WEBVTT 00:00:00.080 --> 00:00:07.480 we have gotten very used to seeing that little I in front of Intel CPU numbers 00:00:05.120 --> 00:00:13.759 since the first i7 came out all the way back in 2008 but now it's the end of an 00:00:10.599 --> 00:00:16.199 era as Intel is changing its CPU 00:00:13.759 --> 00:00:21.519 branding instead of the lowercase eye and a number team blue CPU lineup will 00:00:18.720 --> 00:00:27.960 be split into core and core Ultra segments with the core CPUs being 00:00:24.080 --> 00:00:30.439 designated as either core 3 5 or 7 while 00:00:27.960 --> 00:00:37.399 core Ultra CPUs will be branded as core Ultra 5 7 or n but why did Intel decide 00:00:34.719 --> 00:00:42.600 to make such a big change when many of us have gotten quite used to what Core 00:00:39.719 --> 00:00:47.000 I5 or whatever means about a processor's performance we sat down with Intel and 00:00:44.800 --> 00:00:52.559 got some answers and we'd like to thank both Intel and Thomas Hanford for their 00:00:49.719 --> 00:00:56.760 assistance first of all even though many of us in the tech Enthusiast space find 00:00:54.760 --> 00:01:01.160 Intel's core I something branding followed by 14th gen or whatever to be 00:00:59.199 --> 00:01:06.920 pretty straight forward it turns out that many other people don't Intel got 00:01:04.159 --> 00:01:10.759 feedback from both everyday users and oems who build computers with Intel CPUs 00:01:09.479 --> 00:01:15.080 that they then have to turn around and sell that the old branding was actually 00:01:13.400 --> 00:01:19.320 rather confusing if we're talking about the lowercase ey specifically it 00:01:17.520 --> 00:01:23.159 appeared that lots of consumers simply didn't know what the heck it's supposed 00:01:21.200 --> 00:01:27.520 to stand for so Intel thought a good starting point would be just to remove 00:01:25.040 --> 00:01:32.119 this extraneous letter I mean it's not like they're Apple but if the goal is 00:01:30.000 --> 00:01:36.720 Simplicity why are they splitting the lineup into core and core Ultra we'll 00:01:35.280 --> 00:01:40.200 tell you more right after we thank paperlike for sponsoring this video If 00:01:38.759 --> 00:01:44.360 you're looking for a screen protector for your iPad paperlike has got you 00:01:42.399 --> 00:01:47.960 covered the paperlike 2.1 is manufactured in Switzerland and is 00:01:46.240 --> 00:01:52.520 designed to help you write and draw on your iPad just like how you would on 00:01:49.880 --> 00:01:57.039 paper it uses their exclusive micro bead technology called Nano dots to emulate 00:01:54.880 --> 00:02:01.840 the stroke resistance of paper without sacrificing screen Clarity make sure to 00:01:59.360 --> 00:02:07.600 check out paper like at the link below the core core Ultra scheme is part of 00:02:04.799 --> 00:02:12.440 Intel's plan to deemphasize what generation or gen a chip is a part of as 00:02:10.959 --> 00:02:16.640 they think that future chip architectures will be a little more 00:02:14.280 --> 00:02:20.920 purpose-built than they have been in the past you'd see a new broad lineup of 00:02:18.920 --> 00:02:25.160 CPUs whenever a new architecture was ready to be released there would be new 00:02:22.840 --> 00:02:29.920 chips from the cellon all the way up to the core I9 the specific chip that you 00:02:27.920 --> 00:02:34.000 buy would depend on what exactly you were going to use it for but each chip 00:02:32.239 --> 00:02:39.840 generation would be the same architecture however Intel thinks that 00:02:36.760 --> 00:02:42.080 in the future certain architectures will 00:02:39.840 --> 00:02:46.640 work better for some use cases than others so instead of putting an emphasis 00:02:44.080 --> 00:02:51.159 on what generation a processor is the core versus core Ultra distinction will 00:02:49.200 --> 00:02:55.879 be the one that gives the consumer the largest amount of information about what 00:02:53.040 --> 00:02:59.720 a chip will be good for and Intel's own market research showed that the 00:02:57.760 --> 00:03:05.040 generation language was also confusing using to many consumers which kind of 00:03:01.800 --> 00:03:07.040 makes sense 14th gen means something to 00:03:05.040 --> 00:03:12.480 folks who closely follow developments in PC Hardware like say a TechLink viewer 00:03:10.239 --> 00:03:15.599 but not much to the average person who walks into a Best Buy and just wants to 00:03:14.280 --> 00:03:20.560 know if a certain laptop is good for gaming core Ultra is supposed to mean 00:03:18.400 --> 00:03:25.000 good for gamers and content creators while just playing core is supposed to 00:03:22.840 --> 00:03:30.519 mean good for productivity and general use meanwhile Intel has also ditched the 00:03:28.120 --> 00:03:35.480 Pentium and Celeron brands and is now simply calling their entry-level 00:03:31.959 --> 00:03:38.599 offerings Intel processors again the 00:03:35.480 --> 00:03:41.480 intent is to simplify things considering 00:03:38.599 --> 00:03:45.760 later model desktop pentiums and cerons weren't super different from each other 00:03:43.519 --> 00:03:50.319 but it remains to be seen if this move will instead create a who's Ono 00:03:48.360 --> 00:03:59.159 situation so did you get an Intel processor yes wait well no huh who's on 00:03:56.360 --> 00:04:03.959 first there will also be shortened model numbers that that follow the main core 00:04:01.599 --> 00:04:08.480 or core Ultra designation Intel is moving to using just three numbers with 00:04:06.480 --> 00:04:12.120 the first telling you the generation the second telling you the relative 00:04:09.879 --> 00:04:17.199 performance level and the third digit appearing to indicate features like a 00:04:14.400 --> 00:04:24.120 higher clock or more PCIe Lanes though Intel hasn't made this super clear yet 00:04:20.040 --> 00:04:25.960 is this actually less confusing maybe 00:04:24.120 --> 00:04:32.639 maybe not but it's understandable that Intel would consider names like I 94900 00:04:29.680 --> 00:04:37.120 KF to be a little unwieldy and general feedback from OEM so far seems to be 00:04:35.039 --> 00:04:41.360 positive compared to the old naming system what might be a bit more 00:04:39.199 --> 00:04:46.960 confusing though is exactly what the numbers 3 5 7 and 9 will mean but this 00:04:45.600 --> 00:04:51.080 was already becoming an issue with the old naming scheme for quite a while 00:04:48.960 --> 00:04:55.680 Intel's desktop chips followed this pattern but as larger core counts became 00:04:53.320 --> 00:05:01.160 more common it was no longer possible to tell how many cores a CPU had just by 00:04:58.039 --> 00:05:03.039 looking at I5 or I 7 for example it's 00:05:01.160 --> 00:05:08.000 likely that these numbers will indicate a relative performance tier within the 00:05:05.320 --> 00:05:11.759 core or core Ultra Brands instead of a specific number of cores especially as 00:05:09.919 --> 00:05:15.800 typical core counts will likely continue to change in the future plus there'll be 00:05:14.039 --> 00:05:19.560 flying cars and you know it's it's complicated although there are a handful 00:05:17.800 --> 00:05:23.919 of mobile chips already out with the new branding we'll have to wait until at 00:05:21.479 --> 00:05:27.639 least the second half of 2024 to see it start appearing on the desktop side when 00:05:26.039 --> 00:05:31.199 that happens we're planning to do a follow-up video with more specific 00:05:29.120 --> 00:05:34.919 details about the naming scheme but for now weigh in down in the comments as to 00:05:33.280 --> 00:05:38.600 whether you think Intel is simplifying things or just making them more 00:05:36.680 --> 00:05:42.680 complicated but you know what's not complicated how much I appreciate you 00:05:41.080 --> 00:05:46.759 and the fact you watch this whole video thanks for watching like the video if you liked it dislike it if you disliked 00:05:45.360 --> 00:05:51.520 it check out our other videos comment below with video suggestions and don't forget to subscribe and follow and 00:05:49.960 --> 00:05:54.319 that's the simplest thing anyone's ever said