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we have gotten very used to seeing that little I in front of Intel CPU numbers

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since the first i7 came out all the way back in 2008 but now it's the end of an

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era as Intel is changing its CPU

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branding instead of the lowercase eye and a number team blue CPU lineup will

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be split into core and core Ultra segments with the core CPUs being

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designated as either core 3 5 or 7 while

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core Ultra CPUs will be branded as core Ultra 5 7 or n but why did Intel decide

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to make such a big change when many of us have gotten quite used to what Core

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I5 or whatever means about a processor's performance we sat down with Intel and

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got some answers and we'd like to thank both Intel and Thomas Hanford for their

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assistance first of all even though many of us in the tech Enthusiast space find

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Intel's core I something branding followed by 14th gen or whatever to be

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pretty straight forward it turns out that many other people don't Intel got

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feedback from both everyday users and oems who build computers with Intel CPUs

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that they then have to turn around and sell that the old branding was actually

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rather confusing if we're talking about the lowercase ey specifically it

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appeared that lots of consumers simply didn't know what the heck it's supposed

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to stand for so Intel thought a good starting point would be just to remove

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this extraneous letter I mean it's not like they're Apple but if the goal is

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Simplicity why are they splitting the lineup into core and core Ultra we'll

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tell you more right after we thank paperlike for sponsoring this video If

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you're looking for a screen protector for your iPad paperlike has got you

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designed to help you write and draw on your iPad just like how you would on

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paper it uses their exclusive micro bead technology called Nano dots to emulate

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the stroke resistance of paper without sacrificing screen Clarity make sure to

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check out paper like at the link below the core core Ultra scheme is part of

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Intel's plan to deemphasize what generation or gen a chip is a part of as

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they think that future chip architectures will be a little more

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purpose-built than they have been in the past you'd see a new broad lineup of

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CPUs whenever a new architecture was ready to be released there would be new

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chips from the cellon all the way up to the core I9 the specific chip that you

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buy would depend on what exactly you were going to use it for but each chip

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generation would be the same architecture however Intel thinks that

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in the future certain architectures will

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work better for some use cases than others so instead of putting an emphasis

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on what generation a processor is the core versus core Ultra distinction will

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be the one that gives the consumer the largest amount of information about what

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a chip will be good for and Intel's own market research showed that the

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generation language was also confusing using to many consumers which kind of

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makes sense 14th gen means something to

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folks who closely follow developments in PC Hardware like say a TechLink viewer

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but not much to the average person who walks into a Best Buy and just wants to

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know if a certain laptop is good for gaming core Ultra is supposed to mean

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good for gamers and content creators while just playing core is supposed to

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mean good for productivity and general use meanwhile Intel has also ditched the

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Pentium and Celeron brands and is now simply calling their entry-level

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offerings Intel processors again the

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intent is to simplify things considering

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later model desktop pentiums and cerons weren't super different from each other

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but it remains to be seen if this move will instead create a who's Ono

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situation so did you get an Intel processor yes wait well no huh who's on

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first there will also be shortened model numbers that that follow the main core

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or core Ultra designation Intel is moving to using just three numbers with

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the first telling you the generation the second telling you the relative

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performance level and the third digit appearing to indicate features like a

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higher clock or more PCIe Lanes though Intel hasn't made this super clear yet

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is this actually less confusing maybe

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maybe not but it's understandable that Intel would consider names like I 94900

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KF to be a little unwieldy and general feedback from OEM so far seems to be

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positive compared to the old naming system what might be a bit more

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confusing though is exactly what the numbers 3 5 7 and 9 will mean but this

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was already becoming an issue with the old naming scheme for quite a while

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Intel's desktop chips followed this pattern but as larger core counts became

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more common it was no longer possible to tell how many cores a CPU had just by

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looking at I5 or I 7 for example it's

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likely that these numbers will indicate a relative performance tier within the

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core or core Ultra Brands instead of a specific number of cores especially as

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typical core counts will likely continue to change in the future plus there'll be

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flying cars and you know it's it's complicated although there are a handful

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of mobile chips already out with the new branding we'll have to wait until at

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least the second half of 2024 to see it start appearing on the desktop side when

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that happens we're planning to do a follow-up video with more specific

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details about the naming scheme but for now weigh in down in the comments as to

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whether you think Intel is simplifying things or just making them more

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complicated but you know what's not complicated how much I appreciate you

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and the fact you watch this whole video thanks for watching like the video if you liked it dislike it if you disliked

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it check out our other videos comment below with video suggestions and don't forget to subscribe and follow and

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that's the simplest thing anyone's ever said