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I think the EU is getting all serious about trying to regulate Apple because

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they're jealous yeah trying to regulate the regulator they're basically doing

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they basically want the same things they're regular hater reg reg haters

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regular haters regular haters regular haters apple is trying to like control

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its user base make all these rules about how they're like users their

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constituents if you will are you know can behave live aot act allowed to

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interact with one another and you got the EU trying to do the same thing doing

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the same thing except the user or citizens it's hypocrisy is what it is

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yeah that why can't they be like other uh governmental jurisdictions and just

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uh not make any laws at all complete La Fair just letting people drive on the

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sidewalks download whatever they want side loading they call Sin I say it's

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basically like running people down on the sidewalk if you sideloading an app

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so think about that this was not condoned by God yeah that's right we're

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here to talk about Apple and the EU and

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uh some of the most recent developments um last week because this is coming out

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on Monday February 19th last week Apple

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was let off the hook in regards to iMessage when it comes to slap on the

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wrist the EU um regulating them well

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yeah sort of cuz like so the EU is digital markets act mhm uh they're

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trying to kind of rein in all these Tech Giants who are you you know operating

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willy-nilly doing whatever the heck they want closing down their ecosystems

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behaving in a way that I don't

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antitrust that was Half Baked and uh the I iMessage was going to

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be they were investigating EU was investigating whether iMessage should be

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one of these core platform providers and and thus subject to more regulations

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especially because it technically meets the legal definition um it's what is it

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I wrote down uh uh the legal definition is it's has at least 45 million EU users

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every month and it's controlled by a firm with at least 75 billion EUR in

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market capitalization and iMessage fits

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those definitions but uh Apple

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specifically was arguing that it should

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that it should be excluded um for various reasons right which you know and

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we heard oh sorry and I'll say that the development here is that so it even

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though it fits that definition the EU decided has made an explicit Caro right

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for not only iMessage but they also made the same thing for Bing uh edge browser

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and Microsoft's ad Services right and so

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we know you know we we we published our Tech link about this last week and we

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got a lot of comments from you guys talking about espec specifically you the

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ones of you that are in the you and you were like we don't use iMessage this is

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not a big deal we're totally down with this because we all use WhatsApp instead

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the other platform offered by a tech giant with like uh near complete control

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over social media which is itself actually considered a gatekeeper by the

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EU WhatsApp has been designated um under

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the DM dma as it

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should as it should yeah so so the EU

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kind of has backed off and at least that aspect of it mhm and you know the EU

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people uh people who live in the in Europe might be like okay it totally

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makes sense over here in North America you know bit of a culture Clash

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definitely because over here a lot of people use iMessage iPhones my entire

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family yeah I think I think that Android phones altogether still have more market

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share but apple is like it's like

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Samsung and then Apple yeah it's up there I looked it up up recently I

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forgot what it was but a ton of people use iPhones and iMessage over here and

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it was it was interesting it it's always interesting reading uh people who live

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in the EU posting online about how we're like they're like we don't understand

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why North Americans are so worked up over this whole green bubble thing like

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it's just a bubble you know like why does it matter uh and I would agree with

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that to an extent I do think we get to tend to get over obsessed with the green

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bubble because iMessage is interoperable

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to an exent yeah it just sucks you can message them it's just you feel like a

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second class citizen the entire time to yeah and I'm sure to some people they

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they do I you know I'm somebody who my

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friends and family nearly all of them

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use iPhone oh I am the black sheep of the family group chat I 100% yeah

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actually two of my brothers are I have four brothers two of them are Android

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users that's important context you say two of my brothers immediately like is

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there like 12 Riley Murdo wandering the countryside they they are it's a menace

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well please be careful out there just mustaches rustling in bushes they will

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laugh awkwardly uh all the time just for

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no reason um two of them are Android users and basically every other person

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in my friends and family uh Circle are

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iPhone users so it is really annoying when I get a like I'll get messages cuz

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it sucks for both parties mhm I'll get

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messages with a with a photo or video from my parents and they're like look at

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this and like they were babysitting my kid the other day and they sent me like

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a video and I'm just like compressed blurry you're just like I don't remember

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him being that pixelated when I dropped him off it looks like he's either having

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fun or being disembed by a stuffed animal I don't know what's going on so

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you seem excited I'll judge from Context that he's not dead yes exactly no it's

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it's designed to annoy both sides of the interaction it is designed to annoy the

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Android users and we're the one who tend to fix a on it but it's also intended to

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annoy iPhone users right into not doing

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anything well but that's the that's what I'm confused about you want your own

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users annoyed with but I think that's I

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think they're depending on iPhone users on mass not really understanding the

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root cause of the issue no they don't understand that Apple could fix it they

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think the problem is that oh I'm I'm texting this broke Android user with

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their inferior device yeah why don't they just buy an iPhone and it's like no

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Tim Apple specifically said in his in his giant Tower of evil oh he has been

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plotting to make it so that your grandkids photos look like absolute

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messes look upon your photo library and

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despair oh my gosh can may I just say

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that I found recently that some people have actually made compilations of me

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doing the Tim Cook impression and it made me so happy if you if if whoever

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did I think there's two big ones that are out there maybe a third one I don't

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want to make anyone angry if you made those I sincerely think you they are fun

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they bring me joy um but yeah this

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iMessage thing it's h got North Americans confused and there was another

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thing that kind of came out last week about apple and the EU and the

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regulations and whatnot um which was these the Apple's attitude towards

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Progressive web apps mhm can you summarize exactly this is not something

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that is in the official build yet this is in beta builds and uh in the past

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three so like with the first two they're like oh this might be a

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mistake this might be a glitch right now

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that it's been like three separate builds Apple has not fixed this this was

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previously functional they're like okay this this is probably intentional this

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is probably Apple doing something intentionally especially because it's

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happening at the same time as all of these other changes right um and it's

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that they are making uh Progressive web

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apps um nonfunctional in this build so um so

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they're just B they're breaking them they're breaking them they're breaking them they're making them no longer act

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as apps that you can open from the home screen you know Boop there you go uh and

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they're making them into essentially they function now as shortcuts that just

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open a web browser they just open the web page which to be fair is essentially

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what Progressive web apps are right like

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I mean shortcuts they kind of like they're they're shortcuts but they kind

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of also like some processing is done on the device and some is pro done it's the

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illicit lovech of an app and a web page

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right they have features of both um they

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do allow you to have like local storage which is no longer operable on iOS um

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they do allow notifications which is no longer operable on iOS um and the big

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thing is about Progressive web apps like I don't actually see like a huge user

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backlash to this yeah well and and because this is

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mostly something that the brands themselves really like yeah so I was

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doing I you know I have in the years

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that I've been covering Tech news I've encountered the idea of progressive web app obviously and I've like seen them

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you know because they they support caring for the homeless and they they

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want they want healthare Progressive and also they're really

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convenient they open straight from the from straight from the homepage they're

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web apps they're web apps that push for change um no yeah so there's sort of

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like um there's there's sort of uh changes to the the the app design that

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allows it to kind of like you know launch more responsively and uh you know

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be be a bit easier to use uh in the way

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that an app is like a like an actually installed app but it is an it's

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basically a web site still yes because it is yeah you're going through a

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browser and in my it's an Uber web page

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that operates like the Uber app yeah looking these up a little bit just a few

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minutes ago I cuz I I asked myself I'm

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like why do these exist who wanted these does this really make life better for

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users or for like business owners and it seems like the people who really wanted

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these were were business owners I don't want to speak for anyone if you're uh

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you know on the user side of this and you're like I love Progressive web apps

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every time I you know go on my browser and look up a we don't me invalidate

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your lived experience yeah i' go on a website and it tells me maybe you want

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to switch to the web app or whatever uh

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and you do that and you're very happy then fair enough but for me every time

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that it gave me that prompt on my phone I'm like no just go to the just go to

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the website please stop yeah and uh so we are old

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men so we don't like this new fangled business as far as I can tell the reason

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web apps really became a thing is because they allow businesses to kind of

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farm more interaction and engagement from users when they go to a website so

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apparently they they decreased the friction of getting the cons consumer on

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on the app engaging with the material buying the Goods yeah so apparently uh

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Pinterest a 2018 review published by Forbes this is just on Wikipedia found

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that users of pinterest's progressive web app spent 40% more time on the site

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compared to the previous mobile website Revenue increased by 44% core

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engagements by 60% so I'm like okay I

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understand you know because a a progressive web app is a bit easier to

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use than like a lot of mobile experience it has less friction less of those Petty

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annoyances that make you go oh yeah I should really go

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make something to eat I should really go clean clean the house right it it it's

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easier to just suck you in I guess the benefit though for users is that you can

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have they spend less time with their kids and more time sucked into a screen

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you know and anything that can that can get you away just that little bit of a

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dopamine hit to take away the nigh

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unstopping pain of existence and apple doesn't want that because they they want

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your families to remain intact absolutely Ely and buy more Apple

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products this is this is a Tim Cook

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conspiracy to maintain the the traditional family I'm not going to do

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another impression the the the bait didn't work we get so

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excited on the writing Team every time every time Tim Cook makes an

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announcement I'm like yes yes he's back

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yes um but the benefit for the users is

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the fact that you can have like an applike experience outside of the

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distribution channel that is the

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um the Apple App Store or the or Google Play So businesses can deliver this sort

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of experience to users without going through all jumping through all those Hoops necessarily having to use those

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stores as an intermediary right and that's why Apple wasn't really a fan of

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it to begin with apple was never a fan of it they caved a bit to pressure yeah

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and it looks like they're unav looks like they're digging out that cave oh

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wait really I thought they I mean this

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well they're killing them right yes but they didn't want to put them in the first place oh they cave to the pressure

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to allow you're right right now they're unav yeah I get what you're saying the

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cave you know I don't do well with cave analogies caving right and and like

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caving is not it's something that is not

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Excavating a cave it just means going inside a cave splunking there's that

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what wait what is caving I I'm honestly well I mean

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I don't know if there's multiple definitions of the word cave um I know

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that like caving also known as spelunking yep and

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potholing so I have never heard of that before they're just making them up at

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this point sounds dirty now does this have anything to do

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with the EU thing really because Apple was forced to open up iOS to thirdparty

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App Stores sort of we'll get into that um

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because they were forced to do that now they're like well I guess we don't need

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Progressive web apps which was the previous method to kind of like skirt

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the App Store now you're going to have your very own third-party App Store

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instead of the Apple App Store on your iPhones so you don't need Progressive

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web apps anymore so they're only killing are you happy now developers stop

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crying so they're only killing it in the European Union Yes it's exclusive to the

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EU and that's another hint is like okay

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you you're doing this intentionally it's exclusively in the EU is this a response

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to the other things going on in the EU because you know Apple does do these

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things to keep Regulators happy and if it's making a making a concession

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another area maybe we don't have to make this concession anymore and of course uh

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as their official explanation Apple has to claim that malicious web apps could

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read data from other web apps and gain access to a user's camera of microphone

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and location without user consent and like think of the user when they they

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said similar things like this

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they said user they said similar they did Scary language like this as well

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when they released their like new rules for the App Store in the EU but like

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those things are true yes they are of any platform if malware gets it so it's

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like the the you know maybe we should talk about this when we like as we talk

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about the other regulations but just

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quickly anytime Apple talks about security as a reason for why they need

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to lock things down it always reads so Hollow because every other platform

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allows these things and and is able to have reasonable security like Reon prote

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but apple is the only uh massive company like overseeing

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one of these massive platforms used by so many people who insists that they

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have to have things locked down so know best yeah it's very paternalistic it is

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and it it's it's one of those competing values kind of things where it's like

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well you you want you want these these services to be safe right and I

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do I I very much do but it's the

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question is not should this be safe is are you balancing this correctly with

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other concerns and largely I I it it is almost always

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the case that apple is pushing always like 10% too far yeah yeah 10% too far

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it's interesting because even when they do kind of open up they open up in the

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most limited way possible which like a reluctant child who's been told to

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apologize dragging their feet and saying

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I'm sorry I well but it's even it's

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worse than that because they're not acting petulant or like like like a kid

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so much as they're acting like a

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dictator that was just forced to like

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human rights like they're like okay I guess we will uh allow just so you know

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this is letting the Communists win yeah but just so you know if we let people

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out of their cells they could punch each other so on the street so everyone needs

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to stay that's why we need a curfew H this video doesn't have quick bits but

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if it did they'd be brought to you by volcanica coffee PA your Teck news with

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your order so that that brings me to the the App Store rules that Apple uh

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instituted because they were forced to because there was a deadline um

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or the deadline is coming up we haven't hit the deadline yet but they know that

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they have to get these rules out and then there's a review process and like

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the EU has to approve them and all that stuff and that I don't think anything has really moved forward on that but uh

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if I'm not mistaken the deadline is it's

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coming up March 6th I believe so yeah

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apple allowing apple is now allowing third-party app marketplaces what they

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call well they they do have the bit of the kleenex problem where the their word

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for an app store became the default word for an app store yeah and I guess they

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were really like the first big one yeah they called them apps you we Al the Play

255
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Store is also an app store not only so so they they're they're saying we're

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allowing you to have these third party app stores however every app that goes on the app

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Marketplace that is notorized like a wedding we still have to scan it we

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still have to like make sure that it's cool which is you know somewhat Fair on

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macOS and on Windows you can install

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any app you want and the system Security will scan the app when it's installed

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and be or or it'll check it against a list of currently known you know

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malicious apps or whatever and it'll give you a warning or like whatever but

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Apple's saying that in order for you to publish an app on this other app store

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at all they need to notorized downloading it it must pass

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yeah through a test which is just and this is yeah it's just so Apple uh they

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if you want to launch an alternate app Marketplace you need to have a letter of

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credit from an a-rated financial institution and at least a million euros

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in the bank uh which I heard some developers say is actually kind of re

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reasonable it does mean that they have a back stop in case something terrible

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happens yeah um which you do want for a

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company that's dealing with very large amounts of refunds potentially right um

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but the what they're definitely not allowing is so like there's some

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progress here they're definitely not allowing side loing no like people keep

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saying that I've seen articles published in the last week that are saying that

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apple is alluding sidel loading as far

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as I can tell they are not I heard I I saw a bunch of initial articles talking

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about it but like there if it's so annoying because you you have some

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people who I think view side loing as just anything that isn't the App Store

279
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yeah which is like well words have meanings yeah side loing should mean

280
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going to a website or something or downloading a file an APK file or I

281
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forget what they're a package file on I don't know what it is on iOS but and

282
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then double clicking that file to install it and you're not getting it

283
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through an app store at all to me that's side loing but you know fair enough

284
00:21:27,000 --> 00:21:31,400
Apple people you know they're in they're in their own world sometimes like you're

285
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calling her your side chick and she's just your wife going I

286
00:21:33,440 --> 00:21:39,720
will I will say that every time I talk

287
00:21:37,760 --> 00:21:42,960
about Apple I get self-conscious about whether like apple people listening to

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00:21:41,440 --> 00:21:46,480
this people who are Apple Fans listening to this think that I like absolutely

289
00:21:44,440 --> 00:21:49,840
just hate apple and I don't I don't at all I think that they every day he walks

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00:21:48,039 --> 00:21:54,440
into the office and he just punches a picture of Tim Cook just got a on a dart

291
00:21:52,919 --> 00:21:59,039
board he doesn't even throw the darts he's just I will defeat you and take

292
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your place that's what he's been practicing for yeah Barbara come on um

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00:22:01,799 --> 00:22:10,480
Tim Tim Cooks skin suit no I love Apple I used to be an

294
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Apple user uh before I I got hired at NC

295
00:22:10,480 --> 00:22:17,279
and like just fully got brainwashed into PC ecosystem uh my wife uses Apple

296
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everyone like a lot of people I know use apple and I'm like it's good for you it's good for a certain type of people

297
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very high quality products the UI is is

298
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is simple the design is slick uh and they're easy to use and they're secure

299
00:22:28,400 --> 00:22:35,480
you know for better or worse that the the measures that Apple takes does uh

300
00:22:33,279 --> 00:22:41,080
help these people these these poor people who don't know how to use a phone

301
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unless Apple tells them how to um see I

302
00:22:41,080 --> 00:22:47,320
just I did it again I I can't be fully

303
00:22:44,679 --> 00:22:52,840
positive so you got some notes Here uh commissions paid to Apple have been

304
00:22:49,600 --> 00:22:55,600
reduced to 10% for most devs and for

305
00:22:52,840 --> 00:23:01,400
subscriptions after the first year and then there's a 177% commission for for

306
00:22:58,159 --> 00:23:04,320
digital goods and services and that is

307
00:23:01,400 --> 00:23:10,480
if if developers choose to adopt the new business terms yes you can stay on the

308
00:23:07,240 --> 00:23:12,640
old business terms where it's like 30%

309
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or 15% depending on what your position is in the developer Marketplace how

310
00:23:15,080 --> 00:23:25,039
popular you are you know etc etc how much revenue you're getting etc etc yeah

311
00:23:20,760 --> 00:23:28,080
um but here's the kicker see just just

312
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from that it sounds like sounds awesome

313
00:23:28,080 --> 00:23:36,000
you should move but they also introduced oh and so add on to that potential 17%

314
00:23:33,840 --> 00:23:40,480
the 3% fee if you still want to use Apple's Payment Processing if you want

315
00:23:38,279 --> 00:23:45,360
to use an alternative Payment Processing you can drop that 3% fee but Apple also

316
00:23:43,400 --> 00:23:53,159
introduced an additional core technology fee of half a Euro for each annual

317
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install per user after the app crosses

318
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of 1 million install threshold and I am almost positive that they

319
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make this so hard to understand on purpose yeah like if you if math was

320
00:24:04,480 --> 00:24:10,720
your least favorite subject in school

321
00:24:07,840 --> 00:24:14,159
this is meant to trick you yeah for sure th it because it doesn't sound like a

322
00:24:12,520 --> 00:24:19,640
lot but it's super complicated to to understand to like

323
00:24:16,679 --> 00:24:24,400
really grock what's going on here yeah and it it took me a while to wrap my

324
00:24:21,440 --> 00:24:29,720
head around it but so essentially the first time a user goes to install an app

325
00:24:27,840 --> 00:24:33,559
on their device if they've never installed this app

326
00:24:30,960 --> 00:24:38,960
before uh the when they install it the developer will pay half a Euro then that

327
00:24:37,120 --> 00:24:45,559
user can install that app anywhere they want on other devices and the developer

328
00:24:41,799 --> 00:24:48,399
won't be charged for 12 months 12 months

329
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after the day that the user installs the app for the first time then if they

330
00:24:50,840 --> 00:24:57,240
uninstall it and reinstall it or install on another device then the developer

331
00:24:55,039 --> 00:24:59,440
will be pinged again ding yeah dinged not pinged

332
00:24:58,360 --> 00:25:07,000
they won't get a little message reminding them to reply to an email or something um yeah so and that happens

333
00:25:05,480 --> 00:25:11,799
for every user over after the app has been

334
00:25:09,919 --> 00:25:18,799
installed 1 million times so if you've got 2 million that's half a million

335
00:25:15,320 --> 00:25:20,960
euros in fees yes so and they have a

336
00:25:18,799 --> 00:25:26,720
handy calculator so developers can go and see how much they might lose see how

337
00:25:24,159 --> 00:25:32,720
absolutely ruined they are going to be and most velers it seems if you have a

338
00:25:29,840 --> 00:25:38,559
an app that's popular in any way to any degree if you have particularly if you

339
00:25:35,279 --> 00:25:40,480
do not have inapp purchases like if you

340
00:25:38,559 --> 00:25:43,799
cuz I was thinking about my favorite game back in the day which was Plants

341
00:25:42,279 --> 00:25:50,240
versus Zombies the first one before they ruined it and in that game I only paid

342
00:25:47,760 --> 00:25:56,240
for that game once yeah but I like to redownload it every few years to play it

343
00:25:53,480 --> 00:26:00,039
again I would be financially well the developer would the

344
00:25:58,360 --> 00:26:03,960
developer no like I would be punishing them yes yes they would be getting

345
00:26:02,039 --> 00:26:10,480
punished for my love Yeah my affection and my Nostalgia

346
00:26:08,279 --> 00:26:15,679
for this game and the fact that they're not pushy with inapp purchases mhm that

347
00:26:13,440 --> 00:26:19,360
you don't it's not a live service game that's constantly trying to suck the

348
00:26:17,360 --> 00:26:24,080
life out of you that would actually be penalized it's by this kind of game but

349
00:26:21,960 --> 00:26:28,200
this kind of payment structure and Apple has said that they are like oh we're

350
00:26:25,760 --> 00:26:31,720
gonna we're gonna protect against uh people maliciously doing yeah people

351
00:26:30,399 --> 00:26:36,799
taking advantage of the system if they want to like can developers UNM

352
00:26:33,960 --> 00:26:40,760
maliciously be severely punished by this and that's actually far more likely I

353
00:26:38,760 --> 00:26:46,000
think it was it was it was such Whiplash oh and one more thing uh that core

354
00:26:42,919 --> 00:26:48,840
technology fee of half a Euro it applies

355
00:26:46,000 --> 00:26:52,480
to alternate app marketplaces for every install they don't need are not

356
00:26:50,640 --> 00:26:56,559
protected by the 1 million install threshold yeah so you don't have to wait

357
00:26:54,399 --> 00:27:02,399
for uh an app Marketplace to be installed a million times

358
00:26:58,520 --> 00:27:03,640
now all these numbers like it does it

359
00:27:02,399 --> 00:27:08,480
only have to be installed 1 million times in the

360
00:27:05,520 --> 00:27:13,120
EU presumably I feel like that's true presumably yeah it must be it'd be weird

361
00:27:10,679 --> 00:27:19,399
if it wasn't it'd be weird if like you had like a million installs in like I

362
00:27:16,679 --> 00:27:25,559
don't know Tajikistan yeah and you had one install over that limit in the EU

363
00:27:22,600 --> 00:27:30,880
and suddenly you owed Apple like a dollar yeah so there's like

364
00:27:28,480 --> 00:27:35,960
there's sort of that's un intuitive there there's sort of a you can see

365
00:27:33,480 --> 00:27:41,480
Apple's side here a little bit because as we've said EU people say again and

366
00:27:38,279 --> 00:27:43,960
again how not popular iPhones are and

367
00:27:41,480 --> 00:27:47,760
iMessages in Europe although iPhone is more popular than iMessage that's true a

368
00:27:46,360 --> 00:27:55,159
lot of people will still have iPhone WhatsApp on it yeah WhatsApp gets

369
00:27:50,360 --> 00:27:57,559
dinged um but yeah this came out and the

370
00:27:55,159 --> 00:28:03,200
the the news came out and it seemed like oh my gosh the EU got Apple you know

371
00:28:00,320 --> 00:28:09,159
they we've we've been forcing they basically forced them to put USBC in the

372
00:28:05,159 --> 00:28:12,480
iPhone yes um Apple finally C to that I

373
00:28:09,159 --> 00:28:14,880
think before they really had to but like

374
00:28:12,480 --> 00:28:19,000
they made it clear I think at some point I remember a press release inev about

375
00:28:17,039 --> 00:28:23,000
how they were like this is worse but we're doing it anyway I guess for you

376
00:28:21,399 --> 00:28:27,720
even though the connector's better than lightning whatever um I don't know if

377
00:28:25,600 --> 00:28:30,760
it's if it's like a factual thing I always felt that the the lightning

378
00:28:29,000 --> 00:28:35,760
connectors wore out faster ah the actual connector that's

379
00:28:33,480 --> 00:28:40,279
themselves are are pretty are pretty robust but like the the I found the

380
00:28:38,360 --> 00:28:45,760
cables fraying the cables Fray like anything else like nothing else um yeah

381
00:28:44,559 --> 00:28:52,880
or maybe that's because I was jumping a rope with them that'll do it um Apple I

382
00:28:50,360 --> 00:28:58,279
got I got whiplash when we Rec reported on this it was like wow the EU got apple

383
00:28:56,559 --> 00:29:01,600
and then the more you read into it they more like oh this is so this is why

384
00:29:00,200 --> 00:29:05,640
people have called it malicious compliance however one one other thing

385
00:29:03,960 --> 00:29:12,080
that came out at the same time was Apple announced that globally

386
00:29:08,399 --> 00:29:14,279
gaming uh apps uh cloud gaming apps can

387
00:29:12,080 --> 00:29:19,120
Now list all of their library and have their library of games accessible from

388
00:29:16,279 --> 00:29:23,159
within the iOS app on the app store which was not allowed before yeah they

389
00:29:21,159 --> 00:29:28,480
list them all individually well that's what Apple wanted them to do like Xbox

390
00:29:25,440 --> 00:29:32,480
Evil 1 Resident Evil 2 res Evil 3 and

391
00:29:28,480 --> 00:29:33,720
Code Veronica XO Xbox basically said

392
00:29:32,480 --> 00:29:37,720
yeah no we're not doing that and then they just you know had the web app

393
00:29:35,480 --> 00:29:41,919
basically you could go to GeForce now.com or Xbox game pass or whatever

394
00:29:40,240 --> 00:29:46,360
and you could like use the browser to stream games but it's not it's not a

395
00:29:44,440 --> 00:29:51,360
great solution so that at least they kind of like that's the one thing that

396
00:29:48,320 --> 00:29:55,399
they unequivocally like gave ground on

397
00:29:51,360 --> 00:29:58,120
but the rest of it it's it is it it

398
00:29:55,399 --> 00:30:01,720
remains to be seen how the whole Apple versus the EU situation will continue to

399
00:30:00,200 --> 00:30:07,600
play out here where do you think where do you see things going from here do you see the EU kind of calling Apple out on

400
00:30:05,760 --> 00:30:11,039
this and being like no this is not good enough or are they going to do like a

401
00:30:10,000 --> 00:30:16,480
similar thing that they did with imessage because they know that iMessage

402
00:30:13,760 --> 00:30:19,720
like qualifies but you know it's it's only their jurisdiction in Europe you

403
00:30:18,159 --> 00:30:25,919
know it makes kind of sense so do you think has a lot to do with just how we're defining what a market is it's if

404
00:30:23,799 --> 00:30:30,000
we're only defining it as the EU and we're only defining it as

405
00:30:28,200 --> 00:30:32,840
a lot of antitrust is like that and it can be quite frustrating because it

406
00:30:31,519 --> 00:30:37,640
feels like you know principally you should be doing it this way but no it it

407
00:30:34,880 --> 00:30:45,279
it it is done by rule it is done by these esoteric very specific principles

408
00:30:41,440 --> 00:30:47,919
that are we have been using legally as

409
00:30:45,279 --> 00:30:51,840
jurist Prudence for hundreds of years and they don't

410
00:30:49,159 --> 00:30:57,519
really make a lot of sense unless you're very immersed in them yeah I mean that

411
00:30:54,799 --> 00:31:01,399
but I I do think that Apple's going to get significantly more push back for

412
00:31:00,080 --> 00:31:07,000
what they've been doing with the App Store than they will for like I do not

413
00:31:04,320 --> 00:31:10,880
think it's going to go maybe they're not going like maybe Regulators are not

414
00:31:10,080 --> 00:31:15,720
going to push them that hard but I cannot

415
00:31:14,480 --> 00:31:21,000
imagine they'll just give them a complete carve out and accept these new rules yeah they're just they're

416
00:31:19,480 --> 00:31:26,240
ridiculous becauseas actively worse than the rules

417
00:31:24,240 --> 00:31:30,960
they were forced to change developers basically have a choice between sticking

418
00:31:28,519 --> 00:31:35,200
with Apple's old rules which are the proper right rules that you should

419
00:31:32,720 --> 00:31:39,000
follow or switching to this new system because they really really really want

420
00:31:36,440 --> 00:31:41,880
to launch a third party uh like like their apps on the third party app store

421
00:31:40,519 --> 00:31:48,120
or like epic they want to launch their own third party app store but by doing

422
00:31:45,120 --> 00:31:50,720
that they're getting a so much worse of

423
00:31:48,120 --> 00:31:55,320
a deal a hefty Financial penalty and basically the only people you know EP

424
00:31:52,880 --> 00:32:00,039
epic has said they we're going to launch fortnite on iOS through the Epic game

425
00:31:57,440 --> 00:32:05,720
store when we launched that as a a new app Marketplace you know when we later

426
00:32:02,039 --> 00:32:09,000
this year but you know like the epic

427
00:32:05,720 --> 00:32:10,519
game store it promises to be a losing an

428
00:32:09,000 --> 00:32:14,200
exercise in losing money because they're going to be they're still going to be

429
00:32:12,080 --> 00:32:18,440
paying Apple crazy amounts of fees if they do this I I half expect them to

430
00:32:17,120 --> 00:32:23,200
just say like you know what we're still not going to do it because I I feel like

431
00:32:20,880 --> 00:32:27,600
they wanted to take this win quote unquote they wanted to they wanted to

432
00:32:25,559 --> 00:32:32,760
Revel a little bit in apple being forced to allow third party app stores by

433
00:32:30,399 --> 00:32:36,080
saying haha we're we are going to launch our app store because they just weren't

434
00:32:34,080 --> 00:32:43,519
allowed that to do that at all before now they can do it but it's going to be

435
00:32:39,159 --> 00:32:44,919
like at what cost at a a big one but the

436
00:32:43,519 --> 00:32:50,000
thing is like we're not the only ones who are aware of this like Regulators

437
00:32:47,360 --> 00:32:54,799
are likely to be aware that like offering someone a choice that

438
00:32:52,240 --> 00:32:59,200
technically exists but is effectively the exact same Choice as before it's

439
00:32:56,840 --> 00:33:02,840
just is like well like previously I said you could go by my rules and now you

440
00:33:01,200 --> 00:33:09,399
have the option of going by my rules or stepping into this bear trap yeah like I

441
00:33:06,360 --> 00:33:11,240
I just I cannot imagine that will fly

442
00:33:09,399 --> 00:33:15,799
yeah and then there's the whole question of whether like the EU should be

443
00:33:13,760 --> 00:33:23,240
attempting to regulate these companies in this way you know

444
00:33:18,039 --> 00:33:26,240
because I as far as as far so far it

445
00:33:23,240 --> 00:33:28,679
seems like the EU has kind of like put

446
00:33:26,240 --> 00:33:32,440
through regulations that at least to us in the tech sphere we don't you know

447
00:33:30,399 --> 00:33:39,720
obviously we we aren't really involved in uh keeping up with with European

448
00:33:35,200 --> 00:33:42,480
regulations in non-te uh uh speak for

449
00:33:39,720 --> 00:33:46,760
yourself sure yeah potholes I and we can't talk about it now uh even if we

450
00:33:44,880 --> 00:33:50,480
are caught up with it but like with other areas of politics we're not going

451
00:33:48,480 --> 00:33:53,840
to like delve into like oh the EU is regulating you know like healthc care

452
00:33:52,080 --> 00:33:57,960
all these things right we like should there be a tariff on Brussels brout yeah

453
00:33:55,880 --> 00:34:04,559
exactly we're we're talking Tech stuff and as far as that we like what the EU

454
00:34:01,279 --> 00:34:07,000
has done so far broadly um but the

455
00:34:04,559 --> 00:34:10,919
question becomes when do they stop you know like at at at what point will the

456
00:34:09,399 --> 00:34:17,560
EU say all right that's enough regulation now like the market is is uh

457
00:34:14,399 --> 00:34:19,280
sufficiently deedom IED a little bit so

458
00:34:17,560 --> 00:34:25,280
that uh you know it's a bit more fair but I I I hope that they stop at the

459
00:34:23,399 --> 00:34:30,359
right Point instead of just continuing to like impose more and more regul ation

460
00:34:27,240 --> 00:34:32,639
on companies such that because sometimes

461
00:34:30,359 --> 00:34:36,599
you can foster Innovation other times you can stifle Innovation with

462
00:34:34,040 --> 00:34:41,839
regulations so I don't know I don't know I'm I don't live in Europe we live in

463
00:34:39,119 --> 00:34:45,599
Canada which is essentially the Europe of North

464
00:34:43,599 --> 00:34:50,639
America I think you offended a lot of Europeans there and I'm glad primarily

465
00:34:47,800 --> 00:34:55,599
because it's a country and not uh okay well let me say goodbye to

466
00:34:53,119 --> 00:34:58,879
the Europeans in in their own language thank you for watching guys

467
00:34:59,480 --> 00:35:06,800
um don't forget to subscribe to

468
00:35:03,599 --> 00:35:08,800
TechLink uh see you okay that might be

469
00:35:06,800 --> 00:35:13,119
too offensive to include in the video but I'm not going to do an

470
00:35:10,520 --> 00:35:16,119
alternative so we're forced to use it