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AMD, I need you to try harder. I mean, it's not like you're actively antagonizing your partner's customers in the media.

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That's more NVIDIA's jam. It's just that if you want to have your Ryzen moment in GPUs, now is the time to find

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the hunger that turned you from A player in the CPU space to the A player that you've

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become. I mean, don't get me wrong.

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The new Radeon 9060XT looks pretty good compared to NVIDIA's lukewarm 5060 series, and that

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might win you some sales, but I want you to look at the big picture.

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This is an opportunity while your main competitor is distracted by their rapidly growing AI

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business to change the perception of Radeon from that brand for scrub gamers to that brand

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that I never knew how much I liked until I tried it.

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It's an opportunity to build an army of loyal Radeon customers who, through their sheer

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numbers, will incentivize your board partners to build exciting solutions and incentivize

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developers to focus on Radeon when they're optimizing their games and software.

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But I'm getting ahead of myself a little bit. Adam just walked out of the keynote and he's got the details on everything from the new

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Radeon cards to AMD's fastest thread rippers ever.

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He's also got a segue to our sponsor.

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The RX 9060XT is AMD's attempt to appeal to gamers who reject NVIDIA's lackluster 8

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Gigabyte cards while also offering a profit margin-friendly 8 Gigabyte option for shareholders.

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To their credit, unlike Team Green, who has a history of quietly downgrading their lower

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VRAM variants in other ways, AMD has built both of these new cards using the same Navi

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44 GPU, with 32 compute units, up to 3.1 GHz boost clocks, and up to 821 AI tops running

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through a 16-lane PCIe Gen 5 interface.

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Thank you, AMD, for understanding that budget cards often end up in budget systems with

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older Gen PCIe slots, and having those extra lanes makes a big difference in compensating

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for those lower speeds. Power targets are 150 and 180 watts for the 8 Gigabyte and 16 Gigabyte cards, respectively,

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and according to AMD, the 9060XT 16 Gigabyte will be the world's best GPU under $350.

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And I'd like to believe them because s*** is pretty dire for budget gamers right now,

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but there's a couple of red flags that I want to point out. AMD hasn't presented a clear path to ensure that the 9060XTs will be actually available

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at their MSRPs. And for another, I couldn't help but noting the way that AMD focused on comparisons between

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their 16 Gigabyte card and NVIDIA's 5060 Ti 8 Gigabyte.

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It's a valid comparison, and the numbers do look impressive, with AMD claiming a roughly

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15% better performance per dollar in raster and in ray tracing at 1440p, but how much

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of that margin comes from VRAM issues that will pop up on the 9060XT 8 Gigabyte as well?

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Also, what is that? Enhance.

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Is that just three display outputs? AMD at least did confirm during the press briefing that these are DisplayPort 2.1a UHBR13.5

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and HDMI 2.1b. So at least you'll be able to natively drive all but the highest bandwidth displays.

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And I guess if you really need more monitors, there's always DisplayPort multi-stream transport,

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but it just feels like a bit of a weird spot for them to cut costs.

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Although if it helped contribute to their competitive pricing, then maybe that's a good thing?

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Well, sort of. See the 9060XT 16 gig is looking pretty good, undercutting the MSRP of the 5060 Ti 16 gig

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and even the 8 gig by $80 and $30 respectively.

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But the 8 gig version of the 9060XT is stunningly non-competitive.

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Something that AMD tacitly acknowledges when they gave it approximately two seconds of

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screen time during their announcement.

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Yikes. I mean sure, they price match NVIDIA's 5060, but this is exactly what I was getting at

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during the intro. Price matching the guy that everyone hates for overcharging is not enough.

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And it doesn't seem like they're even trying to compete with Intel's B series GPUs.

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The whole thing even just feels like backwards progress compared to AMD's own lineup, with

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gamers expected to pay $30 more than last gen's disappointing 8 gig card, the RX 7600.

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Anyway, these cards will be launching on June 5th, so keep your eyes peeled for our upcoming

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coverage. While we don't know for sure if their prices will be fake, what we do know for sure is

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there will be fake frames. The latest version of FSR, AMD's AI upskating tech, brought massive improvements earlier

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this year and AMD plans to keep mining for extra performance with FSR Redstone, which

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focuses on improving path tracing workloads specifically. To demonstrate this, they showed off this unflattering demo that looks like it was ripped

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out of a Project Gotham Racing from Xbox 360 era, like, what is this?

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Why does it look like this? I thought it was a tech demo. Anyways, the updates are, one, neural radiance caching, which learns how light bounces within

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a scene to try and predict ray intersections before they happen.

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Two, ray regeneration, which is NVIDIA's ray reconstruction, but more AMD ear.

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Three, super resolution, which is super resolution. And four, frame gen, which is frame gen.

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Sounds cool. What would be cooler is having more games supporting the tech.

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Oh, uh, okay, what next? We've got AI, AI.

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Oh, right, a new Threadripper. The king is back, baby.

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And the new Threadripper 9000 lineup looks wild.

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While AMD isn't packing any more cores than last year, Shimada peak seems to squeeze a

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lot of juice out of the move to AMD's more efficient Zen 5 architecture, starting with

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a 300 megahertz higher boost clock, which doesn't sound like much, but when it's across

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this many cores, it adds up to a lot.

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Now, if you were hoping for 3DV cash on these models, though, unless we real, we were all

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hoping for 3DV cash, you're going to have to keep waiting.

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But despite the minor changes to the on paper specs, AMD showed off a pretty decent performance

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uplift over their last gen and Cinebench before they pivoted to shaming Intel for a while.

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You know what? Fair enough, AMD. Enjoy your victory lap.

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Now naturally, given that these are workstation chips, AMD is also emphasizing how improved

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CPU performance will allow for improved AI performance when you're working with large

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models that require multiple GPUs, which is becoming more and more relevant as larger

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local models are gaining popularity. The best part, though, is these new chips are drop in compatible with existing 7000

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series motherboards with just a BIOS update.

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Good guy AMD, finally delivering on a Threadripper upgrade path.

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Just like we delivered these great cargo pants, available in two inseam lengths for shorter

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and for taller kings. lttstore.com.

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There is bad news, though. If you want to get your fingers on a 96-core Threadripper pro when they arrive in July,

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they will only be available through partners like Lenovo, meaning that enthusiasts are

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going to be stuck with the non-pro lineup that caps out at just 64 cores with fewer

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PCIe lanes, half the number of memory channels, and far less supported memory capacity.

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AMD has well and truly forgotten the Threadripper enthusiasts who supported them in the

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early days of Ryzen. Cool.

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Also, there's no pricing information today. It really is amazing how much AMD acts like Intel and NVIDIA when they are the top dog.

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Also coming to the workstation is some new AMD GPU tech.

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Earlier this week we did a video on Intel's B60 GPU and we talked about why it was their

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most important GPU yet. Making an affordable option for entry-level workstations that required certified drivers

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and creating a low-cost platform for running pretty large AI models locally.

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Meanwhile, AMD is hoping to wriggle their way into the pro GPU market by throwing a

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whopping 32GB of VRAM on their new Radeon AI Pro R9700, a GPU name optimized for shareholder

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value. AMD is also making big strides to improve their software, bringing improved ROK-M support

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to Windows and Linux alike, which enables developers to bring their AI and HPC applications

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to Radeon. Get it away from CUDA is what they say.

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They say, please, please no CUDA, sir. They didn't say how much this GPU would cost, but they did spend a fair amount of time

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comparing it to the 5080, so a thousand?

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Probably not. It's probably not going to be a thousand.

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AMD's announcements this year then were a mixed bag of exciting and also underwhelming.

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I mean, compared to the NVIDIA keynote, at least there was something worth talking about.

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And we took this incredible GPU and we shrunk it in here.

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Does that make any sense? And AMD is clearly busting their buns to catch up to NVIDIA and the workstation and data

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center spheres, but like the rest of the industry, they seem to have forgotten about

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their customers who don't have six, seven, or eight-figure annual budgets.

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I guess we're all just chopped liver. You know what isn't chopped liver, though?

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Our sponsor. If you guys enjoyed this video, maybe check out the one we did on Intel's most disruptive

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GPU yet, the ARC Pro B60.
