WEBVTT

00:00:00.000 --> 00:00:10.240
It appears that Apple's vision for the future is this, a VR headset.

00:00:10.240 --> 00:00:14.200
They're cool and quite a bit of fun, at least for a while.

00:00:14.200 --> 00:00:18.840
And at this year's WWDC, we're expecting to see their version of it.

00:00:18.840 --> 00:00:25.280
From what I know about Apple's history, this seems off, an Apple VR platform that seems

00:00:25.280 --> 00:00:29.880
so open-ended and unresolved. I'm not confident and I don't know why.

00:00:29.880 --> 00:00:33.520
So to see if I'm the only one, out of the announcement, let's ask people what they

00:00:33.520 --> 00:00:35.640
want from an Apple VR headset.

00:00:41.640 --> 00:00:44.800
Mark, do I look cool wearing these?

00:00:44.800 --> 00:00:49.280
A little bit. Kind of, but probably just wear inside.

00:00:49.280 --> 00:00:52.280
You look cooler. What? Kind of.

00:00:52.280 --> 00:00:58.280
Kind of look like a bug. I don't know where to look. Look, like there's cameras right above your nose.

00:00:58.280 --> 00:01:01.440
You look like a Star Wars alien if I just focus on that.

00:01:01.440 --> 00:01:05.720
This headset has been a long time coming, actually, with rumors trickling out steadily

00:01:05.720 --> 00:01:09.040
for the past eight years.

00:01:09.040 --> 00:01:13.280
People have been speculating about the specs, but I'm more interested in the whole point

00:01:13.280 --> 00:01:18.160
of Apple's headset. Because frankly, I think it's worth tamping down expectation.

00:01:18.160 --> 00:01:22.120
So if I had to sum it up, it's probably not going to be amazing.

00:01:22.120 --> 00:01:25.840
In my opinion, what they're going to probably announce or release according to all those

00:01:25.880 --> 00:01:32.520
rumors, it's going to be kind of VR headsets with potentially C2 applications.

00:01:32.520 --> 00:01:36.800
To help me on my journey, I reached out to Zane Bahamri, a lead analyst for Display Imaging,

00:01:36.800 --> 00:01:42.200
as well as Eugene Fumay, Dean of Applied Sciences at Simon Fraser University here in Burnaby.

00:01:42.200 --> 00:01:45.840
I would have preferred the straight AR solution personally.

00:01:45.840 --> 00:01:52.480
I think there would be a lower barrier to acceptance, and more people would try it out.

00:01:52.480 --> 00:01:58.240
I think AR actually has more potential in society at large.

00:01:58.240 --> 00:02:03.840
The very fact you're looking at me through this VR headset, and I'm not sharing that

00:02:03.840 --> 00:02:08.800
experience with you, is fundamentally problematic.

00:02:08.800 --> 00:02:14.320
But I'm not too surprised that they would go to a VR setting first.

00:02:14.320 --> 00:02:20.560
There is an opportunity to capitalize on existing VR applications, interesting graphics games,

00:02:21.440 --> 00:02:25.760
and having a pass-through gives you an AR-ish experience.

00:02:25.760 --> 00:02:30.320
The closest analog to what's expected is this, the MetaQuest Pro.

00:02:30.320 --> 00:02:34.000
I've been using it for the past week, and it's really sold me on what VR offers,

00:02:34.000 --> 00:02:38.240
especially in terms of immersion and sense of scale in virtual worlds.

00:02:38.240 --> 00:02:45.680
Whoa, cool apartment! Unfortunately, it's decent hardware controlled by maddening Meta software.

00:02:45.680 --> 00:02:53.920
But fortunately, this is what Apple does best. Take an established category that's a little lost, and then show the world how it should be done.

00:02:53.920 --> 00:03:01.040
It's what they did with the PC, it's what they did with the music player, it's what they did with the cell phone, and I guess what they're doing with the Apple Watch.

00:03:01.040 --> 00:03:05.520
The question is, are those past successes any indication that Apple will be the company to

00:03:05.520 --> 00:03:10.640
finally crack VR, or is this just a radically different challenge from what they faced before?

00:03:13.120 --> 00:03:20.960
Search! We have to remember that this idea of extending reality has been around for millennia.

00:03:20.960 --> 00:03:25.440
I mean, you know, with the development of eyeglasses and microscopes and telescopes,

00:03:25.440 --> 00:03:30.400
we're kind of extending the nature of the reality we can perceive.

00:03:30.400 --> 00:03:34.480
So this idea of augmenting reality has been around a long time.

00:03:35.360 --> 00:03:38.880
The difference is that those were all purpose-built.

00:03:38.880 --> 00:03:44.320
What we're dealing with here with these glass technologies is we've been through a cycle since,

00:03:44.320 --> 00:03:49.600
you know, the mid-1960s, and they've really been largely the same kind of applications,

00:03:49.600 --> 00:03:56.080
simulation technologies, and it's moved into the idea of immersive computer graphics environments,

00:03:56.080 --> 00:04:02.080
games, and so on. So the cycle of applications hasn't changed that much, and the nature of the,

00:04:02.080 --> 00:04:04.720
frankly, the form factor has not changed that much.

00:04:05.200 --> 00:04:11.440
And the use case, the application is really what's missing. And I mean, if we look at the history, you opened up with the VR.

00:04:12.480 --> 00:04:16.800
Don't know if you remember, 2014, Max Zuckerberg by Oculus for two billion,

00:04:17.440 --> 00:04:22.720
and he says, no worry, we're going to start with the video gamers, and then it's going to be what he

00:04:22.720 --> 00:04:27.120
called a social VR. It's going to be for everyone. You're going to be able to call the grandma or the

00:04:27.120 --> 00:04:32.400
VR and so on and so forth. Lo and behold, we are many years after that, and the market is only

00:04:32.400 --> 00:04:37.680
the video gamers and the industrial applications. I'm sure you've heard that there are a lot of

00:04:37.680 --> 00:04:43.600
rumors that Apple's going to release a headset similar to this. What should it do? Like, what's

00:04:46.400 --> 00:04:51.360
I don't want to watch like Netflix outside, but like maybe scan some areas, maybe make

00:04:51.360 --> 00:04:56.720
graphs, I don't know. Final Cut Pro, my new editing setup. So you would edit Final Cut Pro in like a

00:04:56.720 --> 00:05:01.920
virtual world? That'd be amazing. What's that movie? Minority report? Minority report, but like video

00:05:01.920 --> 00:05:07.680
editing. I'm not an Apple. I don't have anything Apple, so I don't, if it could get my wife interested

00:05:07.680 --> 00:05:13.280
in it, then I would buy it. Seriously, if this could get your wife into VR, that would make it work well.

00:05:13.280 --> 00:05:20.960
Yeah. The more that being in a VR environment is more like being in the real world, this is obvious.

00:05:20.960 --> 00:05:26.320
The more I want to try it. Yeah. Yeah, it would be cool if it can incorporate with some like

00:05:27.200 --> 00:05:33.840
applications where you can like do like draping or some sort or pattern making.

00:05:33.840 --> 00:05:38.800
Because gravity sketch can already do something similar with like drawing in a 3D space with

00:05:38.800 --> 00:05:44.720
VR headsets. What would it have to do to be revolutionary and useful? You'd have to be able

00:05:44.720 --> 00:05:52.000
to use it while it's charging. Okay. Would I want to watch a movie through an AR VR headset?

00:05:52.880 --> 00:05:57.040
No, we already saw the problem with that with stereo televisions. You lose track of your

00:05:57.040 --> 00:06:02.640
companions. What I would want is something where there's nothing but a gain. And there seems to be

00:06:02.640 --> 00:06:08.320
a situation where there's a gain, but there's a demonstrable loss. So if it's win-win-win along

00:06:08.320 --> 00:06:13.840
the way, then I'm in. Well, it's interesting you mentioned like that we've been making progress

00:06:13.840 --> 00:06:17.840
forward, but there's always been kind of caveats. It kind of feels then that we're not getting as

00:06:17.840 --> 00:06:23.920
far as we could. Like there's lots of obstacles in the way. What we haven't seemed to have gotten

00:06:23.920 --> 00:06:31.040
past is getting really into the mainstream. We seem to be stuck in the early adopter world

00:06:31.040 --> 00:06:38.400
with these technologies. Unlike, say, you know, look at where we've gone with games technologies

00:06:38.400 --> 00:06:44.320
and how far people are willing to go to really upgrade their systems so that they get the best

00:06:44.400 --> 00:06:50.160
possible experience. They're early adopters, but there's many others that have joined. There's a

00:06:50.160 --> 00:06:55.600
huge momentum to the point that video games are a gigantic industry that dwarfs the moving industry.

00:06:55.600 --> 00:06:59.920
So show me more gains. And you know, I'm all in if they do.

00:07:00.880 --> 00:07:05.920
Like VR, the rumors of Apple's headset haven't shown a win-win though. It sounds more like a

00:07:05.920 --> 00:07:12.080
compromise. The dream and intention from the start was to create a set of augmented reality

00:07:12.080 --> 00:07:18.080
glasses, which wouldn't look out of place on your face while displaying an interface in your space.

00:07:19.200 --> 00:07:23.920
But that's not happening. Instead, we're getting mixed reality. And that's quite new.

00:07:25.120 --> 00:07:30.080
Using this makes that hard to see, though. Sure, I can walk around with it just fine,

00:07:30.080 --> 00:07:34.320
but the effect from these cameras make me feel like Scott Pilgrim battling the X's.

00:07:34.320 --> 00:07:39.200
And who wants to do that? In 2017, Apple launched ARKit for developers,

00:07:39.200 --> 00:07:43.360
and for a few years after, they would demo how the LiDAR sensors in their pro-mobile devices

00:07:43.360 --> 00:07:50.720
could enable such amazing experiences, like Lego on a table or overlays in clips. Perhaps the best

00:07:50.720 --> 00:07:55.600
experience I've been able to find is the AR walking directions in Apple Maps. That would be great

00:07:55.600 --> 00:08:02.000
in a pair of glasses, but only if I'm willing to be seen out in public with them. What I'm hoping for

00:08:02.000 --> 00:08:09.200
is that we see a lot of creative people looking at these beyond-games technologies, that they'll

00:08:09.200 --> 00:08:18.080
be looking at more somber or austere applications that really will help people. And another aspect

00:08:18.080 --> 00:08:22.560
of this is how do we make these devices more inclusive? But we really need creative software

00:08:22.560 --> 00:08:26.640
people to generate and develop really interesting, inclusive applications.

00:08:27.600 --> 00:08:32.560
So what kind of applications can we expect developers to make? Currently the most compelling

00:08:32.560 --> 00:08:38.960
use case for VR is gaming, but that's the one thing Apple's the worst at. If a developer wants

00:08:38.960 --> 00:08:43.760
to make a game, they have to use Apple's Metal API, whereas most are using Vulkan.

00:08:45.120 --> 00:08:48.880
So if you were to take the number of VR developers and cross them with the number of Metal API

00:08:48.880 --> 00:08:54.720
developers, I imagine the Venn diagram overlap is quite slim. Not to mention if they have to give

00:08:54.800 --> 00:08:59.520
30% of all transactions on the platform to Apple, which has already strained the company's

00:08:59.520 --> 00:09:03.520
relationships with developers, even on top of App Store review struggles.

00:09:05.600 --> 00:09:10.000
But maybe we don't need any new applications. We just need the applications we already have

00:09:10.000 --> 00:09:14.960
with a new interface and in a new way, which is what Apple's done exceedingly well. The

00:09:14.960 --> 00:09:18.800
Macintosh had the mouse, the iPod had the click wheel, the iPhone had multi-touch.

00:09:24.800 --> 00:09:30.560
You know, one of the things that we really might want to think more about is the whole

00:09:30.560 --> 00:09:36.720
nature of display systems. As I went through my understanding of computer graphics, I was forced

00:09:36.720 --> 00:09:43.520
to learn about magic. And the magic starts with things like cathode ray tubes. They're magic.

00:09:43.600 --> 00:09:50.640
Then we go to, you know, we went to LCDs and to LEDs, magic. But one of the things that we're stuck

00:09:50.640 --> 00:09:59.360
with is the display. And it means that we have to go to the display. The promise of AR and VR,

00:09:59.360 --> 00:10:05.600
in particular AR, is that we can be freed from the display as a fixed thing.

00:10:06.800 --> 00:10:10.640
We actually have an opportunity to get a glimpse of what this is like with the in real

00:10:10.720 --> 00:10:13.760
air glasses. And I gave Eugene a chance to try them out himself.

00:10:14.320 --> 00:10:20.000
You know, that's really good. I think I could actually use this. That's always being the promise

00:10:20.000 --> 00:10:28.160
of it. And that's, I think, a place where we can kind of imagine really a world where the computer,

00:10:28.160 --> 00:10:32.720
and in some sense, the display disappears. It's simply part of a human visual system,

00:10:32.720 --> 00:10:37.520
part of the cognitive processing we do. I think it will happen though. And that's,

00:10:37.520 --> 00:10:44.400
that's really something for us to be thinking about as human beings. What will happen when we

00:10:44.400 --> 00:10:50.240
are completely unmoored from, you know, the home office and the display systems that we

00:10:50.240 --> 00:10:57.120
essentially have our faces stuck into. Now the display travel with us. It's kind of cool when

00:10:57.120 --> 00:11:02.400
you think about that as it's as the promise of the technology. It's really interesting that you

00:11:02.400 --> 00:11:07.120
bring up, you know, replacing screens because that is kind of a compelling application. And is

00:11:07.120 --> 00:11:13.920
it really that simple? I think it is that simple. And, but then we have to have the compelling

00:11:13.920 --> 00:11:18.720
applications. I could imagine sitting in the office managing Windows floating in space,

00:11:18.720 --> 00:11:23.360
maybe even video editing a timeline that spans across the entirety of the desk.

00:11:24.080 --> 00:11:29.440
The office use case is where meta has been trying to go and they've yet to set the world on fire.

00:11:29.440 --> 00:11:31.360
But meta is an apple.

00:11:33.840 --> 00:11:39.360
And the apple coming in would be kind of a strong commitment. So they're going to release something

00:11:39.360 --> 00:11:45.760
that's top level that she goes through. And I'm really hoping that it creates the emulation

00:11:45.760 --> 00:11:51.440
and the development that's needed for the whole industry because you can have the best hardware.

00:11:52.160 --> 00:11:57.280
If you don't have anything to use it for, it's going to be useless. So you can see, right?

00:11:58.000 --> 00:12:03.040
But you know, it's going to happen. Like this is going to happen. Does it happen now versus

00:12:04.080 --> 00:12:10.880
the next wheel of reincarnation? That's going to be the interesting question.

00:12:10.880 --> 00:12:18.320
So yeah, it's been a 50 some odd year process. And it'll just be very interesting to see

00:12:18.880 --> 00:12:25.360
where we end up. I think, you know, given Apple's reputation, I think they'll likely have a very

00:12:25.360 --> 00:12:31.760
nice looking headset. Thanks for making this Mac Address a virtual reality. If you're excited for

00:12:31.760 --> 00:12:35.280
Apple's headset, give this video a like. And if you want to learn about it when it gets announced,

00:12:35.280 --> 00:12:39.440
well, you might as well subscribe. Now, I'm curious in the comments below what you think

00:12:39.440 --> 00:12:43.920
the right use case for one of these is.
