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There's a big problem with the marketing around cables. Actually, a lot of big

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problems. Confusing branding, egregious pricing, direct to landfill build

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quality, not to mention outright lying about performance and capabilities. But

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most people don't have a $10,000 cable tester. So, they don't know. They just

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get frustrated when their devices seem flaky. But, do you have any idea how

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often it's actually the cable? So, we took matters into our own hands.

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Introducing LTT true spec cables.

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They're durable, they feel great, and most importantly, they are true to the

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spec. If it says 20 Gbit per second, it

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can do 20 Gbit per second. If it says 240 W, it can do that, too. And with

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clear as day labeling on the connector, you never have to wonder if the cable

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you're holding is the right one for the job. Now, a lot of people don't really

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care about their cables, and I didn't used to either. I get it. But when a

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whole production can be brought down by one bad connection, it is amazing how

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quickly your perspective [music] changes. This is the story of how LT

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Truepec cables came to life. [music] And look at that. It only took Oh, good

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lord.

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[music]

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Hey, Kyle. Could we make an LTT cable in the next

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couple of years?

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That's great. Can't wait to have my own cables by 2023.

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Yeah, it didn't work out that way.

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>> I'm holding out for a cable till the end of [music] the night. It's got to be

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long and it's got to be fast and it's got to be at the right price. [music]

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Delta Hub. Protect your wrist with an LTD edition CarpioG.2 from Delta. A

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magnetic strap and perforated pads make it great for those long gaming sessions

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where comfort is key. Pick one up today at LMG.gg/deltahubltgaming.

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Admittedly, part of the reason these took so long was that the first year was

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pretty much spent on procrastination. Hey, in fairness, we were kind of busy

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developing our two biggest products ever. But with those out of the way, for

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the next year, we focused on finding the right partner to manufacture our custom

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cables. And this process took months. We

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reached out to over 30 different factories, [music] evaluated hundreds of

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samples, and even after all of that, we couldn't find one that would

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consistently pass the most fundamental of tests, signal integrity. I mean,

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that's like one of the two things a cable does. And it really opened our

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eyes to the pervasiveness of the problems that plague the cable industry.

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Here's an example. Not going to name any names here, but this cable came from a

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prominent seller on Amazon. We go ahead and plug it into our cable tester and

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watch what happens. Yep, that's a fail.

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And this happens a lot. But here's the [music] really tricky part. If you take

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it out of the tester and throw it onto a computer, voila, it totally works.

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What's the deal with that? Well, you see, USB [music] has built-in error

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handling that monitors for any missed bits and will request that your device

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resends that information, all without any user intervention, which is super

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cool. But it also means that if you have a flaky cable, it could be slowing you

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down without you realizing it. [music] Or it might only behave badly sometimes

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or on some devices. The bottom line is that a cable like this [music] is kind

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of like a dollar store toilet plunger. usually gets the job done, but it might

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let you down at a very critical moment. Let's compare to our cable. What we're

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looking for here is a distinct eye [music] shape, a hole in the middle that

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indicates that our signal is clean. Finding a partner that could deliver

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results like this across our various speeds and lengths was critical to

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moving forward. And it wasn't easy. A typical sample order for us would

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contain about 100 cables. And in those early months, not a single manufacturer

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was able to send us an entire batch of cables that [music] didn't have a

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failure. Now, no one's perfect. And a single bad cable out of a sample batch,

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[music] that wouldn't be the end of the partnership. Except that we often found

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that when one cable would fail, like say the 6 ft 20 Gbit per second type-c to

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type C, all of the cables of that type

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in the entire batch would fail. We started to become concerned that there

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was simply no manufacturer that could meet our performance standards. But then

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at the very end of the year, December, ladies and gentlemen, we got them.

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[music] Every cable that these guys sent passed our signal integrity tests. And

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on top of that, they were highly responsive for communication and even

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seemed excited rather than intimidated by our desire to create something that

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was better than what already exists, which uh [music] you'd be surprised how

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few manufacturing partners are interested in that sort of thing. So, we

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quickly aligned on our goal, the best spec we could reach at any given length.

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And the next 3 years were spent bringing these [music] to

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life. My perfect USB cable. The

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connector housing features clear labeling so there is no ambiguity around

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data speeds or charging. And we used a firm but fair strain relief along with a

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soft silicone sheathing for [music] a whole bunch of reasons that I'll get

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into a little bit later because first I kind of got to address the uh girthy

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elephant in the room. >> She's a pretty chungous boy. But that's

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because a high quality cable has a lot more to it than just some conductors

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wrapped in some sheathing. This right here is the USBC connector spec

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document. This is the USB 4 spec. And

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this is the USB power delivery spec. This is

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actually just all the paper we have in the building [music] and consists of only around 60% of the rules you need to

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follow to make your own cable. [music] Together, they dictate what you can and

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can't put inside of your cable. But with over 2,000 pages of rules, how do so

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many bad cables exist? Well, as it turns out, many of these rules are more like

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pirate code guidelines.

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For example, we have a normal USBC cable and one of our cables. Let's take a look

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inside. Taking a look at these, the first thing

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you notice, our cable is a lot larger diameter, and that's for a bunch of

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reasons. Starting off, we have our main power conductor right here. compared to

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their other B cables. Here we have the shielding around the outside for ground

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and return. We have our low-speed conductors [music] which are for the

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most part similar to theirs, but it's the super speed lines where you see a

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big difference. [music] And let's take a closer look at those.

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Getting a closer [music] look at these, you can see the twisted pair combos

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here. You have four of them in the normal cable. And here [music] we have

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our coax conductors where two of these

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are one signal path and we have eight on this cable. [music] If your cable has a

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twisted pair, it can be fine. But if you have a twisted pair, go to the hospital.

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The second reason is that unlike cheaper PVC sheathing found in most cables,

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including underneath the braids of your braided cables, silicone is highly UV

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resistant, which [music] means it won't turn brittle after sun exposure. The

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third reason is that it's highly kinkresistant and doesn't have annoying

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cable memory, making it a breeze to coil up and store. But coaxial isn't all

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upside. They are generally quite a bit more expensive because you have to

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shield each individual conductor. As well, they can be quite a bit larger and

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they can be less flexible, which is part of the reason we went with the silicone

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sheath. It helps you get closer to the flexibility you'd expect from a premium

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cable. If you look really closely, you might notice that these cables aren't

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perfectly round. While we were trying to balance thickness and flexibility, we

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kind of ended up with a bit of a ribbed for your pleasure texture. And besides,

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where durability really counts is at the ends of a cable. How many of you have

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one of those white cables from a brand that shall remain nameless that [music]

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looks like this? That's because they have objectively terrible strain relief.

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We felt we could do better, but like everything else, doing better wasn't as

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simple as we hoped. If your strain relief is too flexible, it's

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ineffective. If it's too stiff, well, you're simply creating a new lever point

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where the cable is ultimately going to break. So, we toyed around with ideas

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like springs or using alternate materials to create a smooth, gradual

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bend away from the connector until finally we settled on this design.

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[music] It has some give, but not too

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much. And unlike multi-piece designs, it's not going to come apart because

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it's molded together with the outside [music] of the connector housing. Of

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course, you can have the best strain relief in the world, and that's not going to help you if that force is

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transmitted [music] to a fragile connector. Now, for the very end itself,

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there's only so much we can do within the spec, but we did everything we could

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to make our connector as durable as possible. We use a seamless metal

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housing, copper tape, and a soldered connector, meaning it's unlikely to

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break unless you really reef on it. It is worth noting that that's why our

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connector housing is a little bit on the larger side. So, you may encounter

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recessed female connectors where it just plain doesn't fit. Take it as a

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compliment. Now, you might have noticed the complete lack of USB logos on our

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cables and on our packaging. That is because they're I know, I know, not

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certified. >> What? >> But does that matter? Not to us. You

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don't need USB if certification in order to sell USB compatible devices. In fact,

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as far as we can tell, the main benefit of it is to use their confusing

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branding, which frankly we feel we're

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better off without, especially when you factor in the cost. Certification is

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both expensive and timeconuming, which is why even some very large brands

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completely skip it. Apple, for instance, hasn't produced a USB if certified cable

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in this millennium. If this list from the USB is [music] to be believed, it's

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not that we didn't test our cables. Here's a list of the tests that every

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one of our SKs went through. And then to be 100% certain, we also sent our

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samples to a third party [music] tester who helped us out with USB4 validation

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since uh our cable tester is not up to snuff for that. And then for good

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measure, we blowched them. We don't actually recommend that, but the point

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is they're really durable. They are tested. And if you get a bad cable, you

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know we've got your back. lttstore.com/support.

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[music] Which finally brings us to price. Now,

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I'm just going to throw a QR code here for you guys to scan because pricing is

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subject to change over time. But the bottom line is no, for such a well-built

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cable, they aren't ridiculous, but also no, they are not cheap. And that might

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seem at odds with my longtime campaign against overpriced cables. But here's

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the thing, guys. I am not and never have

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been against well-built, fairly priced, premium products. I'm just against snake

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oil marketing. [music] So, you will never hear me claim that an LT cable

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will make your display look crispier or

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give your audio deck more pronounced and resolved demonstration. These are

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digital cables. They either work or they don't. And these ones, these ones work.

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Where have all the [music] good wires gone? And where are all the gods?

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Where's the tech wise Hercules rising [music] to make you do

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clearly lab perfect l

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[music and singing] to see late at night I toss and I turn and I

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dream of what I need I need a cable

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I'm holding up for a cable [music] till the end of the night it's got to be long

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and it's got to be fast and [music] it's got to at the right price. I need a

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cable. [music] I'm holding out for a cable that will always connect.

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It's got to look clean with a silicon sheet. And that cable is called True

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[music] Spec. True spec

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Delta Hub. Whether you're climbing the leaderboards or grinding through your 9

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to5, your wrists deserve to be protected during every click or flick. With our

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new collab product, the LTT edition Carpio G.2. 2, you'll have all your

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boxes covered from extreme gaming sessions to even more extreme spread

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sheeting. Its magnetic strap keeps it locked onto your wrists, keeping them in

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an ergonomically correct position no matter where it might be on your desk.

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And the perforated pads are there for extra ventilation cuz come on, we know

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how sweaty the entering the cell values can make you. Plus, like the OG Carpio,

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its PTFE feet let it glide smoothly with your hand movements. Also, this isn't

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quite an advertised feature, but they make for some pretty darn good fidget

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toys. So, pick up a Delta Hub Carpio G2.0 in our exclusive LT colorway today

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using our link in the video description. If you guys enjoyed this video, why not

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check out the one where we talked [music] through the three-year process that it was to bring to life our

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legendary LT screwdriver.