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There's a new web browser that everyone's talking about.

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It's called Arc, and it was just released only for Mac and iOS.

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It claims to be an operating system for the web that will usher in a whole new way of browsing.

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I'm trying it, and it's pretty neat. But it does, however, face one big problem.

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What web browser do you use? I normally use Google Chrome. Chrome?

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Safari. Google Chrome, mostly Chrome. But are you willing to switch?

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I mostly use Safari, though I've gone through my fair share

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of browsers over the years. I remember when Firefox was new and gave us tabbed browsing.

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I even had an Opera era because that was the fastest browser

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for my crappy laptop at the time. Why?

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Everything's integrated. Cross platform, if I have Windows PC, if I have Mac,

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they all use Chrome. But Firefox is available cross platform?

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It's not Google. If Firefox make a search engine that's good enough,

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then I'll probably consider it. I want to use Firefox.

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I really do. What do you use? You can. I know, but it's so much work.

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It's so much effort to switch. It's the easiest to use between two different systems,

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between Windows and Mac. You can have your favorite, your task bar.

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Everything's shared in between them. It's just the syncing.

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It's just the syncing, yeah. Because users don't need to pay up and buy a browser,

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it should be really easy to switch around. And yet, few do.

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Which is why I asked all my Mac-using colleagues to try ARC out.

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I'm not interested. I only like Chrome. You Google's shill.

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He's going to be missing out, because ARC is different enough to be worth trying.

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Tabs and the address bar are on the left-hand side instead of the top.

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This is especially welcome, since websites waste a lot of horizontal space these days.

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I think it looks beautiful with the vibrant colors, themes, and margins.

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That tab sidebar becomes a liability if you're the type to have

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multiple small browser Windows open at a time. But look what happens when you put it into full screen mode.

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You can take advantage of split screen to group two or more websites into one tab,

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just like you can with macOS's full screen mode. Only this is a little more straightforward and convenient.

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Plus, a lot of our computer life is spent in a web browser anyway.

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And to keep you there, there's a built-in sketchpad and notepad,

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which are treated just like any other tabs. What stands out to me

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is that ARC has a different vision for browsing. You can set up profiles to divide your work

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in personal life, and they're really easy to switch between.

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But ARC will archive the tabs within profiles

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after only 12 hours. Certainly surprised to open up your computer after a day

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and find everything you were looking at missing. You have to go into history to get them back

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or change the setting to 30 days, like I did. However, there's a well thought out process here.

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Tabs you use all the time across profiles should be favorited as buttons at the top.

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And tabs you wanna keep within profiles should get pinned up here.

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Also, check out this tab layering.

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Pretty neat. Outside the main browser window, there's mini ARC Windows,

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which appear when you click on a web link from within a Mac app. I like how it helps contain and constrain

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the web browsing outside of the main browser. If you can adapt to these paradigms,

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maybe this could help you become more intentional about your browsing.

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So does it. The main goal of it was to sort of clean up all your tabs

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and have it be a bit more work focused, I guess you could say.

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You can have a lot more things open at the same time, without having a bunch of clutter in your taskbar.

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If I'm at work, I sort of have three to five websites

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that I'm constantly using. So those are just the obvious ones. At home, I actually have a different workspace entirely.

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So I use the space function. So that's just all the stuff that I generally just check

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either in the morning or after work. I tried installing it on my phone,

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but it required a desktop to install for some reason.

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The phone version of ARC is interesting. I like its design a lot

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because buttons feel like buttons, but it is wholly unfinished.

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It syncs to your desktop surfing sessions via iCloud, letting you carry on from what you were looking at there.

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However, you cannot contribute to it by adding a new tab.

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Instead, you can only search in one temporary tab that's gone as soon as you swipe it down,

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unless you pin it. I prefer on mobile over desktop.

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Really? Cause you can't even like keep tabs in mobile. I'm really simple phone user.

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So for like one tab is all I need. What else about the phone version makes it better than the desktop version for you?

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The fact that you can change the theme and you can change the icon

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that has cute little animations. At first I like it.

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I really like the UI. I think it's pretty pretty and like design-wise I like it.

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But then when I used it, I didn't like it as much

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because it's just like Google Chrome, but more beautiful.

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I have my own minor gripes too. The back button and address bar

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are too small and insignificant relative to their importance to surfing.

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But these are small things that wouldn't prevent me from switching.

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Would you switch to ARC? I don't think so.

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But you would still stick with Safari? Yes. Wow.

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I'll try it out. I'm open to anything that will like make my life better.

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Yeah, I kind of, as of now, I have like fully switched to ARC.

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Yeah. Whoa, that's crazy. Yeah, it was really easy with all the importing

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that it allows from Chrome. It just brings everything over. You just had to make an account,

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sync everything up and it worked. What? Hold on a minute.

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I wouldn't mind it on the PC. I'm kind of useful. So if ARC was available on the PC, then would you switch?

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Yeah. The streamlined design like a Mac, but on the PC would be great.

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I'm still quite indifferent to switching browsers. I go where the wind takes me.

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I started using Safari full time because I cover Apple and that's the browser.

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Apple made some big updates to Safari last year with tab groups and their own take on profiles.

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But because Apple stuck in their flat design ways

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and they built these features in a well-established interface, I found it difficult to incorporate them

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into my surfing habits. I'm glad I'm giving ARC a try thanks to this video,

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but does this mean I'm committing to an ARC era? I think I might just do it,

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but there are two niggling problems, Google and the money.

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ARC is built on Chromium, the free open source version of Google Chrome

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available for developers to build their own browser on top of.

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That means they all have the same engine and have all the same base features available.

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Making it easy for Chromeers to switch over. Even Microsoft, who dominated the browser space 20 years ago

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with Internet Explorer, has switched to their Chromium based edge.

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Yet, it means that Google dominates in yet another layer of the web space

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and I'm a little tired of it. Chromium may be open sourced,

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but Google still has control over it. So even if you're not using Chrome,

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the web is still being optimized for it in other parts of Google's business.

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Like most other browsers, ARC is free. Free with Google means,

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monetized with their advertising and surveillance, but ARC makes a big deal about not monetizing your data.

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So they're still going to be looking for ways to earn money differently.

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One way to monetization is ARC for teams

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and saying, hey, if you're working at a company, how do we make it so the best way to work together

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is in ARC with ARC together.

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Kind of the way that Figma, Notion, Airtable, all these companies monetize.

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I mean, it's really great. You give it away to individuals for free forever and then you charge their companies.

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Exploring monetization strategies that break from the convention of us users

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being the product is laudable, but would you or I pay for ARC?

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Depends on the price. Thanks for browsing through this Mac Address.

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If you surf the web, give this video a like. And if you surf the waves,

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well then you might as well subscribe. I'm curious in the comments below what browser you currently use

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and what eras you've had in the past. And would you try ARC?
