WEBVTT 00:00:00.000 --> 00:00:04.440 Oh, you're back again? You've been consuming a lot of tech news lately. 00:00:04.440 --> 00:00:08.120 I think it's time to talk to someone. No, not me. I don't count. 00:00:08.120 --> 00:00:13.760 I'm not real. Ah! Qualcomm has announced a new series of laptop processors 00:00:13.760 --> 00:00:18.120 representing a quantum leap forward in performance and power efficiency. 00:00:18.120 --> 00:00:25.000 So the company has modified their Snapdragon branding the only way any executives know how, adding an X. 00:00:25.000 --> 00:00:28.720 It's because they're all teenagers in the 90s. But this isn't just a naming change. 00:00:28.720 --> 00:00:32.040 Snapdragon X chips will be the first publicly available 00:00:32.040 --> 00:00:36.480 processors developed by Nuvia, a company founded by a few key members 00:00:36.480 --> 00:00:41.080 of the Apple Silicon team and acquired by Qualcomm in 2021. 00:00:41.080 --> 00:00:45.080 Like Apple's M1 and M2, Qualcomm's upcoming laptop CPUs, 00:00:45.080 --> 00:00:49.400 which will be revealed at the Snapdragon Summit later this month, won't simply feature 00:00:49.400 --> 00:00:55.280 modified off the shelf ARM Cortex chips, but a fully custom architecture called Orion. 00:00:55.280 --> 00:01:00.360 Building their own custom architecture is partly why Apple was able to achieve the mind-blowing performance 00:01:00.360 --> 00:01:05.280 and efficiency boost they did with the M1, which made the PC master race question 00:01:05.280 --> 00:01:10.120 everything they had ever known. Gabe N is just a man? 00:01:10.120 --> 00:01:13.360 He can bleed just like us? All that said, 00:01:13.360 --> 00:01:17.760 there's more than a handful of reasons to be skeptical that these chips will be good. 00:01:17.760 --> 00:01:22.920 ARM is still suing Qualcomm over not paying the proper royalties for Nuvia produced products, 00:01:22.920 --> 00:01:28.500 and Qualcomm's existing laptop processors have a reputation for sucking almost as bad 00:01:28.500 --> 00:01:34.820 as the ARM version of Windows. So Snapdragon X chips already have their work cut out for them. 00:01:34.820 --> 00:01:38.500 I mean, do even want Apple Silicon chips for PCs? 00:01:38.500 --> 00:01:42.180 Sounds dumb. Microsoft has gone deep on AI, 00:01:42.180 --> 00:01:45.980 but they haven't quite figured out how to make any money off of it yet, 00:01:45.980 --> 00:01:49.580 probably because they've been scrolling past a lot of excellent advice 00:01:49.580 --> 00:01:53.500 from former crypto bros on social media. Diamond hands. 00:01:53.500 --> 00:01:58.860 Create pictures of diamond hands. GitHub co-pilot, Microsoft's coding assistant, 00:01:58.860 --> 00:02:05.740 costs users $10 a month, but reportedly lost Microsoft over $20 per month per user, 00:02:05.740 --> 00:02:11.140 with power users apparently costing Microsoft up to $80 a month in electricity costs 00:02:11.140 --> 00:02:14.360 and other service fees. One and a half million people 00:02:14.360 --> 00:02:19.720 have already tried GitHub co-pilot, and Microsoft service is incredibly popular among coders, 00:02:19.720 --> 00:02:24.900 which is terrible news for Microsoft. Even worse, this isn't necessarily a problem 00:02:24.900 --> 00:02:30.420 that will disappear as users scale, because the LLM that powers co-pilot sucks up resources 00:02:30.420 --> 00:02:36.020 like a black hole doing a keg stand. That's what we used to call Jimmy in college. 00:02:36.020 --> 00:02:41.900 As of this past April, Chachi PT cost open AI an estimated $700,000 a day 00:02:41.900 --> 00:02:45.220 just to run. That's probably why both Microsoft and Google 00:02:45.220 --> 00:02:48.700 will be charging an additional $30 per month per user 00:02:48.700 --> 00:02:52.980 for the recently announced AI-powered upgrades to their business software suites. 00:02:52.980 --> 00:02:56.020 AI made up 10 to 15% of Google's energy consumption 00:02:56.020 --> 00:03:01.500 back in 2021, and researchers estimate that if generative AI was added to every Google search, 00:03:01.500 --> 00:03:05.620 it would consume as much energy as the entire country of Ireland. 00:03:05.620 --> 00:03:12.380 That's either a lot or not very much at all. I don't typically think of energy in units of Ireland. 00:03:12.380 --> 00:03:16.300 And crucially, neither do the Irish. A California court has ruled 00:03:16.300 --> 00:03:19.660 that Facebook's ad targeting system is discriminatory 00:03:19.660 --> 00:03:24.700 because it requires advertisers to choose demographic characteristics like age and gender 00:03:24.700 --> 00:03:27.780 to determine which users will see their ads. 00:03:27.780 --> 00:03:31.620 This is an amplified by Facebook's look-alike audience tool, 00:03:31.620 --> 00:03:37.140 which attempts to match businesses with potential customers that share similar traits to their current audience. 00:03:37.140 --> 00:03:43.100 To be clear, this wasn't a dispute over ads featuring truck nuts and whiskey-flavored toothpaste. 00:03:43.100 --> 00:03:46.220 Real product. Really? Yes. 00:03:46.220 --> 00:03:50.900 Why aren't I getting those ads? Rather, an older woman found that she was being excluded from ads 00:03:50.900 --> 00:03:55.100 offering favorable deals on life insurance targeted at younger men. 00:03:55.100 --> 00:03:58.980 If upheld, the decision might require every ad-based platform on the internet 00:03:58.980 --> 00:04:04.020 to restructure their ad targeting systems, so Meta is likely to appeal the decision. 00:04:04.020 --> 00:04:08.860 Can't have that. Also in California, the DELETE Act passed into law, 00:04:08.860 --> 00:04:13.780 which means that California data brokers must offer free, simple channels for users 00:04:13.780 --> 00:04:18.140 to request that their information be deleted. And an expansive right to repair bill 00:04:18.140 --> 00:04:21.740 was also recently signed into law, though it passed with Apple's blessing, 00:04:21.740 --> 00:04:25.340 so take that with a grain of salt. You know what they say? 00:04:25.340 --> 00:04:30.460 An apple a day keeps the regulators away, which must be why there's no apples in Europe. 00:04:30.460 --> 00:04:33.020 Fun fact. Oh, quick bits, man. 00:04:34.100 --> 00:04:37.180 I could listen to them forever up until we hit five. 00:04:37.180 --> 00:04:41.400 Adobe has announced major updates to AI features across its creative suite, 00:04:41.400 --> 00:04:48.460 including three new generative AI models, Firefly 2, Firefly Design, and Firefly Vector, 00:04:48.460 --> 00:04:52.820 with nine grams of protein. Adobe is also launching its first text-to-vector 00:04:52.820 --> 00:04:56.740 image generator, and they teased a new AI upscaling tool, 00:04:56.740 --> 00:05:01.740 which can be used for both clips of old movies, and GIFs so compressed they're about to collapse 00:05:01.740 --> 00:05:06.300 into a supernova. Deep fry. Another upcoming feature is Fast Fill, 00:05:06.300 --> 00:05:10.180 essentially generative fill for video. And unlike many companies, 00:05:10.180 --> 00:05:14.660 we can trust that Adobe has the bravery to make us pay through the nose for it all. 00:05:14.660 --> 00:05:17.940 T-Mobile has decided its price lock guarantee 00:05:17.940 --> 00:05:21.620 is only for their newest, most expensive plans, 00:05:21.620 --> 00:05:28.020 and is therefore forcibly switching subscribers with cheaper, grandfathered plans onto higher-cost ones. 00:05:28.020 --> 00:05:33.140 It's business. For the affected plans, customers will allegedly be alerted on the 17th 00:05:33.140 --> 00:05:38.460 before being charged an extra $10 a month per line. Something T-Mobile won't go out of their way to tell you 00:05:38.460 --> 00:05:42.460 is you can opt out of the change by calling customer service and complaining a lot. 00:05:42.460 --> 00:05:45.620 It's the one simple trick that cell phone providers hate. 00:05:45.620 --> 00:05:50.380 Intel has released two new driver updates for their ARC GPUs this past week. 00:05:50.380 --> 00:05:54.780 The first increases performance by up to 119%, 00:05:54.780 --> 00:06:00.500 as long as you're playing one of the 20 listed games, with the big winner being this year's hottest game, 00:06:00.500 --> 00:06:04.620 Deus Ex Human Revolution. It gets better every year. 00:06:05.900 --> 00:06:09.700 And the main character's voice sounds even more... I didn't ask for this. 00:06:09.700 --> 00:06:14.500 It's even more gaspy. I'm part robot, you know? 00:06:14.500 --> 00:06:20.820 Fortunately, Intel's newest driver update increases Starfield performance by 117%, 00:06:20.820 --> 00:06:24.580 or 149%, depending on resolution. 00:06:24.580 --> 00:06:30.220 To celebrate, Intel quietly released an even more budget graphics card, the A580. 00:06:30.220 --> 00:06:36.300 This would be great news if it wasn't like $10 less than some models of the much superior A750. 00:06:36.300 --> 00:06:39.580 I know you're trying to compete with NVIDIA Intel, but that doesn't mean you should emulate 00:06:39.580 --> 00:06:44.140 their pricing strategy. Okay, so let's take a step back. 00:06:44.140 --> 00:06:48.020 Google has changed the default option for logging into personal accounts. 00:06:48.020 --> 00:06:53.500 Instead of putting in your password, users will start seeing prompts to create and use pass keys, 00:06:53.500 --> 00:06:58.740 which are digital credentials unlocked by things like a fingerprint, a face scan, a pin, 00:06:58.740 --> 00:07:03.340 basically anything that doesn't give you the option of using strong password, one exclamation mark 00:07:03.340 --> 00:07:08.060 for every account you have. Pass keys are rolling out in more places across the tech 00:07:08.060 --> 00:07:12.820 universe, but you can still use your password and opt out of seeing the new prompts 00:07:12.820 --> 00:07:18.060 every time you log in, if the risk of being hacked for you is part of the whole thrill. 00:07:18.060 --> 00:07:22.820 Oh no, don't hack me, that would be naughty. 00:07:22.820 --> 00:07:26.500 And a 22 year old Firefox bug has finally been fixed 00:07:26.500 --> 00:07:30.940 by a 23 year old first time Firefox coder, 00:07:30.940 --> 00:07:36.300 who was horrified to find out that the annoying bug that caused tooltips to hang around at the foreground 00:07:36.300 --> 00:07:40.940 even after command tapping away from the browser was almost as old as they are. 00:07:40.940 --> 00:07:44.740 In fact, it's so old, it actually predates the name Firefox, 00:07:44.740 --> 00:07:49.700 going back to when the browser was just called Mozilla. The bug likely lasted two decades 00:07:49.700 --> 00:07:54.220 because it was both tricky to reproduce and more annoying than dangerous, just like me. 00:07:55.340 --> 00:08:01.060 Got him! And the trick to getting more tech news is to come back on Friday for another episode of TechLinked. 00:08:01.060 --> 00:08:05.140 That's the kind of little tips. You won't learn that stuff elsewhere, so, 00:08:05.140 --> 00:08:06.020 come on back.