WEBVTT 00:00:00.199 --> 00:00:08.679 so Lenovo reached out to us about making a sponsored video for their new flex 5 00:00:05.279 --> 00:00:11.120 lineup of powerful 2 ones like this one 00:00:08.679 --> 00:00:17.560 these are great for Creative so we thought well hey why not show our actual 00:00:15.240 --> 00:00:23.560 use case for devices like this here at lonus Media Group so edzel actually just 00:00:21.199 --> 00:00:29.759 recently upgraded from having just a desktop PC and a pad of paper to having 00:00:27.160 --> 00:00:35.360 a Lenovo 2in1 and we figured well since it's Ed's job to be involved with 00:00:32.320 --> 00:00:38.879 everyone else's job why not do a behind 00:00:35.360 --> 00:00:41.440 the scenes of how our videos get made so 00:00:38.879 --> 00:00:48.030 without further Ado then I give you a day in the life of editor extraordinaire 00:00:44.000 --> 00:00:52.850 and professional cat herder edel 00:00:55.440 --> 00:01:00.840 Yago we release a video every single day 00:00:58.840 --> 00:01:05.479 including weekends and that takes a lot of planning and management because each 00:01:03.199 --> 00:01:10.240 video has lots of people doing different jobs over a period of several days it's 00:01:08.360 --> 00:01:15.119 my job to know at what stage of the process each video is at at all times 00:01:13.119 --> 00:01:19.920 and to coordinate everyone so our videos get released on time it's not always 00:01:17.640 --> 00:01:24.439 easy there's construction things breaking people breaking things and top 00:01:23.040 --> 00:01:28.720 secret products that have to be announced at exactly the right time the 00:01:27.200 --> 00:01:32.399 week starts with me telling the writing team how many videos need to be made 00:01:30.920 --> 00:01:37.000 that we hit our Target and not be screwed the next week which can happen 00:01:34.720 --> 00:01:42.759 if someone goes on vacation or if parts we ordered arrive broken hey you guys 00:01:40.200 --> 00:01:47.439 think we can do eight videos positivity then all the projects 00:01:45.960 --> 00:01:51.280 are added to our video tracker spreadsheet which contains all the 00:01:49.280 --> 00:01:55.479 deadlines and progress info for all our projects we use fancy conditional 00:01:53.399 --> 00:02:00.600 formatting to make the colors change automatically then the video status is 00:01:57.920 --> 00:02:04.799 updated and we use the exact same project names here on the server and on 00:02:02.920 --> 00:02:08.479 the calendar so that every part of the project is easy to find no matter where 00:02:06.680 --> 00:02:12.720 you're looking this is where I start cracking the whip I harass the writers 00:02:10.479 --> 00:02:16.560 to update me on their progress so that I can schedule a time for them to sit down 00:02:14.480 --> 00:02:20.879 with lonus for script review the more people we hire the tougher it is to get 00:02:18.480 --> 00:02:24.319 one-on-one time with lonus but at the same time these script reviews even 00:02:22.640 --> 00:02:28.480 though they can take as long as an hour or more have become more important than 00:02:26.599 --> 00:02:33.280 ever to ensure that even though lonus is written less than 25% of our videos this 00:02:30.840 --> 00:02:40.720 year all our content still maintains a consistent style dick jokes and 00:02:36.680 --> 00:02:43.560 all let just shove you in 00:02:40.720 --> 00:02:47.800 here sometimes I get to eat my lunch hey can you me 00:02:45.360 --> 00:02:51.680 something sometimes the first major handoff is 00:02:50.080 --> 00:02:55.760 from the writers to the shooters the people behind the camera I assign one 00:02:53.879 --> 00:03:00.040 shooter to film The a roll that's the footage of the host talking and another 00:02:57.920 --> 00:03:04.840 shooter to film the b roll that's all the other footage you see like shots of 00:03:02.000 --> 00:03:08.680 the product or silly skits or whatever and next time you see a product appear 00:03:06.360 --> 00:03:13.040 in 5 to eight locations consider that it can take up to 45 minutes to wipe the 00:03:10.680 --> 00:03:17.480 fingerprints off the product set up the 2 to six lights being used and Wrangle 00:03:15.239 --> 00:03:22.480 up any actors you may need hello Hollywood I'd like one actor please the 00:03:20.640 --> 00:03:26.360 writers meet with a b-roll shooter to collaborate on the visuals that will 00:03:23.959 --> 00:03:31.080 accompany the host voiceover by the time this meeting is over nearly the entire 00:03:28.519 --> 00:03:34.840 script will have what we call guidance and we call it that because it's a 00:03:32.840 --> 00:03:38.000 suggestion for how it should be done but we don't want to take all the creative 00:03:36.400 --> 00:03:41.519 freedom away from the folks further down the production chain Brandon and Max are 00:03:39.840 --> 00:03:45.439 a regular Shooters but if we're in a hurry sometimes I just grab whoever's 00:03:43.400 --> 00:03:49.480 available since most of our editors are actually pretty handy behind the camera 00:03:47.040 --> 00:03:57.200 too hey I need someone to shoot something real quick I can help Dennis I 00:03:54.079 --> 00:04:00.879 know you're not doing anything let's 00:03:57.200 --> 00:04:02.720 go I'm busy next the shooters have to 00:04:00.879 --> 00:04:06.840 ingest their footage putting it in a specific location on our server where 00:04:04.840 --> 00:04:11.560 the next people in the assembly line the editors will know where to look for it a 00:04:09.480 --> 00:04:16.160 lot more went into hooking up our ingest stations than just hooking up an SD card 00:04:13.480 --> 00:04:21.199 reader we're able to ingest footage at 200 to 300 megabytes per second keep 00:04:18.919 --> 00:04:25.600 your eyes peeled for an upcoming video all about our inest process and server 00:04:24.160 --> 00:04:29.720 infrastructure upgrades once all the shots are on the 00:04:27.639 --> 00:04:33.479 server the editors can get to work put putting it all together they use the 00:04:31.720 --> 00:04:38.560 writer's guidance to arrange all the shots and of course add their own flare 00:04:36.160 --> 00:04:43.800 some of which is subtle and some of which is pretty obvious but it's not 00:04:41.120 --> 00:04:48.639 always smooth sometimes the editors find out that a shot is too short compared to 00:04:45.800 --> 00:04:52.840 the voiceover or maybe the host misspoke or some shots are just flat out missing 00:04:51.479 --> 00:04:57.199 then we'll have to find someone available to shoot a pickup so the 00:04:54.840 --> 00:05:01.759 editor can keep working after Taran pulls an all nighter and uses all 200 of 00:04:59.440 --> 00:05:06.520 his macro Keys finishing up the video it's time for quality control the writer 00:05:04.400 --> 00:05:10.600 sits down with the editor and reviews the video to make sure the information 00:05:08.160 --> 00:05:15.400 is accurate and that no unreleased products or email addresses accidentally 00:05:12.800 --> 00:05:20.400 wind up in the background then another editor usually me or Taran reviews it 00:05:18.120 --> 00:05:25.199 for glitches and then finally assuming we can find him lonus reviews it and 00:05:22.880 --> 00:05:29.400 finally it's time for you guessed it our wonderful thumbnails we try to shoot 00:05:27.199 --> 00:05:36.360 these on the green screen and then use SPL shop to make them more how you say 00:05:32.759 --> 00:05:39.880 clickable before posting them 00:05:36.360 --> 00:05:39.880 online and that's 00:05:41.919 --> 00:05:47.440 it big thanks to Lenovo for sponsoring 00:05:44.960 --> 00:05:50.479 this whoa whoa hold on a minute Ed you didn't mention anything about the sales 00:05:48.720 --> 00:05:56.840 team this video won't even be possible get out sales 00:05:54.280 --> 00:06:01.440 people find out more about the Lenovo Flex 5 using the link in the description 00:05:59.039 --> 00:06:05.560 below smash the like button if you like this video otherwise you know what to do 00:06:03.440 --> 00:06:11.960 and as always be sure to drop by our Forum at merch store you'll find the 00:06:07.599 --> 00:06:11.960 links in the description below