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type in USB cable dongle or flash drive

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on Amazon and your eyes will be assaulted with products from hundreds of

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companies some well known others not so

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much what is a cute

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so how exactly do you know which ones to trust and spend your money on this is a

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question the USB implementers Forum tries to help you answer with its

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special certification program in case you didn't know USB if is responsible

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for developing the USB specification it's kind of like a blueprint that all

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USB gadgets are supposed to follow but what's the difference between a

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certified and non-certified product and why does it take so long for certified

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options to show up when a new Lightning Fast USB version hits the internet along

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with hot takes about its naming scheme to find out we spoke with Jeff

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ravencraft the president of usbif so

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he's kind of like the head of the USB universe

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and we'd like to thank him as well as Joe balik for helping us out with this

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episode so usbif certification process

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is voluntary but many companies choose to pay and have their products certified

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to gain a leg up on competitors they get to use one of those little logos you've

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probably seen on product packaging before and also they benefit from USB

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if's advertising which tells customers to look for that logo When shopping

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online in 2021 Those ads got over 305

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million impressions and if even a small fraction of those customers are

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convinced to buy a certified product instead of a non-certified one that's a

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big difference in sales but the usbif certification process involves more than

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just taking money to slap on a sticker testing is required to ensure the

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product is built to spec and won't unexpectedly give you poor performance

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or be shoddily constructed companies such as Underwriters Laboratories

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contract with usbif to do the testing and these companies also have to submit

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to audits to make sure the testing is being done done correctly testing the

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testing you know otherwise it is really is really a test the uspif also runs

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special workshops where products from Member companies can be certified as

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well as the platform interoperability lab in Oregon where lots of Big Industry

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players like Intel and AMD have their products tested while they're still in

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development to ensure proper operation or as I call it properation but the

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certification process can take quite a long time which you've probably noticed

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if you're looking for a certified product compliant with the latest and

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greatest spec so why does it take USB gadgets so long to get certified or even

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to come to Market in the first place we'll tell you right after we thank freshbooks for sponsoring this video

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when building a business it's easy to feel like there aren't enough hours in

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the day and if you're doing all the invoicing and accounting on your own

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you're probably spending too much time on paperwork freshbooks is the

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all-in-one accounting software that can save you several hours a week that's

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more time to spend nailing a client pitch serving your customers or just

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enjoying the company of those you love and right now there's a special offer

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your freshbook subscription for four months now it turns out that once a new

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spec is published it typically takes manufacturers 12 to 18 months to start

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getting products on store shelves so part of that delay has nothing to do

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with the certification process itself it's not their fault additionally

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although the spec gives companies a blueprint as to how to properly

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implement the new version of USB the certification process actually has to

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get developed after the spec comes out since as companies find quirks and snags

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with a new revision testing protocols get designed to make sure those things

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don't end up affecting the final product but if you can't wait for a certified

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version of the power adapter or external SSD or eyeballing how do you know if a

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non-certified product is any good I mean almost 3 billion USBC devices have been

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shipped in 2022 so as many good products

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as there are out there there's also a lot of crap to sift through as well the

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answer is actually quite simple try to buy from Brands you trust and thoroughly

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read reviews especially if it's a more expensive purchase but if you can it's

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typically safer to buy certified especially as the usbif is finally

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ditching those terrible labels that say things like USB 3.2 gen 2x2 and just

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putting USB with the speed beside it wow

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and that's fantastic because one thing is easy to understand for even the most

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technically challenged Among Us bigger numbers are better I love those big big

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beautiful numbers there they are and thanks to you big beautiful viewer for

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watching like the video if you like it dislike it if you disliked it check out

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our other videos comment below with video suggestions don't forget to subscribe and follow techwiki or a

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YouTube channel and we also upload other places too check it out