WEBVTT 00:00:00.140 --> 00:00:06.220 - Inflation. You've probably heard about it on the news. Prices for just about everything are going up. 00:00:06.220 --> 00:00:09.550 Including at the Apple store, seven percent, 23 percent. 00:00:09.550 --> 00:00:15.540 That's how much more some of the new products announced at today's Apple Video Announcement event will cost you. 00:00:15.540 --> 00:00:17.513 So what are we all getting? 00:00:21.340 --> 00:00:25.779 The most exciting announcement Apple made today was the new Mac Studio. 00:00:25.779 --> 00:00:28.362 (mellow music) 00:00:31.370 --> 00:00:35.210 It's the first professional-oriented desktop to get the Apple silicon treatment, 00:00:35.210 --> 00:00:38.480 and Apple unveiled a new chip design just for it. 00:00:38.480 --> 00:00:43.890 It's dubbed M1 Ultra and fully demonstrates that Apple silicon undergoes mitosis. 00:00:43.890 --> 00:00:49.050 Oh no, the cores divided again. Instead of running dual processors through a motherboard, 00:00:49.050 --> 00:00:52.400 Apple developed their ultra fusion packaging architecture to 00:00:52.400 --> 00:00:59.210 link the two M1 Max processors together, with 2.5 terabytes per second of bandwidth between them. 00:00:59.210 --> 00:01:05.090 This doubles everything, memory capacity, memory bandwidth, CPU cores, neural engine, 00:01:05.090 --> 00:01:10.120 media engines, everything. It's a lot of power in a small package. 00:01:10.120 --> 00:01:13.200 A package that includes an amazing array of ports. 00:01:13.200 --> 00:01:16.814 There's four Thunderbolt ports, 10 gig Ethernet, HDMI, 00:01:16.814 --> 00:01:22.444 and even two USB-A ports. And at the front, the front Apple hath given us an 00:01:22.444 --> 00:01:25.760 SD card slot next to two more Thunderbolt ports, 00:01:25.760 --> 00:01:32.041 which are just regular 10 gig type C ports if you spec the base M1 Max processor instead of the Ultra. 00:01:32.041 --> 00:01:35.050 But I'm underwhelmed by the design. 00:01:35.050 --> 00:01:39.660 It's very much a taller Mac mini. - [Narrator] So it takes up very little space 00:01:39.660 --> 00:01:44.280 and fits perfectly under most displays. - [Speaker] Which is a design we've been living with 00:01:44.280 --> 00:01:48.490 for over a decade now. I really see this as the spiritual successor to the 00:01:48.490 --> 00:01:52.210 2013 Mac Pro everyone was so mad about for so long, 00:01:52.210 --> 00:01:56.933 but that thing looked amazing. This is merely... fine. 00:01:56.933 --> 00:02:01.570 It starts at $2,000 and base storage is a scandalous 00:02:01.570 --> 00:02:06.540 512 gigabytes. And if you want that fancy new M1 Ultra chip 00:02:06.540 --> 00:02:12.533 with a terabyte, it's going to cost double. Which I guess makes sense since it's double, right? 00:02:14.010 --> 00:02:19.010 But wait, like the Mac Mini the Mac Studio is BYODKM. 00:02:19.490 --> 00:02:27.410 Which means if you want Apple's new black and silver keyboard and mouse they will set you back another $300. 00:02:27.580 --> 00:02:30.700 So... inflation. 00:02:30.700 --> 00:02:35.730 While Apple compared this to the Mac Pro in the presentation, they also compared it to the 00:02:35.730 --> 00:02:38.890 Core I9 27 inch iMac, 00:02:38.890 --> 00:02:41.970 which coincidentally is no longer available. 00:02:41.970 --> 00:02:46.170 Oh, so this is replacing that computer. 00:02:46.170 --> 00:02:50.140 So we need a screen. Ugh, inflation again. 00:02:50.140 --> 00:02:53.560 The Apple Studio display is something I've been asking for, 00:02:53.560 --> 00:02:57.980 for a while. And I'll tell you about it after a word from our sponsor. 00:02:57.980 --> 00:03:03.020 And it looks like it's Manscaped, who's helping us pay for all these increased inflationary costs. 00:03:03.020 --> 00:03:08.680 They're new Ultrapremium Collection is an all-in-one skin and hair care kit that covers the everyday man 00:03:08.680 --> 00:03:13.080 from head to toe. It includes the Manscaped two-in-one conditioner, 00:03:13.080 --> 00:03:17.100 body wash with cologne scent, hydrating body spray deodorant, 00:03:17.100 --> 00:03:20.340 and moisturizing lip balm as a free gift. 00:03:20.340 --> 00:03:26.030 Cruelty-free, paraben-free and vegan, man maintenance just got easier and cheaper 00:03:26.030 --> 00:03:30.440 with 20 percent off and free shipping if you use the link below. 00:03:30.440 --> 00:03:35.660 Now back to the monitor, we finally got one from Apple. It's the new Apple Studio display. 00:03:35.660 --> 00:03:40.980 And it's nice. Yes. Nice. It looks like the new iMac, but without a chin, 00:03:40.980 --> 00:03:45.850 like the old cinema displays. But Apple did include a couple of notable features. 00:03:45.850 --> 00:03:50.280 It now has center stage on the webcam, which is a first for the Mac. 00:03:50.280 --> 00:03:54.670 There's the six speaker array that we first heard on the iMac with spatial audio, 00:03:54.670 --> 00:03:58.420 some fancy microphones and an A13 chip. 00:03:58.420 --> 00:04:01.980 Why? Can't the computer process all that stuff? 00:04:01.980 --> 00:04:06.570 That means this screen has a more powerful chip than the Apple TV 4K. 00:04:06.570 --> 00:04:12.077 It's as powerful as an iPad. And what do you have to pay for that A13 chip? 00:04:12.077 --> 00:04:16.270 $1,600. This is a big disappointment, 00:04:16.270 --> 00:04:22.120 considering the 5K ultra fine display this effectively replaces is $300 less. 00:04:22.120 --> 00:04:26.320 And the only improvement this panel gets is 100 nits of brightness. 00:04:26.320 --> 00:04:28.793 See, inflation. 00:04:29.940 --> 00:04:33.160 Also, there are three options for holding the screen up. 00:04:33.160 --> 00:04:38.520 A default tilt stand like the IMAX or a VESA mount are included in the base price, 00:04:38.520 --> 00:04:42.880 but a height adjustable stand will set you back another $400 00:04:42.880 --> 00:04:47.550 and it will not rotate. Nano-texture is available for another 300. 00:04:47.550 --> 00:04:52.140 At least it's not a $1,000 for the stand. So deflation, oh no, wait. 00:04:52.140 --> 00:04:55.941 The 5K ultra fine head height adjustment is standard, so inflation still. 00:04:55.941 --> 00:04:59.120 (mellow music) 00:04:59.120 --> 00:05:02.260 I get that professionals in studio environments 00:05:02.260 --> 00:05:08.420 will be able to expense all these increased costs, but Apple's upped prices are hurting the little guy as well, 00:05:08.420 --> 00:05:13.360 as we're seeing with the new iPhone SE, it's now $430. 00:05:13.360 --> 00:05:16.430 What you get for that is the same, very powerful A15 chip 00:05:16.430 --> 00:05:21.740 from the latest iPhones and 5G connectivity, which will help it expand its lifespan. 00:05:21.740 --> 00:05:26.903 Though that 5G connectivity isn't quite as robust as the other 5G iPhones lacking millimeter wave and 00:05:26.903 --> 00:05:31.681 with just two by two MIMO. So, is there anything else worth paying for? 00:05:31.681 --> 00:05:35.550 Well, the color shifted slightly from silver to starlight, 00:05:35.550 --> 00:05:40.480 and black to midnight. Everything else? Exactly the same as the previous model. 00:05:40.480 --> 00:05:44.050 Camera module, same. Screen, same. 00:05:44.050 --> 00:05:47.880 Storage, same. Battery, okay that's a bit better. 00:05:47.880 --> 00:05:53.593 - [Narrator] Bringing this level of performance to our most affordable phone is something only Apple can do. 00:05:55.170 --> 00:06:01.010 - [Speaker] The one inflationary holdout at this event was the iPad Air, which got its price increase 16 months ago. 00:06:01.010 --> 00:06:08.690 Today though it received a long deserved color and spec refresh with the M1 chip, 5G, and center stage front camera. 00:06:08.690 --> 00:06:13.570 That chip bump is quite substantial. Doubling the RAM and putting it on par with the iPad Pro 00:06:13.570 --> 00:06:18.780 in CPU and graphics performance. No Thunderbolt, though, the USBC port now supports 00:06:18.780 --> 00:06:22.490 10 gig speeds. It's too bad that storage stubbornly remains 00:06:22.490 --> 00:06:26.600 at 64 gigabytes priced at 599. 00:06:26.600 --> 00:06:31.840 All right, well, Apple's increases of CPU and GPU power through this transition to their 00:06:31.840 --> 00:06:37.730 Apple silicon architecture is quite exciting. But the price increases happening everywhere with it 00:06:37.730 --> 00:06:41.780 are not exciting. If this event confirmed anything 00:06:41.780 --> 00:06:47.653 is that no matter what level you're at in the Apple ecosystem, prices are going up. 00:06:48.490 --> 00:06:52.930 Thanks for paying more for this Mac Address. If you hate inflation, give this video a like. 00:06:52.930 --> 00:06:56.930 And if you want us to spend all that extra money to show you what these new devices are like 00:06:56.930 --> 00:07:00.780 then you might as well subscribe. One thing I'm curious about in the comments 00:07:00.780 --> 00:07:03.870 is how you feel about the demise of the 27 inch iMac. 00:07:03.870 --> 00:07:06.163 Is the 24 inch screen gonna be enough now?