WEBVTT

00:00:00.000 --> 00:00:05.680
Even if you're not an Apple fan or if you roll your eyes anytime you see someone excited over the

00:00:05.680 --> 00:00:11.280
next iPhone, there's no denying how influential the Mac was in shaving our modern conceptions

00:00:11.280 --> 00:00:16.080
of what a computer is supposed to be for the average user, particularly with its user-friendly

00:00:16.080 --> 00:00:22.080
GUI having a massive influence on layer systems. But the Mac really owes its legacy to an earlier

00:00:22.080 --> 00:00:27.440
Apple system, the Lisa, which is named after Steve Jobs' daughter and was the very first

00:00:27.520 --> 00:00:33.040
personal computer with a full-fledged graphical interface, complete with a mouse cursor and

00:00:33.040 --> 00:00:37.600
pretty icons. These are things we take for granted nowadays, but believe it or not,

00:00:37.600 --> 00:00:43.120
Jobs had to be convinced to take the Lisa in this direction. You see, although Lisa was the

00:00:43.120 --> 00:00:48.880
first home and office PC to have a GUI, the first computer period that had one that we know of

00:00:48.880 --> 00:00:56.320
was called the Xerox Alto, which debuted in 1973. Jobs, however, had a very low opinion of Xerox,

00:00:56.320 --> 00:01:01.440
and it wasn't until he actually visited the company and saw the Alto for himself that he green

00:01:01.440 --> 00:01:09.280
lit making the Lisa a GUI-based machine. The Alto cost $32,000 and was never produced in large

00:01:09.280 --> 00:01:14.960
quantities, so Apple saw an opportunity with Lisa to produce a cheaper, more accessible machine that

00:01:14.960 --> 00:01:20.960
still packed a punch and would be attractive to businesses. It had a 5 MHz Motorola CPU,

00:01:20.960 --> 00:01:28.480
one megabyte of RAM, a 5 MHz hard drive, a 12-inch black and white 720 x 364 screen,

00:01:28.480 --> 00:01:33.520
and a pair of 5 1â4 inch floppy drives to read those wacky old-school disks. They were

00:01:33.520 --> 00:01:39.840
actually floppy. At the time, these specs weren't bad, but the real attraction was Lisa's operating

00:01:39.840 --> 00:01:46.480
system, which actually introduced far more than just a GUI. Lisa's OS introduced multitasking to

00:01:46.480 --> 00:01:50.400
the typical user, where you could switch between programs without closing them first.

00:01:52.000 --> 00:01:57.600
That was massive! In addition to protected memory, which segmented off the memory space for each

00:01:57.600 --> 00:02:03.040
program, allowing the system to be both versatile and stable. Combined that with other novel features

00:02:03.040 --> 00:02:08.800
like a built-in screensaver, the ability to cut and paste, whatever that is, and virtual memory,

00:02:08.800 --> 00:02:13.680
which allowed the system to use a hard disk space as additional RAM, the Lisa's OS was much more

00:02:13.680 --> 00:02:18.640
powerful than what most users were used to. But all of these cool features put a lot of strain

00:02:18.640 --> 00:02:24.400
on the system's hardware. Consequently, Lisa unfortunately gained a reputation for sluggish

00:02:24.400 --> 00:02:30.400
performance due to its software being ahead of the actual components inside, which wasn't acceptable

00:02:30.400 --> 00:02:38.080
for a computer that cost merely $10,000. Yeah, although it was a lot cheaper than the Xerox

00:02:38.800 --> 00:02:44.720
This was obviously a massive amount of money still to charge. Apple hoped that the cost wouldn't

00:02:44.720 --> 00:02:49.520
be much of an issue for businesses, but it turned out that not a whole lot of companies

00:02:49.520 --> 00:02:55.440
were interested in expensive PC with underwhelming performance, especially as the included software

00:02:55.440 --> 00:03:01.040
seemed to be more focused towards designers. Indeed, as innovative as Lisa was, it just

00:03:01.040 --> 00:03:05.680
wasn't taken seriously enough in many quarters. There wasn't enough third-party software,

00:03:05.680 --> 00:03:10.000
the special high-capacity floppy drives turned out to be unreliable, and many users looked at the

00:03:10.000 --> 00:03:15.360
mouse as a gimmicky toy instead of something for serious computing, even though the Lisa also

00:03:15.360 --> 00:03:19.040
introduced the concept of double clicking, something that Apple came up with as a way to

00:03:19.040 --> 00:03:25.280
make their single button mouse more versatile instead of adding more buttons. Only about 10,000

00:03:25.280 --> 00:03:33.840
Lisa's were sold after Apple sunk over $150 million into the project, but if it flopped so hard,

00:03:33.840 --> 00:03:38.000
how did its innovative features live on? Well, it turns out that Steve Jobs was

00:03:38.000 --> 00:03:42.560
actually kicked off the Lisa team for being an annoying micromanager, and when that happened,

00:03:42.560 --> 00:03:47.440
he took the ideas and even some of his colleagues from the Lisa team over to the Macintosh team,

00:03:47.440 --> 00:03:55.200
whose goal was to make a scaled-back Lisa at a far lower cost. When the Mac did launch in 1984,

00:03:55.200 --> 00:04:00.640
it only cost one-fourth of what the Lisa did, causing the Lisa to kind of fade into computing

00:04:00.640 --> 00:04:05.040
history by the end of 1986. But that doesn't mean it's gone for good. There's actually a

00:04:05.040 --> 00:04:08.720
working Lisa emulator we'll link down in the description if you want to try it out for yourself.

00:04:08.720 --> 00:04:13.360
As for the real Lisa, she went on to become a magazine writer. Oh, I doubt she ever used

00:04:13.360 --> 00:04:17.200
her silicon counterpart to write articles. Thanks for watching guys, like, dislike,

00:04:17.200 --> 00:04:20.640
check out some of her other videos, comment with video suggestions, and don't forget to subscribe

00:04:20.640 --> 00:04:21.360
and follow.
