WEBVTT

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I

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Speaking of milk products I

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Fix it wants you to get your freaking ice cream when you go to McDonald's it's your Democratic right God given in the Constitution

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What else is America all about if not getting ice cream when you?

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Freedom liberty for all ice cream when I go to McDonald's I

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I fix it has traditionally cared about companies that make tech products

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Yes, and now all of a sudden they've decided that they care about ice cream

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It kind of rose me the wrong way to be honest the ice cream pick a lane. You should probably not put ice cream on your skin rally

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It's it's not good. You can't stop me

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speaking of milk products But seriously it is a real problem that McDonald's

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restaurants all over North America consistently have

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broken or out-of-order ice cream machines. Yeah, and

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This the reason for this has been You know explored thoroughly by many people who have done kind of expose a is little documentaries on it

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However, I fix it is actually deciding someone's got to do something about this that is correct

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And you know a bit more about this than I do Jacob because you prepared the notes for this episode

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So what is the what's happening TLD dubs on what's wrong with the ice cream machines is?

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So McDonald's has a partnership with this company called Taylor and they're the ones that make these ice cream machines

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You could say they're Taylor made

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Yes, that's exactly what I just said. So sorry continue They have a service contract with McDonald's, which basically means that they're the only ones that are allowed to touch

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Those ice cream machines when something goes wrong and wouldn't you know it?

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25% of the profit of this company Taylor is in

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Service calls service technician call outs because they charge was it 300 and $15 per 15 minutes of a call out

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25% of their of their profits. Yeah, according to I fix it Wow

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So they are clearly incentivized to have these machines constantly in a state of disrepair so that they can go repair them for expensive

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So in yeah in their exploration of this I fix actually bought the Taylor ice cream machine

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They bought one. Oh, so they have the machine

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They have the the manual all the stuff They did a tear down of it to look inside and see where where issues might be they even tested it to see what kind of issues

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They would have at the machine And one of the things that they talk about is how the error codes that the thing spits out are completely

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Nonsensical the actual quote is the error codes generated by the machine quote are nonsensical

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counter-intuitive and seemingly random even if you spent hours reading the manual and so please the codes are random

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Seemingly random. Oh, okay. They couldn't put it together like they look through the manual like I don't understand anything

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What's going on like to the point where they like kind of suddenly implied like do you think that the manual writer is?

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Is bad at his job or do you think it's a systemic issue meant to allow Taylor to profit off of their own crappiness so that

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Franchisees are trapped. I don't know it could be either of those. Oh my goodness

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This is yeah, it's really just a dystopian situation as far as I can tell yeah

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It's like you would expect there to be regulation mm out there that would prevent this type of you know abuse

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But but here's the thing right the regulation is actually yeah, here's the thing. It gets worse. Okay, okay?

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So this company comes out. They're called kitsch KYT CH. Okay, and they create this lovely little machine wait Taylor

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Kitsch

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Sorry rally I'm trying to do a serious news program

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Where I talk about milk products and free wait, that's an actor right yes Taylor kitsch

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I think he was in savages kitsch kitsch. Okay, kitsch the company

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Throwing themselves in the in the mess which is not spelled like the actor now to be clear

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So they have a couple of hackers they put together this machine that plugs into the one USB interface on the Taylor machine

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And it actually Translates the error codes into usable information so that franchisees

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Would be able to tell What the hell is actually wrong with the machine and it would also crack the machine so that they were able to repair it themselves

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Without having to wait for a Taylor

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Repair person so this is basically like an OBD to port

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Machine like a like a code reader so kitsch made this device kitsch made this device and the franchisees love it because it saves the

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Money it saves them time it allows it stops them from having downtime on the ice cream machine because the ice cream machine

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Fun fact it needs a four-hour cleaning cycle And if anything goes wrong during that cycle it would have to be restarted and that requires it an employee to do that

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So like anytime you've like gone to McDonald's at like

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3 a.m. And you're like I want an ice cream. They're like sorry the machine's broken. That's why right?

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It's a it's a four-hour cleaning cycle and during that cleaning cycle. It would also like glitch out

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Yeah, and then I have to restart it. Yep, and then that's on top of it like constantly breaking as well

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So This device as you can imagine

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Incredibly helpful, and that's why McDonald's corporate wrote a letter to all their franchisees saying don't use a kitsch

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You're not allowed to use a kitsch. Wait, what? Yeah, why?

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But Riley but wait what does McDonald's get from having the machines broken they're partnered with Taylor

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I understand that Taylor would be incentivized to have the machines be broken so that they could go and like charge for charge

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McDonald's I think it's because McDonald's has a service contract with Taylor

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Mmm, and that cuts both ways Do we do we know anything about but maybe also contract like runs for and whether it's been renewed like they've been together for a long time

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very long time I Definitely years. I don't know if it's been since ice cream was introduced

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McDonald's but a very long time. So I have a big question here. Okay

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Taylor is clearly, you know, the bad guy in the sense that they are

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Possibly Purposefully making these machines broken far more often than they have to be in order to reap the

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Maintenance fee. That's true. And who's the victim? It's the customer who does you don't get to enjoy tasty tasty ice cream as as much as they want

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It's also the franchisee Right. And so but well my question is where does McDonald's sit in all this?

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So McDonald's signed a service contract that had that

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Basically means that Taylor is the only one that's allowed to service their machines. Okay, and also the victim is is as you're saying the people who are

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Like running a McDonald's restaurant who have franchised with McDonald's. So how does that work?

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Why is why is McDonald's possibly getting a kickback from this as well?

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I don't know how it works on the inside of Taylor and how their service contract works

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they probably receive some sort of payment for having for allowing Taylor to be the only one that services their machines like that just makes

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Financial sense, but basically The reason that McDonald's might not care about an ice cream machine going down at certain restaurants is because they're franchises

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They still get money from franchisees regardless. They get paid in two ways. Okay, so there's a 4% service fee

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That's based on the restaurant's performance. So that might be affected slightly

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But the big one is rent, which is normally in a flat percentage of sales

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So you're kicking around like maybe like 8 to 12 percent of whatever you're doing at McDonald's straight to corporate

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Well, I mean, that's what I'm saying though is that I feel like McDonald's the McDonald's restaurant whose ice cream

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Machine is broken. They're not getting sales from people who are coming to buy ice cream at 3 in the morning

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Because they're feeling peckish and now the person is like, oh, you don't have ice cream

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Screw it. I'm leaving most of them might you know, if it was me. I might just be like, you know, give me a junior chicken

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But I think a lot of people Be like I want it's ice cream or bust. Yeah ice cream or no scream no one's screaming for anything at that point

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They're all crying So, uh, yeah, I just I'm confused about what McDonald's is getting out of like allowing this to happen or

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whether they are like trapped because they have this contract with Taylor and then

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That's the thing that's up in a loveless marriage personally I think a company that's as profitable as

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McDonald's and as big as McDonald's is they are the number two

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largest private employer in the world

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So like I imagine that they would have the power to get out of this where they did not get something out of this relationship

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Okay, let's get to the like the news development of the crux of the story is what has changed here

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Because this this is all a scenario that has been the case for a while

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What is I fix it doing the reason that companies are allowed to do things like this is because of the digital millennium copyright act

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Which allows companies to put digital locks on things and then not allow other people to not access them, but

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the loophole or rather the fix that they put in the DMCA in order to make it better is that every three years

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They will hear exemptions. They will they'll hear proposals or calls for exemptions to that bill

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Okay, and so that's what I fix it. They're proposing an exemption on

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a technical and industrial machinery which would include the ice cream machine and

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The issue with that is while that will fix it for

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Individual people not everybody is a hacker

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Not everybody has the skills to go in and make a kitsch device and then be able to fix their ice my ice cream machine

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Whenever they need to what would be more helpful is if I fix it or someone like them or able to make a device like a kitsch and

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Let franchisees use it

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And in order to do that they would need new legislation

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They need to they need Congress to reintroduce the Freedom to Repair Act. We talked about a bit on TechLinked. Oh, yeah

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We've talked about the Multiple right to repair things. Yes, obviously I fix it has been a champion of yes my question for I fix it here

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I mean, so so they're trying to get the DMCA changed so that you know

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Crap like this cannot be Cannot happen as much. My question is I mean what what's I fix it?

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Is I fix it just to being like a you know ideological champion for the right to repair here?

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Or they what's their business incentive? We got to think like a capitalist for us obviously there is a financial incentive for them

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Because the the thing that the Freedom to Repair Act will do is and this is a quote from my fix its own site

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It would clarify that working around digital locks when fixing things isn't a copyright violation

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And that making tools and software for those repairs would become legal

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So all products with embedded electronics or it would be included with the exemption of medical devices

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So then all of a sudden companies like I fix it would be able to build solutions

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That allow you to repair devices that were normally held back by digital locks and you could get them from I fix it

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Yes, so they would be able to theoretically get a piece of the pie that Taylor's

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Monopolizing they're selling pie now Stop, I'm sorry. So this is you know fundamentally a very similar issue to the whole John Deere situations where there are people

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hard-working people who have you know professional equipment that they need to do their job

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It is integral to their to serve the bills soft serve ice cream to people starving for it. Mm-hmm. There's

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With tractors, I can kind of get behind it and it's like serious

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But when I think about like the poor poor people who aren't getting their McDonald's ice cream

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I just you know, I don't feel as empathetic. It's sad

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What about the franchisees? Yes So it sucks for them because I have to keep like bringing these people in to repair things for sure

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So it's very similar to the John Deere thing in that there are hard-working people with these professional equipment and they want to repair it

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And they want to do their work But these this it's insane company has decided that only they can repair it

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So the way to fix this is to try and do the same thing that all of these, you know, right to repair bills

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addressing the John Deere issue specifically have tried to do which is to

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You know basically change the law so that it's legal to bypass the security measures that have been put into these systems

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Only for the purpose of preventing people from repairing. Yeah, like that's what's truly heinous about it

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Obviously, like, you know, we've talked about this a lot But just the idea that you would create a product and then specifically put something in that doesn't need to be there other than to

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Prevent the person from the like the owner from from from trying to fix it. It's just it's just crazy

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So like and not for like safety reasons for profit. Yes, and what's funny is that it's a it's a

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This is a part of the copyright office like the digital Millennium Copyright Act

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Overseas this kind of stuff. Yeah, it's like, can you have a copyright?

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On a digital lock on someone modifying a machine that they have bought

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How I just don't understand how that's like because copyright actually refers to you having if you have copyright on something

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Yeah, you have the exclusive right to copy it. That's what that's where copyright comes from. You're kidding

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But like I thought I had something to do with milk based products

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It always does I wish But when you but when you sell somebody a machine and then they're trying to open it up and fix it because it's broken

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What are you copying? It's like you're copying the the repair technicians who come to try and fix it

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That's my thing. It's just stupid. Yeah, like what if like making a mod for a game was was illegal because it was against copyright

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Like there are some obviously cheat like cheat mods. Although. I don't think those are necessarily illegal

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I think they just break the terms of agreement for you know playing online

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But like you create maybe like a character mod or something in Skyrim

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So that you can more easily pick up a hundred wheels of cheese and Bethesda's lawyers reach out to you and say you can't do that

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That's illegal. Here's the copyright. It's immoral really pick up that many wheels of cheese. That's the whole point of the game

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They just want you to enjoy cheese and moderation you milk products are they they they tease you with the dragons

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But they suck you in with the cheese wheels milk products can bring great joy, but also great pain

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As soon as you get a lack taste this is the greatest tackling we've ever made so at the end of the day

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What are we? What are the next steps here? What what's what are we expecting?

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Well, I Fixed it's teamed up with nonprofit public knowledge to file the exemption to the law for the ice cream machines

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Okay, and this is something I fix it has already done and one for Xbox's tractors and smartphones

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So hopefully that does something but if you we really wanted, you know things to change

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I think that's a matter of contacting local congressman telling them that the freedom to repair act is something you care about

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And you do want them to reintroduce it that you back. I fix it you back public knowledge

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This is something you want them to do and it's ridiculous that they haven't it's wild out there

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It's a jungle out there people need poison in the barrier that we breathe. Okay

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Godspeed I fix it who is one of the few companies out there. It seems like trying to

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Turn our reality into slightly less of a corporate dystopia instead of the other way around

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Kudos to you. I fix it. We both love you I love you, too. I spoke for you. I'm sorry. I was oh you weren't talking to me. No, okay cut that and

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We love you Viewer of this video. Thanks for watching this talk linked

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come back on Wednesday, it's Monday today by the time you're watching this come back soon. We miss you

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I just want to clarify that I still like you. I just
