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technically sharing a cool image or video that you
found online constitutes copyright infringement yes even that super funny
spongebob meme but oftentimes there's no way to know if the
rights holder is the guy who runs the sriracha sauce company who is super
chill about other people using the name or if it's some super litigious artist
who's going to send a tactical team of lawyers to your house at three in the
morning and because it takes about two seconds to repost something on social
media or a blog there have been a number of efforts to
make it clearer what you can and can't
do with the content you find online with one of the most notable being the
creative commons license you've probably seen these on websites like wikipedia
and flickr whenever you click on an image but what exactly do they mean
a creative commons license aims to find a happy middle ground between media that
the creator declares is in the public domain meaning that they've made it free
for anyone to use for any purpose and
works that are protected by the full force of copyright which by the way you
should probably assume for anything that you find on the internet that isn't
otherwise labeled here's how it works the creative commons
organization provides a number of pre-written licenses that a creator can
choose from instead of having to draft one themselves or hire a lawyer to do it
for them an expensive process these licenses allow any member of the
general public to do certain things with their image song or computer program
without having to explicitly ask permission
as long as certain rules are followed all creative commons licenses require at
the very least that the user attribute their work to the rights holder so
you'll see example of this right here on techwiki as you may have noticed when we
put attributions down in the corner whenever we use a cc image
simple attribution licenses such as these are popular among business users
such as a cafe owner who wants to play music in their coffee shop without
having to pay royalties however other cc licenses place
additional restrictions on how the work can be shared a share a like license for
example requires that any transformed creation like a remixed song
also be distributed under the same cc license
creators also have the option of banning any commercial use or modification which
could be useful if you're say a photographer who doesn't mind
people posting high-res versions of your picks on their personal
cool desktop wallpapers blog because it's 2002 but doesn't want some shady
character selling canvas prints on the sidewalk for 300 bucks a pop profiting
off of your work but Linus come on what's the point of all this can't i
just assert fair use if i'm using something without making money off of it
actually no not only can you still get in trouble for reusing a copyrighted
work without permission even if you're not turning a profit
which you can learn more about up here but fair use is a squishy squashy
subjectivey legal standard that has led to some lengthy court battles in the
past creative commons licenses spell out
exactly what is and is not allowed by the creator and the organization also
provides easily readable summaries and icons that creators can use to label
their work if you don't want to read through all of that messy legalese
but bear in mind that the cc system isn't perfect for example you could
still get in trouble for distributing an image of something copyrighted by
someone else if they didn't correctly license it to begin
with or if the work is otherwise legally problematic in the first place like for
example if it violates someone else's personality or privacy rights and
although creative commons provides licenses as a convenience to creators it
isn't a law firm so you can't go crying to them if you misuse a cc-licensed
piece of content and you get sued just like mcdonald's won't provide you with
on-site heart surgery if that quarter-pounder finally seals up the
last bit of artery that was still unblocked
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