WEBVTT 00:00:00.160 --> 00:00:06.720 There's a big problem with the marketing around cables. Actually, a lot of big 00:00:04.319 --> 00:00:11.759 problems. Confusing branding, egregious pricing, direct to landfill build 00:00:08.960 --> 00:00:17.359 quality, not to mention outright lying about performance and capabilities. But 00:00:14.480 --> 00:00:21.520 most people don't have a $10,000 cable tester. So, they don't know. They just 00:00:19.680 --> 00:00:26.000 get frustrated when their devices seem flaky. But, do you have any idea how 00:00:23.519 --> 00:00:31.679 often it's actually the cable? So, we took matters into our own hands. 00:00:27.920 --> 00:00:34.239 Introducing LTT true spec cables. 00:00:31.679 --> 00:00:40.399 They're durable, they feel great, and most importantly, they are true to the 00:00:37.040 --> 00:00:43.120 spec. If it says 20 Gbit per second, it 00:00:40.399 --> 00:00:48.480 can do 20 Gbit per second. If it says 240 W, it can do that, too. And with 00:00:46.640 --> 00:00:51.840 clear as day labeling on the connector, you never have to wonder if the cable 00:00:50.160 --> 00:00:57.120 you're holding is the right one for the job. Now, a lot of people don't really 00:00:54.800 --> 00:01:00.800 care about their cables, and I didn't used to either. I get it. But when a 00:00:58.879 --> 00:01:04.239 whole production can be brought down by one bad connection, it is amazing how 00:01:03.199 --> 00:01:09.680 quickly your perspective [music] changes. This is the story of how LT 00:01:07.360 --> 00:01:15.159 Truepec cables came to life. [music] And look at that. It only took Oh, good 00:01:12.159 --> 00:01:15.159 lord. 00:01:16.635 --> 00:01:18.655 [music] 00:01:21.920 --> 00:01:28.920 Hey, Kyle. Could we make an LTT cable in the next 00:01:25.600 --> 00:01:28.920 couple of years? 00:01:30.000 --> 00:01:40.680 That's great. Can't wait to have my own cables by 2023. 00:01:35.280 --> 00:01:40.680 Yeah, it didn't work out that way. 00:01:41.600 --> 00:01:49.280 >> I'm holding out for a cable till the end of [music] the night. It's got to be 00:01:46.799 --> 00:01:53.371 long and it's got to be fast and it's got to be at the right price. [music] 00:01:54.720 --> 00:02:02.000 Delta Hub. Protect your wrist with an LTD edition CarpioG.2 from Delta. A 00:01:59.920 --> 00:02:06.079 magnetic strap and perforated pads make it great for those long gaming sessions 00:02:03.840 --> 00:02:09.320 where comfort is key. Pick one up today at LMG.gg/deltahubltgaming. 00:02:09.679 --> 00:02:16.160 Admittedly, part of the reason these took so long was that the first year was 00:02:13.360 --> 00:02:20.319 pretty much spent on procrastination. Hey, in fairness, we were kind of busy 00:02:18.560 --> 00:02:24.800 developing our two biggest products ever. But with those out of the way, for 00:02:22.800 --> 00:02:30.800 the next year, we focused on finding the right partner to manufacture our custom 00:02:27.040 --> 00:02:32.800 cables. And this process took months. We 00:02:30.800 --> 00:02:37.680 reached out to over 30 different factories, [music] evaluated hundreds of 00:02:34.879 --> 00:02:41.680 samples, and even after all of that, we couldn't find one that would 00:02:39.680 --> 00:02:46.720 consistently pass the most fundamental of tests, signal integrity. I mean, 00:02:44.560 --> 00:02:50.720 that's like one of the two things a cable does. And it really opened our 00:02:48.640 --> 00:02:54.720 eyes to the pervasiveness of the problems that plague the cable industry. 00:02:52.640 --> 00:02:59.519 Here's an example. Not going to name any names here, but this cable came from a 00:02:57.040 --> 00:03:06.000 prominent seller on Amazon. We go ahead and plug it into our cable tester and 00:03:01.920 --> 00:03:08.660 watch what happens. Yep, that's a fail. 00:03:06.000 --> 00:03:12.480 And this happens a lot. But here's the [music] really tricky part. If you take 00:03:10.400 --> 00:03:17.680 it out of the tester and throw it onto a computer, voila, it totally works. 00:03:15.680 --> 00:03:21.920 What's the deal with that? Well, you see, USB [music] has built-in error 00:03:19.920 --> 00:03:26.879 handling that monitors for any missed bits and will request that your device 00:03:24.560 --> 00:03:32.159 resends that information, all without any user intervention, which is super 00:03:29.519 --> 00:03:36.239 cool. But it also means that if you have a flaky cable, it could be slowing you 00:03:34.239 --> 00:03:42.400 down without you realizing it. [music] Or it might only behave badly sometimes 00:03:39.440 --> 00:03:46.000 or on some devices. The bottom line is that a cable like this [music] is kind 00:03:44.000 --> 00:03:50.959 of like a dollar store toilet plunger. usually gets the job done, but it might 00:03:48.400 --> 00:03:55.802 let you down at a very critical moment. Let's compare to our cable. What we're 00:03:53.599 --> 00:03:59.680 looking for here is a distinct eye [music] shape, a hole in the middle that 00:03:57.760 --> 00:04:03.439 indicates that our signal is clean. Finding a partner that could deliver 00:04:01.040 --> 00:04:08.239 results like this across our various speeds and lengths was critical to 00:04:05.519 --> 00:04:12.400 moving forward. And it wasn't easy. A typical sample order for us would 00:04:09.840 --> 00:04:17.280 contain about 100 cables. And in those early months, not a single manufacturer 00:04:15.439 --> 00:04:21.600 was able to send us an entire batch of cables that [music] didn't have a 00:04:19.040 --> 00:04:25.759 failure. Now, no one's perfect. And a single bad cable out of a sample batch, 00:04:23.967 --> 00:04:30.720 [music] that wouldn't be the end of the partnership. Except that we often found 00:04:28.000 --> 00:04:36.880 that when one cable would fail, like say the 6 ft 20 Gbit per second type-c to 00:04:33.680 --> 00:04:39.520 type C, all of the cables of that type 00:04:36.880 --> 00:04:43.440 in the entire batch would fail. We started to become concerned that there 00:04:41.040 --> 00:04:48.800 was simply no manufacturer that could meet our performance standards. But then 00:04:46.240 --> 00:04:54.080 at the very end of the year, December, ladies and gentlemen, we got them. 00:04:51.478 --> 00:04:58.479 [music] Every cable that these guys sent passed our signal integrity tests. And 00:04:56.800 --> 00:05:03.120 on top of that, they were highly responsive for communication and even 00:05:00.479 --> 00:05:07.039 seemed excited rather than intimidated by our desire to create something that 00:05:04.800 --> 00:05:10.960 was better than what already exists, which uh [music] you'd be surprised how 00:05:09.280 --> 00:05:14.639 few manufacturing partners are interested in that sort of thing. So, we 00:05:12.639 --> 00:05:19.440 quickly aligned on our goal, the best spec we could reach at any given length. 00:05:16.960 --> 00:05:24.160 And the next 3 years were spent bringing these [music] to 00:05:21.120 --> 00:05:25.840 life. My perfect USB cable. The 00:05:24.160 --> 00:05:30.560 connector housing features clear labeling so there is no ambiguity around 00:05:27.759 --> 00:05:34.960 data speeds or charging. And we used a firm but fair strain relief along with a 00:05:33.120 --> 00:05:38.080 soft silicone sheathing for [music] a whole bunch of reasons that I'll get 00:05:36.240 --> 00:05:42.800 into a little bit later because first I kind of got to address the uh girthy 00:05:40.880 --> 00:05:47.919 elephant in the room. >> She's a pretty chungous boy. But that's 00:05:45.840 --> 00:05:52.880 because a high quality cable has a lot more to it than just some conductors 00:05:50.400 --> 00:05:59.759 wrapped in some sheathing. This right here is the USBC connector spec 00:05:55.919 --> 00:06:01.520 document. This is the USB 4 spec. And 00:05:59.759 --> 00:06:05.919 this is the USB power delivery spec. This is 00:06:04.240 --> 00:06:10.960 actually just all the paper we have in the building [music] and consists of only around 60% of the rules you need to 00:06:09.280 --> 00:06:16.240 follow to make your own cable. [music] Together, they dictate what you can and 00:06:13.600 --> 00:06:21.759 can't put inside of your cable. But with over 2,000 pages of rules, how do so 00:06:18.960 --> 00:06:29.039 many bad cables exist? Well, as it turns out, many of these rules are more like 00:06:25.039 --> 00:06:31.280 pirate code guidelines. 00:06:29.039 --> 00:06:35.440 For example, we have a normal USBC cable and one of our cables. Let's take a look 00:06:33.360 --> 00:06:39.039 inside. Taking a look at these, the first thing 00:06:36.960 --> 00:06:43.919 you notice, our cable is a lot larger diameter, and that's for a bunch of 00:06:41.600 --> 00:06:49.440 reasons. Starting off, we have our main power conductor right here. compared to 00:06:46.560 --> 00:06:54.160 their other B cables. Here we have the shielding around the outside for ground 00:06:51.440 --> 00:06:58.479 and return. We have our low-speed conductors [music] which are for the 00:06:56.000 --> 00:07:01.120 most part similar to theirs, but it's the super speed lines where you see a 00:07:00.080 --> 00:07:05.400 big difference. [music] And let's take a closer look at those. 00:07:06.560 --> 00:07:12.080 Getting a closer [music] look at these, you can see the twisted pair combos 00:07:10.000 --> 00:07:17.360 here. You have four of them in the normal cable. And here [music] we have 00:07:14.160 --> 00:07:19.840 our coax conductors where two of these 00:07:17.360 --> 00:07:23.599 are one signal path and we have eight on this cable. [music] If your cable has a 00:07:21.199 --> 00:07:28.400 twisted pair, it can be fine. But if you have a twisted pair, go to the hospital. 00:07:26.720 --> 00:07:32.080 The second reason is that unlike cheaper PVC sheathing found in most cables, 00:07:30.319 --> 00:07:35.919 including underneath the braids of your braided cables, silicone is highly UV 00:07:34.639 --> 00:07:39.599 resistant, which [music] means it won't turn brittle after sun exposure. The 00:07:38.080 --> 00:07:43.840 third reason is that it's highly kinkresistant and doesn't have annoying 00:07:41.680 --> 00:07:48.960 cable memory, making it a breeze to coil up and store. But coaxial isn't all 00:07:46.639 --> 00:07:52.479 upside. They are generally quite a bit more expensive because you have to 00:07:50.400 --> 00:07:56.720 shield each individual conductor. As well, they can be quite a bit larger and 00:07:54.639 --> 00:08:00.240 they can be less flexible, which is part of the reason we went with the silicone 00:07:58.080 --> 00:08:04.000 sheath. It helps you get closer to the flexibility you'd expect from a premium 00:08:02.160 --> 00:08:07.520 cable. If you look really closely, you might notice that these cables aren't 00:08:06.000 --> 00:08:11.120 perfectly round. While we were trying to balance thickness and flexibility, we 00:08:09.360 --> 00:08:16.240 kind of ended up with a bit of a ribbed for your pleasure texture. And besides, 00:08:13.759 --> 00:08:20.800 where durability really counts is at the ends of a cable. How many of you have 00:08:19.039 --> 00:08:24.560 one of those white cables from a brand that shall remain nameless that [music] 00:08:22.479 --> 00:08:30.560 looks like this? That's because they have objectively terrible strain relief. 00:08:27.599 --> 00:08:34.800 We felt we could do better, but like everything else, doing better wasn't as 00:08:33.120 --> 00:08:39.120 simple as we hoped. If your strain relief is too flexible, it's 00:08:36.399 --> 00:08:43.120 ineffective. If it's too stiff, well, you're simply creating a new lever point 00:08:41.440 --> 00:08:48.000 where the cable is ultimately going to break. So, we toyed around with ideas 00:08:45.440 --> 00:08:52.399 like springs or using alternate materials to create a smooth, gradual 00:08:50.399 --> 00:08:57.600 bend away from the connector until finally we settled on this design. 00:08:54.486 --> 00:09:00.399 [music] It has some give, but not too 00:08:57.600 --> 00:09:03.656 much. And unlike multi-piece designs, it's not going to come apart because 00:09:01.839 --> 00:09:06.640 it's molded together with the outside [music] of the connector housing. Of 00:09:05.279 --> 00:09:11.360 course, you can have the best strain relief in the world, and that's not going to help you if that force is 00:09:09.839 --> 00:09:16.160 transmitted [music] to a fragile connector. Now, for the very end itself, 00:09:14.320 --> 00:09:20.080 there's only so much we can do within the spec, but we did everything we could 00:09:18.160 --> 00:09:24.480 to make our connector as durable as possible. We use a seamless metal 00:09:22.240 --> 00:09:27.920 housing, copper tape, and a soldered connector, meaning it's unlikely to 00:09:26.000 --> 00:09:31.519 break unless you really reef on it. It is worth noting that that's why our 00:09:29.200 --> 00:09:35.920 connector housing is a little bit on the larger side. So, you may encounter 00:09:33.839 --> 00:09:39.360 recessed female connectors where it just plain doesn't fit. Take it as a 00:09:37.760 --> 00:09:43.839 compliment. Now, you might have noticed the complete lack of USB logos on our 00:09:41.920 --> 00:09:48.240 cables and on our packaging. That is because they're I know, I know, not 00:09:47.360 --> 00:09:54.560 certified. >> What? >> But does that matter? Not to us. You 00:09:51.920 --> 00:09:59.519 don't need USB if certification in order to sell USB compatible devices. In fact, 00:09:57.600 --> 00:10:04.720 as far as we can tell, the main benefit of it is to use their confusing 00:10:01.519 --> 00:10:06.720 branding, which frankly we feel we're 00:10:04.720 --> 00:10:11.760 better off without, especially when you factor in the cost. Certification is 00:10:09.360 --> 00:10:16.959 both expensive and timeconuming, which is why even some very large brands 00:10:14.480 --> 00:10:22.000 completely skip it. Apple, for instance, hasn't produced a USB if certified cable 00:10:19.600 --> 00:10:25.920 in this millennium. If this list from the USB is [music] to be believed, it's 00:10:24.240 --> 00:10:29.920 not that we didn't test our cables. Here's a list of the tests that every 00:10:27.839 --> 00:10:34.000 one of our SKs went through. And then to be 100% certain, we also sent our 00:10:32.160 --> 00:10:39.040 samples to a third party [music] tester who helped us out with USB4 validation 00:10:36.399 --> 00:10:42.560 since uh our cable tester is not up to snuff for that. And then for good 00:10:40.480 --> 00:10:46.079 measure, we blowched them. We don't actually recommend that, but the point 00:10:43.839 --> 00:10:49.519 is they're really durable. They are tested. And if you get a bad cable, you 00:10:48.240 --> 00:10:52.480 know we've got your back. lttstore.com/support. 00:10:51.732 --> 00:10:57.519 [music] Which finally brings us to price. Now, 00:10:55.839 --> 00:11:01.279 I'm just going to throw a QR code here for you guys to scan because pricing is 00:10:59.279 --> 00:11:07.040 subject to change over time. But the bottom line is no, for such a well-built 00:11:04.640 --> 00:11:12.720 cable, they aren't ridiculous, but also no, they are not cheap. And that might 00:11:10.399 --> 00:11:18.959 seem at odds with my longtime campaign against overpriced cables. But here's 00:11:15.760 --> 00:11:21.760 the thing, guys. I am not and never have 00:11:18.959 --> 00:11:26.720 been against well-built, fairly priced, premium products. I'm just against snake 00:11:24.880 --> 00:11:32.320 oil marketing. [music] So, you will never hear me claim that an LT cable 00:11:28.880 --> 00:11:35.200 will make your display look crispier or 00:11:32.320 --> 00:11:39.680 give your audio deck more pronounced and resolved demonstration. These are 00:11:37.519 --> 00:11:45.200 digital cables. They either work or they don't. And these ones, these ones work. 00:11:43.279 --> 00:11:52.320 Where have all the [music] good wires gone? And where are all the gods? 00:11:49.360 --> 00:11:59.853 Where's the tech wise Hercules rising [music] to make you do 00:11:56.000 --> 00:12:02.480 clearly lab perfect l 00:11:59.853 --> 00:12:10.240 [music and singing] to see late at night I toss and I turn and I 00:12:05.279 --> 00:12:12.320 dream of what I need I need a cable 00:12:10.240 --> 00:12:17.920 I'm holding up for a cable [music] till the end of the night it's got to be long 00:12:15.839 --> 00:12:24.320 and it's got to be fast and [music] it's got to at the right price. I need a 00:12:21.360 --> 00:12:29.920 cable. [music] I'm holding out for a cable that will always connect. 00:12:27.279 --> 00:12:37.279 It's got to look clean with a silicon sheet. And that cable is called True 00:12:31.948 --> 00:12:38.800 [music] Spec. True spec 00:12:37.279 --> 00:12:42.800 Delta Hub. Whether you're climbing the leaderboards or grinding through your 9 00:12:40.480 --> 00:12:46.880 to5, your wrists deserve to be protected during every click or flick. With our 00:12:45.120 --> 00:12:51.040 new collab product, the LTT edition Carpio G.2. 2, you'll have all your 00:12:49.279 --> 00:12:54.800 boxes covered from extreme gaming sessions to even more extreme spread 00:12:53.040 --> 00:12:58.320 sheeting. Its magnetic strap keeps it locked onto your wrists, keeping them in 00:12:56.480 --> 00:13:02.079 an ergonomically correct position no matter where it might be on your desk. 00:13:00.560 --> 00:13:06.560 And the perforated pads are there for extra ventilation cuz come on, we know 00:13:04.240 --> 00:13:11.440 how sweaty the entering the cell values can make you. Plus, like the OG Carpio, 00:13:08.880 --> 00:13:14.880 its PTFE feet let it glide smoothly with your hand movements. Also, this isn't 00:13:13.360 --> 00:13:18.720 quite an advertised feature, but they make for some pretty darn good fidget 00:13:16.639 --> 00:13:24.480 toys. So, pick up a Delta Hub Carpio G2.0 in our exclusive LT colorway today 00:13:22.000 --> 00:13:26.969 using our link in the video description. If you guys enjoyed this video, why not 00:13:26.000 --> 00:13:34.240 check out the one where we talked [music] through the three-year process that it was to bring to life our 00:13:30.000 --> 00:13:34.240 legendary LT screwdriver.