after many years of the same handful of companies making the processors in our
computers and phones we're finally seeing some major changes in rapid
succession amazon rolled out servers based on their own graviton processors
apple of course announced their groundbreaking apple silicon for macs
and idevices designed entirely in-house and now google has entered the fray with
its new tensor processors and although it looks like they'll be manufactured by
samsung google actually had a major role in designing the chip they had their
fingers in there but unlike google's tensor processing unit which is an ai
focused card designed for servers tensor is a mobile focused system on a chip or
soc meaning it combines a CPU and other computing elements such as RAM modem and
audio processing together for better efficiency chips like these are the
mainstays in modern smartphones but only a few companies design their own apple
with their a series is one example while the majority of Android-powered gadgets
use off-the-shelf socs from mediatek or qualcomm with samsung's in-house exynos
chips being a notable exception even google's own pixel lineup has used
qualcomm chips until now but the end is near and going forward they'll be
featuring tensor chips but what is a
tensor chip and why exactly is google moving chip design in-house when it
might be easier just to outsource it well when there's an app for that was a
popular catchphrase 10 years ago oh no i don't think most of the people
using it anticipated how much we would come to expect from our phones
everything from dslr look-alike photos to high-fidelity gaming to instant ar
powered translation is this the future but expect all of
these things we do and as the software that enables these features becomes more
and more complex some of the familiar hardware inside our phones hasn't kept
up so instead of using more general purpose processors from an outside
company google developed tensor so the hardware in its pixel devices would be a
perfect fit for Android in their words which of course google also develops but
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although we don't have tons of tensor specifications to throw at you right now
it's pretty clear that much of tensor's silicon is going to be dedicated towards
image processing which isn't too surprising considering the pixel lineup
has long featured strong camera performance as a selling point and
because modern phones rely heavily on ai to make his images look good especially
important because the sensors inside mobile cameras aren't all that large one
of google's primary focuses for tensor is for it to deliver speedy performance
with ai intensive tasks such as improving grainy or blurry nighttime
photos the enhanced ai capabilities of tensor can take images from the multiple
lenses on pixel and run several different ai algorithms at once to
improve picture quality and sharpness even in tough situations including fast
motion or when there's so much light the picture is in danger of being blown out
i was born in the light the emphasis on ai should also help with
voice input this means your phone should be able to better tell the difference
between which word is a command versus which word is a part of your message
provide better auto-generated captions if you're watching a video in a foreign
language and deliver better experiences with apps that use any form of ai such
as those that detect objects this also means that smartphones with a tensor
chip won't have to rely as much on cloud ai processing freeing up bandwidth and
possibly allowing some apps to function without needing a strong connection to
the cloud because you don't need google to see everything you're doing but how
long will you need to wait to get your hands on it well google doesn't want to
just sit on this thing forever especially as it's already behind apple
in terms of vertically integrating socs into its own phones and the pixel 6
which will be the first device to feature the tensor chip should be available in fall 2021 google has left
open the possibility it'll show up in other devices at some point but let's
see how well their tensor based phones take off first if they do well maybe
we'll see google stores popping up at malls where everything is painted white
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