Google Chrome is the world's most popular browser but they're making a
change that might not be so popular especially as it's affecting the ad
blocker that you might be using right now Google says this change is not meant
to make ad blockers less effective but given that they make Oodles of money
from ads and getting people to pay to remove them Google's official line might
be a little hard to believe so let's find out what really seems to be going
on here and if the ad blocking extensions that you use will still work
at the part of this controversy is Google's new platform called manifest V3
a platform that extensions on Chrome as well as on chromium based browsers like
Edge have to use Google has said that one of its main reasons for moving to V3
from the existing manifest V2 is to protect user privacy you see extensions
like ad blockers are commonly able to see everything on the web page you're
viewing which could obviously include sensitive information if the extension
is malicious the existing V2 platform
could allow the extension to easily steal this information manifest V3
instead allows ad blockers to ask the Chrome browser itself to remove ads
instead of showing the whole page to the extension not only does this seem better
for privacy but Google also claims that pages will load more quickly as this
method has less processing overhead but there's a caveat to these privacy claims
manifest V3 doesn't actually block extensions from looking at the web page
you have open it merely allows the user to deny this permission to the ad
blocker which many users may not bother
doing how many times have you just clicked allow on something cuz you just
want it to work so why exactly is Google saying that manifest V3 is safer well it
seems like the real meat of this claim is that manifest V3 prevents extensions
from accessing remote code that is code that lives on a server somewhere and is
not part of the extension that lives on your hard drive but does that actually keep you safe and
how does it affect ad blockers potentially making them less effective
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in-game bonus is if you do the rationale for restricting access to remote code is
simple Google doesn't want a safe looking extension to pass Google's own
vetting policies only to get installed on your computer and then access
malicious code from elsewhere that Google cannot vet that Canal your data
but the wrinkle is that many popular ad blockers rely heavily on remote code
because advertising platforms are fully aware of the popularity of ad blockers
and frequently adjust their code to try get around them them the ad blocker's
remote code also gets updated quite often by their developers sometimes as
often as several times per day in a kind of digital arms race which you may have
seen recently as YouTube has tried to stop ad blockers with the ad blockers
then being updated to get around YouTube's countermeasures but with manifest V3 all the code the ad blocker
uses has to be contained in the extension itself meaning it's going to
be harder for ad blocker developers to quickly update the code that allows the
ad blocker to recognize and remove ads as updates we'll now have to go through
the Chrome web stores betting process which could potentially take up to 3
weeks and on top of that ad blockers won't even be able to access as many
filtering rules for identifying and removing ads so even though Google isn't
Banning ad blockers this situation does mean it's more likely ad blockers will
be ineffective against certain types of ads so no wonder there's been a great
deal of skepticism around Google's claims that this is about user safety
and privacy and not crippling ad blockers considering Google makes over
34s of its revenue from advertising and
because Chrome is currently phasing out manifest V2 in favor of B3 popular ad
blockers like U block origin are expected to stop working in the near
future the good news is that Firefox will continue to support manifest V2 and
there are some ad blockers on the Chrome web store including a u block origin
light made by the same developer that are designed for amount of S3 but the
developer of U block origin has already said the light version is a best effort
and may not fulfill your expectations I
guess I could say the same thing about Google in terms of allowing you to do
what the heck you want to do on your browser on our Internet thanks for
watching and if you'd like to know why so many people even use Chrome in the
first place go watch this video next