WEBVTT

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That's just 8GB of RAM!

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It's night time on Halloween Eve and Apple just announced that the new base model of

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the 14-inch MacBook Pro only comes with 8GB of RAM.

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That model came with 16GB last year.

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What's next? Is it rising from the dead? Fear not, there's actually a reason for that.

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And I don't actually think it's the spookiest announcement from the event.

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I have to find out what that is.

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What surprised me most was that for the first time, Apple launched three tiers of their

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new M3 chip at the same time. So not only did we get the M3, but we got the Pro and Max version too, those usually

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came months later in previous generations.

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The big news with this release is that it's built on the state-of-the-art 3nm process.

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That's been the holy grail for chip makers and it helps improve speed and efficiency.

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And from what I know, all of TSMC's 3nm capacity at the moment is going to Apple.

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While there are CPU improvements, it's in the GPU where Apple made the biggest leap.

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Like the A17 Pro chip launched on the iPhone 15 Pro, the M3s get hardware-accelerated ray-tracing.

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There's also hardware-accelerated mesh shading too. These are features PC gamers have had access to on their discrete graphics cards for years

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now. While this isn't groundbreaking, it does demonstrate Apple's commitment to their own GPU architecture.

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And there's even something new. They claim they've made a breakthrough with managing memory thanks to dynamic caching.

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They didn't go into much detail about it, so I'm still a little confused.

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Local memory gets dynamically allocated in hardware in real-time.

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Uh, well, we're going to have to wait until we have the chips in our hands before we can

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make any conclusions. What the sound?

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Memory hogs will be pleased to learn that the M3 Pro and Max chips come with more memory

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this time around. No longer is 128GB exclusive to the Ultra, though it's still exclusive to the upgraded

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Max chip and the configs are a little wonky.

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Just look at how the memory options appear and disappear like phantoms in the office.

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There were a lot of comparisons to Intel Max throughout the keynote, though it wasn't egregious.

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But it does sound like Apple wants Intel Mac users to move on so they can stop supporting

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them in software. You have been warned.

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As for the first Macs getting these chips, a big surprise to me was seeing the iMac in

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all its lovely colors on the list.

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Back in our Choose Your Dream setup video, I remember struggling between the old M1 iMac

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and the MacBook Pro. I love the way the iMac looks, but the performance of the M2 Pro processor was way better.

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I made the wrong choice. Now, both computers meet in the middle, as either is available with the new base M3 chip.

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That's a long-awaited performance jump for the iMac, but it introduces a new lower performance

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tier on the MacBook Pro. At $1,600, Apple made a big deal about the MacBook Pro having a new lower price.

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But understand this is for the M3 model that replaces the old 13-inch Touch Bar MacBook

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Pro, which started at $1,300.

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You do get a bit more for your money. This storage is 512GB, there's an HDMI port and SD card reader, plus the XDR display.

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But it's not quite the same as the M3 Pro Pro.

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Oh god, I don't know how to talk about these.

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The M3 MacBook Pro has only two Thunderbolt 3 ports, unlike the M3 Pro MacBook Pro's three

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Thunderbolt 4 ports. And the M3 still only supports one external display.

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That's so scary.

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If you're willing to pay up for performance imports on your MacBook Pro, Apple has a new

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color, Space Black, which would make it so hard to find in here right now.

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They made a big deal to say that they figured out how to make it fingerprint resistant,

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something this midnight MacBook Air isn't.

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I think there are a lot of dark spirits in here that would love a black MacBook, but

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because I'm an angel, I gravitate towards silver.

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Though I still need to see it in the flesh. But it seems way better than Space Gray.

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I finally found the sound. The iMac's peripherals still have a lightning port instead of USB-C.

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Thanks for staying into the dark hours of the night of this Mac Address.

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If you're one of those who would get an M3-powered MacBook Pro, tell me about it in the comments

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because I did a video where I thought the M2 Pro MacBook Pro was the most well-rounded

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Mac. Watch that video.
