1
00:00:00,000 --> 00:00:10,520
Are my expectations too high?

2
00:00:10,520 --> 00:00:15,320
Has my view of Apple and their products shifted?

3
00:00:15,320 --> 00:00:21,360
Cause everyone's noticing something.

4
00:00:22,360 --> 00:00:26,360
I feel like he's gotten so much more cynical about Apple since he started working here.

5
00:00:26,360 --> 00:00:27,360
I really think so.

6
00:00:36,360 --> 00:00:38,360
Have I changed? Or has Apple?

7
00:00:44,360 --> 00:00:49,360
Look at the settings page. It's just insane how small the buttons are.

8
00:00:52,360 --> 00:00:57,280
People who sit near me at the office note that I moan a lot, sometimes about things

9
00:00:57,280 --> 00:01:00,920
that are trivial and sometimes about things that are not.

10
00:01:00,920 --> 00:01:05,680
In my recent videos, I spent a lot of time complaining about the input cable placement

11
00:01:05,680 --> 00:01:11,020
on two otherwise beautifully designed displays, I've complained about the iPhone SE's aged

12
00:01:11,020 --> 00:01:17,360
form factor and increased price, and I've questioned why the latest iPads need an M1,

13
00:01:17,360 --> 00:01:20,360
though that's been answered in its own annoying way.

14
00:01:20,360 --> 00:01:23,360
Oh, and then there are all the policy choices.

15
00:01:25,360 --> 00:01:30,360
The scrappy underdog days of Apple are long over, and what we're left with is such a big

16
00:01:30,360 --> 00:01:36,360
and powerful company. Decisions they make impact billions of people, and so with power that

17
00:01:36,360 --> 00:01:39,360
immense, they basically become a political institution.

18
00:01:39,360 --> 00:01:44,360
That means people are rightly frustrated about things like developer relations, repair restrictions,

19
00:01:44,360 --> 00:01:46,360
heck, even updates.

20
00:01:47,360 --> 00:01:53,360
I don't view having a little bit of skepticism as a bad thing. In tech journalism, one has

21
00:01:53,360 --> 00:01:57,360
to be a curmudgeon. Wisbang marketers are very good at conjuring up excitement for their

22
00:01:57,360 --> 00:02:01,360
latest products, and it's very easy to be swept up in it all.

23
00:02:02,360 --> 00:02:07,360
I know this, and I try very hard not to be. But I don't know, sometimes I worry that

24
00:02:07,360 --> 00:02:12,360
my healthy skepticism might transform into malignant cynicism, and who wants to watch

25
00:02:12,360 --> 00:02:16,360
that guy? Wouldn't you rather watch someone who's ecstatic about what they're covering?

26
00:02:17,360 --> 00:02:23,360
And yet, here I am with a brand new, kitted out Mac Studio, yet I have more criticism

27
00:02:23,360 --> 00:02:27,360
than I was expecting, which is why I haven't done a video on it yet.

28
00:02:27,360 --> 00:02:32,360
We ordered a fully rammed up M1 Ultra model alongside a base M1 Macs model for Anthony

29
00:02:32,360 --> 00:02:36,360
to compare both sides of the performance spectrum, which you can check out over at LTT.

30
00:02:36,360 --> 00:02:41,360
That M1 Ultra model, however, because it was custom, took months to arrive.

31
00:02:43,360 --> 00:02:48,360
So, when I sat behind this M1 Macs model and did some of my own testing, I realized that

32
00:02:48,360 --> 00:02:51,360
it performs just as well as an equivalent MacBook Pro.

33
00:02:51,360 --> 00:02:56,360
The M1 Macs is amazing in a laptop, but on a desktop, the expectations are a little different.

34
00:02:56,360 --> 00:03:00,360
You're plugged into a wall, and the enclosure is bigger so you can cool more.

35
00:03:00,360 --> 00:03:02,360
Efficiency isn't as beneficial.

36
00:03:03,360 --> 00:03:07,360
I mean, I should concede that this hardware efficiency is actually really beneficial

37
00:03:07,360 --> 00:03:10,360
out here in the beach. I mean, we're running this off battery.

38
00:03:11,360 --> 00:03:16,360
So, it couldn't really wax poetic about the performance, so what else is there to talk about?

39
00:03:16,360 --> 00:03:20,360
The Mac Studio takes on the form of a much taller Mac Mini.

40
00:03:20,360 --> 00:03:26,360
It's a nice, if not dated design, and in a funny irony, Apple now has the hardware efficiency

41
00:03:26,360 --> 00:03:29,360
to do the radical designs they did in the past.

42
00:03:29,360 --> 00:03:32,360
And yet, this is what we got.

43
00:03:32,360 --> 00:03:37,360
Something based on a computer that was always meant to be cheap, which this is not.

44
00:03:38,360 --> 00:03:42,360
And then there's the framing that Apple launched the Mac Studio with.

45
00:03:42,360 --> 00:03:48,360
On the website and in the presentation, they compared the Mac Studio to a fully-specced iMac

46
00:03:48,360 --> 00:03:55,360
and a mid-range Mac Pro. And yes, when you price out an M1 Mac's Apple Studio with a display keyboard and mouse,

47
00:03:55,360 --> 00:04:02,360
it comes out to the exact same price as a fully-equipped 2020 iMac at $3,900.

48
00:04:03,360 --> 00:04:08,360
The M1 Ultra model, on the other hand, looks less like a Mac Pro and more like a successor

49
00:04:08,360 --> 00:04:14,360
to the long-discontinued iMac Pro because, look, both come out to $6,000.

50
00:04:14,360 --> 00:04:20,360
So where's the mid-range desktop? You can get an M1 in a Mac Mini, or iMac,

51
00:04:20,360 --> 00:04:24,360
or you can get an M1 Mac's, or Ultra for that matter, in this.

52
00:04:24,360 --> 00:04:28,360
The M1 Pro, which is a good balance, isn't available.

53
00:04:28,360 --> 00:04:33,360
If you need more CPU power, you have to jump up to the M1 Mac's then,

54
00:04:33,360 --> 00:04:36,360
and that might have more GPU power than you otherwise need

55
00:04:36,360 --> 00:04:39,360
to say nothing of the jump to the M1 Ultra.

56
00:04:39,360 --> 00:04:44,360
So my response to the Mac Studio is that it's a decent but confused computer,

57
00:04:44,360 --> 00:04:48,360
offering only a smattering of value for a select group of professionals

58
00:04:48,360 --> 00:04:51,360
who are probably still better off waiting for the apps they rely on

59
00:04:51,360 --> 00:04:57,360
to better support Apple's new architecture. If you buy a fully-specced 2020 iMac, you don't have to feel bad.

60
00:04:58,360 --> 00:05:01,360
See, I really had high expectations for the Mac Studio,

61
00:05:01,360 --> 00:05:05,360
and while others were really enthusiastic about it, I, for some reason, was unimpressed.

62
00:05:05,360 --> 00:05:09,360
I think they wanted to make a 27-inch iMac, but for some reason they couldn't.

63
00:05:09,360 --> 00:05:13,360
So we were left with these in their compromises.

64
00:05:13,360 --> 00:05:19,360
There's that cynicism again. I think I need to take some time to appreciate some of the great things Apple has done,

65
00:05:19,360 --> 00:05:24,360
much of which during the pandemic. I love that the iPhone 13 Mini exists.

66
00:05:24,360 --> 00:05:27,360
No one else makes a phone this capable and this small.

67
00:05:27,360 --> 00:05:32,360
I still love how personal and colorful the iMac is, making it a statement piece for the home.

68
00:05:32,360 --> 00:05:35,360
I love the silent performance of the MacBook Air.

69
00:05:35,360 --> 00:05:38,360
I love their trackpads. I love their overall build quality and reliability.

70
00:05:38,360 --> 00:05:42,360
I love seeing the return and inclusion of important I.O.

71
00:05:42,360 --> 00:05:45,360
And I do like that Apple listens. I'll be very stubbornly.

72
00:05:45,360 --> 00:05:48,360
I mean, we did get the Mac Pro in 2019.

73
00:05:48,360 --> 00:05:52,360
We avoided a bad user interface design in Safari last year,

74
00:05:52,360 --> 00:05:55,360
and we can now repair devices at home.

75
00:05:56,360 --> 00:05:59,360
I'm not gonna list the caveats. I'm not gonna list the caveats.

76
00:06:01,360 --> 00:06:10,360
I'm not gonna list the caveats. We are gonna begin the transition from the PowerPC to Intel processors.

77
00:06:10,360 --> 00:06:14,360
Architecture transitions are hard and really annoying.

78
00:06:14,360 --> 00:06:18,360
Apple's going through their third. There's bound to be growing pains.

79
00:06:18,360 --> 00:06:22,360
In more powerful and demanding applications like the ones the Mac Studio is designed for,

80
00:06:22,360 --> 00:06:27,360
they are amplified and harder to fix. So criticism can sound and feel cynical.

81
00:06:30,360 --> 00:06:35,360
But I still have hope. As the hardware engineers slip into their iterative update cadence,

82
00:06:35,360 --> 00:06:40,360
the hard work they've put into chip efficiency will be taken advantage by developers.

83
00:06:40,360 --> 00:06:45,360
And the designers will be able to express themselves better. They've already done it with the iMac and the MacBook Pro.

84
00:06:45,360 --> 00:06:52,360
We just need a little bit of patience. I also have hope that as real political institutions recognize the power Apple has,

85
00:06:52,360 --> 00:06:56,360
they'll create binding policies that will help the tech industry flourish with innovation

86
00:06:56,360 --> 00:06:59,360
like it did in the more competitive days.

87
00:06:59,360 --> 00:07:02,360
Criticism and cynicism aren't the same thing,

88
00:07:02,360 --> 00:07:05,360
but too much criticism can be a bad thing,

89
00:07:05,360 --> 00:07:08,360
because you can forget to recognize really great accomplishments.

90
00:07:08,360 --> 00:07:14,360
I, at the very least, want to remain balanced, enthused and excited for what's to come.

91
00:07:14,360 --> 00:07:19,360
Now, on the other hand, I won't be changing my tune about Facebook or Uber.

92
00:07:19,360 --> 00:07:21,360
They don't even get me started on those.

93
00:07:23,360 --> 00:07:26,360
Thanks for listening to this therapy, I mean, Mac Address.

94
00:07:26,360 --> 00:07:32,360
Now, if you like the Mac Studio, give this video a like. And if you're excited about what's to come, then you must subscribe.

95
00:07:32,360 --> 00:07:36,360
Now, I'm curious in the comments where the weirdest place you've set up a desktop computer is,

96
00:07:36,360 --> 00:07:38,360
because this is great.
