WEBVTT

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even if you won't let anything colored green or blue come within 10 ft of your

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PC it's hard to deny that the last few years have been a tough time for AMD

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fans aside from very minor incremental

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updates we haven't seen any truly new

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high-end desktop CPUs and team red is

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still getting handily beaten in the GPU Market as well but Hope Springs Eternal

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and it looks like there's going to be plenty for AMD fans to get excited about

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in 2017 but is it enough to make AMD

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competitive to make them more of a Mainstay among PC Gamers and perhaps

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most importantly to make them more of that sweet paper that will allow them to

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continue to innovate in the future to

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answer let's first take a closer look at what AMD is up to on the GPU side of

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things today we've seen their Focus Shift from trying to compete directly

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against NVIDIA at every segment of the market to competing on value for the

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money their new rx480 priced at $200 was

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heavily marketed as affordable VR at a

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lower price point than NVIDIA was willing to offer this resulted in AMD

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shipping 1 and A5 million more discret

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desktop gpus in the third quarter of 2016 than they did in the same period in

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2015 nearly a 70% increase but can AMD

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continue this momentum right now there's

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nothing current gen on the high end from AMD but that's set to change very soon

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with Vega its next iteration of its Northstar themed gpus which AMD has

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already confirmed will be aimed at the high-end and Enthusiast segments while

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they won't be able to undercut NVIDIA on price by very much seeing as they

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essentially contract with the same third party Fabs to actually manufacture the

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chips offering performance similar to a

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GTX 1070 or a 1080 at a slightly lower

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price could help AMD a great deal especially as it doesn't actually cost

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the company as much more as you might

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think to make a higher tier GPU than a mid-range or a low tier one which should

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improve their profitability although Vega gpus will be

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using the same gcn fourth generation architecture as the rx480 they'll be

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beefed up with nearly twice as many stream processors which could make the

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GPU Wars very interesting come the first

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half of next year but what will the AMD

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fan pair his or her shiny new Vega GPU

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with well AMD's New Zen CPU lineup will

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be released soon marking a dramatic shift in AMD's CPU philosophy as well

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you see part of the reason AMD lost so much ground in the CPU Market over the

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last 5 years is that they focused more on core count meaning that you could buy

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a six or an8 core AMD chip for Fairly

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cheap but performance per core has

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lagged behind Intel often significantly

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with high power consumption being yet another cross to bear and since

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single-threaded performance is typically more important for gamers and even in

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multi-threaded workloads past a certain number of cores as we discovered

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recently AMD chips have been a harder

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sell especially considering that the AMD

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desktop platform at least their high-end FX chipsets haven't been updated in so

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long that they lack native support for USB 3

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ddr4 PCI Express 3.0 and NVMe ssds and

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that's ignoring Intel specific standards that are gaining traction like

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Thunderbolt 3 most of that though changes with Zen

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as AMD has publicly announced that the focus is squarely on per core

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performance along with lower power consumption and early reports seem to

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indicate that Zen might be pretty close to Intel's Broadwell family

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performance-wise and while Broadwell is

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a couple of generations old at this point keep in mind that Intel's

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single-threaded improvements from Broad Broadwell to the current generation KB

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Lake have been quite minimal as the focus for Intel has been more on

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improving the platform overall including graphics performance so the vast

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majority of users might be hardpressed to notice too much of a difference

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between a red computer and a blue one so

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with that in mind AMD pricing the chips correctly could mean users might choose

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Zen instead of paying the Intel tax for

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a performance boost they might not notice or Intel exclusive Technologies

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like Thunderbolt but of course AMD isn't just

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a Mainstay in desktop PCS how are things looking for their laptop and console

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Endeavors well the good news for AMD is that not only did their sales of laptop

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gpus grow in 2016 but AMD gpus were also

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included in all 15in models of the new

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Apple MacBook Pro which is flying off

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the shelves for some reason of course a

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small kick in the teeth is that AMD is no longer the only player in the console

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Graphics Market with Nintendo switching from a custom AMD chip to an NVIDIA s so

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for its new Switch hybrid console back to the original question

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though while AMD has some obvious hurdles to clear 2017 looks like it's

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going to be a very exciting year if you're all about # better red just don't

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