WEBVTT

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we've seen it time and time again there's a big upcoming tech release but

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before the product officially drops leaks galore start popping up online

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giving away specifications pricing and even what the gadget is supposed to look

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like but how does this happen so much especially with high profile items like

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graphics cards and smartphones the manufacturers obviously sign employees

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vendors and reviewers to non-disclosure agreements and have money to spend to

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keep upcoming products under wraps so what gives a lot of the answer comes

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down to just how many people have to do their part in keeping a product secret

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sometimes it's just an employee of the manufacturer itself being careless

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infamously an apple employee left an iphone 4 in a bar before it was released

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and before apple could do anything about it tear downs of the device were all

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over the internet more recently google's pixel 3 xl was left in the back of a

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lift prior to its release with tech blogs being all too happy to repost the

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images of the phone that the driver sent them but even if no employees are being

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careless tech firms rarely produce everything in-house instead they rely on

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outside manufacturers and suppliers to assemble the finished product meaning it

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only takes one person on an assembly line somewhere to leak a new gadget

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indeed some have been caught in the past trying to sell yet to be released

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products on the black market on top of this it isn't just the factory making

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the new phone or tablet or whatever that the manufacturer has to worry about many

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high profile electronics have many accessories made for them by other

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companies who are given designs for the upcoming product to work off of for

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example the news about the iphone 7 not having a headphone jack first broke

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because of a leak out of a factory that made phone cases and people noticed

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there was no cutout for a wired pair of headphones to go in then you have folks

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who are careless with product information that aren't even part of the

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supply chain typically you see this with technology reporters and reviewers who

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agree to embargo dates meaning they're contractually obligated not to release

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any information before an agreed-upon date and time however sometimes

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embargoes are broken because someone wants to get a scoop or simply

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by accident so with all these potential security holes can companies do anything

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about leaks other than firing any employees responsible or ending

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relationships with tech reviewers who violate embargoes one good example of a

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major leak prevention program can be found unsurprisingly at apple which

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operates a worldwide loyalty team these

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are undercover employees embedded in certain product groups to monitor the

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flow of information and it might have been this program that caught 29 apple

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leakers in 2017. we're still for would-be leakers is that 12 of those

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people were arrested as stealing trade secrets and intruding upon a network are

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crimes so people that leak on purpose for notoriety or a payday could be

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looking at consequences more dire than just losing their job but there's one

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question we haven't yet answered why do companies care so much about stopping

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leaks in the first place well part of it is that companies like to cash in on all

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the hype produced around official launch events and having an unauthorized link

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could temper excitement and ultimately sales if everyone already knows what's

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coming manufacturers also fear product leaks could give their competition a leg

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up by letting them know what an upcoming product or even a prototype will be like

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and giving them time to respond with an offering of their own however there's

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also been speculation over the years that some leaks have actually been

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intentional exercises and height building by the companies themselves so

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it might end up being pretty hard to figure out how and why a specific leak

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happens so remember take everything with a grain of salt and wait for official

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specifications and official reviews before plunking down your hard earned

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watching guys if you like this video give it a thumbs up hit subscribe and be sure to hit us up in the comments

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section with your ideas for topics that we should cover in the future