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I can't believe I have this sitting in front of me.

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This is the upcoming Samsung Viewfinity S9 and it's one of the tech products I'm most

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excited about this year. When it goes on sale in mid-August, it promises to be the only viable alternative to Apple's

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$1,600 studio display.

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It's not even that the studio display is bad, we're not even close.

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It's just that it's been really hard being a Mac user looking for a monitor.

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But along with Dell's new 6K monitor, the Viewfinity signals that the industry is no

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longer ignoring the one feature that, until now, you could only find on Apple's displays.

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And the feature I'm referring to is pixels.

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These monitors have the right amount of pixels per inch, 218 pixels per inch to be precise.

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And this is important if you use macOS, because it's what Apple considers retina for a desktop.

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There are now two monitors outside of Apple's lineup that are blessed with this density

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and they're rumored to be less expensive than Apple's studio display and Pro display

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XDR. But what happens if you don't go for one of these?

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And to explain, I gave our thumbnail designer, Maria, a 27-inch 4K ASUS ProArt display.

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That has a pixel density of only 163ppi.

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Hi Maria, I'm wondering if you can help us out with something.

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I want to swap your monitor out with something else, with two monitors, and I just want to

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see if you notice any differences between them.

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Great. We're going to come back later and see if she actually notices a difference.

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Since Apple has included displays on most of the Macs they have sold over the years,

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they haven't had to care about optimizing for different display sizes and resolutions.

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Therefore, when they designed OS X 20 odd years ago, they designed it to work best with

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the pixel density of their displays at the time, around 100ppi.

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That meant that text, buttons, and interface elements were rendered in their perfect physical

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size in displays of that density. When they added the retina screen to the iMac, which was 1440p at the time, all they did

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was double the density of the panel and the assets in macOS, hence the 218ppi we have now.

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I actually agree with this way of looking at monitors. We tend to focus on resolution, 1080p, 1440p, 4K, when talking about monitor specs.

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But that's an incomplete picture, because how it looks is dependent on how far away

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the monitor is from you, and how big it is, and then the pixel density and all that.

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This is what Steve was talking about when he announced the retina screen on the iPhone

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4. So I think the trifecta of panel size, in area, pixel density, and aspect ratio together

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are far more descriptive. If you go out to the store and buy an inexpensive monitor that doesn't fit with an Apple's

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exacting ppi, like this 27 inch 1080p screen, well, that means everything's just going

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to be bigger. It means there's no usable difference between this and a smaller 1080p screen, because they

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fit the exact same amount of content. When Apple introduced the retina screens, they made an accommodation for that problem

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with their display scaling feature.

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So though this monitor I gave Maria is 4K, and therefore would render a big 1080p sized

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desktop, we can actually set it to zoom out and render a 5K desktop instead, giving her

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more space for her Adobe interface. But that creates a problem.

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When you scale down a 5K image to a 4K display, the pixels won't line up.

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That means things like text and buttons will appear a little fuzzy.

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It also affects performance because the graphics card has to render more pixels and then calculate

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the best way to scale them down, which requires more computation resources.

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That's why we see this warning. If you get a screen with the right ppi in the first place, you don't have to worry about

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that. So let's check back with Maria. Alright Maria, you've used both the ASUS ProArt and the Samsung Viewfinity.

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What differences did you notice between them?

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I mean, it's hard to tell because the response time, for example, of all of them, it's really

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similar, if not quite the same. This one, the Samsung and the Apple monitor, the images look sharper than the ASUS.

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So the actual thing I was wondering if you would notice is the sharpness, in fact, because

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the ProArt is a 4K display and that's a 5K display, so it's interesting you notice that.

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How important is that sharpness for your work?

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I mean, details look way better in that way.

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That's like, yeah, I think in details is the thing that I can really notice a difference.

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For example, when I'm editing Linus or pictures of people, I can see faces look really, really

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sharp. Yeah, I don't know how to explain. Okay, fair enough.

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You want to know the price difference between the two? It's $1,000 different.

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Oh my God. Yeah, I mean, for $1,000, maybe I'll choose the ASUS if I want to save some money because

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it's not like, has to be. It's not entirely worth it.

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Yeah, exactly. Dell's new 6K model is the U32-24KB and on paper, it looks to be the perfect alternative

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to the person who wants a screen as big and as crisp as the $5,000 plus pro display XDR.

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In fact, this monitor has even more pixels.

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It doesn't, however, have the HDR mini LED magic, maxing out at 700 nits of brightness

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in our tests. And while there's local dimming, there's a total of 12 zones, so no.

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However, the Dell uses LG's new IPS Black technology.

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This improves the contrast ratio to the 1800 to 1R demo model managed to display.

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Even with that, it's not quite as accurate as Apple's displays, showing slightly higher

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Delta E readings in all the color spaces we tested it in.

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But it's still good enough for most creatives. The Dell also looks kind of peculiar.

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What they did is essentially stuff the 6K panel in their existing video conferencing

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monitor. That means there's this huge forehead for the speakers in giant 4K webcam, as well as

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call and mute buttons.

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The speakers are decent, especially compared to the pro displays, which don't exist.

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But they are lacking in bass compared to the studio displays, which do.

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The best thing about it is the 140W Thunderbolt 4 connector.

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It means that there's a downstream Thunderbolt port for daisy-chaining more devices and monitors,

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countless USB ports, and even a 2.5G Ethernet port.

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The pro display, on the other hand, has three inconvenient and slow USB-C ports.

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Now, let's talk about the display that's more relevant to most people.

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This new Samsung Vuefinity S9 looks a lot closer on the outside to Apple's studio display.

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The design is really nice. It's just as silver and minimal, but more bolt upright.

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There are some really nice touches, like this magnetic webcam module, which if you watched

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our early Apple should make a TV video will know is my idea.

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Even the cable management makes sense, as the power and input cables go right through

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the stand in the back here. Though this is where the hub of USB-C downstream ports are hidden too.

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We're so close, guys, I swear. Also, I wouldn't prefer an HDMI port over this mini-DisplayPort.

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Despite what Samsung advertises, we measured an 1800 to 1 contrast ratio, which is pretty

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good because, like the studio display, there's no local dimming.

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That said, it can get very, very bright. We measured almost 800 nits.

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I feel like you can use this outside. Though, with the bright highlights will come great shadows.

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And while it does cover 100% of the P3 and SRGB color gamuts, the accuracy is not quite

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up to snuff with the other monitors in this video.

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On the color management front, we recommend staying with the graphic or custom picture

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modes. Or, better still, you should calibrate the display yourself for the color space you can

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work in. Which is what they're hoping to let you do, even with your iPhone.

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Despite the silver appearance, and even metal on here, it's not exactly built like the

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studio display. There's a bit of wobble here and there. But I'm actually fine with it, especially if that means the display will cost less.

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Because this actually demonstrates that anyone can make an attractive looking monitor.

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What I'm less fine with is the fact that this runs Tizen.

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I'm not entirely sure how much I care about being able to watch the Netflix app on a screen

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I intend to use as my computer monitor. But it's here alright.

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Worse still, the speakers on here are not very good, and the only way to hook up external

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speakers is through Bluetooth, if it works.

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To my eye, text looks ever so slightly different on the Samsung display versus the studio display.

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It feels like there's some sort of sharpening filter added here, which is wholly unnecessary

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at this resolution. Right now, I've had to set the sharpness between 5 and 7 to get close to Apple's displays.

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Minimum brightness, we measured at 84 nits, which is a little too high for dark environments.

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The sRGB standard for instance specifies only 80.

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And lastly, the monitor does not like plugging into 2019 Max with AMD graphics for some reason.

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Both these screens have a matte finish, which is very common, but with Apple's displays

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you have to pay $300 or $1000 to etch the glass.

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Not everyone likes matte screens though, and these aren't available with a glossy finish,

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which is something Apple does extremely well.

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So neither of these displays is perfect, but that's fine if it's a good fit for you at

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the right price. Well, the Dell in fact costs $3,200.

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It's not exactly cheap, but it is a full $2,000 less than a pro display with only a

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vase amount.

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So the Samsung, I'm sure you're just as excited as me to find out how much they're going to

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be asking. Well, when this goes on sale, the MSRP will be $1,600?

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What? That's the exact same price as the studio display.

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Brightness, height adjustment, matte finish. Buy this if you need those.

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Thanks for upping the resolution of this Mac Address. If you're as pedantic about pixels as I am, give this video a like.

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And if you don't care, well, you might as well subscribe. I'm curious in the comments below if running macOS at the native resolution is that important

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to you, or if not, and if so, or not, explain why.
