we have gotten very used to seeing that little I in front of Intel CPU numbers
since the first i7 came out all the way back in 2008 but now it's the end of an
era as Intel is changing its CPU
branding instead of the lowercase eye and a number team blue CPU lineup will
be split into core and core Ultra segments with the core CPUs being
designated as either core 3 5 or 7 while
core Ultra CPUs will be branded as core Ultra 5 7 or n but why did Intel decide
to make such a big change when many of us have gotten quite used to what Core
I5 or whatever means about a processor's performance we sat down with Intel and
got some answers and we'd like to thank both Intel and Thomas Hanford for their
assistance first of all even though many of us in the tech Enthusiast space find
Intel's core I something branding followed by 14th gen or whatever to be
pretty straight forward it turns out that many other people don't Intel got
feedback from both everyday users and oems who build computers with Intel CPUs
that they then have to turn around and sell that the old branding was actually
rather confusing if we're talking about the lowercase ey specifically it
appeared that lots of consumers simply didn't know what the heck it's supposed
to stand for so Intel thought a good starting point would be just to remove
this extraneous letter I mean it's not like they're Apple but if the goal is
Simplicity why are they splitting the lineup into core and core Ultra we'll
tell you more right after we thank paperlike for sponsoring this video If
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check out paper like at the link below the core core Ultra scheme is part of
Intel's plan to deemphasize what generation or gen a chip is a part of as
they think that future chip architectures will be a little more
purpose-built than they have been in the past you'd see a new broad lineup of
CPUs whenever a new architecture was ready to be released there would be new
chips from the cellon all the way up to the core I9 the specific chip that you
buy would depend on what exactly you were going to use it for but each chip
generation would be the same architecture however Intel thinks that
in the future certain architectures will
work better for some use cases than others so instead of putting an emphasis
on what generation a processor is the core versus core Ultra distinction will
be the one that gives the consumer the largest amount of information about what
a chip will be good for and Intel's own market research showed that the
generation language was also confusing using to many consumers which kind of
makes sense 14th gen means something to
folks who closely follow developments in PC Hardware like say a TechLink viewer
but not much to the average person who walks into a Best Buy and just wants to
know if a certain laptop is good for gaming core Ultra is supposed to mean
good for gamers and content creators while just playing core is supposed to
mean good for productivity and general use meanwhile Intel has also ditched the
Pentium and Celeron brands and is now simply calling their entry-level
offerings Intel processors again the
intent is to simplify things considering
later model desktop pentiums and cerons weren't super different from each other
but it remains to be seen if this move will instead create a who's Ono
situation so did you get an Intel processor yes wait well no huh who's on
first there will also be shortened model numbers that that follow the main core
or core Ultra designation Intel is moving to using just three numbers with
the first telling you the generation the second telling you the relative
performance level and the third digit appearing to indicate features like a
higher clock or more PCIe Lanes though Intel hasn't made this super clear yet
is this actually less confusing maybe
maybe not but it's understandable that Intel would consider names like I 94900
KF to be a little unwieldy and general feedback from OEM so far seems to be
positive compared to the old naming system what might be a bit more
confusing though is exactly what the numbers 3 5 7 and 9 will mean but this
was already becoming an issue with the old naming scheme for quite a while
Intel's desktop chips followed this pattern but as larger core counts became
more common it was no longer possible to tell how many cores a CPU had just by
looking at I5 or I 7 for example it's
likely that these numbers will indicate a relative performance tier within the
core or core Ultra Brands instead of a specific number of cores especially as
typical core counts will likely continue to change in the future plus there'll be
flying cars and you know it's it's complicated although there are a handful
of mobile chips already out with the new branding we'll have to wait until at
least the second half of 2024 to see it start appearing on the desktop side when
that happens we're planning to do a follow-up video with more specific
details about the naming scheme but for now weigh in down in the comments as to
whether you think Intel is simplifying things or just making them more
complicated but you know what's not complicated how much I appreciate you
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that's the simplest thing anyone's ever said