so Lenovo reached out to us about making a sponsored video for their new flex 5
lineup of powerful 2 ones like this one
these are great for Creative so we thought well hey why not show our actual
use case for devices like this here at lonus Media Group so edzel actually just
recently upgraded from having just a desktop PC and a pad of paper to having
a Lenovo 2in1 and we figured well since it's Ed's job to be involved with
everyone else's job why not do a behind
the scenes of how our videos get made so
without further Ado then I give you a day in the life of editor extraordinaire
and professional cat herder edel
Yago we release a video every single day
including weekends and that takes a lot of planning and management because each
video has lots of people doing different jobs over a period of several days it's
my job to know at what stage of the process each video is at at all times
and to coordinate everyone so our videos get released on time it's not always
easy there's construction things breaking people breaking things and top
secret products that have to be announced at exactly the right time the
week starts with me telling the writing team how many videos need to be made
that we hit our Target and not be screwed the next week which can happen
if someone goes on vacation or if parts we ordered arrive broken hey you guys
think we can do eight videos positivity then all the projects
are added to our video tracker spreadsheet which contains all the
deadlines and progress info for all our projects we use fancy conditional
formatting to make the colors change automatically then the video status is
updated and we use the exact same project names here on the server and on
the calendar so that every part of the project is easy to find no matter where
you're looking this is where I start cracking the whip I harass the writers
to update me on their progress so that I can schedule a time for them to sit down
with lonus for script review the more people we hire the tougher it is to get
one-on-one time with lonus but at the same time these script reviews even
though they can take as long as an hour or more have become more important than
ever to ensure that even though lonus is written less than 25% of our videos this
year all our content still maintains a consistent style dick jokes and
all let just shove you in
here sometimes I get to eat my lunch hey can you me
something sometimes the first major handoff is
from the writers to the shooters the people behind the camera I assign one
shooter to film The a roll that's the footage of the host talking and another
shooter to film the b roll that's all the other footage you see like shots of
the product or silly skits or whatever and next time you see a product appear
in 5 to eight locations consider that it can take up to 45 minutes to wipe the
fingerprints off the product set up the 2 to six lights being used and Wrangle
up any actors you may need hello Hollywood I'd like one actor please the
writers meet with a b-roll shooter to collaborate on the visuals that will
accompany the host voiceover by the time this meeting is over nearly the entire
script will have what we call guidance and we call it that because it's a
suggestion for how it should be done but we don't want to take all the creative
freedom away from the folks further down the production chain Brandon and Max are
a regular Shooters but if we're in a hurry sometimes I just grab whoever's
available since most of our editors are actually pretty handy behind the camera
too hey I need someone to shoot something real quick I can help Dennis I
know you're not doing anything let's
go I'm busy next the shooters have to
ingest their footage putting it in a specific location on our server where
the next people in the assembly line the editors will know where to look for it a
lot more went into hooking up our ingest stations than just hooking up an SD card
reader we're able to ingest footage at 200 to 300 megabytes per second keep
your eyes peeled for an upcoming video all about our inest process and server
infrastructure upgrades once all the shots are on the
server the editors can get to work put putting it all together they use the
writer's guidance to arrange all the shots and of course add their own flare
some of which is subtle and some of which is pretty obvious but it's not
always smooth sometimes the editors find out that a shot is too short compared to
the voiceover or maybe the host misspoke or some shots are just flat out missing
then we'll have to find someone available to shoot a pickup so the
editor can keep working after Taran pulls an all nighter and uses all 200 of
his macro Keys finishing up the video it's time for quality control the writer
sits down with the editor and reviews the video to make sure the information
is accurate and that no unreleased products or email addresses accidentally
wind up in the background then another editor usually me or Taran reviews it
for glitches and then finally assuming we can find him lonus reviews it and
finally it's time for you guessed it our wonderful thumbnails we try to shoot
these on the green screen and then use SPL shop to make them more how you say
clickable before posting them
online and that's
it big thanks to Lenovo for sponsoring
this whoa whoa hold on a minute Ed you didn't mention anything about the sales
team this video won't even be possible get out sales
people find out more about the Lenovo Flex 5 using the link in the description
below smash the like button if you like this video otherwise you know what to do
and as always be sure to drop by our Forum at merch store you'll find the
links in the description below