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Alex: Hello Floatplane, here today we are going to be looking at

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how the heck do we make videos here?

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It is actually quite a lengthy process. Well, it depends video to video; but also there are heaps of people involved at every step.

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So different people are going to be telling you how those different things work.

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And the first thing is me, I'm going to tell you how we come up with video ideas.

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It is really quite simple uh, you sit on the can and you're just kind of like wow, I wonder.

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Or in some other situations, like the one that I have right here.

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Arty will just call out in the middle of a Floatplane exclusive, hey,

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what if we put a computer into a television? And then you guys like it a whole bunch of times

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and I need to put it in the stupid writers leads even though I don't actually want to do it.

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Alex: The first step of an idea is we chuck it into our Trello board,

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so for instance here we have AIO in a TV, and there are two things that you need to bring to this meeting.

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We have to have a title idea, and a basic idea of what the video flow will be.

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At this point in the writers meeting we will discuss the quality of the idea.

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There are definitely some videos that just come straight to writers meeting

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as a fully fleshed out yeah, let's do it!

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But there's lots of stuff that's also more like a nugget of an idea.

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Like maybe you're like this would be cool, but is that 12 minutes of everyone's time?

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Like do millions of people want to see that for 12 minutes? Maybe not;

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maybe it's only like five minutes of a video, but you can flesh out a much larger concept when you have everyone in the meeting at the same time;

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from there it gets approved and goes into pre-production.

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Alex: Also, we have a whole business team and sometimes they are also responsible for getting us leads.

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Shahrad: Hi, I'm Shahrad; I'm the senior account lead at LMG.

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My job basically is to be the line of communication between the brand that wants to sponsor the content.

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I try to find a sweet spot and the balance between having a good integration for the product

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and having good content, because at the end of the day, even if it's sponsored,

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content is king, because if it's shi***y content, it's a lose-lose.

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And the biggest part of this process is talking terms with the brand,

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and try to come to an understanding of what we can and can't do during a video;

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such as talking points, what they need covered with the products, live service,

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what the deliverable is gonna look; all the boring small stuff that goes into a contract, while keeping LMGs interests in mind and protected.

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Try to come to an understanding with the brand as well, and compromise, and get together;

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and make beautiful sponsored content. Alex: Once the idea is approved we do what we call a scrum.

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This is a really quick meeting between the writer, so myself, probably Linus and Labs,

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or anyone else that is going to be involved with the project. This is a really short meeting where we just simply go over, what's going to be in this video?

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What is the scope? What can we chop off? What absolutely needs to stay in there?

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And we just want to make sure that everyone's on the same page;

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there have definitely been some situations where a video has been largely written,

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only to find out that wires were crossed,

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and different teams thought that this video was going to be a different thing.

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Having just a five-minute meeting can completely avoid that,

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and can be really good for just being like, what what are we actually doing again?

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It's a very important step surprisingly. Now in this scrum meeting there are a couple things that we have to decide on.

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We need a good title and thumbnail; if you do not have a good title and thumbnail for a YouTube video,

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you do not have a YouTube video. A little bit unfortunate, but you can make the best video ever;

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but if you have a bad title and thumbnail no one's going to watch it,

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and all of your work is going to be for nothing. The next bit that we need to look into is the intro.

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We need to make sure that the title and thumbnail, and the intro are all cohesive

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and we can just hook people in, have them immediately want to watch the video;

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because again, even if you have the best video ever;

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if it does not hook people and they just leave, the YouTube algorithms gonna be like

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I don't want to serve people that, and then whatever beautiful stuff you have in the middle of the video

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does not matter, because no one has made it there. The next thing we go over is just clearly laid out beats,

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we come up with a basic idea of the flow of the video; and this can be really helpful for two reasons.

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For one it just helps you know what the flow is, but it also makes it really easy to go in

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and start bits that you don't necessarily need everything for;

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so maybe I'm waiting on Labs testing for a video,

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I don't want to just sit around, so maybe I can start in the middle of the video and be like

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I can write these couple paragraphs about the architecture of a processor.

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I can talk about maybe like what are the implications of new AMD CPUs being really expensive?

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Before I have all of the performance testing that I might be putting at the start of the video.

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Breaking it down into different sections can make it nice so that you know the flow, Finally, we want to try and decide on a good conclusion to the video.

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You don't want people to watch it and just at the end be like "what?"

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You want to make sure that what you have set up in the intro of the video,

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and the body of the video is satisfyingly concluded at the end

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instead of it just being like a thing that happened.

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Up next we just introduced writer pod check-ins.

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Basically four or five of us will get in a little group for

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two, three minutes at the start of the day and be like hey, what's everyone working on?

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Does anyone have something that's super time sensitive that needs extra people to go on work on it?

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Having just a quick meeting at the start of the day allows us to be like

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hey I have a bunch of time here today, does anyone need some help?

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And it allows us to sort of distribute our resources as are needed; for instance,

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last week Adam had a project where he was selecting people for cable managing their setup;

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but sifting through all of them would take absolutely forever.

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I had a little bit of time, because I was just waiting on Labs and stuff like that;

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so I was able to hop in and be like, yeah I can do a morning of just going through people setups;

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and that makes the whole process better for everyone, because Adam didn't have a lot of time

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and I just happened to be at that point. From there we just simply go and write the script,

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sometimes this involves making an entire huge project, which will take

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months and months of procuring items, getting them in, testing them;

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sometimes it's just googling for a day. At the end we end up at script review.

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This is where myself, Linus, anyone else involved like

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Labs and a couple other people will come in and have a look at the script

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and make sure that first of all, everything that we said in the scrum is there,

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and also that it's just a good flowing video; this is also a time for Linus to come in

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and put kind of his voice into it.

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Maybe not necessarily like he wants to change the tone of the video, but more so just

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he wants the sentences to work like how he speaks.

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The time for a script review can vary wildly, like for instance I did a vlog with these Qualcomm laptops the other day;

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it was pretty much just me and Linus sitting down and being like, yep, that's what we're gonna do.

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Cool, let's do it. Sometimes instead it will take hours.

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Like if you go in there with a four thousand word doc and needs a bunch of little fine details

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and tuning, and stuff like that; it might be quite a long time.

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It's also the sort of thing where if you have more experience as a writer,

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chances are it's gonna take way less time. Once we're done with script review it is the end of pre-production,

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and we are going into production; which Nicole will tell you about.

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Nicole: Hi, my name is Nicole and I am the post-production supervisor.

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Once a video script reviewed, James then sets up the shooting schedule week by week,

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and then we'll have a meeting to discuss it along with the business team;

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just to figure out if everything's going to make sense from a release standpoint.

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Typically these meetings take about half an hour once a week, and then we'll just kind of quickly run through everything that's happening that week,

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and everything that's coming up in terms of questions we need answered from different departments;

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and whether everything is on track or we need to reevaluate and reposition things.

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It's like a never-ending game of Sudoku. Once all of those details are sorted out, then it gets passed to Colin and James

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and they take care of the rest of the pre-production. Colin: Hi I'm Colin, a production assistant.

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After James, Steve and Nicole determine the priority of videos that we're shooting,

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we lead into the daily production meeting. So usually that's me, James, Bell, Vance, and Andy or Andrew;

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basically we just determine the schedule for the day, and how we can prioritize Linus's time the best.

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So on the day of the shoot, or the day before the shoot we do a preshoot meeting;

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basically, that's me, the writer, and the shooter of the video

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we go through basically everything, so there's no questions left at the end;

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so that's determining the set, determining how many cameras, where we're shooting,

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what sort of the scope is of the video, what style of video.

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There's one word that I try to haunt people with, its surprises, and will we have surprises on the shoot?

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I don't like them. So basically we just do that so everybody's on the same page,

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and then we can kind of make sure that the shoot goes as smooth as possible.

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So the meetings take about, ten to twenty minutes depending on the video;

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something like a seated A roll video will take ten minutes maximum,

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just because there's not much movement involved, it's more or less just talking about

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the actual set, the look that they're going for; something like a vlog

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it depends if it's a scripted vlog, or what we call a Yolo vlog,

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where there's no script, and it's basically just come to set we're gonna do this thing.

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I mean, I don't know any other way to say it. So those can take a little bit longer because we might want to walk through the sets,

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and then also for intros, if it's sometimes the video will just start on Linus sort of standing there;

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but sometimes we try to do skits and stuff and those can take a little bit longer.

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So after pre shoot meeting, that's when we begin to build the set.

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Usually it's just me and the shooter, determining the lighting, camera positioning, everything we need;

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and then at that point I'm bringing props and all the items to sets.

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The writer will usually come on set sort of as we're done,

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and then so we try to get it to at least 90%,

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and then the writer will kind of come in and just do like, all like the fine details of it.

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I guess a part of building the set as well, is after we do pre-shoot we are determining props;

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so sometimes we do have to go make prop runs, which are actually kind of fun sometimes, because you get to go to like a thrift store

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and just kind of look around, and then sometimes things are a bit more open

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so we can kind of design the look of anything.

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So that's the pre-production side of things, and now I'll hand it over to Andrew and he can tell you about the production side.

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Andrew: I'm Andrew, I'm one the camera operators here.

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Now, depending on what set the writer wants to use, we've got different amounts of setup that are required.

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So if we for example use the build corner set, there's not that much setup really required,

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because the lighting is all, it's already there. We just move the key light in and out, you know

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it's generally kind of more, set dressing kind of is what you kind of need to do.

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Whereas if you go to somewhere like the bedroom set, you need to do a lot of setup.

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You can be pretty creative in there with what you want to do, and it's a dark space too, so you kind of have to do quite a lot in there.

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Alright and then we get into shooting the video; if it's a standing seated, slash seated A-roll, so this is terms that we use internally

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they're not like technically correct for people who are NVIDIA production and stuff like that,

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but they they do the job for us. They're normally quick shoots, they're normally on a tripod;

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so a lot of work goes into the prep to make it look a certain way,

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and then it's kind of you roll camera, you monitor your audio;

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because people move different amounts, so you'd really have to monitor it and you know,

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like we're all guilty of every now and then,

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thinking it sounds fine to us, but then later on we get a call from Nicole saying

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"oh there was it was a real scratchy shoot we hear". And you're like oh f***.

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it didn't sound scratchy in my headphones, but like it- Sometimes you just need to be super careful.

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Those shoots generally take half an hour, of Linus time this is;

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so there's a lot of setup involved but- Of him being on set, getting the prompter going

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for anywhere from half an hour, to an hour. For a vlog, sky's the limit really.

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Sammy: Hahahaha. Andrew: It depends on the writer, it depends on the project,

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depends on the scope, depends on how scripted it is.

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we could have the EasyRig on, get all our gear on, the EasyRig on;

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I've had it on all day, like into OT kind of thing;

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like you've just you just keep going for as long as you need to go;

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If that's the kind of shoot it is, generally speaking you're doing something kind of fun and engaging so it's not that big a deal.

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When we finish the shoot, it's all wrapped up and we're all patting each other on the back, and all that good stuff you know, good job-

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Cam op's job is then to go to the ingest station. There's a folder made for the project, and you simply ingest the fold-

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Into the right folder. Somebody will hit shoot complete, or shoot done on Trello.

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Nicole gets notified and then she assigns an editor. Nicole: Now let's talk about the post-production side of things,

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once footage is ingested, it ends up in a B and L roll Queue,

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L roll in our case stands for Linus roll, so that's things that Linus might want to see visually;

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some additional graphics that might be created by the editors.

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For videos that are more of a vlog style, they won't immediately have writers adding

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guidance to the script; because it's a lot less structured.

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In those cases, first assign an editor to the video just to kind of cut down on the fat

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and to create a structure, for writers are able to look over the entire thing and add guidance to it.

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Depending on the style of the video, I'll assign it based on individual editor strengths, or styles that they're familiar with, or prefer to edit.

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Oliver: Hello my name is Oliver, I am a Editor / Camera Operator.

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So once Nicole has assigned a video to the editor, that is normally through teams;

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We have a teams comms chat, we are tagged and we have a Trello card that is assigned to us.

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Now depending on what kind of video it is, so whether it's a scripted A-roll;

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those generally are very quick and easy, and don't require something called the mid edit review.

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Mid edit are normally used on Vloggy type videos,

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in those cases there's not much scripting you can do;

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except for perhaps the intro and some of the beats in the video.

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Normally takes about, maybe like eight hours. So one workday to cut through like a vloggy type of video;

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but if we're talking about like scripted A-roll, it normally takes about like maybe two to three hours.

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Linus kind of just like goes right through the script and it just like punches out the video;

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so those are a lot easier to cut through. Once mid edit review is done and we've received the guidances

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the next step is just implementing those guidances;

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probably take like another day or two?

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So we got to add music and we also have to do like an audio balance, make sure all the audio levels are checked, and Just you know

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get all those editing technical things out of the way. Normally for the scripted videos we normally just don't do mid edit;

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so we would just implement all of the guidances, and comments from the script

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and go straight into writer review. We would have the writer next to us, kind of just watching through the video

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and making sure that we've implemented all of the guidances or fixes from mid edit review.

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So if there's anything in writer review that needed to be fixed, we would implement those fixes, and then the writer would

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check to make sure that all those fixes are good; then we would send it off to LMG review.

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LMG review is basically a Linus watching over the video, and normally that would take by the next day; he would have already reviewed it,

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or it could take up to a week. It really depends on Linus's schedule.

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I would say generally it takes maybe like two to three days on average before he finally gets the video and reviews it.

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So once LMG review is completed, depending on the video we would send it off to brand.

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Now sometimes if Linus is too busy, and he cannot get to LMG review

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but the video needs to be sent off to brand;

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so what we would end up doing is a sensitivity pass, and basically that's just to check if there's anything that we cannot show to brand.

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So for example phone numbers, or any like account information, or private emails.

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So we have like Edzel, Steven, or Colton. [to do a sensitivity pass]

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Once LMG review is completed we would then send our video off to ECC.

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ECC squad is basically our facts checker; they would double check if there's anything in the video that is just factually not correct;

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and we have a 24-hour Window for them to go check,

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and once 24 hours has passed we would then check if they've left any comments.

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And the writer would check over these comments to either

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see if it's worth taking any action upon them,

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because sometimes they're more just suggestions rather than fixes; or if there's actually things that we would have to either get a new audio pickup or just

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change some graphics or stuff like that.

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So there are cases where we actually don't upload to ECC,

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in those cases it's more embargo videos, because we are contractually not allowed to show the video.

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So once ECC is finished we would then proceed to QC.

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QC stands for quality check, this is basically when we have another editor check over the video

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and see if there's any technical editing mistakes.

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Once the video is uploaded, I'm back!

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From here It's pretty simple, you just go into the YouTube editor, put in the title, make sure that you have the correct Sponsor spots down in the description,

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put a little actual description in there, have your product links and stuff like that;

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and just give the video a little once over. It is incredibly rare, but we have had situations where

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YouTube has just not uploaded stuff correctly, and maybe at 10 minutes 43 seconds the frame just goes.

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And then you have a really bad time, because uploading a video after it's already been released can be a huge pain in the arse.

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It's also entirely possible that I am not involved in the posting of the video;

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because if it is a fully sponsored video by a brand,

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the business person that is responsible for it is the one that will be merching it and putting it live.

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And we have to make a post to our forum and to Twitter,

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so that people can discuss it without the absolute nonsense that is the YouTube comments,

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or you can just go to Floatplane, those- That has the best comments really. Sammy: Wooo!

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Alex: And once that's all done we just simply go click publish and boom! You have a video.

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Now for the next 15 minutes or so it is typically good to just watch it, and make sure everything is fine.

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Maybe in the first little bit some people immediately start commenting.

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Ah, the something's on fire! And then you have to go, and your day is probably gonna be really bad.

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But most of the time that doesn't happen, and you just watch it

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and there are a bunch of bots that come in, and are like "first" and "Porn, watch it";

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And then you have to go through and click those, and be like hide user from channel a bunch of times,

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an annoying thing that I actually have to do pretty regularly.

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And speaking of regularly, I hope that you all are regular today.

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Sammy: Hahahahaha! Alex: Uh, hit like, get subscribed and

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don't hit like on that other video, because I don't want to make it. Sammy: Hit like!

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Alex: See you later, have a good day. Sammy: Hit like on it!