WEBVTT

00:00:00.000 --> 00:00:05.000
Reports suggest that NVIDIA's 5090 Megadu will be up to 25% fast.

00:00:05.000 --> 00:00:10.000
Dude, this is what I've been waiting for. Why are you waiting? You could buy like a sick gaming rig right now for just a G.

00:00:10.000 --> 00:00:14.000
Yeah, that's so last-gen. This is gonna be worth the wait.

00:00:14.000 --> 00:00:19.000
In other news, tariffs on electronics that are manufactured outside of the United States,

00:00:19.000 --> 00:00:24.000
so almost all of them, are expected to result in major price hikes.

00:00:24.000 --> 00:00:29.000
Oh no! Now what am I gonna do? Should I build a computer now or should I wait for next-gen?

00:00:29.000 --> 00:00:32.000
That's a great question, viewer. Yes, you!

00:00:32.000 --> 00:00:37.000
And it's one we see all the time, especially around big CPU or GPU launches.

00:00:37.000 --> 00:00:42.000
And while the answer would normally be to plan a manageable budget for yourself

00:00:42.000 --> 00:00:45.000
and upgrade whenever your current system is no longer meeting your needs,

00:00:45.000 --> 00:00:50.000
with those potential tariffs inbound, things could get a little more complicated,

00:00:50.000 --> 00:00:55.000
especially for our American friends. But there is some good news, because believe it or not,

00:00:55.000 --> 00:00:59.000
this isn't the first time that we run into this type of consumer taxation.

00:00:59.000 --> 00:01:05.000
So we only need to look at the recent past to understand how tariffs could impact our purchases,

00:01:05.000 --> 00:01:10.000
be they on PC parts, washing machines, or even merch on LTT Store.

00:01:10.000 --> 00:01:15.000
I hope things don't go down this path. I want a 50-series GPU.

00:01:15.000 --> 00:01:22.000
But if this new tax comes into effect, now could be a really savvy time to buy a PC rather than waiting.

00:01:22.000 --> 00:01:26.000
Let's break it down and break down this segue to our sponsor.

00:01:36.000 --> 00:01:39.000
Reason number one to pull the trigger now is you know what you're getting.

00:01:39.000 --> 00:01:45.000
As cliche as it sounds, until there are third-party reviews, we don't really know what's coming down the pipe.

00:01:45.000 --> 00:01:48.000
Sometimes the pre-launch rumors end up being pretty accurate,

00:01:48.000 --> 00:01:52.000
but other times they aren't, and it can be a pretty poopy feeling to wait,

00:01:52.000 --> 00:01:57.000
sometimes months, for a pot at the end of the rainbow that turns out to be fool's gold.

00:01:57.000 --> 00:02:03.000
Number two, it's Q4, baby! Tis the season for inventory management.

00:02:03.000 --> 00:02:11.000
And as we outlined in our Holiday Buyer's Guide, you can pick up a machine that will handle any AAA game out there for less than you'd probably think.

00:02:11.000 --> 00:02:15.000
And in our recent review of the AMD Ryzen 9800X3D,

00:02:15.000 --> 00:02:22.000
we found that even an older AM4 and DDR4 system is still very capable of modern gaming

00:02:22.000 --> 00:02:28.000
and can save you a ton of money, money that can be spent on a better GPU for enhanced visuals.

00:02:28.000 --> 00:02:35.000
And guys, I know what you're gonna say. Buying an older CPU platform can limit your future upgrades, but look at this.

00:02:35.000 --> 00:02:41.000
We asked our staff here what parts they usually upgrade before they just give in and get a whole new platform.

00:02:41.000 --> 00:02:49.000
And while 40% said GPU, the cold hard truth is that most people don't upgrade their CPUs.

00:02:49.000 --> 00:02:54.000
Which leads us to reason number three. How often do you really need to upgrade your PC?

00:02:54.000 --> 00:03:00.000
Even our team of very techy, gamery folks seems to be on about a two to three year cycle.

00:03:00.000 --> 00:03:05.000
Just enough time to buy now and hopefully wait out the future tariff storm.

00:03:05.000 --> 00:03:08.000
Ah yes, the dreaded T-word.

00:03:08.000 --> 00:03:12.000
To find out more about tariffs and how they might impact pricing,

00:03:12.000 --> 00:03:16.000
I asked Elijah who wrote this video to ask Taren who has a friend

00:03:16.000 --> 00:03:23.000
who worked in the PC hardware supply chain last time a US administration peaked at Brazil's homework

00:03:23.000 --> 00:03:26.000
and thought, hmm, that seems like a good idea.

00:03:26.000 --> 00:03:29.000
He explained it to me by laying out two different scenarios.

00:03:29.000 --> 00:03:36.000
Imagine I'm Walmart. I'm buying a 59D at a bulk price of $100 and I'm going to sell them for $125.

00:03:36.000 --> 00:03:39.000
I make a tidy profit and you get your GPU.

00:03:39.000 --> 00:03:42.000
That's scenario one without any tariffs.

00:03:42.000 --> 00:03:50.000
Now for scenario two, let's say a flat 50% tariff is applied to a country where I purchased the GPU from.

00:03:50.000 --> 00:03:55.000
I reach out to order some more and there's an extra little line on my invoice.

00:03:55.000 --> 00:03:58.000
50% of the value of what my order was.

00:03:58.000 --> 00:04:01.000
Now I couldn't sell it for $125 even if I wanted to.

00:04:01.000 --> 00:04:07.000
I'd be losing money. So to keep my profit, I need to sell them for $175.

00:04:07.000 --> 00:04:14.000
But now my shareholders are upset because they see my gross margins shrink from 25% to 17%.

00:04:14.000 --> 00:04:17.000
Okay, let's go with $187.50.

00:04:17.000 --> 00:04:20.000
That looks terrible on a price tag. $189.99.

00:04:20.000 --> 00:04:26.000
Now last time around, the electronics tariffs were mostly targeting goods manufactured in China,

00:04:26.000 --> 00:04:32.000
which then resulted in manufacturers investing in factories outside of China so that they could avoid them.

00:04:32.000 --> 00:04:35.000
But there's a little hidden cost to the consumers there as well.

00:04:35.000 --> 00:04:38.000
Let's say I'm Foxconn now, different hat.

00:04:38.000 --> 00:04:42.000
I drop a quarter of a bill to build a new factory in Vietnam.

00:04:42.000 --> 00:04:46.000
There's no Chinese tariffs there, but someone still has to foot the bill.

00:04:46.000 --> 00:04:50.000
I know, I'll just charge $125 for that GPU now.

00:04:50.000 --> 00:04:54.000
It's less than $150, so I'm still competitive in the market.

00:04:54.000 --> 00:04:59.000
And in no time at all, consumers will get used to paying more for the same product.

00:04:59.000 --> 00:05:09.000
More gravy for me, baby. Obviously that's an oversimplification, but there also are examples of times when it's played out just like this.

00:05:09.000 --> 00:05:16.000
The pre-tariff RTX 3080, for instance, launched for $700 US and had a die area,

00:05:16.000 --> 00:05:21.000
so the size of the actual silicon chip, of 628 millimeters.

00:05:21.000 --> 00:05:30.000
The post-tariff RTX 4080 launched for $1200 US and has a die area of just 379 millimeters.

00:05:30.000 --> 00:05:34.000
Now some of this price increase can be traced back to external factors,

00:05:34.000 --> 00:05:38.000
like higher wafer costs for more advanced manufacturing process nodes,

00:05:38.000 --> 00:05:42.000
not to mention the global inflation that has taken place over the last half a decade.

00:05:42.000 --> 00:05:50.000
But a big part of it is just plain charging more for less now that they've figured out consumers are willing to pay.

00:05:50.000 --> 00:05:53.000
And this time around, it could be worse.

00:05:53.000 --> 00:05:58.000
Because so many companies diversified their manufacturing out of China last time around,

00:05:58.000 --> 00:06:03.000
there's a lot of talk amongst American policymakers about implementing import tariffs,

00:06:03.000 --> 00:06:08.000
rather than just limiting the tariffs to the exports of a particular country.

00:06:08.000 --> 00:06:15.000
That will result in manufacturers billing out for both their investments that they've made to diversify their manufacturing

00:06:15.000 --> 00:06:18.000
and the tariffs that are being surrendered to the US government.

00:06:18.000 --> 00:06:22.000
And it's not like the retailer is going to get caught holding the bag,

00:06:22.000 --> 00:06:27.000
they're just going to mark up accordingly, and if sales volumes decline, they'll simply order less.

00:06:27.000 --> 00:06:35.000
So now, the GPU from our example that used to cost $125 at the till is $235.

00:06:35.000 --> 00:06:45.000
And guess who paid for it? You. On Monday, November 25th, President-elect Trump announced a 25% tariff on all goods coming from Canada as well.

00:06:45.000 --> 00:06:49.000
We'll have to see if they actually follow through with that, but based on that announcement,

00:06:49.000 --> 00:06:54.000
our red, white, and blue friends are going to want to order your LTT merch right now.

00:06:54.000 --> 00:06:57.000
Now look, I'm not even going to bother reading comments on this video,

00:06:57.000 --> 00:07:00.000
because I'm sure that some folks are going to accuse me of getting political.

00:07:00.000 --> 00:07:03.000
But math is not political.

00:07:03.000 --> 00:07:10.000
Math is math. And as heartless as it sounds, the math says that our standard of living in the Western world is enabled

00:07:10.000 --> 00:07:13.000
by unfettered access to cheap overseas labor.

00:07:13.000 --> 00:07:19.000
And if you think that moving manufacturing back is going to solve inflation or even happen at all,

00:07:19.000 --> 00:07:25.000
I have some hard truths for you. One is that Americans don't want a lot of these jobs.

00:07:25.000 --> 00:07:31.000
TSMC, for example, has had a heck of a time hiring for their Arizona semiconductor fab,

00:07:31.000 --> 00:07:38.000
and for some pretty good reasons. One of the most obvious ones is the misaligned expectations of work-life balance.

00:07:38.000 --> 00:07:41.000
Now, American workers' rights are far from perfect,

00:07:41.000 --> 00:07:46.000
but what they are is worlds better than what you might find elsewhere around the globe.

00:07:46.000 --> 00:07:50.000
Americans rightly expect things like limited shift times, mandated vacations,

00:07:50.000 --> 00:07:53.000
the right to collective bargaining, etc., etc.

00:07:53.000 --> 00:07:58.000
Another less obvious reason is the eroded pipeline of qualified applicants.

00:07:58.000 --> 00:08:03.000
It takes decades to resolve the chicken egg dilemma and develop the steady stream of both

00:08:03.000 --> 00:08:07.000
new talent and new jobs that makes an entire industry tick.

00:08:07.000 --> 00:08:12.000
It's one of the reasons that our Labs team has struggled so much to hire subject matter experts.

00:08:12.000 --> 00:08:16.000
Like if we were in South Korea, for instance, and we wanted to hire a display expert,

00:08:16.000 --> 00:08:20.000
we would be tripping over applicants. Here? Not so much.

00:08:20.000 --> 00:08:26.000
And it isn't just us. Ratings, for instance, has had a job posting up for a display person for ages.

00:08:26.000 --> 00:08:33.000
Hard truth number two. Americans don't generally want to pay for American-made products.

00:08:33.000 --> 00:08:36.000
There are exceptions, many, many exceptions.

00:08:36.000 --> 00:08:41.000
All-American clothing even has this handy-dandy list of companies who make their products in America,

00:08:41.000 --> 00:08:47.000
many of which are crushing it. I'm personally partial to my onshore-manufactured darn tough stocks from Vermont.

00:08:47.000 --> 00:08:52.000
But that doesn't change that the overwhelming trend is toward bargain-basement overseas marketplaces,

00:08:52.000 --> 00:08:58.000
with Temu surpassing shopping apps from giants like Amazon and Walmart earlier this year.

00:08:58.000 --> 00:09:01.000
And more and more, I see an attitude of,

00:09:01.000 --> 00:09:05.000
if it costs a few dollars more, it's a complete scam.

00:09:05.000 --> 00:09:08.000
A sentiment that actually makes a ton of sense,

00:09:08.000 --> 00:09:12.000
given the ongoing economic challenges that have ballooned our cost of living since,

00:09:12.000 --> 00:09:15.000
realistically, the 1980s.

00:09:15.000 --> 00:09:18.000
Hard truth number three, maybe the hardest one of all,

00:09:18.000 --> 00:09:22.000
is that even if Americans wanted these jobs and were willing to pay a premium

00:09:22.000 --> 00:09:25.000
for goods that were manufactured by their friends and neighbors,

00:09:25.000 --> 00:09:30.000
they don't have enough neighbors. U.S. unemployment is sitting at about 4%.

00:09:30.000 --> 00:09:34.000
It's not exactly a historic low, and it has been creeping up,

00:09:34.000 --> 00:09:39.000
but it is well below the last sustained high that we saw during the 2008 financial crisis,

00:09:39.000 --> 00:09:45.000
and it's not that far above the deepest historic lows of about 2.5%.

00:09:45.000 --> 00:09:51.000
So, I don't know, maybe there's a scenario where folks want to make career moves into manufacturing roles,

00:09:51.000 --> 00:09:55.000
but what I suspect is that most don't.

00:09:55.000 --> 00:09:59.000
Ask yourself, would I rather do this all day?

00:09:59.000 --> 00:10:02.000
Don't forget, it's for minimum wage or less.

00:10:02.000 --> 00:10:05.000
So, that's the math.

00:10:05.000 --> 00:10:08.000
There is a political conversation to be had here,

00:10:08.000 --> 00:10:12.000
something around the deep societal change that would need to take place

00:10:12.000 --> 00:10:18.000
in order to significantly alter the math, but that's not something I'm going to touch on.

00:10:18.000 --> 00:10:21.000
So, let's come back to should you buy a PC right now?

00:10:21.000 --> 00:10:24.000
Well, based on the rhetoric we're seeing so far,

00:10:24.000 --> 00:10:31.000
it might not be a bad idea. The RTX 5090 was already rumored to hit the market at around $2,000.

00:10:31.000 --> 00:10:38.000
If the proposed tariffs go through, that could jump to more like $2,500 for parts that are manufactured outside of China

00:10:38.000 --> 00:10:42.000
and maybe even more for anything that's manufactured within China.

00:10:42.000 --> 00:10:47.000
Now, NVIDIA may absorb some of this in their margins, you know, as a favor to gamers,

00:10:47.000 --> 00:10:50.000
but they also might not,

00:10:50.000 --> 00:10:53.000
and you could build a pretty nice, I don't know,

00:10:53.000 --> 00:10:57.000
entire gaming machine for that much money right now.

00:10:58.000 --> 00:11:02.000
Another X factor is, do you guys remember the last time I made a video called

00:11:02.000 --> 00:11:05.000
Buy a PC Right Now?

00:11:05.000 --> 00:11:11.000
That was right on the eve of a crypto boom that drove GPU prices into the stratosphere for years.

00:11:11.000 --> 00:11:14.000
Well, guess what's booming again right now?

00:11:14.000 --> 00:11:17.000
Look, if you don't have the money at the moment,

00:11:17.000 --> 00:11:20.000
or you want to hold out for next gen, don't worry too much.

00:11:20.000 --> 00:11:25.000
This all might end up being a nothing burger, but if you were waiting for the right moment to strike,

00:11:25.000 --> 00:11:28.000
electronics are pretty affordable out there right now,

00:11:28.000 --> 00:11:32.000
and I expect that game developers are going to be targeting current hardware

00:11:32.000 --> 00:11:36.000
for quite a few years while we wait for a new generation of consoles.

00:11:36.000 --> 00:11:40.000
So, back 5090 probably won't be needed for a while.

00:11:40.000 --> 00:11:44.000
You know what we will need though, is this segue to our sponsor.

00:11:44.000 --> 00:11:47.000
If you guys enjoyed this video and you want to buy some parts right now,

00:11:47.000 --> 00:11:52.000
why not check out our Holiday Buyer's Guide. It's less of a holiday guide and more of just a buyer's guide.

00:11:52.000 --> 00:11:55.000
We cover four different price points and give you a really good starting point

00:11:55.000 --> 00:11:58.000
for how to configure a great gaming PC.
