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Whoa, that's really bright.

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Before using this iPad Pro, I never understood HDR, even working NVIDIA.

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It's not obvious how you make it, or even how you watch it.

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But after seeing this, I get it, it's really cool.

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The iPad Pro is one of Apple's more puzzling devices.

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The Pro moniker implies it's made for professionals, and it certainly would seem that way.

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It's a showcase of all the latest and greatest tech in the tablet world.

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And this one's no different. It's got Apple's famed M1 chip.

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It supports 5G wireless connectivity. And then if you get this bigger model, there's the screen.

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It's called the Liquid RedNet XDR, and it's a vibrant, bright screen that makes all the

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difference on a device that's essentially all screen.

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Instead of being lit from the side like many screens are, this 12.9 inch is lit from the

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back by over 10,000 mini LED lights, and they're controlled through 2,500 dimming zones.

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It means each dimming zone gets about 4 LEDs, and is about 812 micrometers squared.

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The result is that black areas of the screen become black, and bright areas can get real

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bright to a peak of about 1,600 nits.

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In a dark room with dark, dramatic footage, much like what you're watching right now,

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it really puffs.

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If you put this screen right up next to last year's iPad Pro, you can see how stark the

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improvements are. On the older iPad, you can make out where the edge of the screen meets the border.

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On the new one, black is truly black.

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This is an iPad professional, and that means you shouldn't be watching anything you're

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not making. The screen is great for professionals in the visual arts industry, like photographers

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or folk like me NVIDIA. But even if you're in another industry, we can all benefit from the increased performance.

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Now back to the show.

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This iPad has the same M1 chip that's included in the new iMac, Mac mini, and MacBook's Air

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and Pro. It is faster than the old A12Z chip in the last iPad Pro, but that's not what impresses

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most. The RAM is up from 6GB in the old model to 8GB, or if you spec up the storage like this

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one to a terabyte or above, you get a whole 16GB of memory.

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The USB-C port is now a Thunderbolt port.

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Hook it up to a Thunderbolt dock and you can push some massive bandwidth to external SSDs,

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or better still, push 6K resolution to the big boy XDR display.

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It's got more megapixels, 12 now, but more interestingly, a wider field of view.

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That lets the camera automatically pan and zoom on your zoom calls.

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You don't have to be attached to a chair anymore, or you can demonstrate your whiteboard

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to your clients or something. And if you decide to do it in the park like I have, the iPad Pro has joined the Race

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to 5G, which for me means I'm not getting it, I'm getting LTE, but when I did test at

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the office I was able to get 99Mbps down on 5G and 130Mbps down on LTE.

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That is 5G overrated. So the hardware is right up there with what professionals are looking for, fast chip,

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fast connectivity, and amazing screen, but I'm not sure very many professionals are

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going to run out and get one.

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When it comes to professionals and technology, workflow is what matters.

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What is the process to do the work that needs to get done?

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Now, professionals try to optimize this all the time and will often buy things to help

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improve workflow. I'm a professional, and the workflows that I'm familiar with are video editing, writing,

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and photography. App-wise, these are things that are easily done on the iPad, but it's the iPad operating

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system that lets things down everywhere else.

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Let's take video editing for example. Video editors use special codecs when editing because they're actually easier for the hardware

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to process, but the iPad doesn't support any of them, not even Apple's very own Pro

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RIS. LumaFusion is a decent editor that works quite well, but if you shoot with anything that

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isn't an iPhone or basic DSLR, you won't be able to play it back unless you re-encode

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it, which you can't do on the iPad Pro.

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So what's the point? The only supported codecs on iPadOS are the harder to edit compressed codecs, and that

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means that even with this M1 chip, footage scrubbing can get choppy, especially going

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backwards. It's a shame too, because it's really cool how when you're editing HDR video, the preview

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frame is so much brighter than the interface. It just glows, showing you how dramatic your video will be.

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Preview editing can pose similar challenges. Adobe's Lightroom app is great, and being able to use any USB-C SD card reader is really

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convenient. File management has improved immensely over the years, but then there are still weird little

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things like no progress bars for some file transfers that just happen, and...

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Hello? Hey, I just uploaded those photos onto Google Drive for you to edit.

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Could you get them back to me by end of day? Yeah, sure.

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We'll do. Thank you. Okay, so...

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This is where things can get ugly. There are many professionals who use Google, or situations where they have to use Google,

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and that's going to cause some pain. Okay, I'll go into Lightroom, and then I'll import the photos from files.

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Okay, Google Drive's here. I don't see the folder.

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Okay, it's probably because it's a shared folder. So I'm going to go into Google Drive here.

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There's the folder. All right, I got all the photos selected.

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Move.

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I can't... Okay, let me go in the browser.

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There's the folder. Maybe I can download the folder.

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It's a good thing that this is 5G. Well, LTE.

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Can't download files. Open the files app.

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Google Drive. They're all grayed out.

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Maybe Lightroom will sense it.

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I just want these files in my iPad. I think I have to go back to the office.

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There's more to iPadOS too. Despite this model having 16GB of RAM, apps can't use it all.

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The developers of Procreate recently revealed that they're only able to use 5GB of RAM.

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Now, that's more than the old iPad Pro, meaning you get 95 layers on a letter sheet as opposed

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to 75, but it's still also 95 layers on an 8GB model too.

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So what's all this RAM for?

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Good morning and welcome to WWDC.

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At this year's WWDC, I thought Apple was going to show off some awesome new capability

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for iPadOS, but all we're going to get are some improvements to multitasking, not even

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multi-user support. So we're still dealing with the limitations that a car kids can drive brings.

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This model I have right here is $2,000 at a pencil and this beautiful white magic keyboard.

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And you're looking at an all-in cost of almost $2,500.

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That's not chump change. And I realize professionals do spend more on things like, say, cameras.

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But these are specialized pieces of equipment, and the purchases are thoughtfully considered

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in their workflow. This is still a computer.

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Even at $1,100 for a 128GB 12.9-inch iPad Pro, it's still a lot.

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And despite this beautiful screen, I think it's too big as an iPad.

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It works extremely well docked in the Magic Keyboard, really making computing quick, snappy

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and desktop-like. But once you hold it in your hands, it's a lot.

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You're going to really have to need the big screen, otherwise there's really something

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to be said about the smaller one, which at $800 is a little easier to swallow.

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Then there's the iPad Air, which for $50 less will give you double the storage.

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The iPad tends to complement already established professional workflows, rather than be the

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center of a workflow. It's usually connected to a professional device or piece of equipment.

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And so it's not clear that all this power and all this screen is entirely necessary,

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even in those scenarios. In many ways, the iPad Pro is a luxury item, beautifully crafted with the best technology

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at the highest price. It gets you the best screen, accessories, and processor.

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But for iPadOS, that is all headroom for the future.

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It's not something developers or professionals can really take advantage of today.

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Apple's big challenge with the iPad Pro is that they're adapting a book to a movie.

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It's fast-paced, fun, and engaging, but doesn't really reach to the depths of the platform

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that all the tech originates on. Maybe iPadOS will handle this translation better in the future, but until then, most

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professional workflows are still better served by macOS, which they can get on a much less

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expensive MacBook Air.

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Thanks for blazing through this Mac Address. Make sure to like if you can't afford the iPad Pro and subscribe if you'd accept one

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for free. And if you are a professional who's not an artist, who has found a really great app and

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workflow that takes advantage of the iPad Pro, let me know in the comments below.

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I'm curious how it helps you.