WEBVTT

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does it ever feel to you like life is just one big game where other people are

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NPCs exercising is a way to max out a

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skill tree and the developers or whatever deities you happen to believe

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in well that's kind of an extreme way to look at things but with the rise of

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gamification the border between real life and gaming is getting a little more

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blurry and no I'm not talking about augmented reality games or sticking your

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head inside of an HTC Vive gamification is when someone whether it's a software

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developer or business or even government tries to make real life actions game

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likee in some way you may have already seen examples of this in your daily life

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through apps like fitocracy which gives experience points for completing

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workouts or alternatively reputation scores and custom titles on your

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favorite forums the point of gamification is to appeal to or exploit

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our natural affinity for achievement competition and showing off games are

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fun because they incorporate these things that our brains really like so

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maybe it's not too surprising that people have figured out how to make

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things that seem more mundane feel more

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like games of course like anything that Taps into some of our more Basic

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Instincts gamification can and has been

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used for things that are considered both helpful and Shady things that have been

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cited as examples of good gameification are apps like habit RPG which is

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essentially a to-do list that lets you level up when you complete important

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tasks s special badges on online communities like Trip Advisor given out

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for helping other users or even titles on LinkedIn that encourage users to make

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their profile Pages more appealing to potential employers but perhaps

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unsurprisingly gamification use in marketing has attracted criticism that

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isn't to say that it's all bad for example a well-designed customer loyalty

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program that gives free Rewards or apps like for square which Drive traffic to

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local businesses by giving titles and badges to users that go to lots of

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different places have been generally well-received but the marketing industry

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is replete with plenty of examples of bad gamification from those awful banner

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ads from the 2000s that made you shoot snowballs at Santa to win something to

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loyalty schemes that take forever to win some useless knick-knack to the infamous

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Pepsi commercial that advertised how you could trade in labels for a hairier

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fighter jet if you drank enough freaking soda which actually resulted in a

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lawsuit in fact bad gamification can hurt a marketer's bottom line by either

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drawing attention away from the thing they're actually trying to sell or to

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alienate customers due to bad experiences bad gamification also exists

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outside of marketing there are those arcades that gamify games themselves

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encouraging you to play like 500 rounds of ski ball so you can trade in your

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tickets for a novelty pencil or something else rather lame as well as

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the downright weirds such as the weird workplace productivity programs like the

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one lonus forces us all to participate in like I won 50 lonus coins this

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morning for putting thermal Pace back in the correct drawer but all I can get

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with that is lunch with Dennis but on a serious note workplace gamification has

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been tried by various companies and we're even seeing larger organizations

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get involved with this trend like the Chinese government which is working on a

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credit system to gamify and reward behavior that the government deems

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desirable and although this is a creepy and a little bit extreme example our own

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susceptibility to want to achieve and win things means that I don't expect the

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gamification trend to slow down with things a lot more mundane than

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government spying but if gaining virtual XP points will help you lose weight or

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save you money on your next trip maybe taking part in this Brave New gamified

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World might not be so bad audible.com is

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audiobooks are great for when you're walking around driving around uh sitting

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around basically doing whatever you need to do as long as it doesn't require your

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ears to do that thing and luckily for our audience members audible is offering

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days pick a book and then you can listen to it at anytime you want I'd check out

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Harry Potter and the philosopher stone there's more books and more movies

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coming out in that Series so if you haven't read the Harry Potter books I

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would get caught up now before the new stuff comes out and you're just left in

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the duck if you like this video like it give us some suggestions Down Below on

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other stuff we can check out in the future and get subscribed if you just like the video dislike it and maybe

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check out another one of our channels like Channel Super Fun where we do game

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stuff this was gamification video that's a valid reference also Che out line is

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Tech dips because we make things that can do game stuff that reference also

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worked time to leave