WEBVTT 00:00:00.000 --> 00:00:07.000 Whoa, that's really bright. 00:00:07.000 --> 00:00:12.240 Before using this iPad Pro, I never understood HDR, even working NVIDIA. 00:00:12.240 --> 00:00:16.080 It's not obvious how you make it, or even how you watch it. 00:00:16.080 --> 00:00:25.040 But after seeing this, I get it, it's really cool. 00:00:25.040 --> 00:00:28.640 The iPad Pro is one of Apple's more puzzling devices. 00:00:28.640 --> 00:00:33.200 The Pro moniker implies it's made for professionals, and it certainly would seem that way. 00:00:33.200 --> 00:00:37.720 It's a showcase of all the latest and greatest tech in the tablet world. 00:00:37.720 --> 00:00:41.600 And this one's no different. It's got Apple's famed M1 chip. 00:00:41.600 --> 00:00:48.160 It supports 5G wireless connectivity. And then if you get this bigger model, there's the screen. 00:00:48.160 --> 00:00:53.180 It's called the Liquid RedNet XDR, and it's a vibrant, bright screen that makes all the 00:00:53.180 --> 00:00:56.400 difference on a device that's essentially all screen. 00:00:56.400 --> 00:01:00.640 Instead of being lit from the side like many screens are, this 12.9 inch is lit from the 00:01:00.640 --> 00:01:07.600 back by over 10,000 mini LED lights, and they're controlled through 2,500 dimming zones. 00:01:07.600 --> 00:01:14.400 It means each dimming zone gets about 4 LEDs, and is about 812 micrometers squared. 00:01:14.400 --> 00:01:19.320 The result is that black areas of the screen become black, and bright areas can get real 00:01:19.320 --> 00:01:22.880 bright to a peak of about 1,600 nits. 00:01:22.880 --> 00:01:27.240 In a dark room with dark, dramatic footage, much like what you're watching right now, 00:01:27.240 --> 00:01:36.400 it really puffs. 00:01:36.400 --> 00:01:41.500 If you put this screen right up next to last year's iPad Pro, you can see how stark the 00:01:41.500 --> 00:01:47.240 improvements are. On the older iPad, you can make out where the edge of the screen meets the border. 00:01:47.240 --> 00:01:50.920 On the new one, black is truly black. 00:01:51.120 --> 00:01:55.280 This is an iPad professional, and that means you shouldn't be watching anything you're 00:01:55.280 --> 00:02:00.440 not making. The screen is great for professionals in the visual arts industry, like photographers 00:02:00.440 --> 00:02:09.360 or folk like me NVIDIA. But even if you're in another industry, we can all benefit from the increased performance. 00:02:09.360 --> 00:02:22.600 Now back to the show. 00:02:22.600 --> 00:02:29.120 This iPad has the same M1 chip that's included in the new iMac, Mac mini, and MacBook's Air 00:02:29.120 --> 00:02:35.960 and Pro. It is faster than the old A12Z chip in the last iPad Pro, but that's not what impresses 00:02:35.960 --> 00:02:42.360 most. The RAM is up from 6GB in the old model to 8GB, or if you spec up the storage like this 00:02:42.360 --> 00:02:47.960 one to a terabyte or above, you get a whole 16GB of memory. 00:02:47.960 --> 00:02:52.040 The USB-C port is now a Thunderbolt port. 00:02:52.040 --> 00:02:58.280 Hook it up to a Thunderbolt dock and you can push some massive bandwidth to external SSDs, 00:02:58.280 --> 00:03:04.240 or better still, push 6K resolution to the big boy XDR display. 00:03:04.520 --> 00:03:14.680 It's got more megapixels, 12 now, but more interestingly, a wider field of view. 00:03:14.680 --> 00:03:18.360 That lets the camera automatically pan and zoom on your zoom calls. 00:03:18.360 --> 00:03:21.800 You don't have to be attached to a chair anymore, or you can demonstrate your whiteboard 00:03:21.800 --> 00:03:29.040 to your clients or something. And if you decide to do it in the park like I have, the iPad Pro has joined the Race 00:03:29.040 --> 00:03:35.400 to 5G, which for me means I'm not getting it, I'm getting LTE, but when I did test at 00:03:35.400 --> 00:03:43.720 the office I was able to get 99Mbps down on 5G and 130Mbps down on LTE. 00:03:43.720 --> 00:03:50.360 That is 5G overrated. So the hardware is right up there with what professionals are looking for, fast chip, 00:03:50.360 --> 00:03:54.800 fast connectivity, and amazing screen, but I'm not sure very many professionals are 00:03:54.800 --> 00:03:58.080 going to run out and get one. 00:03:58.120 --> 00:04:01.840 When it comes to professionals and technology, workflow is what matters. 00:04:01.840 --> 00:04:04.840 What is the process to do the work that needs to get done? 00:04:04.840 --> 00:04:08.640 Now, professionals try to optimize this all the time and will often buy things to help 00:04:08.640 --> 00:04:14.800 improve workflow. I'm a professional, and the workflows that I'm familiar with are video editing, writing, 00:04:14.800 --> 00:04:20.880 and photography. App-wise, these are things that are easily done on the iPad, but it's the iPad operating 00:04:20.880 --> 00:04:24.760 system that lets things down everywhere else. 00:04:24.760 --> 00:04:31.280 Let's take video editing for example. Video editors use special codecs when editing because they're actually easier for the hardware 00:04:31.280 --> 00:04:37.200 to process, but the iPad doesn't support any of them, not even Apple's very own Pro 00:04:37.200 --> 00:04:42.880 RIS. LumaFusion is a decent editor that works quite well, but if you shoot with anything that 00:04:42.880 --> 00:04:48.520 isn't an iPhone or basic DSLR, you won't be able to play it back unless you re-encode 00:04:48.520 --> 00:04:51.600 it, which you can't do on the iPad Pro. 00:04:51.600 --> 00:04:58.880 So what's the point? The only supported codecs on iPadOS are the harder to edit compressed codecs, and that 00:04:58.880 --> 00:05:03.360 means that even with this M1 chip, footage scrubbing can get choppy, especially going 00:05:03.360 --> 00:05:10.320 backwards. It's a shame too, because it's really cool how when you're editing HDR video, the preview 00:05:10.320 --> 00:05:20.480 frame is so much brighter than the interface. It just glows, showing you how dramatic your video will be. 00:05:20.480 --> 00:05:27.600 Preview editing can pose similar challenges. Adobe's Lightroom app is great, and being able to use any USB-C SD card reader is really 00:05:27.600 --> 00:05:32.440 convenient. File management has improved immensely over the years, but then there are still weird little 00:05:32.440 --> 00:05:40.120 things like no progress bars for some file transfers that just happen, and... 00:05:40.120 --> 00:05:43.120 Hello? Hey, I just uploaded those photos onto Google Drive for you to edit. 00:05:43.120 --> 00:05:46.200 Could you get them back to me by end of day? Yeah, sure. 00:05:46.200 --> 00:05:52.120 We'll do. Thank you. Okay, so... 00:05:52.120 --> 00:05:59.400 This is where things can get ugly. There are many professionals who use Google, or situations where they have to use Google, 00:05:59.400 --> 00:06:06.480 and that's going to cause some pain. Okay, I'll go into Lightroom, and then I'll import the photos from files. 00:06:06.480 --> 00:06:10.120 Okay, Google Drive's here. I don't see the folder. 00:06:10.120 --> 00:06:15.400 Okay, it's probably because it's a shared folder. So I'm going to go into Google Drive here. 00:06:15.400 --> 00:06:19.280 There's the folder. All right, I got all the photos selected. 00:06:19.280 --> 00:06:20.280 Move. 00:06:24.280 --> 00:06:28.520 I can't... Okay, let me go in the browser. 00:06:28.520 --> 00:06:32.440 There's the folder. Maybe I can download the folder. 00:06:32.440 --> 00:06:36.320 It's a good thing that this is 5G. Well, LTE. 00:06:36.320 --> 00:06:41.320 Can't download files. Open the files app. 00:06:41.320 --> 00:06:45.640 Google Drive. They're all grayed out. 00:06:45.640 --> 00:06:53.360 Maybe Lightroom will sense it. 00:06:53.360 --> 00:07:01.560 I just want these files in my iPad. I think I have to go back to the office. 00:07:01.560 --> 00:07:09.960 There's more to iPadOS too. Despite this model having 16GB of RAM, apps can't use it all. 00:07:09.960 --> 00:07:15.360 The developers of Procreate recently revealed that they're only able to use 5GB of RAM. 00:07:15.360 --> 00:07:20.240 Now, that's more than the old iPad Pro, meaning you get 95 layers on a letter sheet as opposed 00:07:20.240 --> 00:07:27.000 to 75, but it's still also 95 layers on an 8GB model too. 00:07:27.000 --> 00:07:30.000 So what's all this RAM for? 00:07:30.000 --> 00:07:33.520 Good morning and welcome to WWDC. 00:07:33.520 --> 00:07:38.080 At this year's WWDC, I thought Apple was going to show off some awesome new capability 00:07:38.080 --> 00:07:43.440 for iPadOS, but all we're going to get are some improvements to multitasking, not even 00:07:43.440 --> 00:07:51.200 multi-user support. So we're still dealing with the limitations that a car kids can drive brings. 00:07:51.200 --> 00:08:02.120 This model I have right here is $2,000 at a pencil and this beautiful white magic keyboard. 00:08:02.120 --> 00:08:06.560 And you're looking at an all-in cost of almost $2,500. 00:08:06.560 --> 00:08:14.400 That's not chump change. And I realize professionals do spend more on things like, say, cameras. 00:08:14.400 --> 00:08:19.320 But these are specialized pieces of equipment, and the purchases are thoughtfully considered 00:08:19.320 --> 00:08:24.000 in their workflow. This is still a computer. 00:08:24.000 --> 00:08:30.520 Even at $1,100 for a 128GB 12.9-inch iPad Pro, it's still a lot. 00:08:30.520 --> 00:08:35.680 And despite this beautiful screen, I think it's too big as an iPad. 00:08:35.680 --> 00:08:40.760 It works extremely well docked in the Magic Keyboard, really making computing quick, snappy 00:08:40.760 --> 00:08:46.160 and desktop-like. But once you hold it in your hands, it's a lot. 00:08:46.160 --> 00:08:51.720 You're going to really have to need the big screen, otherwise there's really something 00:08:51.720 --> 00:08:57.520 to be said about the smaller one, which at $800 is a little easier to swallow. 00:08:57.520 --> 00:09:04.280 Then there's the iPad Air, which for $50 less will give you double the storage. 00:09:04.280 --> 00:09:09.080 The iPad tends to complement already established professional workflows, rather than be the 00:09:09.080 --> 00:09:15.220 center of a workflow. It's usually connected to a professional device or piece of equipment. 00:09:15.220 --> 00:09:20.920 And so it's not clear that all this power and all this screen is entirely necessary, 00:09:20.920 --> 00:09:28.480 even in those scenarios. In many ways, the iPad Pro is a luxury item, beautifully crafted with the best technology 00:09:28.480 --> 00:09:34.320 at the highest price. It gets you the best screen, accessories, and processor. 00:09:34.320 --> 00:09:38.040 But for iPadOS, that is all headroom for the future. 00:09:38.040 --> 00:09:42.360 It's not something developers or professionals can really take advantage of today. 00:09:42.360 --> 00:09:46.880 Apple's big challenge with the iPad Pro is that they're adapting a book to a movie. 00:09:46.880 --> 00:09:52.360 It's fast-paced, fun, and engaging, but doesn't really reach to the depths of the platform 00:09:52.360 --> 00:09:59.240 that all the tech originates on. Maybe iPadOS will handle this translation better in the future, but until then, most 00:09:59.240 --> 00:10:04.600 professional workflows are still better served by macOS, which they can get on a much less 00:10:04.600 --> 00:10:10.120 expensive MacBook Air. 00:10:10.120 --> 00:10:16.680 Thanks for blazing through this Mac Address. Make sure to like if you can't afford the iPad Pro and subscribe if you'd accept one 00:10:16.680 --> 00:10:23.560 for free. And if you are a professional who's not an artist, who has found a really great app and 00:10:23.560 --> 00:10:28.240 workflow that takes advantage of the iPad Pro, let me know in the comments below. 00:10:28.240 --> 00:10:30.120 I'm curious how it helps you.