post talked about making

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ads and privacy coexist, causing concern among the particularly ad averse that Mozilla was going

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through that phase when you think Don Draper is a good guy in Mad Men.

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While some Firefox users simply want no ads on the internet, period, others are trying to explain

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how PPA could balance privacy and sustainability. The problem is, this isn't even Mozilla's first

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marketing blunder for PPA. Adblock users were already mad about PPA being enabled by default

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in July's Firefox 128.0 release, which led EU privacy organization Noib, which stands for

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none of your business. The spit is silent. To file a complaint over Firefox's new feature, which

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tracked users. Side note, Noib is no joke. Another of their complaints just led to a top

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EU court imposing limits on Meta's data collection. Do not rub Noib the wrong way.

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They call it noibing. Turns out that early PPA rollout was a limited developer test and did not

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collect any user data, but Mozilla did admit last week they could have been more open about what

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they were doing, only to fumble the ball again this week. The same week they flagged the uBlock

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Origin Lite Firefox add-on as collecting user data and using machine-generated code, causing

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developer Raymond Hill to pull it from the add-on store after getting fed up with Mozilla support.

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Listen, I want Firefox to be better at marketing, so more people use it. But right now they're at

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like 7% market share, so proportionally I spent way too much time talking about this.

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YouTube has announced a bunch of changes to how shorts work, starting with how they're not

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gonna be so short. Starting October 15th, shorts can be up to three minutes long,

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meaning any video with a square aspect ratio or taller, that's less than three minutes,

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will be seen as a short by YouTube. The change will only apply to videos uploaded after that date,

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though, so don't worry, vertical doom scrollers won't suddenly be hit with your experimental

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artsy student film. The square is a box. This represents society. In an ode to TikTok's

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cap cut templates, YouTube's also adding a remix ability with the use template button,

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which will let you participate in that most storied of human traditions.

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Doing it for the meme. There's also a new trends page for shorts, and later, the shorts feed itself

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will show previews of comments before you even click through to the video.

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Which comments? Oh, the worst ones, obviously. YouTube's obviously hoping the new features

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will help it compete with TikTok, and it's already beating it in at least one way,

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the new YouTube feature that lets you temporarily hide shorts from your YouTube home feed altogether.

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I wish I could do that on TikTok. I also wish I wouldn't be spied on by the Chinese government.

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Meta has revealed Meta Movie Gen, its own photorealistic video generator capable of creating

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16-second videos with a twist, or else I wouldn't be telling you about it.

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Though it's not available to the public, Meta's demos showcase the ability to edit

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existing videos using only text, as well as impressively realistic simulations of bad Halloween

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costumes. But here's the twist. With a single photo, Movie Gen can make a video deepfake of

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anyone DJing an impromptu set next to a cheetah. Only that scenario.

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But is the cheetah dancing? No. Is it chest or cheetah? Maybe. I'm out.

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I hate that guy. And even more impressively, to me, it can generate music and audio

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synced up to the action in the video. Meta says Movie Gen could usher in a new AI-enabled era for content creators.

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As an example, they ask you to imagine sending your friends some fresh baked AI slop for their

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birthday. That'll be kind of funny, the first time I made this for you. No, you didn't.

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Not many people know this, but Quickbits is actually a nickname. It's short for

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Quichard Bits Gerald. Now, you know, a man I killed in 1973.

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Microsoft has finally killed WordPad, the rich text editing word processor that debuted on Windows

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95. Microsoft has added it to its list of removed features and functionality. It'll be gone from

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all editions of Windows, starting with Windows 11 version 24H2, which started rolling out this week.

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We are witnessing the death of a legend, so pour one out, but not just any drink,

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something classy. Something fit to celebrate the life of a program born in the 90s.

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An aged can of surge. A few days ago, Amazon's Ring sent an email out to Protect Plus subscribers,

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reminding them that they would be migrated to the Protect Pro Plan next year,

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doubling their subscription fee. That reminder comes with heavy air quotes because the Verge

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tracked down when Ring sent its original notification, which turned out to be a tiny fine print

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footnote in a September 2021 email with the subject line, important, your plan name has changed.

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The email said, quote, don't worry, everything else is staying the same. Ring sent a similar email

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to Canadian Ring Home standard subscribers this week with a heading, new name, new features,

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same great price. The email then informs users that their subscription will no longer include

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alarm professional monitoring and SOS emergency response, because now calling the cops costs

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extra. Do you think calls to the police grow on trees? Someone's gotta pay him. The government,

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who? Google is testing the use of blue checkmarks as a way to protect users from fraudulent links

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in search results. Hovering over the checkmark explains that Google is pretty sure the business

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is who they say they are. An example of this, also from the Verge, depicts a notice that says

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Google can't guarantee the reliability of this business or its products. But to be fair,

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the business in question was Apple. Fruits! What's the symbol? I needed the symbol.

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Oh, that's a new rim shot. Badoom fruits! Speaking of unreliable products, Google

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Search's AI overview feature will now be getting ads that are relevant to your question. Finally,

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Gem and I won't just tell you to eat rocks, but also recommend the tastiest ones.

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Samsung issued a faulty software update two days ago that bricked many older Galaxy smartphones

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globally. Even worse, the issue seemed to have been caused by an update to Samsung's

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SmartThings Framework app, an automatically installed app for controlling compatible smart devices.

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I feel like users still rocking Galaxy phones from 2019 aren't splurging on a smart fridge.

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We're not sure whether this was necessary. They're buying sensible things, like basically

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anything else you can buy. Cabbage. Would you put in a dump? But the smart fridge enthusiasts

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watching this video may be excited to know that Apple fixed the update that was bricking M4 iPads.

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What a transition. I'm not saying only smart fridge owners own M4 iPads,

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but I'm pretty sure they could afford one. I want a fridge I could watch TikTok on.

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And a court has dismissed a shareholders lawsuit against Tesla over Elon Musk's exaggerated

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claims about its full self-driving feature. Of course, the case wasn't dismissed because

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those claims were true, but rather because, according to Tesla's own lawyers, the statements

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were nothing more than corporate puffery, aka bulls***, that no reasonable investor would have

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taken seriously. I mean, come on guys, we're all just just locker room talk. But Elon had less

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success in Australia, where a court upheld a $418,000 fine against Twitter, which the corporation

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formerly known as Twitter fought on the grounds that, following its merger with X-Core, Twitter

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no longer exists. Twitter? Who's that? Twitter, I never even met her. Twitter, I never even met her.

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Look, Elon, just because somebody gets married and changes their name, doesn't mean they no

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longer exist. And it definitely doesn't mean they don't owe me money. Like how you owe it to

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yourself to come back on Monday for more tech news. You also owe it to me. Like a little bit. I mean,

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I gave up a crown for you. I was bossing people around. It was great.

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A few assassination attempts. I was executing pizzas.
