WEBVTT 00:00:00.160 --> 00:00:04.400 This may not be the augmented reality headset that everyone's talking about right now, 00:00:04.400 --> 00:00:09.040 but hidden away at the Samsung display booth is a showcase from the recently acquired 00:00:09.040 --> 00:00:12.160 Imagine that absolutely blew my mind. 00:00:12.160 --> 00:00:16.840 Apple, I don't ask you for much, but can you please use this tech 00:00:16.840 --> 00:00:20.560 in your upcoming AR VR headsets? Like, check this out. 00:00:20.560 --> 00:00:23.600 Inside this black box is a micro OLED display 00:00:23.600 --> 00:00:28.040 that's so bright, they warned me not to look at it for more than a second or two at a time. 00:00:28.040 --> 00:00:31.960 They claim that it reaches a brightness of 10,000 nits. 00:00:31.960 --> 00:00:36.240 And I gotta tell you guys, I believe them, like it's physically painful to look at, 00:00:36.240 --> 00:00:40.680 which raises a big question. Why would anybody want a display that's so bright? 00:00:40.680 --> 00:00:45.600 It's painful to look at. A few reasons, actually. In a head-mounted display application, 00:00:45.600 --> 00:00:50.680 which is what these are for, you lose a ton of the brightness to the lens 00:00:50.680 --> 00:00:55.120 that stretches the display to fill your field of view. Also, certain applications like 3D 00:00:55.120 --> 00:01:00.520 can cause a lot of light loss, and a big one is low persistence, okay? 00:01:00.520 --> 00:01:03.800 When you're moving your head around, when there's a fast-moving object going by, 00:01:03.800 --> 00:01:08.120 you can achieve really great motion clarity by strobing the light, 00:01:08.120 --> 00:01:13.120 which means anytime it's not shining, you're losing some of that potential brightness. 00:01:13.120 --> 00:01:16.520 At pixel densities of up to 2,600 pixels per inch, 00:01:16.520 --> 00:01:20.400 these things are like having a movie theater that you can stick your eye into. 00:01:20.400 --> 00:01:24.240 But that wasn't enough for Imagine. That's where these guys come in. 00:01:24.280 --> 00:01:28.720 Instead of using a traditional printed-on mother-glass approach to OLED manufacturing, 00:01:28.720 --> 00:01:33.960 like we see in laptops or tablets, they are using a silicon deposition method 00:01:33.960 --> 00:01:37.600 of manufacturing the displays. So what they're doing is they're taking 00:01:37.600 --> 00:01:41.440 a super fine mask like this, and they're building up these displays, 00:01:41.440 --> 00:01:46.040 sub-pixel by sub-pixel, just like you would a microprocessor. 00:01:46.040 --> 00:01:50.200 And this has a couple of key advantages. First is the pixel density. 00:01:50.200 --> 00:01:53.240 3,500 pixels per inch. 00:01:53.240 --> 00:01:56.400 That is absolutely wild. They've got a demo chip here 00:01:56.400 --> 00:01:59.440 that they've got a 7x magnification thing sitting on, 00:01:59.440 --> 00:02:03.800 and you can't even begin to see anything resembling an individual pixel. 00:02:03.800 --> 00:02:07.160 We're talking one micron between each one, 00:02:07.160 --> 00:02:11.760 no screen door effect. And the other big one is power consumption. 00:02:11.760 --> 00:02:16.360 They're claiming that these will be able to run at something like, I think it's a fifth, one fifth, 00:02:16.360 --> 00:02:20.440 one fifth the power consumption of the more traditional manufacturing method. 00:02:20.440 --> 00:02:24.520 Now, I think you can see already that this is far from mass production. 00:02:24.520 --> 00:02:30.400 This is a mere 200 millimeter wafer when the big kids are using 300 millimeter wafers. 00:02:30.400 --> 00:02:33.520 But my belief is that as they scale this up, 00:02:33.520 --> 00:02:39.080 given what we know about silicon manufacturing, we could expect not only the advantages we just discussed, 00:02:39.080 --> 00:02:44.000 but also the economies of scale. So, hey, Apple, if you're watching, 00:02:44.000 --> 00:02:49.080 who would love to see this in a future Vision Pro headset? Vision Pro 2, perhaps? 00:02:49.080 --> 00:02:53.560 Oh, I also love to see what we're gonna see in future laptops. After this message from our sponsor. 00:02:53.560 --> 00:02:57.080 We know that MacBooks have great battery life thanks to the M series chips that Apple 00:02:57.080 --> 00:03:00.640 has been cranking out, but their battery life could be even better 00:03:00.640 --> 00:03:03.800 because right now the biggest draw is going to be their displays. 00:03:03.800 --> 00:03:06.960 But Samsung's been cooking up some pretty cool color techniques 00:03:06.960 --> 00:03:12.240 that are going to like trick your brain into perceiving more color with a lower power budget. 00:03:12.240 --> 00:03:17.160 Now, here we have an LCD display and an OLED display. Something we've had to do for a long time with LCD displays 00:03:17.160 --> 00:03:20.560 is crank up the brightness to make something appear more green. 00:03:20.560 --> 00:03:23.640 But with new OLED technology from Samsung Display, 00:03:23.640 --> 00:03:28.680 they can provide higher color saturation. So that green is actually more green. 00:03:28.680 --> 00:03:35.440 Like, have you ever looked at like a flower before? It's not brighter, but they can have specific very deep blue or red hues 00:03:35.440 --> 00:03:38.760 that you just can't see on a display. When we measure our LCD display, 00:03:38.760 --> 00:03:41.960 we see that as we're pulling around the 300 nits region. 00:03:41.960 --> 00:03:43.840 But we go to our OLED display 00:03:45.160 --> 00:03:50.880 and we're getting around 270 nits. So about a 10% reduction in overall luminance, 00:03:50.880 --> 00:03:55.960 but to the human eye, it appears to be a little bit brighter. 00:03:55.960 --> 00:03:59.800 Now, there's a couple of caveats. We can see that the color temperatures aren't perfectly lined up. 00:03:59.800 --> 00:04:04.280 These are two different display technologies. They're not going to be a one-to-one comparison. 00:04:04.280 --> 00:04:08.920 But in theory, if you can get a 10% power savings just from going to OLED, 00:04:08.920 --> 00:04:13.240 that's going to have, help your battery life a huge amount. But what else is really cool 00:04:13.240 --> 00:04:18.560 is over here is their color technology. This is the color trickery that I was talking about. 00:04:18.560 --> 00:04:21.800 Here we have what they're calling intelligent color technology. 00:04:21.800 --> 00:04:27.800 So here we have two displays, but one of them is using about 10% less power. 00:04:27.800 --> 00:04:31.880 To save even more energy, Samsung Display is employing a couple of cool techniques. 00:04:31.880 --> 00:04:35.240 On this side, they're using advanced edge luminance profile 00:04:35.240 --> 00:04:38.800 plus intelligent color technology. What the heck does that mean? 00:04:38.800 --> 00:04:42.840 Basically, what they're doing is that they're dimming the very edges of the display 00:04:42.840 --> 00:04:46.240 to reduce the amount of overall power that your backlight's using. 00:04:46.240 --> 00:04:50.480 And it's really, really subtle. You can see it when we change it side by side here. 00:04:50.480 --> 00:04:54.920 We're going to 5%, a 10% reduction, 15, 20. 00:04:54.920 --> 00:04:58.000 If you take a close look, you can see right around the edges 00:04:58.000 --> 00:05:02.480 that that's actually changing. But it's really not affecting the main content of the image 00:05:02.480 --> 00:05:06.640 where you're going to be putting the stuff you're looking at. And even right now, I don't really mind the vignetting, 00:05:06.640 --> 00:05:11.800 especially when you're supposedly getting 34% power saving, whatever that means, Samsung Display. 00:05:11.800 --> 00:05:15.240 So what's holding Apple back from switching to OLED laptops? 00:05:15.240 --> 00:05:18.560 Well, one thing is that Apple sells a ton of laptops 00:05:18.560 --> 00:05:22.400 and you can't get that many displays from the current mother glass. 00:05:22.400 --> 00:05:27.480 You see, every single display is cut from a big, huge sheet of glass. 00:05:27.480 --> 00:05:32.400 This is how big their mother glass is today. And in 2025, this is how big it's going to be, 00:05:32.400 --> 00:05:35.640 which means they're going to be able to make a ton more displays. 00:05:35.640 --> 00:05:40.160 But hey, Samsung Display got to steal from Apple too. Look, dynamic island. 00:05:41.120 --> 00:05:45.760 Moving over to things Apple should borrow from Samsung Display, a big focus for them this year 00:05:45.760 --> 00:05:49.280 was the durability of their foldable screens. 00:05:49.280 --> 00:05:52.440 And while I have had some personal, bad experiences 00:05:52.440 --> 00:05:56.000 with them, my Z Fold 3 has the microcracks down the middle. 00:05:56.000 --> 00:06:00.280 It's clear that they've been hard at work on new form factors that take better advantage 00:06:00.280 --> 00:06:05.000 of some of their new advancements. Like this one that is foldable and slideable 00:06:05.000 --> 00:06:10.280 and this laptop that can just, you know, casually go from basically per storable 00:06:10.280 --> 00:06:13.520 to having a pretty decent size display. 00:06:13.520 --> 00:06:17.840 Okay, realistically, Apple's not going to make a MacBook with screens on the top and bottom like this, 00:06:17.840 --> 00:06:22.720 but this is something we'd be very likely to see. They're showing off an OLED display 00:06:22.720 --> 00:06:27.640 with a peak brightness of 3,000 nits this year. 00:06:27.640 --> 00:06:31.640 That is, what? This is all OLED. There's a cutie OLED. 00:06:33.360 --> 00:06:36.240 Now we've been talking a lot about OLEDs, but what about them cuties? 00:06:37.200 --> 00:06:41.040 We already used that intro line pretty much. Damn, a lot of the cutie OLED action 00:06:41.040 --> 00:06:45.240 has been in the monitor space. And we're going to be showing you guys a lot of cool videos about that very soon. 00:06:45.240 --> 00:06:50.360 But in the TV space, brightness is the game. And the next generation of cutie OLED panels 00:06:50.360 --> 00:06:56.960 is going to be 50% brighter, going from 2,000 nits to 3,000 nits peak brightness. 00:06:56.960 --> 00:07:01.320 It's really hard to show on camera, but honestly, it can get almost too bright at times 00:07:01.320 --> 00:07:04.320 for this footage. I feel like we're almost losing details 00:07:04.320 --> 00:07:07.960 with just how bright it is compared to this. Look at the green on here. 00:07:07.960 --> 00:07:11.160 And it's mind-boggling. 00:07:11.160 --> 00:07:15.440 Now we're not going to be seeing an increase in color gamut on these new OLED panels. 00:07:15.440 --> 00:07:19.400 Brightness is the main focus. But cutie OLED already covers 90% 00:07:19.400 --> 00:07:22.800 of the Rec 2020 color space, which is crazy. 00:07:22.800 --> 00:07:26.600 But it allows them to get Pantone certification, which is great for creators. 00:07:26.600 --> 00:07:30.560 A big, big crowd for Apple. Making sure that they know that their renders 00:07:30.560 --> 00:07:35.640 that are on their screen are going to look like the product they'll actually receive in real life. 00:07:35.680 --> 00:07:39.760 There is a lot of amazing features that we really, really want to see, 00:07:39.760 --> 00:07:43.600 especially in Apple devices. Make sure to subscribe to ShortCircuit. 00:07:43.600 --> 00:07:47.120 So if Apple actually ends up using these displays, you'll be the first to know. 00:07:47.120 --> 00:07:49.440 And it'll be so cool. It'll be great.