WEBVTT 00:00:00.160 --> 00:00:06.160 fast system memory to go with your CPU has become a pretty big deal over the 00:00:03.679 --> 00:00:10.160 last couple of generations so i was shocked to find out that Intel is 00:00:08.320 --> 00:00:13.679 limiting the memory speed on their current generation mainstream 00:00:11.599 --> 00:00:18.560 motherboard chipsets i mean if we were already used to this it wouldn't even be 00:00:15.920 --> 00:00:23.439 newsworthy but going back just one generation even the most basic 00:00:20.880 --> 00:00:28.000 motherboard manufacturer BIOS permitting could run the system memory at any speed 00:00:25.840 --> 00:00:31.760 that you want resulting in a real world performance improvement the craziest 00:00:29.760 --> 00:00:36.559 thing about this is that the memory controller resides on the CPU 00:00:34.399 --> 00:00:41.920 not on the motherboard anyway making this feature differentiation entirely 00:00:39.440 --> 00:00:46.640 artificial and raising the question is Intel just trying to upset their 00:00:44.320 --> 00:00:50.399 customers at this point like i would be upset if our business 00:00:48.480 --> 00:00:54.000 team didn't book sponsors like thermal grizzly thermal grizzly's conducting 00:00:52.320 --> 00:00:58.000 liquid metal thermal interface material offers maximum cooling performance for 00:00:55.760 --> 00:01:00.800 your pc check it out at the link in the video description 00:01:07.760 --> 00:01:15.439 in a nutshell if you take your shiny new Intel CPU and install it on a b or h 00:01:12.720 --> 00:01:21.360 series motherboard a core i7 or core i9 will be locked to 2933 megahertz ddr4 00:01:18.320 --> 00:01:24.400 and a core i5 or less is forced down to 00:01:21.360 --> 00:01:26.880 26.66 and i get it some people might 00:01:24.400 --> 00:01:31.119 feel like this is pretty minor but problem is feelings don't matter 00:01:28.960 --> 00:01:36.079 performance matters until my performance sucks and it hurts my feelings sure 00:01:33.439 --> 00:01:40.479 enough some applications won't care about the loss and memory speed but for 00:01:38.240 --> 00:01:46.240 an upgrade that doesn't cost any extra in many cases this 16 gig 3600 megahertz 00:01:43.680 --> 00:01:50.880 c18 kit was going for just 65 bucks at the time of writing leaving up to 5 00:01:48.960 --> 00:01:55.600 of your performance on the table in some games feels like just an entirely 00:01:53.119 --> 00:02:01.200 unnecessary self-inflicted wound now of course you can still run those cpus at 00:01:58.960 --> 00:02:05.439 higher memory speeds if you pony up for a more expensive z-series chipset 00:02:03.360 --> 00:02:10.319 motherboard but other than memory overclocking what exactly is the value 00:02:08.000 --> 00:02:15.360 proposition of a z series chipset these days Intel includes a handful more pci 00:02:12.959 --> 00:02:19.360 express lanes and high speed usb ports and they allow for pci express lane 00:02:17.280 --> 00:02:24.239 bifurcation which can be useful for systems with multiple high performance 00:02:21.840 --> 00:02:28.640 pci express cards but other than that the main selling point of z series has 00:02:27.120 --> 00:02:33.120 traditionally been overclocking support so 00:02:30.800 --> 00:02:38.959 the real change in Intel's position here is that overclocking now means not just 00:02:36.720 --> 00:02:43.760 running the CPU higher than factory default but also running the memory 00:02:41.440 --> 00:02:47.840 connected to it past the officially supported speed now when we asked ASUS 00:02:45.920 --> 00:02:52.400 for comment they explained that this restriction was put in place at the BIOS 00:02:49.920 --> 00:02:56.959 level from Intel and that there's nothing that they can do to work around 00:02:53.920 --> 00:03:00.400 it so when we call up Intel to verify 00:02:56.959 --> 00:03:01.920 and we're like hey yo wtf they confirmed 00:03:00.400 --> 00:03:06.959 that yes non-z chipsets will only support RAM 00:03:04.400 --> 00:03:11.200 speeds slower than what has otherwise been supported since skylake first 00:03:09.519 --> 00:03:13.920 launched five years ago why 00:03:13.120 --> 00:03:18.640 well because the CPU is only validated for 00:03:16.239 --> 00:03:25.040 the memory speed on the tin therefore having fast RAM is overclocking and 00:03:21.280 --> 00:03:25.040 overclocking is a z feature 00:03:31.680 --> 00:03:38.159 the biggest lap in the face is that i actually didn't even realize this if you 00:03:36.080 --> 00:03:43.200 care about your warranty you might end up getting even less performance because 00:03:41.120 --> 00:03:47.040 many modules will default to speeds as low as 2133 or 00:03:45.519 --> 00:03:52.159 megahertz and running an xmp profile 00:03:49.200 --> 00:03:56.319 technically voids your CPU warranty actually not technically this is 00:03:54.159 --> 00:04:00.480 something that Intel has reportedly actually enforced in the past when 00:03:58.720 --> 00:04:05.920 customers were honest about using the feature and didn't buy their extra 00:04:03.040 --> 00:04:09.680 overclocking warranty here's a hot take the overclocking warranty should be 00:04:07.519 --> 00:04:15.200 included with the overclocking motherboard and overclocking CPU which 00:04:12.799 --> 00:04:21.359 you are already paying a premium for because otherwise z series nk 00:04:18.079 --> 00:04:22.960 doesn't have a compelling story now 00:04:21.359 --> 00:04:27.280 back when Intel was only competing against themselves they could safely 00:04:25.199 --> 00:04:32.720 claw back features from mainstream products while simultaneously handing 00:04:30.240 --> 00:04:37.840 them back in enthusiast products for a price without fear of repercussions but 00:04:35.680 --> 00:04:42.240 hello Intel that's not the world you live in today 00:04:39.919 --> 00:04:46.560 while you're slashing capabilities your competition is expanding them look at 00:04:44.720 --> 00:04:51.919 the motherboards running amt's value b550 chipset they not only include 00:04:49.600 --> 00:04:56.880 overclocking support across their entire CPU product range and support for fast 00:04:54.160 --> 00:05:03.440 memory but they also have pci express 4.0 and bifurcation support so that you 00:05:00.479 --> 00:05:09.199 can run multi GPU that's pretty much everything with any value to gamers that 00:05:05.840 --> 00:05:12.000 the z series boards can do and then some 00:05:09.199 --> 00:05:17.600 in a product that costs half as much this whole situation honestly smacks of 00:05:14.639 --> 00:05:22.240 an executive coming along and realigning a feature set to artificially create 00:05:19.919 --> 00:05:26.400 value in one product by killing it in another like i cannot imagine an 00:05:24.560 --> 00:05:31.680 engineer at Intel who thought that this was a good idea or that partners were 00:05:29.120 --> 00:05:36.240 asking Intel if they could produce lower quality motherboards with crappier 00:05:33.520 --> 00:05:40.080 memory traces for some reason and Intel if you guys had asked anyone in the 00:05:37.600 --> 00:05:44.080 enthusiast community or heck even those of us in the tech press whether this was 00:05:41.600 --> 00:05:48.560 a good idea we would have happily turned you around 180 degrees and steered you 00:05:46.639 --> 00:05:53.120 in the right direction no consulting fee right we really don't have it out for 00:05:50.880 --> 00:05:57.280 you honest it's just that even though the changing market 00:05:54.560 --> 00:06:01.520 realities are staring you in the face you seem to need these kinds of wake-up 00:05:59.280 --> 00:06:05.199 calls like hello you're hemorrhaging market share to a 00:06:03.199 --> 00:06:09.600 processor that realistically wouldn't even be a threat to you if you'd been 00:06:07.199 --> 00:06:14.720 tick-tocking along all this time and yet you're still acting like a big fish like 00:06:12.160 --> 00:06:18.960 to be clear i know you're not actually doomed or anything you've got a lot of 00:06:16.880 --> 00:06:22.880 money to throw around and you're more diversified than ever before sure but 00:06:21.520 --> 00:06:28.400 it's actually those things that make this kind of move 00:06:25.039 --> 00:06:30.479 feel all the more unnecessary like think 00:06:28.400 --> 00:06:34.960 of your image when people see you punching down at the consumer rather 00:06:32.800 --> 00:06:39.520 than locking horns with the competition don't you think that'll incentivize them 00:06:36.720 --> 00:06:43.440 to go see what all this rising fuss is about on the other side of the fence 00:06:41.199 --> 00:06:47.280 like i know that a lot of you at Intel understand this but send the others this 00:06:45.840 --> 00:06:52.000 clip guys the more enthusiasts that you piss off 00:06:50.479 --> 00:06:56.960 the more likely they're going to recommend a competing product to family 00:06:54.560 --> 00:07:02.400 and friends eroding mindshare in a way that no marketing campaign can repair 00:06:59.440 --> 00:07:06.240 but maybe i'm just shouting into a void i mean this kind of arrogant behavior is 00:07:04.479 --> 00:07:11.840 nothing new for you going back to the 286 386 and 486 days you tried to 00:07:09.919 --> 00:07:15.599 trademark numbers to keep former business partners from competing with 00:07:13.360 --> 00:07:19.680 your chips you lost that case and then when faster competing chips emerged you 00:07:17.919 --> 00:07:22.560 named your next processor something that was trademarkable and regained your 00:07:21.680 --> 00:07:27.280 footing then along came athlon and you started 00:07:24.800 --> 00:07:32.160 losing ground again and like today it all started with the enthusiasts AMD 00:07:29.599 --> 00:07:37.520 beat you to one gigahertz beat you to 64 bit and beat you to dual core had it not 00:07:35.120 --> 00:07:41.919 been for phenom's relative failure and core 2's success you'd have still been 00:07:40.160 --> 00:07:47.039 losing market share by the time the core i series launched and along the way 00:07:44.479 --> 00:07:51.120 in the face of this strong competition you've gradually chipped away at the 00:07:48.880 --> 00:07:55.360 features your fans love first it was making third-party cpus incompatible 00:07:53.199 --> 00:08:00.000 with your chipsets then it was locking CPU core multipliers so we couldn't 00:07:57.680 --> 00:08:04.479 overclock your value products then you disabled multi-CPU setups with those 00:08:02.319 --> 00:08:08.000 budget chips you added security black boxes that ended up being the source of 00:08:06.080 --> 00:08:11.840 all those awesome security exploits that are all over the news you created 00:08:09.759 --> 00:08:15.919 processors that deliberately left performance on the table to then sell it 00:08:14.080 --> 00:08:21.199 back to the consumer at three times the price you limited support for your 00:08:17.919 --> 00:08:22.879 optane ssds to high-end chipsets despite 00:08:21.199 --> 00:08:27.680 your memory division building a product that made the most sense in a budget 00:08:24.639 --> 00:08:31.280 build and now we're losing high speed 00:08:27.680 --> 00:08:34.399 memory support on value chipsets even if 00:08:31.280 --> 00:08:36.880 we buy your fancy k series 00:08:34.399 --> 00:08:40.399 overclockable CPU have you guys been keeping up with this because that's a 00:08:38.560 --> 00:08:44.560 lot of stuff Intel has artificially locked down and get this that's not even 00:08:42.399 --> 00:08:48.720 the end of it error checking memory there's another one it goes on and on 00:08:46.959 --> 00:08:52.800 and on make sure by the way that you guys get subscribed because AMD happens 00:08:51.279 --> 00:08:56.640 to allow motherboard vendors to unofficially support ecc across the 00:08:55.040 --> 00:09:02.000 entire ryzen product stack and we're going to take a look at that so back to talking to Intel here the question you 00:09:00.080 --> 00:09:06.880 guys need to ask yourselves is do you really lose that much money by allowing 00:09:04.480 --> 00:09:11.839 enthusiasts to just do what they want with their hardware come on 00:09:09.519 --> 00:09:17.440 answer honestly the whole point of a xeon product is that you get validation 00:09:14.880 --> 00:09:21.360 and support and business clients they're going to pay that premium no matter what 00:09:19.600 --> 00:09:27.360 hacky things your consumer platforms are capable of AMD already proved that with epic 00:09:25.120 --> 00:09:31.120 so here's what you need to do and write it down because i'm only going 00:09:29.040 --> 00:09:35.519 to say this once first listen to bean counters less and 00:09:33.200 --> 00:09:39.040 customers more if your competition is doing something better than what you're 00:09:37.200 --> 00:09:43.279 doing or offering a feature that you don't offer because you have arbitrarily 00:09:41.200 --> 00:09:45.839 reserved it for your higher end products that battle 00:09:44.560 --> 00:09:52.000 already lost cut your losses move on just turn it on second failing 00:09:50.000 --> 00:09:55.839 that listen to your engineering and technical marketing teams these are the 00:09:54.000 --> 00:09:58.800 people with their ears to the ground who can give you the feedback you need to 00:09:57.440 --> 00:10:03.760 respond in a way that makes you look like you're on top of things and like 00:10:00.880 --> 00:10:08.959 you actually care got a security bug don't just issue a notice in pdf form on 00:10:06.399 --> 00:10:14.000 your news site proactively reach out to the media and provide statements answer 00:10:11.440 --> 00:10:17.600 questions so that people who are talking about this 00:10:15.040 --> 00:10:21.200 know what your side of the story is get out ahead of it rather than trying to 00:10:19.120 --> 00:10:24.320 sweep it under the rug there's a reason people are ragging on you about these 00:10:22.560 --> 00:10:28.320 security flaws and that's because you're super unpopular finally and this is a 00:10:27.040 --> 00:10:33.200 big ask do something meaningful to fix that last 00:10:30.880 --> 00:10:37.680 problem show that you're actually listening how about this 00:10:35.440 --> 00:10:41.519 roll back the arbitrary changes you've made to the maximum memory speed in the 00:10:39.760 --> 00:10:47.440 comet lake chipsets if you do nothing else this is something 00:10:43.920 --> 00:10:49.600 you can easily execute on right now 00:10:47.440 --> 00:10:53.040 today to show that you care 00:10:50.800 --> 00:10:56.480 and then follow it up with a real apology and a commitment to do better 00:10:55.360 --> 00:11:01.279 because honestly right now your behavior is 00:10:59.040 --> 00:11:05.920 starting to smell kinda desperate without any kind of proper technical 00:11:03.839 --> 00:11:09.600 explanation for why this had to be done you're just leaving me to come to my own 00:11:07.279 --> 00:11:13.760 conclusions and you know what i think i think you're doing this because your 00:11:11.200 --> 00:11:17.760 cpus are running so close to the red line out of the factory that 00:11:15.040 --> 00:11:20.320 pathetically memory overclocking which used to be an afterthought for the 00:11:19.040 --> 00:11:23.600 k-series actually has a better chance of 00:11:22.240 --> 00:11:28.160 meaningfully impacting system performance than CPU overclocking does 00:11:26.240 --> 00:11:32.800 and you guys are worried that no one's going to pay extra for k series 00:11:30.399 --> 00:11:36.880 overclockable cpus and z series overclockable chipsets for CPU 00:11:34.800 --> 00:11:40.079 overclocking because there is no overclocking 00:11:38.079 --> 00:11:42.959 how sad is that finally 00:11:41.200 --> 00:11:46.000 if you're not gonna do any of what i've asked then i've got 00:11:44.560 --> 00:11:49.519 one final thing to offer you just be upfront about 00:11:48.320 --> 00:11:53.200 it look at tesla they're complete [ __ ] 00:11:52.000 --> 00:11:58.640 [ __ ] they literally put heated seats in every 00:11:56.560 --> 00:12:03.120 model 3 that they ship and then charge you 300 to enable them in software and 00:12:01.200 --> 00:12:07.440 for whatever reason people can't get enough of it oh yes please pee on me 00:12:05.920 --> 00:12:11.200 more so maybe that's the solution maybe just 00:12:09.279 --> 00:12:16.240 take a page out of that book just keep being brazenly anti-consumer just just 00:12:13.920 --> 00:12:20.160 own it you know send out some snarky tweets 00:12:17.200 --> 00:12:25.560 piss off the sec there there's a winning formula for you 00:12:21.600 --> 00:12:25.560 from a literal rocket scientist 00:12:26.240 --> 00:12:31.760 oh i don't even have a segway to our sponsor but it's squarespace you think 00:12:30.240 --> 00:12:36.000 you don't need a website of course you do you can make anything 00:12:34.000 --> 00:12:39.600 you want with squarespace they have award-winning templates that'll help you 00:12:37.680 --> 00:12:43.519 make your website stand out instead of 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called why i still love Intel because there are 00:13:20.399 --> 00:13:27.360 still good things there actually you can also check out our review of the 10th gen 00:13:24.480 --> 00:13:31.279 core i9 and core i5 which were both pleasantly surprising in terms 00:13:29.200 --> 00:13:37.040 of how they perform too bad they just hamstrung the mainstream 00:13:33.200 --> 00:13:37.040 motherboards that you can put them on