does it ever feel to you like life is just one big game where other people are
NPCs exercising is a way to max out a
skill tree and the developers or whatever deities you happen to believe
in well that's kind of an extreme way to look at things but with the rise of
gamification the border between real life and gaming is getting a little more
blurry and no I'm not talking about augmented reality games or sticking your
head inside of an HTC Vive gamification is when someone whether it's a software
developer or business or even government tries to make real life actions game
likee in some way you may have already seen examples of this in your daily life
through apps like fitocracy which gives experience points for completing
workouts or alternatively reputation scores and custom titles on your
favorite forums the point of gamification is to appeal to or exploit
our natural affinity for achievement competition and showing off games are
fun because they incorporate these things that our brains really like so
maybe it's not too surprising that people have figured out how to make
things that seem more mundane feel more
like games of course like anything that Taps into some of our more Basic
Instincts gamification can and has been
used for things that are considered both helpful and Shady things that have been
cited as examples of good gameification are apps like habit RPG which is
essentially a to-do list that lets you level up when you complete important
tasks s special badges on online communities like Trip Advisor given out
for helping other users or even titles on LinkedIn that encourage users to make
their profile Pages more appealing to potential employers but perhaps
unsurprisingly gamification use in marketing has attracted criticism that
isn't to say that it's all bad for example a well-designed customer loyalty
program that gives free Rewards or apps like for square which Drive traffic to
local businesses by giving titles and badges to users that go to lots of
different places have been generally well-received but the marketing industry
is replete with plenty of examples of bad gamification from those awful banner
ads from the 2000s that made you shoot snowballs at Santa to win something to
loyalty schemes that take forever to win some useless knick-knack to the infamous
Pepsi commercial that advertised how you could trade in labels for a hairier
fighter jet if you drank enough freaking soda which actually resulted in a
lawsuit in fact bad gamification can hurt a marketer's bottom line by either
drawing attention away from the thing they're actually trying to sell or to
alienate customers due to bad experiences bad gamification also exists
outside of marketing there are those arcades that gamify games themselves
encouraging you to play like 500 rounds of ski ball so you can trade in your
tickets for a novelty pencil or something else rather lame as well as
the downright weirds such as the weird workplace productivity programs like the
one lonus forces us all to participate in like I won 50 lonus coins this
morning for putting thermal Pace back in the correct drawer but all I can get
with that is lunch with Dennis but on a serious note workplace gamification has
been tried by various companies and we're even seeing larger organizations
get involved with this trend like the Chinese government which is working on a
credit system to gamify and reward behavior that the government deems
desirable and although this is a creepy and a little bit extreme example our own
susceptibility to want to achieve and win things means that I don't expect the
gamification trend to slow down with things a lot more mundane than
government spying but if gaining virtual XP points will help you lose weight or
save you money on your next trip maybe taking part in this Brave New gamified
World might not be so bad audible.com is
the leading provider of audiobooks with more than 180 ,000 downloadable titles
across all types of literature including fiction non-fiction and periodicals
audiobooks are great for when you're walking around driving around uh sitting
around basically doing whatever you need to do as long as it doesn't require your
ears to do that thing and luckily for our audience members audible is offering
a free 30-day trial just go to audible.com tequi and within those 30
days pick a book and then you can listen to it at anytime you want I'd check out
Harry Potter and the philosopher stone there's more books and more movies
coming out in that Series so if you haven't read the Harry Potter books I
would get caught up now before the new stuff comes out and you're just left in
the duck if you like this video like it give us some suggestions Down Below on
other stuff we can check out in the future and get subscribed if you just like the video dislike it and maybe
check out another one of our channels like Channel Super Fun where we do game
stuff this was gamification video that's a valid reference also Che out line is
Tech dips because we make things that can do game stuff that reference also
worked time to leave