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it's always nice when naming schemes are straightforward and the powers that be

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just slap a number onto the end of every new version of something i mean it

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worked fine for the lethal weapon movies right but one very popular product

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lineup has been a little uh less than consistent i'm talking of

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course about the iphone which hasn't had a very simple naming progression at all

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so let's look at a bit of history and at why apple might have made the decisions

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that it did the original iphone's name was a continuation

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of what apple started when it released its imac computer nine years prior with

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the eye insinuating internet internet connectivity wow so it was it

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was a natural fit for a phone that apple touted as being able to access the

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internet seamlessly this is just so cute

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in retrospect of course the next iphone wasn't simply called the iphone 2 there

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was no iphone 2. in 2008 3g connectivity

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was relatively new so apple saw an opportunity to highlight the new model's

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support for it by calling it the iphone 3g which offered much faster data speeds

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than the original apple's next device was the third iphone but it would have

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sounded kind of weird to follow the iphone 3g up with iphone 3 or iphone 3g

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2 final fantasy style so instead we got

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the iphone 3gs which although i've been holding this for a while this is

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actually the 3gs with the s standing for speed

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its network connectivity wasn't any faster but it had a more powerful CPU a

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feature that was starting to become more important since consumers were doing

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more with their phones the succeeding iphone 4 was named in a much more

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straightforward manner after all it was the fourth version of the iphone uh but

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after the success of the 3gs the paradigm was set to use the letter s to

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indicate a souped-up revision of a base model phone

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so in 2011 we got the iphone 4s but this

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time the s officially stood for siri as this was the first model to feature

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apple's virtual assistant apple stuck with this tick-tock cycle

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for the iphone 5 and 5s but this is where things took a bit of

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turn the iphone 5s launched alongside the iphone 5c which

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was a lower end device sold at a lower price point an interesting move for

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apple as by this point the iphone had positioned itself as a higher-end

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smartphone the 5c replaced the base

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model iphone 5 though apple had to differentiate it from the older version

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without confusing it with the more souped-up s model so they stuck a c in

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the name the speculation being that the c stood for color but the phone flopped

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due consumers not particularly liking the less premium unapologetic

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less premium unapologetically plastic feel leading people to joke that the sea

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meant cheap so apple was done using the c suffix for the time being and the next

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generation brought us to the iphone 6 and 6 plus apple was trying to make it

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clear that plus meant something different than s as the plus model was

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mostly the same as the base iphone 6 just with a larger

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screen this left the door wide open for apple to give us an s revision of the

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iphone 6 lineup and this is where the naming scheme started to get a little

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unwieldy as iphone 6s plus was a bit of

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a mouthful this is also around the time when we got the first iphone se which i

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don't have with me today which was a much smaller and quite different

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internally uh device than the other contemporaneous models so apple dubbed

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it se special edition the next year

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we got the iphone 7 and this is a 7 plus

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but instead of then releasing e7s apple

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bucked that trend and skipped right to the iphones 8 8 plus

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and 10. here's a 10. this is where divining apple's intent

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gets a little more difficult there's been speculation that they wanted to

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compete with samsung's s8 and did not want to have a lower number associated

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with their own device other speculation was that they wanted to highlight the

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fact that the iphone 8 had wireless charging and

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that was a bigger deal than would be implied through calling it the 7s

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then of course you have the fact that apple released the 10 the same year as

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the 8 skipping the iphone 9 altogether it's been suggested

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that this was for iphone's 10th anniversary as well as to imply a

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reinvented iphone with a ton of new features like face id

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they may have also taken a page out of microsoft's book as microsoft 2 skips

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straight from Windows 8 to Windows 10 and they haven't looked back apple then

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went back to using the s suffix with the upgraded iphone 10s but also tried their

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hand once again at a lower cost variant with the iphone 10r

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putting a a letter that's pronounced as a number

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next to a letter that's actually a letter cool however unlike the c from

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the iphone 5c apple said themselves that the r took inspiration from the world of

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high-end cars and doesn't actually stand for anything

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but that may have paid off well for them as the 10 are actually sold pretty good

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i guess apple learned not to make their phones out of plastic this is also

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around the time where apple confusingly switched from using plus

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to using max here's a 10s max to

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indicate a larger sized variant which the company seems to have settled into

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for the iphones 11 and 12.

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oh and they dropped the s in favor pro like the iphone 12 pro max

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and added a mini designation to indicate a smaller size model and threw in an

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updated iphone sc that's just called iphone sc

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and uh that's that's it i want to go home now someone else can do the sponsor

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