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We look forward to seeing you again soon. Have a great day.

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I wasn't expecting all that. Apple announced so many exciting things

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at their spring-loaded event that I don't even know what to talk about first.

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Actually, of course I do.

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The all-new, completely redesigned iMac.

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We haven't really seen a substantial redesign of the iMac

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since the aluminum Unibody was released in 2009.

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That's over a decade ago. But here we are now with something that is colorfully refreshing.

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Seven colors, that is. They really do harken back to the fruity colors available

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on the old iMac G3 of oh so long ago, allowing users to really personalize their office space.

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No fruity names, though. The press release lists the available colors as

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blue, green, pink, yellow, orange, purple, and silver.

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I'm really digging this design. The white frame around the display is a refreshing contrast to the black and aluminum

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we've been placing on our desks for years now. And the hinge is very reminiscent

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of the old Apple Cinema design from way back when.

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It really takes me back to when I was a kid, wowed by all the bright colors of the original iMac

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and just how outside of the beige box they were.

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Just look at that orange one. I really want that on my desk.

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Clearly, this is a replacement for the old 21.5-inch iMac,

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the desktop for normal people. Exporting a brand new 24-inch 4.5K retina display,

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the new design is very thin at 11.5 millimeters,

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which Apple says is possible thanks to the efficiency of the M1 chip, which, yes, it gets in here.

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That thinness has dictated quite a few of the design choices on the iMac.

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Interestingly, the chin remains, though now it's behind the front glass

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and no longer sports the Apple logo. Within the chin is where Apple has placed

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the new much smaller board, speakers, and cooling.

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And Apple claims the whole thing will run at under 10 decibels during normal use.

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That small footprint also means that the power supply is external now,

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which I'm pretty sure is a first for the iMac. This power brick, which is meant to sit under your desk,

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has an optional gigabit Ethernet port, keeping those infrastructural connections down below.

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This will leave only a woven color-matched cable visible

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up on the surface of your otherwise clean desktop.

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It connects magnetically too. Apple also took quite a bit of time

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to note the updated speakers, camera, and microphone.

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Because of the thin enclosure, there are now six speakers to drive all the frequencies

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with support for Dolby Atmos. This smaller iMac also gets the 1080p FaceTime HD camera

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we saw in last year's Intel 27-inch iMac update.

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Connectivity has slimmed down quite a bit with the new iMac. The headphone jack remains,

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but there are only up to four USB-type C ports, two of which are Thunderbolt,

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and they can support a 6K Pro Display XDR.

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No word on multiple lower res screens though. On the peripheral front,

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keyboards, mice, and trackpads are also color-matched.

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And, better still, is the addition of optional touch ID.

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It communicates wirelessly through what the company says is an encrypted channel

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that links with the secure enclave in the M1. It's about time fingerprint readers made it to the desk.

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Starting at 1299, the basic iMac has a seven-core GPU M1,

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eight gigs of RAM, 256 Gigabyte SSD,

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only two Thunderbolt ports, no Ethernet,

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and four of the seven available colors. Personally, I'm disappointed to see

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the limited connectivity on this SKU, which will make it harder to recommend.

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So perhaps the grandma model, or the I love dongles model.

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The upgraded 1499 iMac is where you'll get the full eight-core GPU M1,

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an extra two USB type C three ports, Ethernet, the magic keyboard with touch ID,

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and you can choose from all the available colors.

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After this event, it's clear that the M1 chip is becoming a centerpiece of Apple's hardware,

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unifying quite a line of devices, which now includes the iPad Pro.

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In a funny action-packed interlude, featuring Tim Cook disguised as a me,

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Apple showed the M1 gets stolen from a Mac and inserted in an iPad.

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It shows just how efficient and powerful the M1 is, but I think it's also good for Apple,

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because during the great silicon shortage of 2021,

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they can rely on fewer chip varieties for their products.

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It's also a substantial spec bump for the iPad Pro,

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enabling a Thunderbolt port and 5G connectivity, but blah, blah, there's a new screen.

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Mini-LED is a thing now. With the larger 12.9-inch iPad Pro,

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Apple has added what they call the Liquid Retina XDR screen.

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They're claiming it matches the performance of the Pro display XDR.

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What they've done is use 10,000 mini-LEDs, which they grouped into 2,500 local dimming zones.

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The claims are 1,001 contrast ratio and 1,000 nits full-screen brightness.

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I'll have to see it to believe it. For that screen, you're looking at paying

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a minimum of 10.99, while the entry price

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for the basic small iPad Pro remains at 7.99.

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The iPad Pro has always been an expensive technical showcase for what Apple has to offer in its mobile devices,

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like the new ultra-wide movement tracking front camera for web calls,

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but iPadOS is still iPadOS. And I worry that while it's being provided

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real true desktop-class hardware, the mobile-class software still can't fully

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let you take advantage of it all. I'll explore this a little more in another video.

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Get subscribed for that. But how about an entirely new product?

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I have to confess that I never thought air tags were going to happen.

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Rumors of their impending release have persisted for years now, but here they are.

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At $29 for one and a hundred for four, they provide an interesting solution

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for the forgetful among us. If your iPhone has a U1 chip,

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you can be led with an arrow to your lost air tag with precision finding.

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And if it's really lost, it integrates with Apple's recently announced

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Find My Network. So it'll connect to any nearby iPhone and ping its most up-to-date location.

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If you put it in lost mode, a helpful stranger can NFC connect to the air tag

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and be taken to a website that will display the owner's contact info if provided.

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It's powered by one of those small replaceable but not rechargeable cell batteries, though,

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which Apple claims should last for over a year. Pretty neat, but the only thing I seem to misplace

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are my AirPods, which, by the way, hmm.

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In the world of the Apple TV, there were two things that many of us wanted.

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One, a redesign of the Siri remote, God, that touchpad was finicky.

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Two, lower prices. The streaming box market is flooded

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with simple to use, low-cost devices that get viewers connected.

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Well, we got one of those things. The new Siri remote is very exciting.

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There's a five-way D-pad like we got years ago,

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but it's touch-enabled, so you can use a circular gesture to jog through your content,

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as well as still use directional swipes. Though, if that works like the outgoing remote,

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I hope that can be turned off. There's a power button now too,

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and the Siri button has moved to the side next to the D-pad.

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It does look like it might be easy to mistakenly press it,

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but I'll have to hold it to find out. The prices, however, are the same.

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149 for the Apple TV HD, and 179 for the Apple TV 4K.

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For that price, you get an updated A12 chip, which supports higher frame rates

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at 4K HDR and Dolby Vision. Cleverly, you can calibrate the new iPad TV screen

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by using your iPhone, simply by holding it up to the display.

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How well it compares to a proper calibration tool is something I'm very curious to try.

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But regardless, that sounds a lot easier than faffing with the TV settings.

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Grandma will love it when you do it for her. There were a couple of service announcements too.

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Apple Podcast gets an updated app that I hope is much improved from the old one.

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But more interestingly is Apple Podcast subscriptions.

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They didn't provide too many details on this, but creators can register with the Apple Podcasters program

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for $20 per year, and then set their own pricing for their subscriptions.

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I'm curious how much of a cut Apple will be taking from that. There's also Apple Card Family,

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which sounds like a way to share your credit card and score with your partner,

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and provide allowance to your children digitally. Oh yeah, and the iPhone is available in purple,

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if that's your favorite color, and you haven't got one already. Oh, I hope this and the new iMac shows

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a playful new direction the company is looking to take with their consumer designs.

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Perhaps a MacBook Air a la clamshell iBook.

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That'd be cool. There's still a lot to parse through as we get our hands on the products to really try them out.

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So keep your eyes peeled on the channel for more coverage in the coming weeks.

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Thanks for watching this Mac Address. Thanks for popping by.

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If this is your first time here, you can watch my first video, and the end screen cards will now be working,

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which is great. See you around.