so let's be honest as much as it's an isp's job to provide us with a vital
service they're still businesses and not
surprisingly they're always looking for exciting and innovative ways to rake in
that paper some of you won't remember this but back in the dial-up era they
even charged for internet access by the
hour assuming you were some kind of rube who
didn't just ride from free three-month trial to three-month trial by switching
credit cards all the time anywho
internet by the hour went the way of the dodo once broadband proliferated but
that didn't stop their innovation these
days isps control the flow of that sweet
sweet data by placing data caps on your
internet usage the concept here is very simple when you
sign up for internet service many isps will limit you to a certain amount of
data each month typically somewhere between a hundred gigabytes and one
terabyte if you exceed your cap you can be charged extra have your speed
throttled down or even have your service
terminated and as high bandwidth use cases like
streaming hd video have become more and more common an increasing number of
users find themselves tracking their megabytes as closely as their calories
so why exactly do the isps impose these
limits is there a legitimate reason or
is it just a scheme to squeeze more money out of us
well the most obvious technical explanation is that any given isp has a
maximum amount of bandwidth it can handle at once
data caps theoretically help the pipes
from getting clogged but large isps the ones who are most
known for restrictive data caps have so
much bandwidth that network usage hardly
ever approaches 100 and u.s giant comcast even tacitly
admitted this in a leaked 2015 memo
advising its customer service employees not to tell consumers their data cap
policy was to help alleviate congestion
because it wasn't combined with the fact that investing in
more infrastructure to carry more data at once is
much cheaper than it was a decade ago and the number of households with a
broadband subscription has at least in the us
stopped growing the argument for data caps as a means to
unclog the pipes seems pretty flimsy
especially as large isps tend to claim
that the vast majority of their customers stay below their caps so
what's the real reason behind it well at least one isp has analogized the
provision of internet service to the availability of any other scarce good
pointing out that someone who buys 10 gallons of gas pays more than someone
who buys only 5. this argument might be
intrinsically appealing but opponents say that because bandwidth is so cheap
and isp's profit margins are so high
internet service can't be thought of in the same way
add the fact that due to regional opolies many consumers don't have a ton
of choice when it comes to isps unreliable metering methods and the
ability of isps to set their own prices free from the government rate regulation
that you see on your water or electric bill and many people have become
convinced that data caps are actually just another
way for the isps to collude with their puppet masters on the trilateral
commission and squeeze more money out of you
but this is the part of the video where we
say that's an overly simplistic and paranoid
you know what i just can't do this yeah europe's got a much better system where
isps are forced to provide service without data caps and
i actually can't come up with a better explanation
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