WEBVTT

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do you have any idea what our all-time most profitable videos are

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are you kidding me well neither do i but i want to know so i asked the team to

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put together a list of our 10 biggest money makers and on camera i'll be

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trying to guess just how much we made on

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youtube adsense reaction goggles please wow that's a fast throw oh yeah uh james

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helped put together the list and he's gonna be here too i don't know what's on

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it either though oh you don't oh well you know what we do know

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is our sponsor smart deploy now powered by pdq.com it's zero touch zero headache

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dollars at smartdeploy.com Linus we're gonna have that linked down

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below

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before you guys ask no this is not necessarily just going to be our videos

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with the highest view counts as we know both from our own experience and from

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talking to other youtube creators there are different topics or different entire

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categories on youtube that pay dramatically better or dramatically

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worse than the average okay here we go this is the 10th really

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opening the ultimate pc Intel's 28 cores xeon w you know what the funniest thing

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about this video is we didn't even know if this was gonna be a video the main

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point of it was i think it had a super weird cooler inside it this is over

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three years ago and it's a stream this i

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kind of expected and i get asked this all the time people will say

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oh man i feel so bad because i subscribe

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to youtube premium so you're not getting any ad revenue is that bad for content

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creators and the answer is no it's not bad and the way that youtube

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premium pays out is not based on the view like ads based on an ad impression

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it's based on how much watch time you dedicated to that video all right this

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thing has 6.6 almost 6.7 million views

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so how much money do you think this thing made my general rule of thumb is

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per million views it's about two grand

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for us i'm gonna say 14 because a lot of this

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because it's a long stream we have the breakout between adsense and premium

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dollars how do you think it's allocated i think that for adsense the cpms are

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going to be on the lower side so i think it's going to be like 10

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grand of adsense i'm going to revise it i'm going to say 15k another 5k of

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premium okay it's kidding me the total revenue is

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almost 34 grand 18k

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not 5k for youtube premium and it's 15k

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not 10 for ad revenue that one we have a pretty good explanation for it's got

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keywords from major brands Intel xeon

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it's long it was clearly engaging enough look at that thumbnail that's a good

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thumbnail it's just an excited dude by a big box the box has nothing on it all

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right producer man show us the ninth most profitable video

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no way the all aorus gaming pc build we

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like quadruple dipped on this thing so we get paid by a Gigabyte to do an all

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aorus build which is not included in this this is also a stream also two and

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a half hours an extra half hour compared to the last one six points the same view

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count the last one was 33k right yeah

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i'm gonna say that it is 20

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more no no no no no there's no way i'm gonna say it's 15 more 38 thousand

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dollars survey says 34. i'm over it's barely more the thing

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that's really baffling me here is the premium revenue that means that either

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that last half an hour of the video was so unengaging that people were tuning

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out at pretty much the same time or overall the video was less engaging and

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that sharp drop-off at the beginning was drop off here and then you had fewer

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people watching the entire rest of the video i mean between our our 10th and

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9th most profitable videos the difference is only 675 that's close i

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didn't see that coming is this just all going to be streams then i don't think

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so let's see who has the best pc at LTT that's not a stream remember the quails

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i do remember the quills this one's hard for me to watch for other reasons they're long gone let's miss you tyler

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it's a good thumbnail you're holding this thing that people want but can't

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have this is another one that i looked at i went is this even a video because

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the inspiration for this one was that we did i believe who has the worst pc at

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LTT first that came first sponsored by Intel and it was more obvious how the

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Intel sponsorship would play into it because whoever had the worst pc

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was going to get an Intel upgrade but this question is way more interesting to

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the audience but how do you what you're giving the that person with

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the best pc and upgrade it didn't make any sense your brain on the inside of this company

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this thing has 12.4 million views it's because everybody wants to know if

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you work here you must have a good pc so who has the best one oh wow

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you should have totally had me guess the premium versus ad revenue split i

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wouldn't have gotten it though on the previous ones the streams we were 50 50.

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this goes to show you guys how much of a difference it makes how long the content

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is i think this video is about 15 20 minutes long so that's even that's a

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pretty long video by youtube standards but even 12 million views is only worth

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4 600 is that a six compared to 6

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million views being worth what was it almost 20 and this is a sixth as long

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yeah our typical cpms lately have been actually have this down

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about eight bucks some other categories are way higher than that so that is the

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amount of money you get per thousand impressions here's a list email

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marketing and insurance and real estate are the highest it seems to be the kind

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of thing that like you only watch it if you're about to make a purchase decision

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yeah and it's a big purchase high intent vloggerpro.com i have no idea what their

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resources that they use to make this list really just the top google result i

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i didn't vet this list at all fair enough all right let's look at the next video hive mind setup build this was our

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first full build stream and we only did

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it because lg sponsored us to do this

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weird ultra wide festival thing that they used to do

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we couldn't figure out a way to make it compelling content other than to just i

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don't know screw it let's just stream it this video went on to get over 5

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million views which absolutely blew my mind and is the reason that we have done

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other pc building streams since then now this one i know made a ton of money

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because it was the one that raised the question for me in the first place what

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is going on with these live streams why are they performing so well and why are

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they so profitable as it turns out youtube's discovery algorithm for stream

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archives is actually different than youtube's

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discovery algorithm for vod context so you've got to remember guys when talk

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people talk about the youtube algorithm it is actually a family of algorithms

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and sometimes the left hand doesn't know what the right hand is doing sometimes

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that family don't get along they're not on speaking terms this one is a two to

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one premium to ad revenue split could it

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be that people hadn't figured out this whole long live streams youtube premium

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hack and we were getting a disproportionate amount of youtube

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premium revenue way back in 2018. tech

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viewers might be more likely early adopters of something like a youtube red

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or or premium yeah they could be maybe we just kind of lucked out and we hit it

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at the right time the playback based cpm is crazy high on this one but to the

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point where i almost wonder if it was specifically targeted that does happen

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you know when there's a big apple launch for example every time you go and watch

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a tech video it's like boom every building iphone ad iphone ad hit

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it the walmart pc

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this is just through sheer view numbers 14 million views this thing ended up

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doing the answer was yes by the way if you haven't seen the video already and

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you don't feel like sitting through 18 minutes and i'm willing to bet that this

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is a double whammy of having a ton of views and also being a long-ish video so

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it'll have significant premium revenue 18 minutes this is the first kind of

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topical video that we did where we had to get this immediately hit it hard let

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me go back to my general rule which is about 2 000 per million so i'm gonna say

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this thing did like thirty thousand dollars in adsense alone

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and i'm gonna give myself another five grand in premium that's only three

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that's less than the last one oh crap well look at what 38. it's 14 million so

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38 for hey i got the first one right almost no premium 337 from ad revenue

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cpm's the lowest of our top performers so far that's right but that makes sense

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because if you're getting that big youtube premium money from longer form

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content so we're into our top five now oh yeah

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you knew this okay well this is just one of the top performing videos on the

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channel ever i took so much flack for

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this video where apparently i was just like mean and or rude scotty and i are

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fine everything's fine i was super tired

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the big problem we ran into here was that i set out to go into this weird

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tech mall full of weird stuff supposedly

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and it just had all the same freaking stuff from the same freaking brands that

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we have back here in north america so my whole angle for the video was falling

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apart in front of my eyes i've heard you say before that you're

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surprised that this ever did as well as it has so why do you think it did

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i think it's just the sheer drama and energy of me not knowing if it's a video

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okay scotty played his role perfectly he

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was the ultimate tour guide and that's one of the reasons that i'll often tell

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you guys no no i don't want to see it don't tell me anything about this

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product before i can sit down and experience it so it's like going to an

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ethnic restaurant with someone who really knows the menu and knows the

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cuisine and with someone who just really loves food and just that raw joy and

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excitement and and fun of that it's just

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it's great there's a reason it works so well are you asking me out i wasn't but

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i'm not saying no i am asking you to check out our amazing

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water bottles over on lttstore.com cheers

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all right how much money does this make i mean you spoiled it you saw it already 40 grand it's got to be almost all

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adsense right yep pretty much all adsense

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number four i wrote this video faster internet for

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free this is just like 1.1.1 dns

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oh no this is such a clickbaity title man it's

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not clickbait it's clicky it's click worthy yes af because it is what we said

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it was it does give you faster internet for free in 30 seconds so how much do

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you think i made for daddy uh i don't like being called daddy

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but let's say 42 it seems like we're getting for 43 do you think no premium

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this is the lowest youtube premium ratio we've seen look at this hump because

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this is the shortest video and nobody's watching the whole thing there's a hump

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here man like show me how to do it and then i think we

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show them how to do it and then we just explain dnses and stuff and like who

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cares i wonder would never make videos like this anymore we would never have

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that much exposition in a row because we know it's terrible for retention now but

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this was this was four years ago and this thumbnail

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oh pushes it over the edge it makes it look like there's a setting or a router you

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buy or something i know i'm so sorry that was totally on purpose

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next number three so this this warms my heart

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building a 500 AMD gaming pc this one performed crap out of the gate and then

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just went swamp 113 days after posting it went

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is this a stream archive or is this a vaude go back to your search look at

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this streamed there was a problem with the stream vod so it got all screwed up

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we had to edit something out you can see the runtime of these is actually

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different and we had to upload it as a vod something that we always avoid and

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that's why i remember it having a slow start because normally when you

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upload a duplicate of a thing you just streamed youtube only gives you so many

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notifications to each subscriber per day so you start notifying too many times

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and they just go nope forget it you don't get any more notifications and the

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monies there it is 43 000

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man so i could buy like a car like a nice car a new car just for

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building a 500 AMD gaming pc we should just upload videos like this every day

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we won't though and the reason for that is that unless you do all the other

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groundwork making you know really cool other content no one will care about

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your opinion on a 500 AMD gaming pc so it's not as simple as just

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well let's just cash in we got the formula guys yeah let's just do these every day okay so we're on the podium

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now let's see which video gets a silver medal second most profitable ever

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building a pc using wish.com

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this is our top performing video ever it's the most mainstream how can

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you not click on this i seem to recall that we were borderline late on the

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wholewish.com trend now we already know it's been done yeah how have we not done

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the home theater with wish.com yet we should do everything using onlywish.com

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yeah that this is something we actually do need to make a series we should do

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like a streaming setup using the stupidest thing is we've done other

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concepts that we're riffing on this one the all aliexpress pc did pretty well

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itself yeah it doesn't slap the same wish.com man it's garbage and you love

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it this is a great thumbnail the the hand on the head obviously means

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exasperation frustration but you're still smiling you're almost like

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damn wish.com people it's clearly gonna be hilarious right now i know that

00:14:15.120 --> 00:14:20.320
wish.com and other online scammy type

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sellers do spend a lot on online advertising so i would guess this is

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well above our average cpm i'm gonna say this boy at 22 million views is probably

00:14:27.760 --> 00:14:33.120
like 60 grand oh let's see oh my god it was published on my

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birthday 67 000

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and let's look at the cpms i nailed it for adsense though but totally wrong

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take on the on the cpms but for one that

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has so many views that's pretty good

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all right are we ready for the number one oh my gosh i love building computers

00:14:51.680 --> 00:14:56.959
okay this one obviously is super long

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so almost four hours that's part of it but yeah this title also was like one of

00:14:58.880 --> 00:15:04.720
our first like just troll titles like pc go burr damn

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apple yeah this was me just sitting there

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going we need to build some workstations

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nobody else with the experience to build machines that we're gonna rely on is

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available to do it so the only justification we can have to allocate

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four plus hours of my time to just building computers is if we point a

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camera at it this only has 83 000 likes the actual engagement with this video is

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extremely low only one percent of viewers engage with only 10 million

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views is it even a good video i don't even think so i love watching people

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build computers i can't afford yeah fair enough what i want to know is if we made

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enough on this stream to buy all of those computers well how much do you

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think all those computers are worth their threadrippers i'm gonna say

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80k and i just pulled that out of my button

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just like this video 74. that's

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nuts wow i think the big thing we've learned is that evergreen content is the

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king because you can't rely on just that initial view spike you need something

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that's going to continue to be served to people and continue to be clicked on for

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years to come otherwise there's there's no way it's going to be a top tier

00:16:13.360 --> 00:16:18.959
performer for this long live streams long live streams and you get lots of

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views so should we do a live stream every week that was the guidance for a

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while remember if people know it's on the same bad time and same bad channel

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then they can plan for it right when we do live streams like this they're just

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so random so random and the thing too though is not every live stream performs

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like that here let's let's pull pull up the tab we've done lots of live streams

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but you can see that even the ones that do perform you know these have three

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million views they don't necessarily perform

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like that and the drop-off is pretty steep unboxing a surprise

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gaming pc i don't see why that would perform so much worse than that one

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where i'm sitting next to the box i don't know i've waited so long for this

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with the black question mark it's clear it's not a silver bullet yeah

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and this one's 2 hours and 40 minutes maybe we should just go more straight shooter with the title uh what was this

00:17:04.799 --> 00:17:09.520
one i think pcs finally became like affordable again or something like that

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when did this one go up no it doesn't tell me the year this was two months ago

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okay there's still time still time to hear about your sponsor

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oneplus the oneplus 10 pro 5g is

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gorgeous volcanic black color it comes with a triple camera system which was

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co-developed with the photography experts over at hasselblad a 65 watt

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wired charger to charge your device from one to 100 in just 34 minutes and a 120 hertz

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for a smooth gaming experience you can get the new oneplus 10 pro 5g at

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oneplus.com amazon best buy and t-mobile

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the exclusive wireless carrier of the 10 pro 5g in the us

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oneplus is also launching their red cable club membership program where 10

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