1
00:00:00,080 --> 00:00:07,520
considering how important smartphones are these days you might be a little surprised that more companies haven't

2
00:00:05,120 --> 00:00:11,280
tried to market their own and perhaps none is more surprising than Intel

3
00:00:09,760 --> 00:00:15,839
especially as they're one of the world's biggest producers of both semiconductors

4
00:00:13,360 --> 00:00:19,840
and networking equipment so why doesn't Intel have its own line of phones well

5
00:00:18,320 --> 00:00:24,560
you can learn more about why they specifically don't make cpus for phones

6
00:00:22,480 --> 00:00:29,920
right up here but it turns out that they actually did have their own line of

7
00:00:26,720 --> 00:00:32,160
actual phones not all that long ago back

8
00:00:29,920 --> 00:00:36,399
in 2011 when my age still started with a 2 Intel announced it would try its hand

9
00:00:34,320 --> 00:00:41,120
at bringing a smartphone to market with a processor codenamed medfield our

10
00:00:39,360 --> 00:00:45,680
sister channel Linus tech tips actually looked at it back at ces 2013 and it

11
00:00:43,440 --> 00:00:50,800
seemed like a capable little device with reviews comparing it favorably to the

12
00:00:47,760 --> 00:00:52,559
then current iphone 4s Intel's phones

13
00:00:50,800 --> 00:00:58,160
were interesting not just because they were well from Intel but they were also

14
00:00:55,280 --> 00:01:03,359
powered by an x86 processor the same architecture you can find in your full

15
00:01:00,079 --> 00:01:05,840
fat desktop pc the idea was that by

16
00:01:03,359 --> 00:01:09,920
equipping phones with cpus more capable than the more common ARM chips Intel

17
00:01:08,240 --> 00:01:14,799
could deliver better performance at a lower price especially as Intel already

18
00:01:12,640 --> 00:01:18,960
had literal decades of experience producing x86 chips for the mass market

19
00:01:17,439 --> 00:01:23,520
the idea was that Intel had a full-fledged reference design for an

20
00:01:21,119 --> 00:01:28,640
entire phone built around the medfield CPU Intel then ended up partnering with

21
00:01:26,320 --> 00:01:32,799
cell providers in the uk and in india to get these phones distributed however

22
00:01:30,799 --> 00:01:38,000
these gadgets were never popular enough to propel Intel into the minds of

23
00:01:34,960 --> 00:01:39,200
consumers as a viable choice for phones

24
00:01:38,000 --> 00:01:44,400
but why not the reason is that Intel was

25
00:01:41,600 --> 00:01:48,320
rather late to the smartphone party as it were which is also part of the reason

26
00:01:46,000 --> 00:01:53,119
they still don't even make processors for phones let alone entire devices long

27
00:01:50,799 --> 00:01:58,320
story short Intel's corporate strategy for a long time was to focus on one core

28
00:01:56,000 --> 00:02:03,840
product and that was processors for personal computers not smaller mobile

29
00:02:01,119 --> 00:02:07,680
devices Intel simply failed to recognize the potential of the mobile market until

30
00:02:06,000 --> 00:02:11,680
the iphone was already the coolest thing on the block and by then the portion of

31
00:02:10,000 --> 00:02:16,879
the market that wasn't controlled by apple was quickly being eaten up by

32
00:02:14,080 --> 00:02:22,239
ARM-based Android phones making matters worse was that when medfield phones

33
00:02:19,040 --> 00:02:24,239
finally did arrive on the scene in 2012

34
00:02:22,239 --> 00:02:28,080
Intel was using technology that wasn't particularly

35
00:02:25,920 --> 00:02:32,000
compelling next to its competitors the phones were still using 3g technology

36
00:02:30,480 --> 00:02:36,800
even though this was around the time that lte really started to take off the

37
00:02:34,720 --> 00:02:41,440
iphone 5 for example came out the same year representing the first iphone that

38
00:02:38,720 --> 00:02:45,280
supported lte although Intel did intend to put lte in subsequent phones they

39
00:02:43,760 --> 00:02:49,599
were in a poor position because they didn't offer it from the get-go so

40
00:02:48,319 --> 00:02:53,920
then you have the fact that Intel's phones were designed to be

41
00:02:51,840 --> 00:02:58,800
mid-range products meaning that they didn't really have a flagship to make

42
00:02:56,239 --> 00:03:03,120
themselves stand out think about how samsung for example has multiple

43
00:03:00,800 --> 00:03:08,080
smartphone lines but has gained consumer familiarity through its high-end galaxy

44
00:03:05,440 --> 00:03:12,159
s series one more thing Intel also struggled to find partners to

45
00:03:09,760 --> 00:03:16,560
manufacture medfield devices you see Intel was notorious in the industry for

46
00:03:14,720 --> 00:03:20,720
charging rather high amounts to manufacturers who use its chips they

47
00:03:18,879 --> 00:03:25,519
were able to get away with this with pc companies as Intel had dominated the

48
00:03:22,959 --> 00:03:30,239
desktop CPU market for so long but contracting phone manufacturers to build

49
00:03:27,680 --> 00:03:34,400
Intel phones was more difficult as they didn't want to pay Intel tons of money

50
00:03:32,319 --> 00:03:38,799
for the privilege and major players who did have money like samsung well they

51
00:03:36,799 --> 00:03:43,040
didn't have any desire to seed control over the intellectual property inside

52
00:03:40,799 --> 00:03:47,599
their phones to Intel the result of all this is that Intel never really got a

53
00:03:45,360 --> 00:03:51,440
foothold in the mobile market and although they did end up making

54
00:03:49,120 --> 00:03:55,280
smartphone modems that allowed them to connect to cell networks

55
00:03:53,280 --> 00:04:00,080
they even sold that part of the company to apple just last year so i guess the

56
00:03:57,680 --> 00:04:04,239
moral of the story is that sometimes it just doesn't make sense to show up

57
00:04:02,000 --> 00:04:07,760
fashionably late the cool kids may have already left and made

58
00:04:05,920 --> 00:04:12,799
billions of dollars selling phones that people actually want speaking of things you

59
00:04:10,720 --> 00:04:16,799
actually want check out bitdefender's best in class security solutions awarded

60
00:04:14,879 --> 00:04:20,639
product of the year by av comparatives bitdefender has scored high in

61
00:04:18,320 --> 00:04:24,800
independent tests and protects over 500 million users worldwide today we're

62
00:04:22,639 --> 00:04:29,600
featuring total security 2020 for Windows macOS Android and iOS you get a

63
00:04:27,199 --> 00:04:33,120
vpn multi-layer ransomware protection great speed and performance across all

64
00:04:31,040 --> 00:04:37,440
platforms and unbeatable protection against malware you can even run total

65
00:04:35,440 --> 00:04:41,919
security 2020 from your mobile device and it's all backed up by bitdefender's

66
00:04:39,440 --> 00:04:46,240
comprehensive 24 7 support click the link in the video description for more

67
00:04:43,280 --> 00:04:48,639
information and a special giveaway so thanks for watching guys if you like

68
00:04:47,280 --> 00:04:52,880
this video give it a thumbs up get subscribed and be sure to hit us up in the comments section with your

69
00:04:51,440 --> 00:04:56,400
suggestions for topics that we should cover in the future