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fast system memory to go with your CPU has become a pretty big deal over the

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last couple of generations so i was shocked to find out that Intel is

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limiting the memory speed on their current generation mainstream

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motherboard chipsets i mean if we were already used to this it wouldn't even be

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newsworthy but going back just one generation even the most basic

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motherboard manufacturer BIOS permitting could run the system memory at any speed

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that you want resulting in a real world performance improvement the craziest

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thing about this is that the memory controller resides on the CPU

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not on the motherboard anyway making this feature differentiation entirely

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artificial and raising the question is Intel just trying to upset their

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customers at this point like i would be upset if our business

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team didn't book sponsors like thermal grizzly thermal grizzly's conducting

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liquid metal thermal interface material offers maximum cooling performance for

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your pc check it out at the link in the video description

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in a nutshell if you take your shiny new Intel CPU and install it on a b or h

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series motherboard a core i7 or core i9 will be locked to 2933 megahertz ddr4

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and a core i5 or less is forced down to

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26.66 and i get it some people might

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feel like this is pretty minor but problem is feelings don't matter

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performance matters until my performance sucks and it hurts my feelings sure

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enough some applications won't care about the loss and memory speed but for

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an upgrade that doesn't cost any extra in many cases this 16 gig 3600 megahertz

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c18 kit was going for just 65 bucks at the time of writing leaving up to 5

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of your performance on the table in some games feels like just an entirely

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unnecessary self-inflicted wound now of course you can still run those cpus at

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higher memory speeds if you pony up for a more expensive z-series chipset

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motherboard but other than memory overclocking what exactly is the value

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proposition of a z series chipset these days Intel includes a handful more pci

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express lanes and high speed usb ports and they allow for pci express lane

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bifurcation which can be useful for systems with multiple high performance

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pci express cards but other than that the main selling point of z series has

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traditionally been overclocking support so

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the real change in Intel's position here is that overclocking now means not just

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running the CPU higher than factory default but also running the memory

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connected to it past the officially supported speed now when we asked ASUS

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for comment they explained that this restriction was put in place at the BIOS

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level from Intel and that there's nothing that they can do to work around

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it so when we call up Intel to verify

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and we're like hey yo wtf they confirmed

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that yes non-z chipsets will only support RAM

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speeds slower than what has otherwise been supported since skylake first

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launched five years ago why

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well because the CPU is only validated for

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the memory speed on the tin therefore having fast RAM is overclocking and

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overclocking is a z feature

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the biggest lap in the face is that i actually didn't even realize this if you

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care about your warranty you might end up getting even less performance because

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many modules will default to speeds as low as 2133 or

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megahertz and running an xmp profile

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technically voids your CPU warranty actually not technically this is

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something that Intel has reportedly actually enforced in the past when

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customers were honest about using the feature and didn't buy their extra

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overclocking warranty here's a hot take the overclocking warranty should be

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included with the overclocking motherboard and overclocking CPU which

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you are already paying a premium for because otherwise z series nk

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doesn't have a compelling story now

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back when Intel was only competing against themselves they could safely

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claw back features from mainstream products while simultaneously handing

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them back in enthusiast products for a price without fear of repercussions but

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hello Intel that's not the world you live in today

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while you're slashing capabilities your competition is expanding them look at

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the motherboards running amt's value b550 chipset they not only include

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overclocking support across their entire CPU product range and support for fast

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memory but they also have pci express 4.0 and bifurcation support so that you

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can run multi GPU that's pretty much everything with any value to gamers that

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the z series boards can do and then some

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in a product that costs half as much this whole situation honestly smacks of

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an executive coming along and realigning a feature set to artificially create

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value in one product by killing it in another like i cannot imagine an

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engineer at Intel who thought that this was a good idea or that partners were

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asking Intel if they could produce lower quality motherboards with crappier

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memory traces for some reason and Intel if you guys had asked anyone in the

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enthusiast community or heck even those of us in the tech press whether this was

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a good idea we would have happily turned you around 180 degrees and steered you

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in the right direction no consulting fee right we really don't have it out for

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you honest it's just that even though the changing market

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realities are staring you in the face you seem to need these kinds of wake-up

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calls like hello you're hemorrhaging market share to a

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processor that realistically wouldn't even be a threat to you if you'd been

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tick-tocking along all this time and yet you're still acting like a big fish like

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to be clear i know you're not actually doomed or anything you've got a lot of

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money to throw around and you're more diversified than ever before sure but

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it's actually those things that make this kind of move

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feel all the more unnecessary like think

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of your image when people see you punching down at the consumer rather

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than locking horns with the competition don't you think that'll incentivize them

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to go see what all this rising fuss is about on the other side of the fence

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like i know that a lot of you at Intel understand this but send the others this

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clip guys the more enthusiasts that you piss off

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the more likely they're going to recommend a competing product to family

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and friends eroding mindshare in a way that no marketing campaign can repair

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but maybe i'm just shouting into a void i mean this kind of arrogant behavior is

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nothing new for you going back to the 286 386 and 486 days you tried to

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trademark numbers to keep former business partners from competing with

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your chips you lost that case and then when faster competing chips emerged you

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named your next processor something that was trademarkable and regained your

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footing then along came athlon and you started

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losing ground again and like today it all started with the enthusiasts AMD

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beat you to one gigahertz beat you to 64 bit and beat you to dual core had it not

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been for phenom's relative failure and core 2's success you'd have still been

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losing market share by the time the core i series launched and along the way

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in the face of this strong competition you've gradually chipped away at the

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features your fans love first it was making third-party cpus incompatible

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with your chipsets then it was locking CPU core multipliers so we couldn't

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overclock your value products then you disabled multi-CPU setups with those

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budget chips you added security black boxes that ended up being the source of

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all those awesome security exploits that are all over the news you created

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processors that deliberately left performance on the table to then sell it

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back to the consumer at three times the price you limited support for your

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optane ssds to high-end chipsets despite

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your memory division building a product that made the most sense in a budget

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build and now we're losing high speed

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memory support on value chipsets even if

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we buy your fancy k series

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overclockable CPU have you guys been keeping up with this because that's a

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lot of stuff Intel has artificially locked down and get this that's not even

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the end of it error checking memory there's another one it goes on and on

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and on make sure by the way that you guys get subscribed because AMD happens

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to allow motherboard vendors to unofficially support ecc across the

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entire ryzen product stack and we're going to take a look at that so back to talking to Intel here the question you

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guys need to ask yourselves is do you really lose that much money by allowing

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enthusiasts to just do what they want with their hardware come on

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answer honestly the whole point of a xeon product is that you get validation

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and support and business clients they're going to pay that premium no matter what

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hacky things your consumer platforms are capable of AMD already proved that with epic

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so here's what you need to do and write it down because i'm only going

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to say this once first listen to bean counters less and

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customers more if your competition is doing something better than what you're

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doing or offering a feature that you don't offer because you have arbitrarily

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reserved it for your higher end products that battle

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already lost cut your losses move on just turn it on second failing

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that listen to your engineering and technical marketing teams these are the

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people with their ears to the ground who can give you the feedback you need to

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respond in a way that makes you look like you're on top of things and like

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you actually care got a security bug don't just issue a notice in pdf form on

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your news site proactively reach out to the media and provide statements answer

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questions so that people who are talking about this

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know what your side of the story is get out ahead of it rather than trying to

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sweep it under the rug there's a reason people are ragging on you about these

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security flaws and that's because you're super unpopular finally and this is a

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big ask do something meaningful to fix that last

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problem show that you're actually listening how about this

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roll back the arbitrary changes you've made to the maximum memory speed in the

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comet lake chipsets if you do nothing else this is something

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you can easily execute on right now

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today to show that you care

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and then follow it up with a real apology and a commitment to do better

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because honestly right now your behavior is

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starting to smell kinda desperate without any kind of proper technical

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explanation for why this had to be done you're just leaving me to come to my own

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conclusions and you know what i think i think you're doing this because your

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cpus are running so close to the red line out of the factory that

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pathetically memory overclocking which used to be an afterthought for the

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k-series actually has a better chance of

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meaningfully impacting system performance than CPU overclocking does

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and you guys are worried that no one's going to pay extra for k series

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overclockable cpus and z series overclockable chipsets for CPU

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overclocking because there is no overclocking

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how sad is that finally

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if you're not gonna do any of what i've asked then i've got

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one final thing to offer you just be upfront about

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it look at tesla they're complete [ __ ]

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[ __ ] they literally put heated seats in every

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model 3 that they ship and then charge you 300 to enable them in software and

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for whatever reason people can't get enough of it oh yes please pee on me

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more so maybe that's the solution maybe just

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take a page out of that book just keep being brazenly anti-consumer just just

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own it you know send out some snarky tweets

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piss off the sec there there's a winning formula for you

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from a literal rocket scientist

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oh i don't even have a segway to our sponsor but it's squarespace you think

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to squarespace.com LTT and you can get 10 off your first purchase today we're

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going to have that linked below if you guys are looking for another video to watch right now how about the other side

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of this coin i made one recently called why i still love Intel because there are

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still good things there actually you can also check out our review of the 10th gen

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core i9 and core i5 which were both pleasantly surprising in terms

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of how they perform too bad they just hamstrung the mainstream

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motherboards that you can put them on